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Advanced LinkedIn

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Advanced LinkedIn is a seminar presentation focused on the deeper functionalities of LinkedIn and how to leverage it effectively as part of a strategy for networking and job-hunting. This is not a how-to-use-LinkedIn presentation, but rather a why-use-LinkedIn and what-to-do-with-LinkedIn. In effect, if you are a LinkedIn user and want to get real impact out of it, this presentation will give you some great ideas.

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Advanced LinkedIn

  1. 1. Advanced LinkedIn<br />Seminar 9/29/2011<br />1<br />Håkan Söderbom<br />http://konsultpartners.com<br />
  2. 2. Håkan Söderbom<br />2<br />Credit Håkan Söderbom, http://KonsultPartners.com/presentations<br />
  3. 3. Assumptions<br />You have a LinkedIn profile at 100%<br />You want your LinkedIn actions to make a difference<br />You are prepared to invest some time in your LinkedIn efforts<br />
  4. 4. Latest data<br />Execs from all Fortune 500 companies 1<br />Recruitment by 75 of Fortune 100 companies 1<br />Total of 120m members 1<br />80% of recruiters already use for recruiting 2<br />LinkedIn 87%, Facebook 55%, Twitter 47%2<br />Spend less on job boards and 3rd parties2<br />Source: 1) LinkedIn website, 2) Jobvite, Inc<br />
  5. 5. LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011<br />SENIORITY WORLDWIDE<br />Credits: Amodiovalerio Verde<br />
  6. 6. Find<br />Trust<br />Appreciated<br />Our Break Away Strategy<br />Found<br />Credit Håkan Söderbom, http://KonsultPartners.com/presentations<br />
  7. 7. Find (LinkedIn as a research tool)<br />Job searchand Application<br />Find someone with Advanced Search<br />in a company, in a city, with a title, having a keyword, looking for a business partner<br />Find people with common interests in Groups<br />Researching companies and their competitors<br />Follow companies to get notified<br />Find Events<br />Finding out what Sarah’s hobbies are<br />Combine it with Google Search, Twitter… for extra power<br />
  8. 8. Find<br />Trust<br />Appreciated<br />Our Break Away Strategy<br />Found<br />Credit Håkan Söderbom, http://KonsultPartners.com/presentations<br />
  9. 9. Found and not Filtered (LinkedIn for SEO) <br />KEYWORDS<br />SEO and search friendly<br />Industry relevant<br />Profession relevant<br />Certifications<br />Skills<br />Degrees<br />Memberships<br />“seeking” & “looking”<br />Projected position<br />BE “READABLE”<br />Easy to read, concise summary<br />But not too short<br />Make it interesting to read<br />Your profile is not your resume<br />Write for the reader<br />9<br />Credit Håkan Söderbom, http://KonsultPartners.com/presentations<br />
  10. 10. How do we figure out the keywords?<br />LinkedIn Job Search: “cloud virtualization”<br />Senior Technical Alliance Manager, Brocade- San Jose, CA<br />Technical Alliance Manager, Vmware, Isilon Systems- San Jose, California<br />Virtualization Architect, Huawei- Santa Clara<br />
  11. 11. How do we figure out the keywords?<br />www.textalyser.net<br />
  12. 12. How do we figure out the keywords?<br />www.textalyser.net<br />
  13. 13. How do we figure out the keywords?<br />www.textalyser.net<br />
  14. 14. How do we figure out the keywords?<br />www.textalyser.net<br />
  15. 15. Find<br />Trust<br />Appreciated<br />Our Break Away Strategy<br />Found<br />Credit Håkan Söderbom, http://KonsultPartners.com/presentations<br />
  16. 16. Appreciated (getting to the top of the pile)<br />Show your personality (project who you want them to see)<br />Show off your expertise<br />Engage with people<br />Help people<br />Thank people<br />Start slowly, find your voice, understand the etiquette, don’t be a dork<br />
  17. 17. Appreciated (your profile matters)<br />Idea #1: Use a photo that draws attention, & re-use it to ensure recognition across tools<br />Idea #2: Give yourself a title that speaks (not just the default title of your current position)<br />Idea #3: Cheat – use the fields for something else…<br />Idea #4: Use your Websites links as keywords<br />Idea #5: Use your personal profile link in a creative way<br />Idea #6: You can have several concurrent jobs/activities<br />
  18. 18. Appreciated (activities get noticed)<br />Idea #7: Share regular business updates, they appear in your contacts’ Timeline<br />Idea #8: Build a list of top 5 Groups based on your interests and/or objectives. Spend some time every day reading up and participating<br />Idea #9: Integrate Twitter, blog, Slideshare.net and other Applications to create more activity<br />Idea #10: Ask and Answer in Answers it shows your expertise, willingness to help and adds to your timeline as well as SEO<br />
  19. 19. Appreciated (go the extra mile)<br />Idea #11: Give Recommendations<br />Idea #12: Ask for Recommendations. Consider providing some starter-text.<br />Idea #13: Never use the boilerplate, add some personal text. Remind people where you met you or why they would want to stay connected<br />
  20. 20. Appreciated (reach further with Messages)<br />Idea #14: Use messages to all 1st level contacts and members of shared Groups<br />Idea #15: Buy InMail messages ($10 each) or Premium Subscription to reach beyond network. Can make a huge difference.<br />Idea #16: Have a purpose, try to align it to their benefit. E.g. “I am looking for person at your company to interview for an article concerning…”<br />
  21. 21. Find<br />Trust<br />Appreciated<br />Our Break Away Strategy<br />Found<br />Credit Håkan Söderbom, http://KonsultPartners.com/presentations<br />
  22. 22. Building Trust<br />The foundation for a good reputation<br />Takes time, consistency and persistence<br />Can be ruined – you should monitor yourself<br />Lasts forever<br />
  23. 23. LinkedIn specifics<br />Credit Håkan Söderbom, http://KonsultPartners.com/presentations<br />
  24. 24. Connections<br />1st level<br />available<br />2nd level<br />Through 1st level<br />3rd level<br />Through 1st and 2nd level<br />Alternative<br />Use InMail (beware of InMail Feedback score)<br />
  25. 25. Upgrades<br />Premium Plans<br />Business, Business Plus, Executive<br />Business, Job seeker, Job Seeker Plus<br />Business, Talent Basic, Talent Finder<br />Features<br />Business($25/month)<br />InMail (3 per months, accrues up to 9)<br />OpenLink– anyone (including recruiters) can contact you & and anyone can see your full profile details<br />See 300 profiles in search<br />Premium Search Filters<br />Who’s Viewed My Profile? Full list (still privacy controlled)<br />Profile Organizer with 5 folders<br />Get 5 search alerts per week when people/candidates meet criteria<br />Reference Search (historic search)<br />Business Plus = Talent Basic ($50/month)<br />InMail (10 per month)<br />See 500 profiles/candidates in search<br />Profile Organizer with 25 folders<br />Get 7 search alerts per week when people/candidates meet criteria<br />Job Seeker ($30/month)<br />Job Seeker Badge<br />Move to the top when searched<br />Make Salary detailed searches<br />
  26. 26. ThanksHåkan Söderbom<br />konsultpartners.com/presentations<br />

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