The document provides tips for online outreach and using social media effectively and cheaply. It recommends starting with a survey of your audience and research, standardizing your brand's look and feel, and sending consistent useful information through a mailing list and enewsletter. The document also suggests having a social media strategy that identifies roles and content, integrating online assets, being authentic and passionate, and using analytics to understand traffic and success. It presents the vision of collaborating regionally to improve and standardize an existing recycling database application to maximize reach.