Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Advanced LinkedIn


Published on

Advanced LinkedIn is a seminar presentation focused on the deeper functionalities of LinkedIn and how to leverage it effectively as part of a strategy for networking and job-hunting. This is not a how-to-use-LinkedIn presentation, but rather a why-use-LinkedIn and what-to-do-with-LinkedIn. In effect, if you are a LinkedIn user and want to get real impact out of it, this presentation will give you some great ideas.

Published in: Career, Technology, Business
  • Be the first to comment

Advanced LinkedIn

  1. 1. Advanced LinkedIn<br />Seminar 9/29/2011<br />1<br />Håkan Söderbom<br /><br />
  2. 2. Håkan Söderbom<br />2<br />Credit Håkan Söderbom,<br />
  3. 3. Assumptions<br />You have a LinkedIn profile at 100%<br />You want your LinkedIn actions to make a difference<br />You are prepared to invest some time in your LinkedIn efforts<br />
  4. 4. Latest data<br />Execs from all Fortune 500 companies 1<br />Recruitment by 75 of Fortune 100 companies 1<br />Total of 120m members 1<br />80% of recruiters already use for recruiting 2<br />LinkedIn 87%, Facebook 55%, Twitter 47%2<br />Spend less on job boards and 3rd parties2<br />Source: 1) LinkedIn website, 2) Jobvite, Inc<br />
  5. 5. LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011<br />SENIORITY WORLDWIDE<br />Credits: Amodiovalerio Verde<br />
  6. 6. Find<br />Trust<br />Appreciated<br />Our Break Away Strategy<br />Found<br />Credit Håkan Söderbom,<br />
  7. 7. Find (LinkedIn as a research tool)<br />Job searchand Application<br />Find someone with Advanced Search<br />in a company, in a city, with a title, having a keyword, looking for a business partner<br />Find people with common interests in Groups<br />Researching companies and their competitors<br />Follow companies to get notified<br />Find Events<br />Finding out what Sarah’s hobbies are<br />Combine it with Google Search, Twitter… for extra power<br />
  8. 8. Find<br />Trust<br />Appreciated<br />Our Break Away Strategy<br />Found<br />Credit Håkan Söderbom,<br />
  9. 9. Found and not Filtered (LinkedIn for SEO) <br />KEYWORDS<br />SEO and search friendly<br />Industry relevant<br />Profession relevant<br />Certifications<br />Skills<br />Degrees<br />Memberships<br />“seeking” & “looking”<br />Projected position<br />BE “READABLE”<br />Easy to read, concise summary<br />But not too short<br />Make it interesting to read<br />Your profile is not your resume<br />Write for the reader<br />9<br />Credit Håkan Söderbom,<br />
  10. 10. How do we figure out the keywords?<br />LinkedIn Job Search: “cloud virtualization”<br />Senior Technical Alliance Manager, Brocade- San Jose, CA<br />Technical Alliance Manager, Vmware, Isilon Systems- San Jose, California<br />Virtualization Architect, Huawei- Santa Clara<br />
  11. 11. How do we figure out the keywords?<br /><br />
  12. 12. How do we figure out the keywords?<br /><br />
  13. 13. How do we figure out the keywords?<br /><br />
  14. 14. How do we figure out the keywords?<br /><br />
  15. 15. Find<br />Trust<br />Appreciated<br />Our Break Away Strategy<br />Found<br />Credit Håkan Söderbom,<br />
  16. 16. Appreciated (getting to the top of the pile)<br />Show your personality (project who you want them to see)<br />Show off your expertise<br />Engage with people<br />Help people<br />Thank people<br />Start slowly, find your voice, understand the etiquette, don’t be a dork<br />
  17. 17. Appreciated (your profile matters)<br />Idea #1: Use a photo that draws attention, & re-use it to ensure recognition across tools<br />Idea #2: Give yourself a title that speaks (not just the default title of your current position)<br />Idea #3: Cheat – use the fields for something else…<br />Idea #4: Use your Websites links as keywords<br />Idea #5: Use your personal profile link in a creative way<br />Idea #6: You can have several concurrent jobs/activities<br />
  18. 18. Appreciated (activities get noticed)<br />Idea #7: Share regular business updates, they appear in your contacts’ Timeline<br />Idea #8: Build a list of top 5 Groups based on your interests and/or objectives. Spend some time every day reading up and participating<br />Idea #9: Integrate Twitter, blog, and other Applications to create more activity<br />Idea #10: Ask and Answer in Answers it shows your expertise, willingness to help and adds to your timeline as well as SEO<br />
  19. 19. Appreciated (go the extra mile)<br />Idea #11: Give Recommendations<br />Idea #12: Ask for Recommendations. Consider providing some starter-text.<br />Idea #13: Never use the boilerplate, add some personal text. Remind people where you met you or why they would want to stay connected<br />
  20. 20. Appreciated (reach further with Messages)<br />Idea #14: Use messages to all 1st level contacts and members of shared Groups<br />Idea #15: Buy InMail messages ($10 each) or Premium Subscription to reach beyond network. Can make a huge difference.<br />Idea #16: Have a purpose, try to align it to their benefit. E.g. “I am looking for person at your company to interview for an article concerning…”<br />
  21. 21. Find<br />Trust<br />Appreciated<br />Our Break Away Strategy<br />Found<br />Credit Håkan Söderbom,<br />
  22. 22. Building Trust<br />The foundation for a good reputation<br />Takes time, consistency and persistence<br />Can be ruined – you should monitor yourself<br />Lasts forever<br />
  23. 23. LinkedIn specifics<br />Credit Håkan Söderbom,<br />
  24. 24. Connections<br />1st level<br />available<br />2nd level<br />Through 1st level<br />3rd level<br />Through 1st and 2nd level<br />Alternative<br />Use InMail (beware of InMail Feedback score)<br />
  25. 25. Upgrades<br />Premium Plans<br />Business, Business Plus, Executive<br />Business, Job seeker, Job Seeker Plus<br />Business, Talent Basic, Talent Finder<br />Features<br />Business($25/month)<br />InMail (3 per months, accrues up to 9)<br />OpenLink– anyone (including recruiters) can contact you & and anyone can see your full profile details<br />See 300 profiles in search<br />Premium Search Filters<br />Who’s Viewed My Profile? Full list (still privacy controlled)<br />Profile Organizer with 5 folders<br />Get 5 search alerts per week when people/candidates meet criteria<br />Reference Search (historic search)<br />Business Plus = Talent Basic ($50/month)<br />InMail (10 per month)<br />See 500 profiles/candidates in search<br />Profile Organizer with 25 folders<br />Get 7 search alerts per week when people/candidates meet criteria<br />Job Seeker ($30/month)<br />Job Seeker Badge<br />Move to the top when searched<br />Make Salary detailed searches<br />
  26. 26. ThanksHåkan Söderbom<br /><br />