2. Blumler & Katz
The theory was created by Blumler and Katz in 1974
suggesting that those involved with the media used certain
uses and gratifications to suit different audiences. The
different categories are diversion, personal relationships,
personal identity and surveillance.
● Diversion = Needing to escape from reality
● Personal Relationships = To feel part of a community (social
group) and fulfilling their want of companionship
● Personal Identity = In some cases people use the media in
order to find things out about themselves and/or how people
think of others and how they present themselves
● Surveillance = To find out gossip e.g. internet/magazines and
invites us to find out what celebrities are doing in their lives
3. Diversion is used in
the world of celebrities
Personal
as people that arn't
relationships is
famous believe they
implied through the
live in the real world
use of imperatives
and they don't.
'we' so they feel
Reading about them
they are part of the
will allow them to
magazine and its
escape from reality.
community.
Surveillance to find out
more about celebrities.
Personal identity is Girls will mostly enjoy
used here to identify reading about boys they
with its audience and are fans of finding out if
let them find out more they have any love
about themselves interests and their latest
through the use of concerts. Female artists
advice by experts and also act as a role model
show they arn't alone in many cases to young
and quizzes which will girls and they like to find
put them into a out about their hobbies
category and they will and what they are up to
then feel they are part as well.
of something and
have an identity.
