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Using Social
                         Media in
                         Professional
                         Development
Tuesday, July 14, 2009
Today we’ll talk about:
                     1. One definition of social media (“Web 2.0”)
                     2. Why social media is important
                     3. Current uses of social media in PD
                     4. Aaron’s non-legally-binding advice on
                        privacy, copyright and fair use
                     5. Hands-on with social media
                     6. Tips for leading online communities

Tuesday, July 14, 2009
What is social media?



Tuesday, July 14, 2009
A brief history of the
                          web, 1993-present


Tuesday, July 14, 2009
Web 2.0 is “the read/
                             write web”


Tuesday, July 14, 2009
Why is social media an
                     important tool for
                        professional
                       development?

Tuesday, July 14, 2009
Social Technographics


                                      •   Creators
                                      •   Critics
                                      •   Collectors
                                      •   Joiners
                                      •   Spectators
                                      •   Inactives
Tuesday, July 14, 2009
From http://www.forrester.com/Groundswell/profile_tool.html



Tuesday, July 14, 2009
From http://www.forrester.com/Groundswell/profile_tool.html



Tuesday, July 14, 2009
From http://www.forrester.com/Groundswell/profile_tool.html



Tuesday, July 14, 2009
From http://www.forrester.com/Groundswell/profile_tool.html



Tuesday, July 14, 2009
From http://www.forrester.com/Groundswell/profile_tool.html



Tuesday, July 14, 2009
From http://www.forrester.com/Groundswell/profile_tool.html



Tuesday, July 14, 2009
Use the communication tools
                   used by the people you’re
                   trying to reach and influence.



Tuesday, July 14, 2009
How are professional
                   developers using social
                       media today?


Tuesday, July 14, 2009
Sue Woodruff




Tuesday, July 14, 2009
Jim Knight




Tuesday, July 14, 2009
Stratepedia




Tuesday, July 14, 2009
Elizabeth Hardman




Tuesday, July 14, 2009
What about privacy
                          and copyright?


Tuesday, July 14, 2009
Tuesday, July 14, 2009
Tuesday, July 14, 2009
Tuesday, July 14, 2009
Tuesday, July 14, 2009
Tuesday, July 14, 2009
www.creativecommons.org


Tuesday, July 14, 2009
[break]



Tuesday, July 14, 2009
How can I get started?
                     How can I get better?


Tuesday, July 14, 2009
Tuesday, July 14, 2009
How can I keep my
                         online community
                               going?


Tuesday, July 14, 2009
Starting your
                                community

                     •   Start small—don’t create a ghost town
                     •   “Grow big but stay small”
                     •   Be flexible and willing to adapt




Tuesday, July 14, 2009
Keep it going

                     •   “If you build it, they will come.”
                     •   Keep the pump primed
                     •   Don’t let questions go unanswered




Tuesday, July 14, 2009
Managing rough
                               patches
                     •   Learn to take criticism
                     •   Maintain transparency when making the
                         rules
                     •   Don’t resort to “because I said so”
                     •   “Beware the tyranny of well-organized
                         minorities”


Tuesday, July 14, 2009
Go forth and be social!



Tuesday, July 14, 2009
Image Credits
                         luc legay on Flickr
                         http://www.flickr.com/photos/luc/1824234195/

                         AndWat on Flickr
                         http://www.flickr.com/photos/andwat/2587453445/

                         teachingsagitarrian on Flickr
                         http://www.flickr.com/photos/teachingsagittarian/3403314327/

                         riot jane on Flickr
                         http://www.flickr.com/photos/riotjane/2880420762/

                         Dave Pearson on Flickr
                         http://www.flickr.com/photos/davepearson/420884893/

                         wallyg on Flickr
                         http://www.flickr.com/photos/wallyg/2585139525/


Tuesday, July 14, 2009
Image Credits
                         Michael Porter on Flickr
                         http://www.flickr.com/photos/libraryman/2528892623/




Tuesday, July 14, 2009
Additional Sources
                    A Fair(y) Use Tale
                    Eric Faden, director
                    http://cyberlaw.stanford.edu/documentary-film-program/film/a-fair-y-use-tale




Tuesday, July 14, 2009

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Using Social Media in Professional Development