This document provides an overview of the HR technology analytics market landscape, including private company star performers and sponsored public companies in the space. Some of the key private company players highlighted include BI Worldwide, Beqom, BlackbookHR, Bullseye Engagement, and ZeroedIn. The document also discusses trends in the HR analytics field such as a focus on data-driven workforce spending decisions and migrating towards predictive analytics. Major acquisitions and funding rounds in the HR analytics space are also summarized.

1. Solving the Value Equation
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HR Tech Analytics
Market Map
Ephor Group, LLC
October 2015

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HR Tech Analytics Market Sector Overview
While nearly every major company is investing in analytics, the private company star performers below are focused on
supporting and/or being the outsourced partner for small and middle market North American businesses.
Private Company Star Performers <$10m Annual Revenues
ZeroedIn
 Private <$1m raised, <10 employees, HQ: Baltimore, MD
 Competencies: Workforce Analytics, Time Costing, People Analytics, Social Engagement, Collective Listening
 Tagline: The pulse of your workforce
 Partners: Undisclosed. HRX designed for multiple modules: including: Recruiting, Performance, Workforce Management, and Payroll
Vestrics (formerly Capital Analytics)
 Private company (formerly Capital Analytics), <20 employees, HQ: North Carolina
 Competencies: Human Capital Analytics, Workforce Optimization, Data Visualizations, Measurement Map
 Tagline: Predictive Analytics and Workforce Optimization Solutions
 Partners: PE and FO Groups, I4cp, ROI Institute,Talent Strategy Institute
VEMO Inc
 Private, <10 employees, HQ San Diego, CA
 Competencies: Workforce Planning, Predictive Analytics, Strategic HR, Talent Analytics
 Tagline: Workforce planning gives you the power to turn data into action. VEMO makes HR Strategic.
 Partners: enterprise and implementation consultants
SMD Strategic Management Decisions
 HQ North Carolina
 Competencies: Talent Management, Executive Assessment, Talent Management Analytics
 Tagline: The only integrated talent management platform with built-in analytics.
 Named Clients: UPS, Randstad, Girling Healthcare, Bank of America, Yusen Logistics, Food Lion, Harden healthcare, Dignity Healthcare,
Qlearsite, Inc.1
 Private, Norselab seed investor, <20 employees, HQ London, Pricing: Try it free for 3 0days
 Competencies: Workforce Analytics, HR Analytics, Analytics for Human Capital Management, People Analytics
 Tagline: People Analytics
OrcaEyes
 Private, <10 employees , HQ: Austin, TX, Average sales price: $150 to $200k per year.
 Tagline: Workforce Planning & Analytics
 Named clients: Unilever, DFW Health Care Hospital Org -- largest HC org ever done, Lockheed, Unisys, Shell, BP
 Partners: Deloitte, CareerPartners, Center for Human Capital Innovation, Bullseye, DFW Hostial Council, HR.com, nowHire, Talent2,
TalentRise , Top Gun Ventures, Crain Media & Workforce Management dba Workforce.com), Dr. Jac Fitz-enz
One Model, Inc. Dba OneModel.Co
 HQ Austin, TX, seed from TechStars
 Competencies: Workforce Analyticsm, Data Strategy, All your HR data in one place, By Friday.
 Tagline: Free your data
Joberate
 Private seed round of $1.65m, <20 employees, NY HQ, Average $80,000 annual subscription
 Competencies: eRecruiting Analytics, Predictive Analytics for HR and Recruitment™
 Tagline: Measures job seeking behaviors of the global workforce
 Partners: Avature, Loop, MacroMicro
BlackbookHR
 Private, $1.5m raised, <20 employees, HQ: Cincinnati, OH
 Tagline: Engagement at the Speed of Now
 Named clients: eBay, EY, BBDO, TriHealth
 Partners: multiple SI consultants
Activ8 Intelligence, Ltd
 HQ: London, plus Austin, TX
 Competencies: HR analytics, HR reporting, HR metrics, Predictive HR, HR data services
 Named Clients:: AXA and the Bank of England, CITI
 Partners: HRsmart/Deltak, Ceridian , ADP, Asur, Salesforce.com, Vibe, Silkroad, SAP, PDS VistaHRMS, Oracle, Info, CSOD, Synchr,
jobsite, icimis, JDEdwards, ASenctis, Fairsail, Kronos
1

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Sponsored and Public Company Platforms
Sponsored Platforms Public Platforms
 Visier [Adams Street, Summit] $46.5M
 Host Analytics Inc. dba HostAnalytics [multiple, Next
World Capital, Trident Capital, Starvest Partners] $86M
 hiQ Labs, Inc. $5m raised from CEB, Double M
Partners, others
 CultureIQ [$3.2m raised, Lee Hipeau Ventures]
 Anaplan [Meritech Capital Partners] $100M
Tableau (NYSE: DATA)
RMG Networks (NASDAQ: RMGN)
Verisk Analytics (VRSK)
VoloMetrix from Microsoft
CEB (Corporate Executive Board ) (NYSE: CEB)
Acxiom (Nasdaq: ACXM)

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HRTech Analytics Trends
 Technology-Enabled Talent-Management Science. Sierra Cedar recently found that 39 percent of
enterprises were now involved in some form of talent-management analytics.
o The lack of analytics-related competencies (e.g., to define the frameworks, interpret data, identify
predictive relationships, etc.) persists in most HR departments.
 A Systematic Approach to Data-driven Workforce Spending & Management Decisions is being
sought. Analytics provides insight into where money is being spent, alignment of the spending to mission
priorities and proper accounting of costs. With workforce optimization a target of both productivity/revenue
and cost savings initiatives, it is important for executives to better understand the connections between
workforce spending and tangible business outcomes.
 HR analytics is seeking to cross the chasm and solve the great divide between HR data and
workforce outcomes. The increased availability of data doesn’t equate to an ability to track and use talent
analytics effectively. When it comes to HR technology many businesses remain stuck at a basic level, reliant
on manual systems and Excel spreadsheets. Knowing what has happened is a different skillset to being able to
predict what will happen. 42% of businesses lack confidence in their ability to effectively interpret analytics
data, with a third (33%) capable of only basic reporting.
o Employers with the ability to gather and analyze data effectively will continue to develop robust talent
acquisition and retention strategies in 2016.
 HR leaders focused on solving business not, Human Resource problems are more successful. i.e.
Business Outcomes Matter to the Business. HR Outcomes Don’t. - See more at:
http://www.hr.com/en/topleaders/all_articles/predictive-workforce-analytics-the-beginner%E2%80%99s-
guid_ig7qaz9e.html#sthash.V1uhp0ah.dpuf Think like the marketing department. Ask the marketing
department for help.
 HR leaders are migrating towards data savviness to make connections and predictions about what
has and is happening in their organization. This is no easy journey and once your data has been cleaned
and verified, the initial analysis has been undertaken and the conversations that they instigate have been had
etc. this can take weeks, maybe months to make sense of what is happening. From there (the easy bit!)
comes the embedding of the learning, the process and the methodology into the organization so that a
“rhythm of data” can occur. This of course takes time to get it right and the desire for “Quick Wins” is
important to show an early demonstration of value and tangible return from the investment being made both
in terms of data analysis and of course the people practices themselves that are being diagnosed in terms of
“value-added results/outcomes”.

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HRTech Analytics Deals
Transactions
Acquirer Acquired Details
AonHewitt
NYSEL AON
Modern Survey 2016 Aon Hewitt Modern Survey (40 employees) HR Analytics Undisclosed
CEB INC
The Corporate
Executive Board
NYSE: CEB
Wanted Analytics 2015
WANTED Technologies (TSX-V:WAN) dba Wanted Analytics2
acquired by CEB
Microsoft
NASD: MSFT
VoloMetrix 2015 acquired by Microsoft
 [$17m raised from Split Rock Partners, Shasta Ventures, Alliance of Angels]
 HQ: Seattle, WA
 Tagline: The leader in people analytics for the enterprise. VoloMetrix is revolutionizing
the way businesses operate and driving better results. The VoloMetrix platform uses data
about an employee’s email habits and electronic calendar to provide a view into
productivity trends across a company. Too many meetings, for example, could prevent
teams from getting real work done.
 Named clients: FAceBook, Symantec, Microsoft, Loreal Genetech, Qualcom, Seagate
 <50 customers
 Focused on global 2000
 2015 Deal notes
Workday
NYSE: WDAY
Identified3
2014 – Identified acquired by Workday
CEB INC
The Corporate
Executive Board
NYSE: CEB
Talent Neuron 2014 - $15M Deal Transaction value
CEB Acquires Indian Talent Analytics Startup Talent Neuron ...
CEB INC
The Corporate
Executive Board
NYSE: CEB
Knowledge
Advisors
2014 - $52m deal transaction value
CEB Acquires KnowledgeAdvisors, Beefs Up Analytics ...
Cornerstone
OnDemand
NASD: CSOD
EVOLV 2014 - Cornerstone OnDemand, providing cloud-based talent management
solutions, acquiredEvolv, provider of HR analytics, for $42.5 million in cash and assumption of up to
$2 million in debt. Evolv, founded in 2007, has raised $42.5 million in four rounds of funding.
HRTech Analytics Fundings
Investor Company Details
Idinvest Partner
Sunstone Capital
Peakon
HQ Copenhagen
2016 - 4 million punds sterling4
‘PeopleAnalytics’ToEmployeeEngagementAndRetention
Lerer Hippeau
Ventures
CultureIQ 2015 – New York - $3.2m
CEB INC
The Corporate
Executive Board
NYSE: CEB, Double
M Partners
hiQ Labs, Inc 2015 - $5m raised from CEB, Double M Partners
Summit Partners,
Foundation Capital,
and Adams Street
Visier 2014 Invested $46.5M
Accel
Insight
Sequoia
Others
Qualtrics
(Analytics)
2014 $220m total raised
Seed / Venture Logi-Serve 2013 - $1.05m raise private round
Starfish ventures Aruspex 2008 - $3.77m San Francisco, CA
2
http://www.forbes.com/sites/rawnshah/2015/04/13/taking-hr-analytics-beyond-technologists/2/#e56d94f4d269
3
$22.5 million to date from investors including VantagePoint Capital, Capricorn Investment Group, Draper Associates, Innovation Endeavors, Social+Capital
Partnership and others
4
http://techcrunch.com/2016/01/26/peakon/

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BI Analytics Leaders: Gartner

7. Solving the Value Equation
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2015 Market Map
An Ephor Group review of the HR
Performance Management Technology
Services market landscape.
Ephor Group, LLC
Market Map
Landscape of Private Company
Solution Providers of
of Recognition, Awards, Sales &
Service and Performance
Management Solutions

8. Market Map 2015
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Market Introduction
While more than a quarter of enterprises turn to their primary business platforms such as their CRM,
Project Management, FSM, ITSM, ERP, or HR solution for their EPM (employee performance management
platform); many industries such as contact centers, healthcare, professional services, and staffing for
example have a plethora of industry specific solutions.
Notable Business Platform Solutions:
 If using SalesForce.com, organizations evaluate multiple tools such as: FinancialForceHCM.
 If using Microsoft, Yammer.
 If using an FSM, the first look is based on the FSM software preferred vendor list.
 If using IBM, look at KeneXa, Bullseye Engagement, or Optimum Solutions.
 If you have a PSA, Project Management Solution then look at their alliances.
 If you have an HRMS, then they have a preferred list of vendors.
 If you do NOT have an existing HRMS, then look at the following solutions:
Market Map Private Company Star Performers
 BI Worldwide ($400M, 2,000 Customers) 25 Locations / , Global Operations| The Global Engagement Agency
 Beqom (<$25M, , <100 Customers) Global operations | To make your people happy
 BlackbookHR (<$10M) OH HQ | Put your people data to work
 Bullseye Engagement (<$10M) TX HQ | Performance Management Made Simple
 Creative Group ($100M) WI HQ | We Move People
 Enspire Learning (<1,000 customers, <$10M) TX HQ | Learning Solutions Designed to Delight
 FlightPath (<100 Customers, <$10M) CA HQ | Meeting productivity analytics and software
 Herd Wisdom (<100 Customers, <$10M) Montreal HQ | Fun based game employee engagement
 Inspirus (<1,000, <$50M) TX HQ | Recognize. Engage. Inspire. Bring Joy to Work.
 Kudos Now (<1,000) [angels] Canada HQ | Employee Recognition Program, Thank Different
 Madison Performance Group (<1,000,<$25M) | Ensuring a Culture of Individual Engagement and Success
 MTM Recognition ($80M) OK HQ | Recognition and Awards
 Officevibe (<100 Customers, <$10M) Canada HQ | Employee Engagement Software
 Online Rewards (<10,000, $25M) OH HQ | Employee Recognition, Channel Incentives, Customer Loyalty
 Silvon Software (<$25M) IL HQ | Simplify the View of Business
 Spectrum (<$10M) CA HQ | Sales Compensation
 TalentGuard (<100 Customers, <$10M) TX HQ | Talent Management Software
 Teamly CA HQ with UK sales office | Social Performance Management
 TinyPulse (TinyHR) <$10M) WA HQ | Employee Engagement Survey, Software
 WorkJam (<$10M) Canada HQ | Employee Relationship Management (ERM)
 ZeroedIn (<$10M) MD HQ | HR Workforce Intelligence

9. Market Map 2015
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Sponsored Public
 Achievers (<10,000, $50M) [BlackHawk Network]
 Any Perk (<10,000, <$50M) [YCombinator, multiple venture
firms]
 AxiomEPM [ a Kaufman Hall Company]
 BetterWorks (<$25M) [Kleiner Perkins]
 Chally [A Growthplay Company]
 CultueAmp (<$10M) [Felcis Ventures]
 e-Rewards (Global 2000, $2B) [Polaris, Sutter, TA]
 Glint Inc. [Norwest Venture Partners]
 Globoforce (>10,000, $300M+) [Balderton Capital]
 GuideSpark ($50M) [IDG, Meritech, Storm Ventures] CA HQ
 Halogen Software Canada HQ [JMI Equity]
 Iconixx Software [Harbert Venture Partners, S3 Ventures]
<$25M
 Merced Systems (<$100M) [Sutter Hill Ventures]
 Morley Companies Inc [Glencoe Capital]
 PeopleFluent (PeopleClick Authoria) [Bedord Funding]
 Perkspot (<1,000, <$10M) [12 Interactive]
 ReviewSnap [Turn/River Capital Ventures]
 RoundPegg [Assess Ventures] $10mSavo [Saphhire
Ventures] <$50M
 ServiceMax [Kleiner, Meritech, Crosslink, Mayfield] $204M
 Sibson [SegalCo] ($200M, 5,000 customers) 23 National
Locations | Strategic Human Resources Consulting
 Workfront [Greenspring, JMI Equity] $95M
Zugata ($5M) [Redpoint, General Catalyst, Formation 8] CA
HQ
 Callidus (NASD: CALD) ($136M) CA HQ | Incentives, Sales,
Marketing and CX Solutions
 Chatter from SalesForce.com (60,000 customers, 150,000
groups) CA HQ | Enterprise Social Network and Collaboration
(Financial Force HCM combined with SalesForce.com
Chatter)
 CornerstoneOnDemand (NASD: CSOD) $263M | Realize
your potential
 Jive Software (NASD: JIVE) >$100M | Collaboration
Solutions
 Rision Pty Ltd (ASX Code: RCM) Australia, New York
 SuccessFactors, Streamwork Software by SAP
Xactly4 (NASD: XTLY) ($65M) CA HQ | Inspire
Performance
 Yammer from Microsoft ($199M) CA HQ | Enterprise Social
Network
Private Company SPM Services
 Canidium (<$10M, <100 Customers) TX HQ | Dial into
Sales Performance
 Force Management (<$20M, <100 customers) NC HQ |
Where Strategy Meets Execution
 MotivAction ($100M, <100 Customers) , MN HQ |
Results Through People
 OpenSymmetry, ($30M, 550 Customers) , TX HQ |
Professional Consulting
 Synygy ($100M, 500 Customers ) PA HQ |