SlideShare a Scribd company logo
Crafting
  Delightful
Experiences
    The little ‘extra’ that really matters
                                  Uday M. Shankar
                           September 2012, Chennai
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   2
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   3
udayms
                       about.me/udayms
November 5, 2012    twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   4
WHAT IS ‘DESIGN’?



November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   5
A SOLUTION



November 5, 2012    twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   6
How do you evaluate this solution?


                   DOES IT SOLVE THE
                      PROBLEM?



November 5, 2012     twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   7
How do you evaluate this solution?


                   IS IT USER FRIENDLY?




November 5, 2012      twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   8
How do you evaluate this solution?


                   IS IT BETTER THAN OTHER
                           OPTIONS?



November 5, 2012        twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   9
How do you evaluate this solution?


                   IS IT WORTH THE MONEY?




November 5, 2012        twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   10
WTF IS THIS???
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   11
BY MF HUSSAIN
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   12
I am a regular guy


                   I DON’T UNDERSTAND ALL
                        KINDS OF ART.

              IN OUR CONTEXT - DESIGN

November 5, 2012        twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   13
I LIKE DESIGNS
                    THAT MAKE ME
                        SMILE


November 5, 2012     twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   14
How do you evaluate this solution?


                   DOES IT MAKE ME HAPPY?




November 5, 2012       twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   15
Humans have always made choice based on that ‘chemical’ in their brain!


                            THIS IS NOT A NEW
                                CONCEPT



November 5, 2012                   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   16
DOES IT ‘DELIGHT’
                    ME?


November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   17
GOOD DESIGNS
                   SOLVE PROBLEMS


November 5, 2012      twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   18
GREAT DESIGNS
                      REDEFINE
                    EXPERIENCES


November 5, 2012     twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   19
AWESOME
               DESIGNS DELIGHT
                    USERS!


November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   20
IT’S ABOUT THE

                   *EXTRA
November 5, 2012     twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   21
source: jpegy.com




November 5, 2012                 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   22
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   23
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   24
IT’S NOT JUST
               ABOUT GETTING
                 IT DONE. IT’S
              ABOUT ENGAGING
                   THE USER!
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   25
LET’S LOOK AT
                    SOMETHING
                   CLOSER HOME!


November 5, 2012     twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   26
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   27
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   28
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   29
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   30
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   31
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   32
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   33
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   34
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   35
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   36
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   37
I am not associated with cleartrip or any of their products or services. Nor
                              am I vouching for their product or services.


                    I AM JUST A DESIGNER
                   APPRECIATING AWESOME
                    DESIGN & EXECUTION!


November 5, 2012                twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   38
Why am I talking about cleatrip?


                    AWESOME, DELIGHTFUL
                   DESIGNS + AS-PROMISED
                    SERVICE PAVE WAY FOR
                        BRAND TRUST

November 5, 2012       twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   39
TO CREATE GOOD
            DESIGN, YOU NEED
             TALENT & SKILL


November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   40
TO CREATE A
                     DELIGHTFUL
                   EXPERIENCE, YOU
                     NEED TALENT,
                   SKILL & PASSION
November 5, 2012      twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   41
Word of CAUTION / ADVICE


            DO NOT OVERDO DESIGN IN
              THE NAME OF *EXTRA



November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   42
November 5, 2012   twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   43
Questions?


                   KEEP DESIGNING.




November 5, 2012    twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms   44

More Related Content

What's hot

CASE Utah Social Media Presentation
CASE Utah Social Media PresentationCASE Utah Social Media Presentation
CASE Utah Social Media Presentation
jonathanmcbride
 
WSU Social Media Training | Aug. 2012
WSU Social Media Training | Aug. 2012WSU Social Media Training | Aug. 2012
WSU Social Media Training | Aug. 2012
jonathanmcbride
 
#VRT10 - Bring the World in: Blogging with Your Students
#VRT10 - Bring the World in: Blogging with Your Students#VRT10 - Bring the World in: Blogging with Your Students
#VRT10 - Bring the World in: Blogging with Your Students
Greta Sandler
 

What's hot (16)

#CazSM U: The Role of Social Media on your Identity
#CazSM U: The Role of Social Media on your Identity#CazSM U: The Role of Social Media on your Identity
#CazSM U: The Role of Social Media on your Identity
 
2014 Fall Biennial PAIS Conference #PAIS14
2014 Fall Biennial PAIS Conference #PAIS142014 Fall Biennial PAIS Conference #PAIS14
2014 Fall Biennial PAIS Conference #PAIS14
 
Thought leadership on social media
Thought leadership on social mediaThought leadership on social media
Thought leadership on social media
 
CASE Utah Social Media Presentation
CASE Utah Social Media PresentationCASE Utah Social Media Presentation
CASE Utah Social Media Presentation
 
Tweet this, not that: Managing your online image
Tweet this, not that: Managing your online imageTweet this, not that: Managing your online image
Tweet this, not that: Managing your online image
 
WSU Social Media Training | Aug. 2012
WSU Social Media Training | Aug. 2012WSU Social Media Training | Aug. 2012
WSU Social Media Training | Aug. 2012
 
Google Glass for PR & Social Media [Fall 2013]
Google Glass for PR & Social Media [Fall 2013] Google Glass for PR & Social Media [Fall 2013]
Google Glass for PR & Social Media [Fall 2013]
 
Rock Stars & Porn Stars, Effective Social Networking and Fan Engagement Techn...
Rock Stars & Porn Stars, Effective Social Networking and Fan Engagement Techn...Rock Stars & Porn Stars, Effective Social Networking and Fan Engagement Techn...
Rock Stars & Porn Stars, Effective Social Networking and Fan Engagement Techn...
 
Using Social Media for Professional and Educational Purposes
Using Social Media for Professional and Educational PurposesUsing Social Media for Professional and Educational Purposes
Using Social Media for Professional and Educational Purposes
 
Twitter
TwitterTwitter
Twitter
 
#VRT10 - Bring the World in: Blogging with Your Students
#VRT10 - Bring the World in: Blogging with Your Students#VRT10 - Bring the World in: Blogging with Your Students
#VRT10 - Bring the World in: Blogging with Your Students
 
NYCTLF_SocialMediaStrategy_Nov2015
NYCTLF_SocialMediaStrategy_Nov2015NYCTLF_SocialMediaStrategy_Nov2015
NYCTLF_SocialMediaStrategy_Nov2015
 
Relations and social media for analytics firms by nochmal.pptx
Relations and social media for analytics firms by nochmal.pptxRelations and social media for analytics firms by nochmal.pptx
Relations and social media for analytics firms by nochmal.pptx
 
ME AFTERWORK - The world of blogging - Laurel Brown
ME AFTERWORK - The world of blogging - Laurel BrownME AFTERWORK - The world of blogging - Laurel Brown
ME AFTERWORK - The world of blogging - Laurel Brown
 
Social Media in Universities. International Staff Week 2013 Spain (Valencia)....
Social Media in Universities. International Staff Week 2013 Spain (Valencia)....Social Media in Universities. International Staff Week 2013 Spain (Valencia)....
Social Media in Universities. International Staff Week 2013 Spain (Valencia)....
 
Final Presentation: Social Media 2017
Final Presentation: Social Media 2017Final Presentation: Social Media 2017
Final Presentation: Social Media 2017
 

Viewers also liked

Viewers also liked (9)

User Experioence - delivering great ux through great ui
User Experioence - delivering great ux through great uiUser Experioence - delivering great ux through great ui
User Experioence - delivering great ux through great ui
 
Designing Delightful Experiences, Responsively
Designing Delightful Experiences, ResponsivelyDesigning Delightful Experiences, Responsively
Designing Delightful Experiences, Responsively
 
Groovy Finesse
Groovy FinesseGroovy Finesse
Groovy Finesse
 
Groovy Finesse
Groovy FinesseGroovy Finesse
Groovy Finesse
 
Hot or Not? Fundraising in 2012
Hot or Not? Fundraising in 2012Hot or Not? Fundraising in 2012
Hot or Not? Fundraising in 2012
 
Mopping Up With Groovy
Mopping Up With GroovyMopping Up With Groovy
Mopping Up With Groovy
 
WUD Rome 2014 - Delightful UX – Real-Life Responsive Web Design (EN) - Vitaly...
WUD Rome 2014 - Delightful UX – Real-Life Responsive Web Design (EN) - Vitaly...WUD Rome 2014 - Delightful UX – Real-Life Responsive Web Design (EN) - Vitaly...
WUD Rome 2014 - Delightful UX – Real-Life Responsive Web Design (EN) - Vitaly...
 
Hype vs. Reality: The AI Explainer
Hype vs. Reality: The AI ExplainerHype vs. Reality: The AI Explainer
Hype vs. Reality: The AI Explainer
 
Study: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving CarsStudy: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving Cars
 

More from Uday Shankar

More from Uday Shankar (16)

Design - What differentiates the useful from usable & delightful
Design - What differentiates the useful from usable & delightfulDesign - What differentiates the useful from usable & delightful
Design - What differentiates the useful from usable & delightful
 
Ninja Prototyping with Templating Frameworks
Ninja Prototyping with Templating FrameworksNinja Prototyping with Templating Frameworks
Ninja Prototyping with Templating Frameworks
 
The Good, Bad & Ugly of UI Design
The Good, Bad & Ugly of UI DesignThe Good, Bad & Ugly of UI Design
The Good, Bad & Ugly of UI Design
 
Prototyping
PrototypingPrototyping
Prototyping
 
What Drives The World
What Drives The WorldWhat Drives The World
What Drives The World
 
Demystifying User Experience
Demystifying User ExperienceDemystifying User Experience
Demystifying User Experience
 
Touch & Multi Touch - A UX Perspective
Touch & Multi Touch - A UX PerspectiveTouch & Multi Touch - A UX Perspective
Touch & Multi Touch - A UX Perspective
 
Mobile Applications, Emerging Markets & Tourism
Mobile Applications, Emerging Markets & TourismMobile Applications, Emerging Markets & Tourism
Mobile Applications, Emerging Markets & Tourism
 
Khuljaa Sim Sim
Khuljaa Sim SimKhuljaa Sim Sim
Khuljaa Sim Sim
 
Prototyping SMS/Voice Services
Prototyping SMS/Voice ServicesPrototyping SMS/Voice Services
Prototyping SMS/Voice Services
 
UI Engineering - Rebooted
UI Engineering - RebootedUI Engineering - Rebooted
UI Engineering - Rebooted
 
Science of prototyping
Science of prototypingScience of prototyping
Science of prototyping
 
Usability & Prototyping
Usability & PrototypingUsability & Prototyping
Usability & Prototyping
 
Rapid Prototyping
Rapid PrototypingRapid Prototyping
Rapid Prototyping
 
Effective UI Development using Adobe Flex
Effective UI Development using Adobe FlexEffective UI Development using Adobe Flex
Effective UI Development using Adobe Flex
 
Adobe® Flex™
Adobe® Flex™Adobe® Flex™
Adobe® Flex™
 

Recently uploaded

Research about Venice ppt for grade 6f anas
Research about Venice ppt for grade 6f anasResearch about Venice ppt for grade 6f anas
Research about Venice ppt for grade 6f anas
anasabutalha2013
 
Heuristic Evaluation of System & Application
Heuristic Evaluation of System & ApplicationHeuristic Evaluation of System & Application
Heuristic Evaluation of System & Application
Jaime Brown
 
National-Learning-Camp 2024 deped....pptx
National-Learning-Camp 2024 deped....pptxNational-Learning-Camp 2024 deped....pptx
National-Learning-Camp 2024 deped....pptx
AlecAnidul
 

Recently uploaded (14)

Research about Venice ppt for grade 6f anas
Research about Venice ppt for grade 6f anasResearch about Venice ppt for grade 6f anas
Research about Venice ppt for grade 6f anas
 
Heuristic Evaluation of System & Application
Heuristic Evaluation of System & ApplicationHeuristic Evaluation of System & Application
Heuristic Evaluation of System & Application
 
The Design Code Google Developer Student Club.pptx
The Design Code Google Developer Student Club.pptxThe Design Code Google Developer Student Club.pptx
The Design Code Google Developer Student Club.pptx
 
Design lessons from Singapore | Volume 3
Design lessons from Singapore | Volume 3Design lessons from Singapore | Volume 3
Design lessons from Singapore | Volume 3
 
The Evolution of Fashion Trends: History to Fashion
The Evolution of Fashion Trends: History to FashionThe Evolution of Fashion Trends: History to Fashion
The Evolution of Fashion Trends: History to Fashion
 
Spring 2024 wkrm_Enhancing Campus Mobility.pdf
Spring 2024 wkrm_Enhancing Campus Mobility.pdfSpring 2024 wkrm_Enhancing Campus Mobility.pdf
Spring 2024 wkrm_Enhancing Campus Mobility.pdf
 
National-Learning-Camp 2024 deped....pptx
National-Learning-Camp 2024 deped....pptxNational-Learning-Camp 2024 deped....pptx
National-Learning-Camp 2024 deped....pptx
 
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdfPORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
 
BIT- Pinal .H. Prajapati Graphic Designer
BIT- Pinal .H. Prajapati  Graphic DesignerBIT- Pinal .H. Prajapati  Graphic Designer
BIT- Pinal .H. Prajapati Graphic Designer
 
Claire's designing portfolio presentation
Claire's designing portfolio presentationClaire's designing portfolio presentation
Claire's designing portfolio presentation
 
Common Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid themCommon Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid them
 
CA OFFICE office office office _VIEWS.pdf
CA OFFICE office office office _VIEWS.pdfCA OFFICE office office office _VIEWS.pdf
CA OFFICE office office office _VIEWS.pdf
 
Pitch Presentation for Service Design in Technology
Pitch Presentation for Service Design in TechnologyPitch Presentation for Service Design in Technology
Pitch Presentation for Service Design in Technology
 
Art Nouveau Movement Presentation for Art History.
Art Nouveau Movement Presentation for Art History.Art Nouveau Movement Presentation for Art History.
Art Nouveau Movement Presentation for Art History.
 

Crafting delightful experiences

  • 1. Crafting Delightful Experiences The little ‘extra’ that really matters Uday M. Shankar September 2012, Chennai
  • 2. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 2
  • 3. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 3
  • 4. udayms about.me/udayms November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 4
  • 5. WHAT IS ‘DESIGN’? November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 5
  • 6. A SOLUTION November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 6
  • 7. How do you evaluate this solution? DOES IT SOLVE THE PROBLEM? November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 7
  • 8. How do you evaluate this solution? IS IT USER FRIENDLY? November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 8
  • 9. How do you evaluate this solution? IS IT BETTER THAN OTHER OPTIONS? November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 9
  • 10. How do you evaluate this solution? IS IT WORTH THE MONEY? November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 10
  • 11. WTF IS THIS??? November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 11
  • 12. BY MF HUSSAIN November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 12
  • 13. I am a regular guy I DON’T UNDERSTAND ALL KINDS OF ART. IN OUR CONTEXT - DESIGN November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 13
  • 14. I LIKE DESIGNS THAT MAKE ME SMILE November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 14
  • 15. How do you evaluate this solution? DOES IT MAKE ME HAPPY? November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 15
  • 16. Humans have always made choice based on that ‘chemical’ in their brain! THIS IS NOT A NEW CONCEPT November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 16
  • 17. DOES IT ‘DELIGHT’ ME? November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 17
  • 18. GOOD DESIGNS SOLVE PROBLEMS November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 18
  • 19. GREAT DESIGNS REDEFINE EXPERIENCES November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 19
  • 20. AWESOME DESIGNS DELIGHT USERS! November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 20
  • 21. IT’S ABOUT THE *EXTRA November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 21
  • 22. source: jpegy.com November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 22
  • 23. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 23
  • 24. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 24
  • 25. IT’S NOT JUST ABOUT GETTING IT DONE. IT’S ABOUT ENGAGING THE USER! November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 25
  • 26. LET’S LOOK AT SOMETHING CLOSER HOME! November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 26
  • 27. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 27
  • 28. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 28
  • 29. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 29
  • 30. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 30
  • 31. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 31
  • 32. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 32
  • 33. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 33
  • 34. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 34
  • 35. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 35
  • 36. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 36
  • 37. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 37
  • 38. I am not associated with cleartrip or any of their products or services. Nor am I vouching for their product or services. I AM JUST A DESIGNER APPRECIATING AWESOME DESIGN & EXECUTION! November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 38
  • 39. Why am I talking about cleatrip? AWESOME, DELIGHTFUL DESIGNS + AS-PROMISED SERVICE PAVE WAY FOR BRAND TRUST November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 39
  • 40. TO CREATE GOOD DESIGN, YOU NEED TALENT & SKILL November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 40
  • 41. TO CREATE A DELIGHTFUL EXPERIENCE, YOU NEED TALENT, SKILL & PASSION November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 41
  • 42. Word of CAUTION / ADVICE DO NOT OVERDO DESIGN IN THE NAME OF *EXTRA November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 42
  • 43. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 43
  • 44. Questions? KEEP DESIGNING. November 5, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 44