This document discusses how companies can use performance management data to drive strategic decisions. It explains that combining HR data like performance ratings with other corporate data from finance, sales, customer surveys, and social media can provide valuable insights. This combined analysis can help understand relationships between high performance and employee engagement, customer satisfaction, financial performance, and more. The document urges companies to ensure they have performance systems that can export clean data and link to HR systems to facilitate such combined analytics. While few HR departments currently have strong analytics capabilities, it is an area that will grow in importance.