Using social media to expand your audience v2
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This document discusses how The Montclair Kimberley Academy used social media to expand its audience. It outlines challenges like tools, connectivity, and training, as well as impact like real connections and partnerships. Social media allowed the school to meet constituents where they are online through blogs, YouTube, Flickr, and Twitter. This engagement led to positive reactions like a parent thanking the school for providing an enriching experience through social media updates during a student trip abroad.
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Using social media to expand your audience v2
- 1. USING SOCIAL MEDIA TO EXPAND YOUR AUDIENCE How The Montclair Kimberley Academy got started.
- 2. WHO AM I?! twitter:@wstites wstites@mka.org / william.stites@edsocialmedia.com
- 3. TAKE AWAYS Why use social media in your school/organization Challenges faced What tools to use Impact & Reactions
- 4. REASONS Meeting your constituents where they are. http://socialnomics.net/
- 5. REASONS Meeting your constituents where they are. http://socialnomics.net/
- 7. REASONS More authentic voice
- 8. REASONS Contribution to knowledge base
- 10. WHERE TO START?
- 11. GUINEA PIG
- 14. CHALLENGES Training & Professional Development
- 22. STATISTICS Irish Studies 2010 Blog 941 Views 4008 Actions 12 Countries YouTube 2426 Views 46 Countries Flickr 3547 Images 22645 Views Twitter 317 Followers
- 23. IMPACT & REACTIONS Communication tool
- 24. IMPACT & REACTIONS Real connections
- 25. IMPACT & REACTIONS Real stories
- 27. “I just wanted to offer my sincere thanks to you all for providing what I know is Graham's most enriching and memorable experience of his high school career. I am sure the trip will remain one of his most unforgettable lifetime experiences as well. We traveled with you all vicariously as we followed the blog posts, tweets, photos and videos. What wonderful tools these were and what wonderful places you visited and experienced. Thank you again for your willingness to travel abroad with 20 teenagers (not something most of us would undertake). I hope you all have a wonderful summer.”
- 28. William Stites Director of Technology The Montclair Kimberley Academy wstites@mka.org Blogger in Chief edSocialMedia william.stites@edsocialmedia.com Twitter: @wstites / @irishstudies
Editor's Notes
- Brief Bio Was each of you this time last year.
- Blogs/YouTube/Twitter/Flickr/Facebook - Commenting RSS - subscriptions & pushing content MASHUPS - Blog or device
- If a tree falls in a forest and no one is around to hear it, does it make a sound?
- Making connections in areas that you would have never reach before with traditional marketing or means
- Guinea Pig - Irish Studies Proof of Concept Prior to 1999 cycling trips. 175 - students (average 16 per year)
- Static Content (iMovie/Photoshop/FTP/Web Server) to Dynamic Content (iMovie/iPhoto/Twitter/WP) No viewer interaction to complete interaction Closed content (Intranet) to completely open content (Global) Video Camera/Digital Camera/iPhone
- T
- When you’re on the road...
- In-house, organizations that specialize, professional associations, technical conferences
- Started as a pilot program, but prior to actually leaving two other programs adopted the blogging format as well. Not all the tools, but some
- Time People Reusing content
- 1999-2009 1165 graduates 169 Irish Studies (15%) Own constituency
- 1999-2009 1165 graduates 169 Irish Studies (15%) Own constituency
- 1999-2009 1165 graduates 169 Irish Studies (15%) Own constituency
- 1999-2009 1165 graduates 169 Irish Studies (15%) Own constituency
- 1999-2009 1165 graduates 169 Irish Studies (15%) Own constituency
- This is the kitchen sink of reasons... where you throw numbers at people to impress. But the numbers tell the story Each service has different means for analytics
- Discussions, debates, curricular application
- The dirty message...
- Brian Lambkin & Paddy Fitzgerald @ the Centre for Migrations Studies IrishFireside