This small slideshow helps demonstrate how to find a company report and an industry report in the MarketLine Advantage Database

1. latrobe.edu.au CRICOS Provider 00115M
Using MarketLine to find Company and
Industry Reports

2. 2La Trobe University
Use these slides to learn how to:
 Find the MarketLine Database
 Search for an Industry Report
 Search for a Company Report
 Find more information

3. 3La Trobe University
1. From the Library homepage click on the
Databases tab.
2. Select ‘M’ for MarketLine.
3. Click on ‘MarketLine Advantage’ and if
not on campus, login with your University
username and password
The MarketLine Advantage database can be accessed through the Library website to
search for industry or company reports. MarketLine Advantage can be accessed from
the university or from home. If you access the database from home you will be asked
to enter your student number (or username) and password.
Finding The MarketLine Advantage Database

4. 4La Trobe University
Searching for an Industry Report
Using the search function:
1. Type the industry you are
after into the search box,
and change the drop down
box from All Research to
Industries. Click search icon.
2. Refine your search by
Geography and more using
the limiting options.
3. Click on the required title to
view or download the
report.

5. 5La Trobe University
Searching for a Company Report
1. Type the company name into the search box, and
change the drop down box from All Research to
Companies. Click search icon.
2. Click on the title to view the different sections of the
report or download as a pdf.
3. If you need to refine your search,
you can do so from the menu on
the right hand side.
• Tip: If you know where the
company has its headquarters,
refine by Geography.
We recommend you use MarketLine Advantage when searching for
information on global companies.

6. 6La Trobe University
Need more information?
 Online help for Marketline:
• MarketLine User Guide
• McLeod Business Library MarketLine User Guide Mason School of Business (USA)
 Companies – see the online Library Guide on Company Information
http://latrobe.libguides.com/company
 Improving your search results – see the Business and Management Library Skills Module
http://latrobe.libguides.com/content.php?pid=184702&sid=1611595
 Introduction to using databases – see the online Library Skills module
http://latrobe.libguides.com/content.php?pid=171109&sid=1440905
 Referencing – see the Academic Referencing Tool for examples of how to reference your sources
using the Harvard Referencing Style http://www.lib.latrobe.edu.au/help/style-guides.php