This document provides tips for using LinkedIn effectively in your job search. It notes that LinkedIn has over 130 million users and is regularly used by recruiters to find candidates. It recommends completing your profile with a photo, detailed work history, skills, summary, and connections. It also suggests customizing your headline, including keywords in your summary, and providing examples of your work. The document advises searching for yourself as recruiters would to ensure visibility and researching companies, roles, contacts, and potential interviewers on LinkedIn.

1. Using LinkedIn In Your Job Search
Sarah Cooper : Recruiter 14 yrs
Owner McGinnisLoy Ltd Blog at
www.approachthemarket.com

2. The Facts And Figures
• The professional network with over 130
million users. 10 million UK Sept2012
• Used as a daily database by internal and
external recruiters and headhunters alike
• Over 40 times more likely to get contacted
with a complete profile
• Consider Unprofessional now in some
industries not be on it: Recruitment,
Marketing, Sales...

3. Your Profile
• Complete Profile (today's rules March 2012)
• - Add a profile photo
• - List all the jobs or positions you’ve held
(minimum of 2 past positions)
• - Have 5 or more skills on your profile
• - Write a summary about yourself
• - Fill out your industry and (if you have one) post
code
• - Add your education
• - Have 50 or more 1st degree connections

4. Main Points
• Vanity URL
• Headline what you do / offer not your job title :
http://linkhumans.com/blog/linkedin/10-linkedin-headline-
examples-of-recruiters
• Summary, include keywords, specialities, how you can help
potential companies / clients. Reid Hoffman "A Company Hires Me
Because..."
• Experience break down into detail
• Not your CV, can contain more information not less, can leave
information out. Must tally however to your CVs, no inconsistencies
• Use applications, amazon books, slideshare way of making
examples of your work available, blog if you have one
• Your Linkedin profile had better SEO than other other web
presences, will be how people find you

6. Now What?
• Make The Difference
• Attitude To Networking
• 'Happiest moments with other people?' Reid
Hoffman
• Recruiters Contacting me...
• http://balancedworklife.com/blog/how-to-
noticed-headhunters-linkedin/

8. Searching
• Here is the power of Linkedin
• Search for yourself as if you were the recruiter, how visable are you?
• All connections new and old, your network should represent your real life to be
the most useful
• For work, use the job search and job pages within individual groups
• For research, what companies hire people like you in your area?
• For research, companies- you can follow them, see if they have been hiring
recently, how many people have been leaving. Great snapshop
• For research, contacts within target comapnies in HR, Recruiting, Head of
departments in your field
• For research, inside info, who do you know who could introduce you, tell you
more?
• For research, who will be interviewing you, what is their background, are they
connected to you in any way?
• Great Sarah I have no connections, can't see any information now what????

9. Unlocking Linkedin
• Use google to search Linkedin
• Use the following in the google search box :
• site:uk.linkedin.com
• Then add criteria
• ("SAP") AND (finance| accountancy | accountant)
AND -jobs
• Use Groups, when you belong to the same group
as another person you can sometimes email
them

11. Further Resources
• Linkedin itself has the most excellent help pages,
step by step: Lindsay Pollack has short little
videos which are very helpful
• Tools such as Insiderbar again from Linkedin itself
• Google anything you are stuck on, hundreds of
blogs, websites offering expertise on Linkedin,
information always out there
• Use other social media channels to search for
Linkedin tips, or build relationships with target
individuals before linking in with them here

12. Thank You.
Contact me
Twitter @approachmarket
LinkedIn:
http://www.linkedin.com/in/sarahloucooper
Blog:
www.approachthemarket.com