This document provides guidance on using social media successfully for personal branding and networking. It defines social media as applications that allow user-generated content creation and sharing. The key recommendations are to track your social media success, build your personal brand, define a content strategy in your areas of expertise, build your social network by engaging on platforms like LinkedIn, blogging, commenting on others' posts, tweeting and using Facebook and YouTube. Proper online etiquette of transparency, participation and accountability is advised.

1. Personal Social Media Success Building, Nurturing and Leveraging Your Social Network 1 Håkan Söderbom @hakansoderbom www.linkedin.com/in/hakansoderbom www.facebook.com/HakanSoderbom hakansworkwire.spaces.live.com www.youtube.com/hakansoderbom www.konsultpartners.com

2. What is Social Media to you? 2

3. Social + Media ≠ Social Media What!? 3

4. “Social Media” "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content“ [Kaplan, Haenlein; Wikipedia] 4

5. Web 2.0 5 Author: Markus Angermeier, Graphics: Luca Cremonini, http://en.wikipedia.org/wiki/File:Web_2.0_Map.svg

6. User Generated Content 6

7. User Generated Content LinkedIn Blogs Twitter Facebook Flickr Podcasts 7

8. 8 Source: Web mugshots

9. What’s Your Brand? Who are you? What are your interests? What are your areas of expertise? “Who” are your public personas? 9

10. The Secret Sauce 10 Create Value!

11. Examples 11 Is Social Media a Fad? http://www.focus.com/fyi/other/boom-social-sites http://www.youtube.com/user/Socialnomics09 http://informationarchitects.jp/c140

12. Oops What happens on the Web, stays on the Web Privacy “Brand jacking” Your “friends” 12

13. Strawman Strategy Track Your Success Build Your Brand Define Your Content Strategy Build Your Social Network Get LinkedIn Blog Comment Tweet Facebook YouTube 13

14. Track Your Success Google Alerts news Technorati blog KLOUT twitter 14

15. KLOUT 15 @HakanSoderbom is a casual @Scobleizer is a Pundit @SusanBratton is a Broadcaster

16. Build Your Brand Stand Out Be Consistent Be Active and Visible Think Twice, but show no Fear Have a Strategy that suits You Add Value to the Conversation 16

17. Define Your Content Strategy What are your areas of expertise? What do you want to be remembered for? Start small… Social Media Tenets: Authority Transparency Immediacy Participation Connectedness Accountability 17 Source: SocialCorp, Joel Postman

18. Build Your Social Graph 18 Get Connected Stay Connected Be Active

20. Trawling software looks for keywords

21. Keep consistent with your resume

23. Comment! Engage the Leaders in Your areas of Expertise Find them, track them, share your knowledge and insights Comment on their posts Blog about their speeches and content, and link back [permalink] 21 http://mapsoftheproblematic.wordpress.com/2010/06/15/11-things-that-inexplicably-continue-to-exist

25. Decide who you are communicating with

27. Do you have “friends” that reflect badly on you?“Everyone” is on Facebook Personal, business, hobby, friends and foe 23

28. YouTube 24

29. Online Etiquette Openness and honesty expected Irony gets lost and creates flames Avoid “me too” comments Remember “what happens on the web, stays on the web” 25

30. 26 The End Håkan Söderbom @hakansoderbom www.linkedin.com/in/hakansoderbom www.facebook.com/HakanSoderbom hakansworkwire.spaces.live.com hakansoderbom.spaces.live.com www.youtube.com/hakansoderbom www.konsultpartners.com http://www.slideshare.net/HakanSoderbom/personal-social-mediafinal