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Social web and_us

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Social Web and US
Week 4
Discussion - 2
INF 103

Published in: Technology, Business
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Social web and_us

  1. 1. Social Web and Us <ul><li>Sajana Adhikari </li></ul><ul><li>January 13 th , 2011 </li></ul><ul><li>INF 103 </li></ul>
  2. 2. Social Web <ul><li>Table of Contents: </li></ul><ul><ul><li>Introduction </li></ul></ul><ul><ul><li>Social Web, Where? </li></ul></ul><ul><ul><li>Social Web, Why? </li></ul></ul><ul><ul><li>Scope of Social Web – for whom? </li></ul></ul><ul><ul><li>Top 5 Social Websites by Usage </li></ul></ul><ul><ul><li>Summary </li></ul></ul>
  3. 3. Introduction <ul><ul><li>Definition: Media of socialization via WWW </li></ul></ul><ul><ul><li>Bringing information to the front </li></ul></ul><ul><ul><ul><li>Social Web is virtually everywhere </li></ul></ul></ul>
  4. 4. Social Web, Everywhere… <ul><li>No location barriers </li></ul><ul><li>Reaches all </li></ul><ul><ul><li>Individuals </li></ul></ul><ul><ul><li>Businesses </li></ul></ul><ul><ul><li>Organizations </li></ul></ul><ul><ul><ul><li>Governments </li></ul></ul></ul><ul><ul><ul><li>Semi-governments </li></ul></ul></ul><ul><ul><ul><li>NGOs   </li></ul></ul></ul>
  5. 5. Social Web, Why? <ul><li>Convenient </li></ul><ul><li>Easy Access </li></ul><ul><li>Free of Cost (mostly) </li></ul><ul><li>Green </li></ul><ul><li>Effective mass communication </li></ul><ul><li>Wide scope </li></ul>
  6. 6. Convenience <ul><li>Instant access </li></ul><ul><li>Quick searches </li></ul><ul><li>Faster retrieval of the content </li></ul><ul><li>Free of Cost (mostly) </li></ul><ul><ul><li>Completely free </li></ul></ul><ul><ul><li>Or, nominal fees </li></ul></ul>
  7. 7. Convenience, Contd… <ul><li>Multiple Options / choices </li></ul><ul><ul><li>Various service providers </li></ul></ul><ul><ul><ul><li>YouTube </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>MySpace </li></ul></ul></ul><ul><ul><ul><li>LinkedIn, etc… </li></ul></ul></ul>
  8. 8. Easy Access <ul><li>Almost 24/7 access </li></ul><ul><ul><li>Easily accessible WWW </li></ul></ul><ul><ul><li>Supporting technology / devices </li></ul></ul><ul><ul><ul><li>With mobile devices </li></ul></ul></ul><ul><ul><ul><li>With hot spots </li></ul></ul></ul><ul><ul><li>In office </li></ul></ul><ul><ul><ul><li>Most business social webs are not surf-controlled </li></ul></ul></ul>
  9. 9. Green <ul><li>All Digitized </li></ul><ul><ul><li>All soft copies: Upload/download messages </li></ul></ul><ul><ul><li>Functionalities such as Digital signature, certificate </li></ul></ul><ul><li>Online sharing helps reduce: </li></ul><ul><ul><li>Printing </li></ul></ul><ul><ul><li>Dumping </li></ul></ul><ul><ul><li>Fuel burning </li></ul></ul>
  10. 10. Effective Mass Communication <ul><li>People seek reviews </li></ul><ul><ul><li>Recommendations vs. advertisements </li></ul></ul><ul><ul><ul><li>Recommendations influence more than the message advertised </li></ul></ul></ul><ul><ul><ul><li>Judgment mostly fair, but promotions may tend to be biased </li></ul></ul></ul>
  11. 11. Scope of Social Web - Huge <ul><li>Politics and Government </li></ul><ul><li>Schools and Universities </li></ul><ul><li>Business and Professions </li></ul><ul><li>News and Media </li></ul><ul><li>Everyday lives   </li></ul><ul><li>Others </li></ul>
  12. 12. Politics / Government <ul><li>Discussions on Bills </li></ul><ul><li>During Elections </li></ul><ul><ul><li>Message from the candidates </li></ul></ul><ul><ul><li>Reviews on the candidates </li></ul></ul>
  13. 13. Schools / Universities <ul><li>Conducting classes </li></ul><ul><li>Collaborating </li></ul><ul><ul><li>Submitting assignments, Peer reviews </li></ul></ul><ul><ul><ul><li>Jing, Prezi, Google documents </li></ul></ul></ul><ul><ul><li>Information on Multiple arrays of subjects </li></ul></ul><ul><ul><li>Knowledge sharing </li></ul></ul>
  14. 14. News / Media <ul><li>Conducting polls </li></ul><ul><li>Collecting ideas by </li></ul><ul><li>Radio shows </li></ul><ul><li>TV news channels </li></ul><ul><li>Reality programs </li></ul>
  15. 15. Professions <ul><li>For the companies </li></ul><ul><ul><li>Conducting business Activities </li></ul></ul><ul><ul><ul><li>Webinars, Video conferencing </li></ul></ul></ul><ul><ul><ul><li>Recruiting </li></ul></ul></ul><ul><ul><ul><ul><li>Screening and Interviewing </li></ul></ul></ul></ul><ul><ul><ul><li>Meetings, Trainings </li></ul></ul></ul>
  16. 16. <ul><li>For individuals / professionals </li></ul><ul><ul><li>Company info: profile, review </li></ul></ul><ul><ul><ul><li>From employees </li></ul></ul></ul><ul><ul><ul><li>From ex-employees </li></ul></ul></ul><ul><ul><li>General Knowledge sharing </li></ul></ul><ul><ul><ul><li>Through online forums </li></ul></ul></ul><ul><ul><ul><li>Through vendor’s/client’s site </li></ul></ul></ul>Professions, Contd…
  17. 17. Everyday lives <ul><li>Relationships / Reunions </li></ul><ul><ul><li>Family members </li></ul></ul><ul><ul><li>Friends, classmates </li></ul></ul><ul><ul><li>Co-workers </li></ul></ul><ul><ul><li>Ex-relationships </li></ul></ul>
  18. 18. Everyday lives, contd… <ul><li>Search on the products/services </li></ul><ul><ul><ul><li>Prices comparisons </li></ul></ul></ul><ul><ul><ul><li>Uses, reviews </li></ul></ul></ul><ul><ul><ul><li>Effectiveness </li></ul></ul></ul><ul><ul><ul><li>How to operate </li></ul></ul></ul><ul><ul><ul><li>Advance features </li></ul></ul></ul>
  19. 19. Everyday lives, contd… <ul><li>Generic knowledge share </li></ul><ul><ul><ul><li>“ How to” information </li></ul></ul></ul><ul><ul><ul><li>Tips / Tricks, Recipes </li></ul></ul></ul><ul><ul><ul><li>Helps with kids’ activities, after school programs </li></ul></ul></ul><ul><ul><ul><li>Knowledge share on sports </li></ul></ul></ul><ul><ul><ul><li>Places, arts, creations, recreations </li></ul></ul></ul>
  20. 20. Businesses <ul><li>Maintain the business </li></ul><ul><ul><li>Retaining customers </li></ul></ul><ul><li>Expanding business </li></ul><ul><ul><li>Widening target market </li></ul></ul><ul><ul><li>Expanding Networks </li></ul></ul><ul><ul><li>Making the fans follow </li></ul></ul>
  21. 21. Businesses, contd… <ul><li>Trading </li></ul><ul><li>Barter system </li></ul><ul><li>Bringing people of mutual interest together </li></ul><ul><li>Match making </li></ul><ul><li>Socializing/Dating sites </li></ul><ul><li>Matrimonial services </li></ul>
  22. 22. Top 5 Social Web Sites by Usage As of Feb, 2009 Resource: http://blog.compete.com/2009/02/09/facebook-myspace-twitter-social-network/ Top 5 Social Web Media (In Thousands) Unique Visitors Monthly Visits Facebook 68558 1191373 Myspace 58556 810154 Twitter 5979 54390 Fixster 7645 53390 Linkedin 11274 42744
  23. 23. Drawbacks <ul><li>Once expressed – no back out </li></ul><ul><li>Convenient, yet time consuming </li></ul><ul><li>Free, yet may cost heavy </li></ul><ul><ul><li>Cost associated with being adaptive </li></ul></ul><ul><ul><li>Or, You’ll be outdated </li></ul></ul><ul><li>Privacy Threat </li></ul><ul><li>Boatload of information - What’s accurate? </li></ul>
  24. 24.   Summary <ul><li>Demerits </li></ul><ul><ul><li>Threat to privacy </li></ul></ul><ul><ul><li>Accuracy problem </li></ul></ul><ul><ul><li>Cost associated with </li></ul></ul><ul><ul><ul><li>Being adaptive </li></ul></ul></ul><ul><ul><ul><li>Frequent updates </li></ul></ul></ul><ul><li>Merits </li></ul><ul><ul><li>Effective, Efficient communication </li></ul></ul><ul><ul><li>More knowledge sharing </li></ul></ul><ul><ul><li>Better Relationship </li></ul></ul><ul><ul><li>Wide Scope </li></ul></ul>
  25. 25. References… <ul><li>http://farm3.static.flickr.com/2123/2438929840_fed6a391a8.jpg </li></ul><ul><li>http://socialwebresearch.com/i/social-web-research.png </li></ul><ul><li>http://www.colleenscommentary.net/wordpress/wp-content/uploads/2010/10/Social-Media-Landscape.jpg </li></ul><ul><li>http://e2bu.com/wp-content/uploads/2010/07/SocialWebMap.jpg </li></ul><ul><li>http://www.mashupevent.com/files/images/Picture%2039.preview.png </li></ul><ul><li>http://images.google.com/images?hl=en&source=imghp&biw=1276&bih=599&q=social+web&gbv=2&aq=f&aqi=g7g-m2&aql=&oq= </li></ul><ul><li>http://images.google.com/images?hl=en&biw=1276&bih=599&gbv=2&tbs=isch%3A1&sa=1&q=social+web+media&aq=f&aqi=&aql=&oq= </li></ul><ul><li>http://www.google.com/images?um=1&hl=en&rlz=1W1RNTN_en&biw=1259&bih=599&tbs=isch%3A1&sa=1&q=popular+social+networking+sites&aq=0&aqi=g3g-m1&aql=&oq=popular+social+ </li></ul><ul><li>http://www.globenewswire.com/newsroom/news.html?d=211032 (expanding business by integrating with FB, LI, Google, etc..) </li></ul><ul><li>http://ezinearticles.com/?Disadvantages-of-Social-Media&id=3026858 </li></ul>

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