This document provides advice on how to manage your online reputation by understanding how networks and the web work. It outlines 9 rules for curating your online presence and digital identity, including checking your web shadow, being the primary source of information about yourself, understanding your networks, being present and useful online, maintaining public and private profiles, knowing that anything posted is permanent, developing a thick skin, and recognizing that the online world is still part of the real world. The overall message is that how much you understand about networks can impact your future freedom, wealth, and participation online.

1. ME AND MY
WEB SHADOW
How to Manage Your
Reputation Online
ANTONY MAYFIELD
@amayfield
Digital Surrey : :
23.09.10 : :

2. What is the
web?

3. TV, but
better...

4. Media?
1.7 bn
publishers

5. All about the
networks.
Image: Bestario.org

6. Ultrasocial
Image: (cc) BrewBrooks

7. Social
superheroes

8. What you know or don't know
about how networks work can
influence how much freedom, Howard
wealth and participation you Rheingold
and your children will have in
the rest of this century.

9. Privacy is
not a private
matter...

10. Business.
Society.
Individals.

11. Panopticon?
Image : http://goo.gl/Fekj

12. Digital
literacy
Source: TweetStats.com

13. New
literacies

14. attention

15. Image: (cc) Phil Campbell http://goo.gl/IvSQ

16. Image: http://goo.gl/L1M7

17. Download at: http://goo.gl/TbpU

18. Critical
consumption

19. Participation

20. Networks

21. Presence

22. Contents

23. Immediate/
emergent
benefits

24. Immediate:
replace tools/
behaviours

25. Emergent:
serendipity
engines
Interview at: http://goo.gl/JrKP

26. Nine
rules
Image (cc): Kappelmeister

27. 1. Check
your web
shadow.

28. 2. Be the
best / first
source of
information
about you.

29. 3. Understand
your
networks.

30. 4. Be present.

31. 5. Be
useful.

32. (don’t
waste your
efforts by
not sharing)

33. 6. Public/
private.

34. 7. You are
always on
the record.

35. 8. Get a
thicker skin

36. 9. Not
another
world

37. Thank
you.
meandmywebshadow.com
@webshadows
@amayfield
antonymayfield.com
Presentation licensed under Creative Commons
(cc) Attreibution 3.0. See link for full details:
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