The document discusses the importance of design in crafting delightful experiences, emphasizing how good design solves problems, while great design redefines experiences and delights users. It highlights that the 'extra' elements in design, which engage users emotionally, are crucial for enhancing user satisfaction and trust in a brand. Additionally, it notes that creating delightful experiences requires not only talent and skill but also passion, with a caution against overdoing design elements.

1. Crafting
Delightful
Experiences
The little ‘extra’ that really matters
Uday M. Shankar
September 2012, Chennai

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4. udayms
about.me/udayms
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5. WHAT IS ‘DESIGN’?
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6. A SOLUTION
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7. How do you evaluate this solution?
DOES IT SOLVE THE
PROBLEM?
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8. How do you evaluate this solution?
IS IT USER FRIENDLY?
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9. How do you evaluate this solution?
IS IT BETTER THAN OTHER
OPTIONS?
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10. How do you evaluate this solution?
IS IT WORTH THE MONEY?
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11. WTF IS THIS???
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12. BY MF HUSSAIN
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13. I am a regular guy
I DON’T UNDERSTAND ALL
KINDS OF ART.
IN OUR CONTEXT - DESIGN
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14. I LIKE DESIGNS
THAT MAKE ME
SMILE
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15. How do you evaluate this solution?
DOES IT MAKE ME HAPPY?
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16. Humans have always made choice based on that ‘chemical’ in their brain!
THIS IS NOT A NEW
CONCEPT
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17. DOES IT ‘DELIGHT’
ME?
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18. GOOD DESIGNS
SOLVE PROBLEMS
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19. GREAT DESIGNS
REDEFINE
EXPERIENCES
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20. AWESOME
DESIGNS DELIGHT
USERS!
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21. IT’S ABOUT THE
*EXTRA
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22. source: jpegy.com
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25. IT’S NOT JUST
ABOUT GETTING
IT DONE. IT’S
ABOUT ENGAGING
THE USER!
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26. LET’S LOOK AT
SOMETHING
CLOSER HOME!
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38. I am not associated with cleartrip or any of their products or services. Nor
am I vouching for their product or services.
I AM JUST A DESIGNER
APPRECIATING AWESOME
DESIGN & EXECUTION!
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39. Why am I talking about cleatrip?
AWESOME, DELIGHTFUL
DESIGNS + AS-PROMISED
SERVICE PAVE WAY FOR
BRAND TRUST
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40. TO CREATE GOOD
DESIGN, YOU NEED
TALENT & SKILL
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41. TO CREATE A
DELIGHTFUL
EXPERIENCE, YOU
NEED TALENT,
SKILL & PASSION
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42. Word of CAUTION / ADVICE
DO NOT OVERDO DESIGN IN
THE NAME OF *EXTRA
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44. Questions?
KEEP DESIGNING.
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