SlideShare a Scribd company logo
Title
HR Trends and increasing
the impact of HR
Tom Haak
HR Trend Institute
May 11, 2015
What will I discuss with you?
Ingredients to
increase the impact
of HR
The world is changing
(8 trend areas and the
opportunities for HR )
About me
HR Road Map
Gap
Strategy
Culture? Capabilities?
HR Interventions
The world is changing
(8 trend areas and the
opportunities for HR )
Part 1
8 trend areas
1
2
3
4
5
6
7
8
Trend 0
Does not
use the
trend
1
Benchmark
today
2
Early
Adapters
3
Real
Trend
Setters
4
Far away!
From hierarchy to network / from closed to open
The invasion of smart tech
Globalisation
From X to Y to Z: a generational shift
Making fun is serious business
Purpose before pecunia / beautiful beyond practical
From big is beautiful to fast eats slow
From Big Bang change programs to small experiments
Is HR using
the trends?
1. From Hierarchy to Network
1
Title
The importance of networks
A
Kotter:Accelerate
Heineken Ignite
11
12
2.Invasion of smart
tech
Hitachi Business Microscope
14
Influencing emotions
16
Joy & pride
Muse: analyzing emotions
in e-mail
Enterprise Behavioral Matching
Satmap (satmapinc.com)
18
19
Smart buildings
AI:Amelia by IPsoft
DKV: Artificial Intelligence in
the boardroom
21
HR Analytics: IBM/Kenexa
22
Globally
connected
23
25
Tours with Locals
26
Making Fun is
serious business
The wasibi waiter
Adobe Kick Box
29L
CoolBlue on Google streetview
SocialCredit Code
China
31L
From Gen X to Gen Y to
Gen Z
A generational shift
Ageing population
34
ARCADIS Global Shapers
35
Beautiful
beyond
Practical
or Purpose
before
Pecunia
Human nature does not change
(so fast)
What are people
looking for?
• Security
• A sense of belonging
• Clear goals
• Being heard
• Challenges
• Success
• Support from the top
• Attention
• ……..
• ……..
Individualisation possibillities
increasing
• Not: one size fits all
• Big Data enables individualisation
• HR using marketing techniques
Philips Healthcare:
improving the Patient Exprience
Sitting is the new smoking
Sitting is the new smoking
Visser, Rietveld
& Rietveld
42
Zappos HQ in downtown Las Vegas
44
Casual
Collision
45
At AMAZON
meetings
start with
30 minutes
silence
From Big is
Beautiful to
Fast eats slow
47
49
L
Change management:
From BIG BANG change programs
to (small) experiments
Scrum
Design Thinking: the process
Empathize
Define
Ideate
Prototype
Test
IBM CIO Jeff Smith
Developing a culture based on four priorities:
• Clarity is more important than certainty
• Course correction is more important than
perfection
• Self-directed teams work better than command and
control
• Innovation is for everyone, not just the selected
few
53
Trends and HR practices
Trend 0
Does not
use the
trend
1
Benchmark
today
2
Early
Adapters
3
Real
Trend
Setters
4
Far away!
From hierarchy to network / from closed to open
The invasion of smart tech
Globalisation
From X to Y to Z: a generational shift
Making fun is serious business
Purpose before pecunia / beautiful beyond practical
From big is beautiful to fast eats slow
From Big Bang change programs to small experiments
Is HR using
the trends?
Trend 0
Does not
use the
trend
1
Benchmark
today
2
Early
Adapters
3
Real
Trend
Setters
4
Far away!
From hierarchy to network / from closed to open
The invasion of smart tech
Globalisation
From X to Y to Z: a generational shift
Making fun is serious business
Purpose before pecunia / beautiful beyond practical
From big is beautiful to fast eats slow
From Big Bang change programs to small experiments
Part 2
Ingredients to
increase the impact
of HR
58
BIG
opportunities
for
HR
HR with impact …
1.Speaks the language of the
business
HR with impact …
2.Works multidisciplinary
HR with impact …
3.Is more leader than follower
HR with impact …
4.Has clear principles
– Guardian of the values
– Deaing with ethical dilemma’s
5.Is flexible
HR with impact …
6.Has a sense of humor
HR with impact …
7.Likes to experiment
HR with impact …
8.Can implement
HR with impact …
9.Dares to innovate
HR with impact …
10.Has a strong network
HR with impact …
11.Can calculate (HR analytics)
HR with impact …
12.Comes with practical solutions
HR with impact also…
• Does not discuss everything at the
top of the organisation
• Looks for change at the edges, not
the core
• Involves high potentials
HR with impact
Aspect
1. HR speaks the language of the business
2. HR works multidisplinary
3. HR is more leader than follower
4. HR has clear principles
5. HR is flexible
6. HR has a sense of humor
7. HR likes to experiment
8. HR can implement
9. HR dares to innovate
10. HR has a strong network
11. HR can calculate
12. HR comes with practical solutions
HR with impact
Aspect
1. HR speaks the language of the business
2. HR works multidisplinary
3. HR is more leader than follower
4. HR has clear principles
5. HR is flexible
6. HR has a sense of humor
7. HR likes to experiment
8. HR can implement
9. HR dares to innovate
10. HR has a strong network
11. HR can calculate
12. HR comes with practical solutions
Determining the HR Road Map
A. What is the
Company strategy?
A’. What
are the
current
issues?
B. What are the
capabilities we need to
strengthen?
• Leadership
• Technical/Functional
• Operational
C. What is the culture we
need, to avoid issues and
to be successful?
D. What is
the gap with
the current
situation?
Clever use of
HR Analytics
E. What are the
priorities?
What is our plan?
• Focus!
• Preference for high impact/
low effort initiatives
F. What capabilities and
what organisation do we
need in HR to implement
the plan?
• Mission/ vision
• Roles & responsibilities
• External partners
• Program/ project mgt
• Communication
• Measurement
Recruitment/ Selection
Staffing/ Succession
Mgt
Training/ Development
Talent Development
Performance Man
Compensation &
Benefits
Internal
communication
HR Trend
Scan
74
Thx for your feedback and
suggestions!
• @hrtrendinst
• @tomwhaak
• Hrtrendinstitute.com
• Flipboard
75
76
77

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Increasing the impact of HR