This document discusses the benefits of using livestreaming to share stories and information online. It notes that livestreaming allows for pandemic-safe and cost-effective outreach, fundraising, and brand visibility using tools that are available for all experience levels and without expensive equipment. The document addresses common myths about livestreaming and provides tips for planning, conducting, and following up on livestreams.

1. Using Livestreaming To Tell
Your Digital Stories
Lights, Camera, Take Action!
Samantha Barnard

2. BENEFITS
● ‘Pandemic safe’
● Tools exist for all levels of expertise
● Cost-effective way to deliver social impact
● Cost-effective way to fundraise online
● Increased brand visibility

3. MYTHS
● ‘We have nothing to talk about’
● Professional level is required
● Expensive equipment is required
● Large ‘behind-the-scenes’ team is required
● Expensive software / tools are required

4. TRUTHS
● I too, am scared e.v.e.r.y.t.i.m.e
● I too, worry viewers won’t watch
● I too, started with an entry-level smartphone
● Raw, impromptu streams can surprise you!
● A livestream can be repurposed - ROI!

5. PLATFORMS / TOOLS
● Facebook Live | Instagram Live | WhatsApp
● YouTube
● TikTok
● Zoom | Teams
● ReStream | StreamYard

6. SOFTWARE / TOOLS
● Adobe Suite
● Asana
● Microsoft OneDrive
● Google Calendar / Docs

7. TIPS (BEFORE)
● How long shall I wait for people to start
watching?
● Is my camera facing the correct way?
● Can my audience hear me?
● Who will monitor the chat?
● PUSH THE RECORD BUTTON 😁

8. TIPS (DURING)
● IT’S OK TO PAUSE
● Awkward silence is ok
● Allow audience members time to use the chat
box
● Only use ‘link-below’ if you actually have a link
to place below

9. TIPS (AFTER)
● Have I switched my phone off three times (just to be
safe) 😉
● There is a blog for that!
● Is it saved on my Cloud Storage?
● Have I updated my Asana Board with M&E?
● Is my ‘thank-you’ social media post ready?
● Have I uploaded it on YouTube?

10. CHECKLIST
● No tripod, no problem!
● Poor lighting, is a window closeby?
● Can I use this livestream as evergreen
content?
● Internet Connection, what is my backup plan?

11. CHECKLIST
● Have I scripted the session?
● Am I encouraging viewers to stay to the end?
● Is my livestream inclusive of all languages and
accessibility areas?
● Are my ‘donate-now’ functions setup?

12. THANK YOU
You have an amazing story to share with the
world. Start your live streaming journey with one
story. I promise, our virtual community (and
yours) wants to hear what you have to say.