GMMSO4 is a research and strategic planning management tool designed to help your company enter or expand its presence into foreign markets. This software will assist you in making strategic marketing/management decisions on how to expand a company’s business internationally and how to develop an appropriate business and marketing plan.
Global Marketing Management System Online 4 (GMMSO4) - TutorialJaimankato
Global Marketing Management System Online Ver:4 (GMMSO4) is a business software which can be used by companies that want to expand their business reach to foreign markets. This software can also be used as an educational tool for nurturing future business managers.
Dear HR / Recruitment Manager,
Application for the vacancy of Sales Executive
It is with great interest that I am presenting my CV for the position advertised in (where the job was found). I am greatly interested in this position and I believe that my profile could be the perfect fit for your Company.
I have over 3 years of experience as Sales Alkyd Resin industries. Main responsibilities included handling customers over the phone, answering, and solving their queries. I have always believed that deep knowledge of product/service to sell is a must for this position, therefore I have participated to many ongoing trainings offered by previous companies.
Great communication and selling skills have been developed through the years and I am now a resourceful and committed Sales Advisor, able to meet and overcome targets and objectives.
I am available for interview at a time convenient for yourselves, and I would be pleased to attend for interview at your convenience to allow me to discuss my experience and qualities further. My full contact details can be found on my CV.
THIS COURSE IS SPECIFICALLY DESIGNED TO FILL THE GAPS OF GRADUATING STUDENTS ENTERING THE CORPORATE WORLD OR HIGHER LEVEL STUDIES, iT IS DESIGNED TO SIMULATE THE REAL REQUISITES OF THE BUSINESS AND INDUSTRIAL SECTOR FOR NEW GRADUATES ENTRANTS TO EXCEL AND COPE WITH THE GROUND REALITIES OF THE BUSINESS PARAMETERS IN DESIGN AND DECISION MAKINm
Global Marketing Management System Online 4 (GMMSO4) - TutorialJaimankato
Global Marketing Management System Online Ver:4 (GMMSO4) is a business software which can be used by companies that want to expand their business reach to foreign markets. This software can also be used as an educational tool for nurturing future business managers.
Dear HR / Recruitment Manager,
Application for the vacancy of Sales Executive
It is with great interest that I am presenting my CV for the position advertised in (where the job was found). I am greatly interested in this position and I believe that my profile could be the perfect fit for your Company.
I have over 3 years of experience as Sales Alkyd Resin industries. Main responsibilities included handling customers over the phone, answering, and solving their queries. I have always believed that deep knowledge of product/service to sell is a must for this position, therefore I have participated to many ongoing trainings offered by previous companies.
Great communication and selling skills have been developed through the years and I am now a resourceful and committed Sales Advisor, able to meet and overcome targets and objectives.
I am available for interview at a time convenient for yourselves, and I would be pleased to attend for interview at your convenience to allow me to discuss my experience and qualities further. My full contact details can be found on my CV.
THIS COURSE IS SPECIFICALLY DESIGNED TO FILL THE GAPS OF GRADUATING STUDENTS ENTERING THE CORPORATE WORLD OR HIGHER LEVEL STUDIES, iT IS DESIGNED TO SIMULATE THE REAL REQUISITES OF THE BUSINESS AND INDUSTRIAL SECTOR FOR NEW GRADUATES ENTRANTS TO EXCEL AND COPE WITH THE GROUND REALITIES OF THE BUSINESS PARAMETERS IN DESIGN AND DECISION MAKINm
A me gli occhi: Il Prime Time Tv alle prese con cellulari e tabletNextplora
Lo studio intende analizzare la relazione tra Tv e l'impiego contestuale di cellulari e tablet da parte degli ascoltatori in una settimana di prime time.
La relazione tra persone e brand nell'era del Social MediaNextplora
Come si articola la relazione delle persone con i social network e con e quanto pesa la relazione con le aziende?
Quali dinamiche nell’uso dei social network come touch point di marca?
Quale contributo puntuale la relazione con le fan page è in grado di apportare all’equity che il brand esprime?
Theoretische maar toch praktisch gebruik van de osmolaliteitsmeter en pipet. kom in één dag alles te weten over osmolaliteitsbepaling met een deel theorie en praktijk, waarbij ook aandacht voor het nauwkeurig pipetteren van monsters. Voor gebruikers van de osmometer in de farmacie, klinische chemie, biotechnologie en andere industrieën.
Grupo Reifs se centra en mejorar la calidad de vida de las personas mayores con necesidades asistenciales, desarrollando la promoción y gestión de los recursos necesarios.
Elementar has developed the next generation of future-proof N/protein analyzers utilizing proprietary EAS REGAINER® technology and use alternative carrier gases, such as carbon dioxide for the rapid N exceed and argon for the rapid MAX N exceed, without sacrificing analysis performance.
A me gli occhi: Il Prime Time Tv alle prese con cellulari e tabletNextplora
Lo studio intende analizzare la relazione tra Tv e l'impiego contestuale di cellulari e tablet da parte degli ascoltatori in una settimana di prime time.
La relazione tra persone e brand nell'era del Social MediaNextplora
Come si articola la relazione delle persone con i social network e con e quanto pesa la relazione con le aziende?
Quali dinamiche nell’uso dei social network come touch point di marca?
Quale contributo puntuale la relazione con le fan page è in grado di apportare all’equity che il brand esprime?
Theoretische maar toch praktisch gebruik van de osmolaliteitsmeter en pipet. kom in één dag alles te weten over osmolaliteitsbepaling met een deel theorie en praktijk, waarbij ook aandacht voor het nauwkeurig pipetteren van monsters. Voor gebruikers van de osmometer in de farmacie, klinische chemie, biotechnologie en andere industrieën.
Grupo Reifs se centra en mejorar la calidad de vida de las personas mayores con necesidades asistenciales, desarrollando la promoción y gestión de los recursos necesarios.
Elementar has developed the next generation of future-proof N/protein analyzers utilizing proprietary EAS REGAINER® technology and use alternative carrier gases, such as carbon dioxide for the rapid N exceed and argon for the rapid MAX N exceed, without sacrificing analysis performance.
This assignment was created by Meltwater to teach student basic search functions, how to develop dashboards, and how to export analytics in the Meltwater platform. We suggest using this assignment after students have gone through the Meltwater training.
To understand strategic planning, its linkage to strategic marketing and marketing management
To know how sales strategy is developed from marketing strategy
To learn basic terms used in forecasting, forecasting approaches, and methods of sales forecasting
To understand purposes and the process of sales budget
FINAL ASSIGNMENTName___________________Date_________________.docxmydrynan
FINAL ASSIGNMENT
Name:___________________
Date:____________________
CJT 2800: Professional Ethics in Criminal Justice-Spring 2014
Course Description:
Examines the decision-making process of those involved in the field of public safety, including law enforcement and corrections, as it relates to morals, values, integrity, discretion and authority. The course queries ethics as to the fair and equal treatment of those involved in the criminal justice process to include criminal justice personnel, victims and criminals. Topics relating to the history, definition, categories and theories of ethics; lying and deception as it relates to criminal justice; prejudice and discrimination in the field of criminal justice; and abuse of authority specific to the field of criminal justice will be examined.
Assessment: Presentation (15 minutes)
1. Each student will choose an ethics related topic to each of the following fields of criminal justice: law enforcement, courts, corrections and forensics.
2. Student will discuss the ethics issue as it relates to each of the fields.
3. Student will provide 1 possible resolution (accountability) to the ethics issues presented in his/her presentation.
4. Student will apply/analyze the ethics issue from each of the 3 theories discussed in the textbook (formalism, Utilitarianism, and Virtue ethics)
5. Student will discuss the impact of technology and media on the ethics issue.
6. The student will research the topic and must have 5 legitimate, documented resources (APA format).
7. The student will provide a 15 minute presentation on the topic using visual aids to include but are not limited to 3 of the following examples: powerpoint, youtube, interactive games, poll everywhere, etc.
8. The student will provide a one page, formal outline of his/her presentation and a citation page in APA format.
1. Create and or evaluate a marketing plan to a defined target utilizing an environmental and SWOT analysis, buyer behavior concepts, product strategy, pricing strategy, integrated marketing communication strategy and a distribution strategy.
2. Describe the relationship between an organization’s success, its customer’s ability and willingness to buy products and competitive and economic factors
3. Apply known methods to improve ethical decisions in a marketing organization
4. Compare and contrast the fundamental methods of gathering data.
5. Define what a market is for an organization
6. Explain why firms select and use different general targeting strategies
7. Develop a segment profile using the major segmentation variables when constructing a marketing plan
8. Evaluate market segments for a firm
9. Explain the benefits, dangers and methods, for positioning of a product, service or idea
10. Discuss the relevance and associated marketing tactics of each of the stages in the consumer buying process in the marketing plan
11. Compare and contrast the major characteristics of business customers and consumers
12. ...
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021 IlonaThornburg83
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021
Assessment 3: STP Report
Value: 20%
Submission Dateline : Week 10, Tuesday 11th May @ 5pm
Assignment objectives:
1. To be familiar with a range of marketing concepts.
2. To further develop marketing knowledge, including an understanding of the
dynamic marketing environment, segmentation, targeting and positioning and
marketing mix.
3. To observe how marketing concepts and theories apply in practice.
Assignment question:
This is an individual task.
Select ONE product/brand from the following industries:
1. running shoes
or
2. sunscreen
and discuss in detail the marketing strategies (including segmentation, targeting,
differentiation and positioning) applied by the firm of your choice for the chosen
product. The word count is 1500 (+/- 10%) including intext citations but excluding
references.
To do this assignment:
1. Be familiar with Lecture 6 on STP (and if possible, read ahead on product, price,
place and promotion).
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021
2. This is a case study where you are researching on the marketing activities the
company has done in relation to the product that you have chosen. There is no
need to define or explain any concepts/theories.
3. Not all companies managed to differentiate themselves in the market. For the
purpose of this assignment, choose a product/brand that differentiates itself
from the competitors and the information for that company is widely available.
4. Have a thorough understanding on the various products that the company is
selling, the price of the product, how it is distributed (place/distribution
channel) and the various promotional activities – because the 4Ps affect the
positioning strategy of a brand. For example: Godiva chocolate is positioned
as a more “luxurious” chocolate as compared to Cadbury. But why?
• Price? Premium/value-based pricing?
• Product? The way they packaged the product? Fancy gold ribbon on the
box?
• Distribution channel? Godiva uses exclusive, selective or intensive
distribution? Cadbury uses exclusive, selective or intensive
distribution? Which distribution channel represents some form of
“luxury”? Which brand is easily bought in the market (i.e. accessibility)?
• Promotional tools used? Which uses more sales promotion?
5. The context of the assignment is Malaysia i.e. target market have to be
Malaysians, and the product must be sold physically in Malaysia.
6. The focus of the assignment can be either at brand level or product level. A
good piece of work is one that is able to demonstrate consistency throughout
the report.
• Brand level: Apple iPhones, Nike Air Max, Dove Hair Shampoo
• Product level: iPhone 11 Max, Nike Air Max 97, Dove Hair Fall Shampoo
Word limit: 1500 words (+/- 10%)
Word count includes citation and tables. Only references are excluded from
wo ...
You might find that using analysis tools to analyze internal .docxMargaritoWhitt221
You might find that using analysis tools to analyze internal
and external environments is an effective way of analyzing the
chosen capstone organization. If you need to learn more
about these types of analysis tools, check out the resources
below.
Internal Analysis Tools
• tutor2u. (2016). PESTLE (PEST) analysis
explained [Video]. YouTube. https://www.youtube.com/
watch?v=sP2sDw5waEU
• SmartDraw. (n.d.). SWOT analysis. https://
www.smartdraw.com/swot-analysis/
• SWOT Framework.
External Analysis Tools
• Applying VRIO and PESTLE.
• PESTLE Analysis. (n.d.). What is PESTLE analysis? A
tool for business analysis. http://pestleanalysis.com/what-
is-pestle-analysis/
• Study.com. (n.d.). What is PESTLE analysis? Definition
and examples. https://study.com/academy/lesson/what-
is-pestle-analysis-definition-examples.html
• Management & Finance1 TU Delft. (2016). The five
competitive forces that shape strategy [Video]. YouTube.
https://www.youtube.com/watch?v=mYF2_FBCvXw
Use these resources as you see appropriate:
• Research Guide – MBA
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.smartdraw.com/swot-analysis/
http://media.capella.edu/CourseMedia/MBA5006/GuidedPath/SWOTFramework/wrapper.asp
http://media.capella.edu/CourseMedia/MBA5006/GuidedPath/ApplyVRIOandPESTLE/wrapper.asp
http://pestleanalysis.com/what-is-pestle-analysis/
http://pestleanalysis.com/what-is-pestle-analysis/
https://study.com/academy/lesson/what-is-pestle-analysis-definition-examples.html
https://study.com/academy/lesson/what-is-pestle-analysis-definition-examples.html
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://capellauniversity.libguides.com/MBA
• This research guide was custom created to help
MBA learners. If you are feeling a bit lost on where
to start, this would be a good starting point.
• James, N. (2007). Writing at work: How to write clearly,
effectively and professionally. Crows Nest, Australia:
Allen & Unwin.
• Use this as a general writing handbook. For
example, there are chapters on tone, grammar,
punctuation, style, et cetera.
https://capella.skillport.com/skillportfe/custom/login/saml/login.action?courseaction=launch&assetid=_ss_book:25059
https://capella.skillport.com/skillportfe/custom/login/saml/login.action?courseaction=launch&assetid=_ss_book:25059
1
MBA Capstone Project Description
MBA Capstone Project Description
Throughout your MBA program, you have worked to develop as a business professional and
prepare to meet future challenges as a business leader. Your program culminates in the
capstone project, which forms the primary focus of MBA-FPX5910, the final course you will take
in the program. The capstone project is intended to provide you the opportunity to demonstrate
your MBA program outcomes by:
• Planning and executing .
top nidhi software solution freedownloadvrstrong314
This presentation emphasizes the importance of data security and legal compliance for Nidhi companies in India. It highlights how online Nidhi software solutions, like Vector Nidhi Software, offer advanced features tailored to these needs. Key aspects include encryption, access controls, and audit trails to ensure data security. The software complies with regulatory guidelines from the MCA and RBI and adheres to Nidhi Rules, 2014. With customizable, user-friendly interfaces and real-time features, these Nidhi software solutions enhance efficiency, support growth, and provide exceptional member services. The presentation concludes with contact information for further inquiries.
Enhancing Research Orchestration Capabilities at ORNL.pdfGlobus
Cross-facility research orchestration comes with ever-changing constraints regarding the availability and suitability of various compute and data resources. In short, a flexible data and processing fabric is needed to enable the dynamic redirection of data and compute tasks throughout the lifecycle of an experiment. In this talk, we illustrate how we easily leveraged Globus services to instrument the ACE research testbed at the Oak Ridge Leadership Computing Facility with flexible data and task orchestration capabilities.
Advanced Flow Concepts Every Developer Should KnowPeter Caitens
Tim Combridge from Sensible Giraffe and Salesforce Ben presents some important tips that all developers should know when dealing with Flows in Salesforce.
Globus Compute wth IRI Workflows - GlobusWorld 2024Globus
As part of the DOE Integrated Research Infrastructure (IRI) program, NERSC at Lawrence Berkeley National Lab and ALCF at Argonne National Lab are working closely with General Atomics on accelerating the computing requirements of the DIII-D experiment. As part of the work the team is investigating ways to speedup the time to solution for many different parts of the DIII-D workflow including how they run jobs on HPC systems. One of these routes is looking at Globus Compute as a way to replace the current method for managing tasks and we describe a brief proof of concept showing how Globus Compute could help to schedule jobs and be a tool to connect compute at different facilities.
Cyaniclab : Software Development Agency Portfolio.pdfCyanic lab
CyanicLab, an offshore custom software development company based in Sweden,India, Finland, is your go-to partner for startup development and innovative web design solutions. Our expert team specializes in crafting cutting-edge software tailored to meet the unique needs of startups and established enterprises alike. From conceptualization to execution, we offer comprehensive services including web and mobile app development, UI/UX design, and ongoing software maintenance. Ready to elevate your business? Contact CyanicLab today and let us propel your vision to success with our top-notch IT solutions.
In software engineering, the right architecture is essential for robust, scalable platforms. Wix has undergone a pivotal shift from event sourcing to a CRUD-based model for its microservices. This talk will chart the course of this pivotal journey.
Event sourcing, which records state changes as immutable events, provided robust auditing and "time travel" debugging for Wix Stores' microservices. Despite its benefits, the complexity it introduced in state management slowed development. Wix responded by adopting a simpler, unified CRUD model. This talk will explore the challenges of event sourcing and the advantages of Wix's new "CRUD on steroids" approach, which streamlines API integration and domain event management while preserving data integrity and system resilience.
Participants will gain valuable insights into Wix's strategies for ensuring atomicity in database updates and event production, as well as caching, materialization, and performance optimization techniques within a distributed system.
Join us to discover how Wix has mastered the art of balancing simplicity and extensibility, and learn how the re-adoption of the modest CRUD has turbocharged their development velocity, resilience, and scalability in a high-growth environment.
Multiple Your Crypto Portfolio with the Innovative Features of Advanced Crypt...Hivelance Technology
Cryptocurrency trading bots are computer programs designed to automate buying, selling, and managing cryptocurrency transactions. These bots utilize advanced algorithms and machine learning techniques to analyze market data, identify trading opportunities, and execute trades on behalf of their users. By automating the decision-making process, crypto trading bots can react to market changes faster than human traders
Hivelance, a leading provider of cryptocurrency trading bot development services, stands out as the premier choice for crypto traders and developers. Hivelance boasts a team of seasoned cryptocurrency experts and software engineers who deeply understand the crypto market and the latest trends in automated trading, Hivelance leverages the latest technologies and tools in the industry, including advanced AI and machine learning algorithms, to create highly efficient and adaptable crypto trading bots
Code reviews are vital for ensuring good code quality. They serve as one of our last lines of defense against bugs and subpar code reaching production.
Yet, they often turn into annoying tasks riddled with frustration, hostility, unclear feedback and lack of standards. How can we improve this crucial process?
In this session we will cover:
- The Art of Effective Code Reviews
- Streamlining the Review Process
- Elevating Reviews with Automated Tools
By the end of this presentation, you'll have the knowledge on how to organize and improve your code review proces
Accelerate Enterprise Software Engineering with PlatformlessWSO2
Key takeaways:
Challenges of building platforms and the benefits of platformless.
Key principles of platformless, including API-first, cloud-native middleware, platform engineering, and developer experience.
How Choreo enables the platformless experience.
How key concepts like application architecture, domain-driven design, zero trust, and cell-based architecture are inherently a part of Choreo.
Demo of an end-to-end app built and deployed on Choreo.
Strategies for Successful Data Migration Tools.pptxvarshanayak241
Data migration is a complex but essential task for organizations aiming to modernize their IT infrastructure and leverage new technologies. By understanding common challenges and implementing these strategies, businesses can achieve a successful migration with minimal disruption. Data Migration Tool like Ask On Data play a pivotal role in this journey, offering features that streamline the process, ensure data integrity, and maintain security. With the right approach and tools, organizations can turn the challenge of data migration into an opportunity for growth and innovation.
Gamify Your Mind; The Secret Sauce to Delivering Success, Continuously Improv...Shahin Sheidaei
Games are powerful teaching tools, fostering hands-on engagement and fun. But they require careful consideration to succeed. Join me to explore factors in running and selecting games, ensuring they serve as effective teaching tools. Learn to maintain focus on learning objectives while playing, and how to measure the ROI of gaming in education. Discover strategies for pitching gaming to leadership. This session offers insights, tips, and examples for coaches, team leads, and enterprise leaders seeking to teach from simple to complex concepts.
OpenFOAM solver for Helmholtz equation, helmholtzFoam / helmholtzBubbleFoamtakuyayamamoto1800
In this slide, we show the simulation example and the way to compile this solver.
In this solver, the Helmholtz equation can be solved by helmholtzFoam. Also, the Helmholtz equation with uniformly dispersed bubbles can be simulated by helmholtzBubbleFoam.
How Recreation Management Software Can Streamline Your Operations.pptxwottaspaceseo
Recreation management software streamlines operations by automating key tasks such as scheduling, registration, and payment processing, reducing manual workload and errors. It provides centralized management of facilities, classes, and events, ensuring efficient resource allocation and facility usage. The software offers user-friendly online portals for easy access to bookings and program information, enhancing customer experience. Real-time reporting and data analytics deliver insights into attendance and preferences, aiding in strategic decision-making. Additionally, effective communication tools keep participants and staff informed with timely updates. Overall, recreation management software enhances efficiency, improves service delivery, and boosts customer satisfaction.
Globus Connect Server Deep Dive - GlobusWorld 2024Globus
We explore the Globus Connect Server (GCS) architecture and experiment with advanced configuration options and use cases. This content is targeted at system administrators who are familiar with GCS and currently operate—or are planning to operate—broader deployments at their institution.
Experience our free, in-depth three-part Tendenci Platform Corporate Membership Management workshop series! In Session 1 on May 14th, 2024, we began with an Introduction and Setup, mastering the configuration of your Corporate Membership Module settings to establish membership types, applications, and more. Then, on May 16th, 2024, in Session 2, we focused on binding individual members to a Corporate Membership and Corporate Reps, teaching you how to add individual members and assign Corporate Representatives to manage dues, renewals, and associated members. Finally, on May 28th, 2024, in Session 3, we covered questions and concerns, addressing any queries or issues you may have.
For more Tendenci AMS events, check out www.tendenci.com/events
How Does XfilesPro Ensure Security While Sharing Documents in Salesforce?XfilesPro
Worried about document security while sharing them in Salesforce? Fret no more! Here are the top-notch security standards XfilesPro upholds to ensure strong security for your Salesforce documents while sharing with internal or external people.
To learn more, read the blog: https://www.xfilespro.com/how-does-xfilespro-make-document-sharing-secure-and-seamless-in-salesforce/
First Steps with Globus Compute Multi-User EndpointsGlobus
In this presentation we will share our experiences around getting started with the Globus Compute multi-user endpoint. Working with the Pharmacology group at the University of Auckland, we have previously written an application using Globus Compute that can offload computationally expensive steps in the researcher's workflows, which they wish to manage from their familiar Windows environments, onto the NeSI (New Zealand eScience Infrastructure) cluster. Some of the challenges we have encountered were that each researcher had to set up and manage their own single-user globus compute endpoint and that the workloads had varying resource requirements (CPUs, memory and wall time) between different runs. We hope that the multi-user endpoint will help to address these challenges and share an update on our progress here.
Check out the webinar slides to learn more about how XfilesPro transforms Salesforce document management by leveraging its world-class applications. For more details, please connect with sales@xfilespro.com
If you want to watch the on-demand webinar, please click here: https://www.xfilespro.com/webinars/salesforce-document-management-2-0-smarter-faster-better/
Understanding Globus Data Transfers with NetSageGlobus
NetSage is an open privacy-aware network measurement, analysis, and visualization service designed to help end-users visualize and reason about large data transfers. NetSage traditionally has used a combination of passive measurements, including SNMP and flow data, as well as active measurements, mainly perfSONAR, to provide longitudinal network performance data visualization. It has been deployed by dozens of networks world wide, and is supported domestically by the Engagement and Performance Operations Center (EPOC), NSF #2328479. We have recently expanded the NetSage data sources to include logs for Globus data transfers, following the same privacy-preserving approach as for Flow data. Using the logs for the Texas Advanced Computing Center (TACC) as an example, this talk will walk through several different example use cases that NetSage can answer, including: Who is using Globus to share data with my institution, and what kind of performance are they able to achieve? How many transfers has Globus supported for us? Which sites are we sharing the most data with, and how is that changing over time? How is my site using Globus to move data internally, and what kind of performance do we see for those transfers? What percentage of data transfers at my institution used Globus, and how did the overall data transfer performance compare to the Globus users?
2. Introduction
The GMMSO, www.gmmso4.comis essentially a Project-Based Learning (PBL) tool designed to be used
for international business projects as a part of a course or on its own.
•The GMMSO:
• Is based on both international business theory and practical, hands-on experiences.
• Will assist you inmaking strategic marketing/management decisions on howto expand a
company’s business internationally and how to develop an appropriate business and marketing
plan.
•You are provided with helpful tools such as a User Guide with step-by-step instructions, targeted internet
resources, case examples and a glossary.
3. Purpose of GMMSO
• An online management planning tool designed to aid research of
global markets and develop international marketing plans and
strategies
• It is designed tohelp you bridge the gap between theoryand the
rigorous decision making process of solving real, complex business
problems in a global setting.
4. Learning Outcomes
As a result of using the GMMSO software as a key teaching and learning tool you should learn how to:
•Research, analyse, interpret and use data to make business decisions in a global setting.
•Apply what they learn in the classroom or training environment.
•Integrate knowledge from all functional business areas and be able to make decisions in a global
context.
•Perform a situation analysis of a company in a global context.
•Practice how to research global markets.
•Identify and evaluate high potential country markets for company’s products/services.
•Conduct competitive analysis.
•Determine best entry mode strategies.
•Develop customize marketing plans and strategies.
•Use internet resources and information effectively.
5. How it works?
• Gather Information
• Enter Information
• Analyze and Evaluate Information
• Generate Reports
• Refine Reports and Create Summaries
8. Choose the type of registration
If you are registering as student, you can
register with a purchase code provided by your
institution/ instructor
You can also use your credit card to purchase a
code
10. GMMSO4 welcome screen
click here to start on the
INDIVIDUAL
project
click here to start on the
GROUP
project
Details of your registration,
Course, instructor and
institution
11. The GMMSO4 workspace
1. Personal profile -edit your details as
well as see details of your course.
2. Choose a language to use the
system, a support tab that allow you
to contact us in the event of a
technical issue, a list of frequently
asked questions (FAQs) on the
GMMSO4 and contact forms to send
us a message.
3. home page , view your individual and
group report areas as well as a help
section that provides you with user
guides, case studies and examples
of reports that have been created
using the system.
4. View any scores or comments made
by an instructor, create reports, and
manage your profile.
5. GMMSO4 individual or group areas
12.
13. Navigating the GMMSO4
The top left hand section of the GMMSO4 is
key to navigating to your projects. You can
toggle from the Individual (GMMSO4(I)) as well
as a group project (GMMSO4(G))if your
instructor has allowed it.
Clicking on the resources tab will open a
window with glossary, suggested web sites and
useful articles that are relevant to the section
you are working on as shown below
Click on the ‘ADD Bibliography’ Tab to add
references to you project as you enter data.
Your personal list of references will be listed as
shown below
14. Group Assignments
• When a group is created, an
automated e-mail with group
information will be sent toall
group members.
• Each member of the group willuse
his or her own username and
password to log in
Two group members should not be working
on one screen simultaneously.
Communicate with your groupmembers
frequently to keep track of each others
progress.
If it should occur that two members are
working on one screen, when one ofthose
persons clicks “Save,”the other person will
lose all of his or her entereddata!
16. Each module defines a set of objectives and provides
• Steps,
• Instructions,
• Resource links to accomplish these objectives.
•Apply classroom and textbook context
•Integrate knowledge from experience
•Perform a situation analysis of a company in a global context
•Practice how to research global markets
•Identify and evaluate high potential country markets forcompany’s
products/services
•Conduct competitive analysis
•Determine best entry mode strategies
•Develop customized marketing plans and strategies
•Use internet resources and information effectively
•Make informed business decisions in a global context
The GMMSO4 system
19. Module 1 objectives
• The objective of Module 1 is for project teams and/or management to conduct a company situation
analysis. Not only does this assist project teams in conducting more effective and targeted studies, but it
also helps management redefine their business within the framework of a global marketing
imperative. This is done by:
• Choosing an industry and a company within the industry.
• Perform a company strategic analysis.
• Select a specific Product Line/service of the chosen company if more than one Product Line/service is
available. If you choose a retail establishment, decide on the merchandise mix that will be included in the
overseas operation, along with the number of stores that will be opened during the first, second and third
year of international operation.
• Determine the Target market profile.
• Determine the international involvement, if any, of the company.
• Conduct an internal analysis of the company.
• Conduct an External Analysis of the Industry.
• Determine the company's global business readiness in the international arena.
22. Module 2 objectives
The objective of Module 2 to is to identify the country with the highest market potential
for your company, using a country attractiveness screening process consisting of three
stages, and determine the most effective entry mode strategy for the targeted country as
shown below:
1. Macro Level Criteria
2. Micro Level Criteria
3. Accessibility Criteria
4. Market Entry Strategy Criteria
The criteria selected should assists the company to identify the country that offers the
most business opportunity for your company based on:
1. Need/desire for the product.
2. Market size and growth.
3. Ability to purchase the product.
4. Ability to enter the market.
25. Module 3- Objectives
• The objective of Module 3 is to determine the most effective entry strategy and marketing plan based on
company's goals, resources, strengths relative to the competition and market conditions by using the following
procedure:
• Develop marketing strategies and action plans that will most successfully penetrate the Target Market country.
• Identify the Target Market in the country using key segmentation variables.
• Develop Market Penetration and coverage objectives that fully exploit market opportunity.
• Determine whether the company should create, extend, and/or adapt its current product/service.
• Determine the best pricing strategy and method for the company's product after investigating terms of sale and
value added costs in the Target Market.
• Develop an effective promotional strategy by carefully matching company resources with perceived
product/service benefits and buyer behaviour in the Target Market.
• Determine the best distribution strategy and channels for the company's product/service in the Target Market.
• Based on entry strategy and the developed marketing plan, forecast future sales/profits as well as breakeven
financial analysis for the Target Market.
• Briefly state your conclusion and recommendations for Module 3
• Generate Module 3 Report
26.
27. Save and Continue
• Remember to click “Save” at the bottom of every screen before exiting or movingforward
to the next page.
• Click “Save & Continue” buttons to navigate through GMMSO
28. Choosing Companies
• Public vs. Private Companies
• Public companies are easier to research.
• But public companies are usually already well established
internationally : may need to select countries in which the
company does not have presence.
• Fictional Companies
• Need permission from their instructors.
• Keep in mind, financial data will need to be projected.
• This is an advanced option.
29. Research Tips
• Search for answers instead of
expecting answers with the
click of the mouse
• Review the User Guide, Case
Examples, Resources and
Glossary before working on
the project.
• All of these are available
through the HELP tab
• Glossary terms are
hyperlinked in all four
Modules.
30. Generate Reports
Users can view all of their data online by clicking
on the ‘REPORT’ tab. The reports can viewed
online and downloaded as PDF files
•To transfer report into either MS office or MAC
pages, view online and select the data to be
copied and paste this into a separate file.
•
•You can also export the whole report as a PDF
file
Appendix
This section contains an area for you to work out the
following parts of the report
In-depth financial analysis
Micro Variables
Accessibility Variables
Executive Summary
Use the fields to enter information accordingly. The
Executive Summary should be about 1 page
in length.
Bibliography
Complete the Bibliography as you complete the
project. Don’t wait until the end. Use the
appropriate format (MLA, APA, Harvard etc) for
documenting sources used in the report.
31. Thank you
Janavaras & Associates International, Inc., INC
27 Capri Drive. Mankato.MN
Phone: 507-382-0304 or 507-345-5824
E-mail: basilj@janavaras.com