At the EducationUSA Forum, as one of 5 different skills lab sessions, with the help of Jim Goonan from Embry-Riddle University and Sarah Heminger from Springfield College, we tackled the importance issues in marketing via social media, as well as how to manage the flow of information. Demoing three primary tools, HootSuite, Crowdbooster, and Mention, participants were exposed to useful examples of how to make the most of what they have. EducationUSA also shared results from a recent global social media survey that highlighted the importance of social media for international students looking to come to the U.S.