As members of the User Experience (UX) team at MobileIron, we do substantial research on how end-users actually use mobile apps – what they like, what they don’t, what drives adoption, and what causes frustration. This slide deck will provide best practices on how to design and build mobile app experiences and how to establish a streamlined UX process. We will discuss specific examples from our recent design work for Android apps.
Mobile Application Design & DevelopmentRonnie Liew
The mobile landscape is incredibly fragmented with a huge pool of devices and operating systems. This presentation shares tips and guidelines on how to navigate this maze and help design/develop better mobile applications.
Enterprise Mobile App UX: Designing from UI to BackendSanjeev Sharma
Enterprise Applications are typically no more than a User Interface to a set of complex back-end systems. They allow Systems of Record to become Systems of Interaction by putting the records and the ability to interact with them in the palm of your hand. A good User Experience with such a Mobile App requires designing the entire end-to-end architecture with the User Interaction in mind. What is your enterprise mobile apps’ back-end? Is it a single ‘black-box’ serving up data via REST calls? Or is it a set of back-ends, communicating with your app’s UI via multiple APIs. Does your back-end include services that require you to change your app’s UI every time it gets updated? Does the nature of your back-end impact how you build your app, impact the UI design decisions you need to take? How do you test all your back-end(s) for functionality and performance? How do you integrate all these pieces together? How do you provide a good User Experience? As you build complex mobile apps, the architecture of your complete end-to-end system – Backend to UI – becomes critical to your application’s success. This presentation will help attendees identify key architectural decisions that they need to take early in their mobile app development lifecycle to help address these challenges, reduce risk and cost and enhance the User Experience. It will do so by presenting examples of successful architectures of mobile apps and explore key decisions they took and why.
Mobile Application Design & DevelopmentRonnie Liew
The mobile landscape is incredibly fragmented with a huge pool of devices and operating systems. This presentation shares tips and guidelines on how to navigate this maze and help design/develop better mobile applications.
Enterprise Mobile App UX: Designing from UI to BackendSanjeev Sharma
Enterprise Applications are typically no more than a User Interface to a set of complex back-end systems. They allow Systems of Record to become Systems of Interaction by putting the records and the ability to interact with them in the palm of your hand. A good User Experience with such a Mobile App requires designing the entire end-to-end architecture with the User Interaction in mind. What is your enterprise mobile apps’ back-end? Is it a single ‘black-box’ serving up data via REST calls? Or is it a set of back-ends, communicating with your app’s UI via multiple APIs. Does your back-end include services that require you to change your app’s UI every time it gets updated? Does the nature of your back-end impact how you build your app, impact the UI design decisions you need to take? How do you test all your back-end(s) for functionality and performance? How do you integrate all these pieces together? How do you provide a good User Experience? As you build complex mobile apps, the architecture of your complete end-to-end system – Backend to UI – becomes critical to your application’s success. This presentation will help attendees identify key architectural decisions that they need to take early in their mobile app development lifecycle to help address these challenges, reduce risk and cost and enhance the User Experience. It will do so by presenting examples of successful architectures of mobile apps and explore key decisions they took and why.
Build Mobile Websites | How to make a Mobile Website | Creating Mobile WebsitesClickTecs
Let’s start with the premise that, given the growing demand and popularity of mobile sites you decide it’s time to consider a mobile website for your business. However, you remain a somewhat skeptical whether you need a mobile website for ‘your’ business and the prospect of building one leaves you even more puzzled.
Why Create a Mobile Website?
WSO2Con ASIA 2016: Mobile Strategy for Your EnterpriseWSO2
Mobility is transforming our lives and businesses. We bank, shop, entertain, travel, learn, and interact with our customers and employees through mobile technology and every business wants to adopt mobility because of this trend. There are key questions you need to ask yourself in order to arrive at a good strategy to adopt mobility in your enterprise. These include why you want mobility in your business, what area you want to mobilize and how to do it.
By the end of this session you will learn the different ways to come up with a mobile strategy for your enterprise and how different tools like MDM and MAM fit into it.
We are one of the leading mobile app development companies in India. We offer mobile commerce , mobile testing and porting services at an attractive price.
Communication Design for the Mobile ExperienceDavid Drucker
Presented to the Vancouver Chapter of the Society for Technical Communication at their May 2011 meeting. This is a discussion of issues, and strategies for creating usable, navigable, relevant content for mobile computing devices like smartphones. Included many examples and a case study.
Designing Software With the User in Mind - SymbioEmily Chong
Symbio provides advanced software development and outsourced product engineering services to the world's technology leaders. By leveraging its expertise in user experience design and software platform architectures across mobile, embedded, Web-based and enterprise software, Symbio enables its clients to build cutting-edge technology products.
This paper looks beyond the mechanics of conventional web design to identify the differentiating factors for a good mobile offering. Specifically, this paper concentrates on mobile experience through smartphones and tablets, including bespoke apps and mobile browsing.
Juliette Melton - Mobile User Experience ResearchWeb Directions
Most user experience research takes place sitting behind a computer. And yet these days, most networked experiences are happening on mobile devices. Some common user experience research methods work well in a mobile environment — others don’t. In this talk, Juliette Melton will guide you through how to use some great existing research methods in a mobile context, how to incorporate some new (and fun!) methods into your arsenal, and propose next generation tools and services to make mobile user experience research even better.
Juliette has ten years of experience building, managing, and researching digital environments and is a human factors researcher based at IDEO in San Francisco. She’s deeply interested in the intersections between digital culture, learning, and communication. Her work has spanned a broad range of industries including social media, casual gaming, education administration, electronic publishing, corporate banking, computer hardware, and public health.
Community education — through workshops, lectures, and writing — is an important part of her work. Remote user experience methods, agile project management, and research program planning are frequent topics.
Juliette holds an MEd from the Technology, Innovation, and Education program at the Harvard Graduate School of Education where she focused on developing models for innovative networked learning applications. She also has a BA in Comparative Literature from Haverford College.
Follow Juliette on Twitter: @j
Presented at Ark Group Conference on Information Architecture, 30th September 2009 in Sydney.
* User Experience (UX) is more than just the Information Architecture (IA) of a site
* A good UX addresses the useful as well as the usable
* Thus I will discuss why UX should be prioritised over IA
* To create a good UX we need to do research to uncover the goals, attitudes and behaviours of our audience
* This high level approach can then direct lower level design such as the IA
* However getting user involvement at both the UX and IA levels can be challenging, and organisations often need some encouragement from UX/IA practitioners
* Thus I will also discuss prioritising UX within the organisation
Build Mobile Websites | How to make a Mobile Website | Creating Mobile WebsitesClickTecs
Let’s start with the premise that, given the growing demand and popularity of mobile sites you decide it’s time to consider a mobile website for your business. However, you remain a somewhat skeptical whether you need a mobile website for ‘your’ business and the prospect of building one leaves you even more puzzled.
Why Create a Mobile Website?
WSO2Con ASIA 2016: Mobile Strategy for Your EnterpriseWSO2
Mobility is transforming our lives and businesses. We bank, shop, entertain, travel, learn, and interact with our customers and employees through mobile technology and every business wants to adopt mobility because of this trend. There are key questions you need to ask yourself in order to arrive at a good strategy to adopt mobility in your enterprise. These include why you want mobility in your business, what area you want to mobilize and how to do it.
By the end of this session you will learn the different ways to come up with a mobile strategy for your enterprise and how different tools like MDM and MAM fit into it.
We are one of the leading mobile app development companies in India. We offer mobile commerce , mobile testing and porting services at an attractive price.
Communication Design for the Mobile ExperienceDavid Drucker
Presented to the Vancouver Chapter of the Society for Technical Communication at their May 2011 meeting. This is a discussion of issues, and strategies for creating usable, navigable, relevant content for mobile computing devices like smartphones. Included many examples and a case study.
Designing Software With the User in Mind - SymbioEmily Chong
Symbio provides advanced software development and outsourced product engineering services to the world's technology leaders. By leveraging its expertise in user experience design and software platform architectures across mobile, embedded, Web-based and enterprise software, Symbio enables its clients to build cutting-edge technology products.
This paper looks beyond the mechanics of conventional web design to identify the differentiating factors for a good mobile offering. Specifically, this paper concentrates on mobile experience through smartphones and tablets, including bespoke apps and mobile browsing.
Juliette Melton - Mobile User Experience ResearchWeb Directions
Most user experience research takes place sitting behind a computer. And yet these days, most networked experiences are happening on mobile devices. Some common user experience research methods work well in a mobile environment — others don’t. In this talk, Juliette Melton will guide you through how to use some great existing research methods in a mobile context, how to incorporate some new (and fun!) methods into your arsenal, and propose next generation tools and services to make mobile user experience research even better.
Juliette has ten years of experience building, managing, and researching digital environments and is a human factors researcher based at IDEO in San Francisco. She’s deeply interested in the intersections between digital culture, learning, and communication. Her work has spanned a broad range of industries including social media, casual gaming, education administration, electronic publishing, corporate banking, computer hardware, and public health.
Community education — through workshops, lectures, and writing — is an important part of her work. Remote user experience methods, agile project management, and research program planning are frequent topics.
Juliette holds an MEd from the Technology, Innovation, and Education program at the Harvard Graduate School of Education where she focused on developing models for innovative networked learning applications. She also has a BA in Comparative Literature from Haverford College.
Follow Juliette on Twitter: @j
Presented at Ark Group Conference on Information Architecture, 30th September 2009 in Sydney.
* User Experience (UX) is more than just the Information Architecture (IA) of a site
* A good UX addresses the useful as well as the usable
* Thus I will discuss why UX should be prioritised over IA
* To create a good UX we need to do research to uncover the goals, attitudes and behaviours of our audience
* This high level approach can then direct lower level design such as the IA
* However getting user involvement at both the UX and IA levels can be challenging, and organisations often need some encouragement from UX/IA practitioners
* Thus I will also discuss prioritising UX within the organisation
User Experience Research - Putting Users at the Heart of Your LibraryEva Jirjahlke
Introduction to UX research in Libraries. Presented at ALISS event "Getting them in and Keeping them: Effective Practice for Libraries and Information Services" on 21st April 2016, Senate House London.
Users, Usability & User Experience - at PodCamp Cleveland 2011Carol Smith
Presented at PodCamp Cleveland at the Cuyahoga Valley Career Center in Brecksville, Ohio on April 29, 2011 by Carol Smith of Midwest Research, LLC.
The gap between a good design and a great one can be bridged by understanding your users.
In this presentation find out the basics of usability and user experience.
Learn cheap and easy techniques to find out more about your users and improve your audience's experience.
Effective visuals will be introduced that can help you remember and share what you learn.
User experience research is there an academic – practitioner divide?Michael Zarro, Ph.D.
In user experience research, is there an academic – practitioner divide? We think not - applied research is the new basic: As Stokes puts it, there is a “reverse flow, from technology to science” and “more and more science has become technology derived.”
Rather than draw a distinction between academic and practitioner research, Michael Zarro and Michael Carvin will present a view of research based on its contribution to fundamental understanding and considerations of use. Research in the fields of usability/user experience and the social sciences can be more alike than not with motivation and presentation being a primary difference.
In addition to discussing the similarities and differences of academic and practitioner research, they will look at academic research specifically and the role it can play in improving day-to-day projects for UX practitioners. They will share tips on finding the appropriate research papers and articles, understanding their contents and examples of how projects have directly benefited from such research.
Why is user research important? Why, specifically, is field research important? What are some types of field research? How does one conduct field research? How do you report findings? (Find out here!)
User Experience (UX) Research in HealthcareDan Berlin
Healthcare companies should embrace iterative user research so that they may design products that aligns with their customers' wants and needs. UX research studies are not clinical trials - they are a means of learn how to best design a product for customers.
The In-Demand Characteristics of a UX Researcher (Poster, Brian Utesch, Thoma...UXPA International
We analyzed 101 “user experience researcher” job postings to understand what characteristics were in demand. This information provides a foundation for students and aspiring professionals to develop new skills and provides experienced practitioners the data they need to assess their current skills. Through our analysis we highlighted three main areas discovered in all 101 listings: required and desired research methods, educational requirements and expected responsibilities. The findings also led us to inquire about the ongoing growth of the profession, from its roots in usability to what we believe has become a more holistic research position that spans entire projects and product life cycles.
As designers and developers, we don’t always have access to research to about our end users, or the opportunity to learn about them. This can leave us building products based on our managers personal opinion, or client specifications, and never really knowing how we can serve our users better.
But the good news is there are many opportunities for user research that most designers and developers just aren’t aware of. They are cheap, easy to implement, and can used straight away on almost any project.
Lily will talk you through 3 methods of no excuse user research that you can use immediately on the websites, products, apps and services you work on every day.
Nick will explore the best practices of user experience by reviewing some of the most popular and highly trafficked websites today such as eBay, Amazon, Toyota, Flickr, Twitter, Netflix and more. Nick will identify and explain both good an bad experiences on these sites on the merits of visual design, information architecture, interaction, and ease of use. If there is time we will open the floor for audience submissions and to provide quick feedback and areas of improvement.
Serve your customers better with User Experience ResearchAmanda Stockwell
With the explosion of user experience (or UX) in the business world, more companies are trying to incorporate UX research methods to better serve their customers. However, one test size does not fit all. Without employing the right series of research methods, companies can end up with an incomplete or misleading picture of their users. On October 23rd, L&E Research hosted a workshop with Amanda Stockwell, VP of User Experience for 352 Inc.
The discussion covered:
How to ensure your team is asking the right questions to better understand your users and their needs and to uncover white space opportunities.
How UX work differs from traditional marketing research
An overview of the types of user experience research
What types of questions can be answered with different research methods
The best time to employ different types of research
10 Most Common Misconceptions About User Experience DesignWhitney Hess
Here's the presentation I gave at Pittsburgh Web Design Day (http://www.webdesignday.com) based on my article on Mashable (http://mashable.com/2009/01/09/user-experience-design/)
Role of UX in a Mobile First approach @ NextStep Americas 2014Gonçalo Veiga
Mobile is now everywhere and it is forcing its way into the enterprise. The future is in creating great experiences which multi-channel. Building a great experience is very challenging, particularly in the mobile medium. A solid understanding of usability and the implementation of a pragmatic UX design process is key for a successful application.
MobileIron's Enterprise Solution for Mobile Web BrowsingMobileIron
The Web@Work Enterprise Mobile Browser enables immediate, secure access to internal websites and web applications without a separate VPN connection. Web@Work preserves a native and high-fidelity web browsing experience.
How are consumer behaviors changing as mobile platforms and the mobile web advance? This presentation gives an overview into how the Mobile Shift is changing the opportunities and ways businesses must consider interacting with consumers.
Presented by James Burnes, Founder and CEO of Mobiltopia, a mobile strategy and app/site developer.
Explore OnGraph's White Label Ready-Made Dating App Solutions for a swift start. No need to code from scratch, as it's thoroughly tested and validated. Dive into our presentation for a seamless app flow, and let's connect to delve deeper. https://bit.ly/3PMBWk14
OnGraph's white-label readymade dating app solutions enable you to launch quickly without the need to code from scratch. Our pre-coded, tested, and verified app saves time and effort. Explore the presentation to grasp the app's flow and connect with us to learn further.
The Mobile Shift: How Mobile is Changing Consumer BehaviorJames Burnes
The world is rapidly changing as mobile devices are quickly becoming the new norm for communications and information gathering. The introduction of the Apple iPhone shifted the use and expectation of smart phone devices from businessmen to housewives. “The Mobile Shift” seminar will teach you and your colleagues how consumer behavior is changing and how your business can capitalize on this emerging, dominant technology to grow your business.
Mob4Hire What is mobile app and website usability?Stephen King
In this deck, we discuss why mobile app and mobile usability is SO important, how it relates to customer loyalty ... and ultimately, how it relates to the 3 primary drivers of revenue growth. We speak a bit on Mob4Hire's approach to mobile usability using it's crowd of 53,000 mobile experts in 154 countries with our MobExperience research service, and we also review a technique called "Townhalls" which can be used in face to face focus groups.
Enterprise mobility challenges and opportunitesAlgarytm
Organizations need to understand the challenges and opportunities involved in adopting enterprise mobility. This presentation provides a clear idea on the challenges an organization must overcome when implementing mobile apps. By learning about opportunities, managers can get funding easily and extract the full value of mobile solutions. This presentation is applicable to SAP ERP customers, Oracle EBS customers of any size. For more information, please contact Algarytm's Mobile advisory team at rajp@algarytm.com
Enterprise Mobility - Challenges and OpportunitiesPropel Apps
Mobile is the new desktop. The presentation covers the following What makes mobile more complex than web development? Challenges & Opportunities with Enterprise Mobile Enablement. For more information contact us at sales@algarytm.com
Enterprise mobility challenges and opportunitesAlgarytm
Mobile is the new desktop. The presentation covers the following What makes mobile more complex than web development? Challenges & Opportunities with Enterprise Mobile Enablement. For more information contact us at sales@algarytm.com
#MobileInAction - iRecruitExpo June 2013, AmsterdamDave Martin
Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.
How to Recruit Millennials by Going Mobile and Embracing Company TransparencyGlassdoor
Join Glassdoor and Jibe for a webinar on mobile recruiting entitled, “How to Recruit Millennials by Going Mobile & Embracing Company Transparency.”
Key Takeaways:
-How to optimize your career site for mobile devices or integrate mobile with your Applicant Tracking System (ATS)
-What Millennials look for in employers and how they do their research
-How to improve your job candidate experience to win over candidates
Mobile Application Development: Hybrid, Native and Mobile Web AppsPaul Sons
Orion eSolutions offer the best and the most reliable Hybrid, Native, Mobile Application Development services using the latest platform. To know mobile app development stages and usages visit orionesolutions.com
A Practical Guide for Integrating Mobile into your B2B Business Strategy & Marketing Mix. Presented by Will Keible, Manager of Digital Sales and Marketing for WCNC.com, the digital arm of Charlotte’s NBC affiliate, WCNC-TV.
Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...FollowAnalytics
Customers don’t think about channels, they think about their needs. Customers simply want to engage with your brand in the way that is the easiest for them, whether that’s email, in-app, social or in person. As a marketer it’s your job to connect the dots to understand your customers’ needs and serve them the experiences they expect.
This requires making sure intelligence from multiple sources are centralized so you can determine things like: What message is best to send? What platform is it best to send it on? What channel should you use?
In this webinar, guest speaker Julie Ask from Forrester, an expert in mobile marketing and channel strategy, will share valuable industry insights and best practices to help you put together an impactful omnichannel strategy that delivers ROI.
You will learn:
How to go beyond viewing users as data points and approach them on a personal level to increase the impact of your marketing campaigns.
How successful omnichannel strategies balance multiple platforms and communication channels with their customers.
How to break the mobile silo and fold mobile into your broader marketing strategy to leverage its full potential for engaging your customers in contextual and personal ways.
Speakers
Julie Ask VP, Principal Analyst at Forrester, serving Ebusiness & Channel Strategy Professionals
Gail Ennis CMO, FollowAnalytics
Similar to User experience research and design for enterprise mobiles.pptx (20)
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User experience research and design for enterprise mobiles.pptx
1.
2. Designing the Best
User Experience for
Mobile Apps
Helping You Create Better Apps
By:
Paula Desmond (Lead User Researcher)
Dhwani Soni (Lead User Experience Designer)
3. MobileIron Confidential
Agenda
What is User Experience?
Research & Design Process
Android for Work Case Study
Summary
MobileIron Property - All Rights Reserved
5. MobileIron Confidential
““User Experience” encompasses all aspects of the end
user’s interaction with the company, its services, and
its products.
-Jacob Nielsen and Don Norman
MobileIron Property - All Rights Reserved
13. MobileIron Confidential
Follow the process
QUESTIONING DOING LISTENING
Who is this person? How do I make it work better? Think, create, iterate, build, iterate more Get feedback
Methodology from Stanford D.School
MobileIron Property - All Rights Reserved
16. MobileIron Confidential
Who are they?
Meet Dave, IT Director
“I’m the person who oversees if everything is up and running.”
MobileIron Property - All Rights Reserved
17. MobileIron Confidential
What does Dave care
about?
What are Dave’s
Responsibilities?
“I want an at-a-glance dashboard
of my environment.”
MobileIron Property - All Rights Reserved
20. MobileIron Confidential
“How might we ensure that
users don’t abandon the
registration process mid way?
MobileIron Property - All Rights Reserved
21. MobileIron Confidential
“How might we ensure that users
find the registration flow quick
and easy to complete?
MobileIron Property - All Rights Reserved
22. MobileIron Confidential
“How might we achieve a strong
consumer grade experience for
enterprise company app users?
MobileIron Property - All Rights Reserved
28. MobileIron Confidential
Listen to Your Users
“I would love an app on
my phone that would
give me up-to-date
contact info for my
team. That would be
really valuable.”
“I want an easy
onboarding experience
with just a few clicks so I
can quickly access my
email, calendar, and
work apps.”
Love…….
Valuable…..
Easy……
Quick access….
MobileIron Property - All Rights Reserved
30. MobileIron Confidential
Who are we designing for?
Meet Maria!
She’s an Operations Team Manager, Kaiser Permanente.
“I manage a team of 35 people
and I’m mostly traveling. I send
email from my phone
constantly. I view calendar
invites and accept invites from
my phone and read documents
on my tablet.”
MobileIron Property - All Rights Reserved
31. MobileIron Confidential
Back to Problem Statements
“ • How might we ensure that users don’t abandon the registration process mid
way?
• How might we ensure that users feel safe and comfortable, and find the
registration flow quick and easy to complete?
• How might we have a strong consumer grade experience for users in an
enterprise company app?
MobileIron Property - All Rights Reserved
32. MobileIron Confidential
Feature Graphic
Branding colors, personalization, creating
a story about the brand.
Engaging users to
create a brand
Friendly registration
Adding feature graphics and
username syntax to guide the
user subtly.
User-friendly talk
Speak their language.
MobileIron Property - All Rights Reserved
33. MobileIron Confidential
Walkthrough screens
More images, less text.
Value propositions
Creating the product branding.
Letting users know what this app is about
and why is it good for them.
What is this app?
Is it good for me?
My company wants access to my device.
What about my privacy?
MobileIron Property - All Rights Reserved
CONCEPTS ONLY
34. MobileIron Confidential
Don’t worry, we’ll guide you
Letting users know the process beforehand,
and guiding them through it. No surprises.
User Assistance
It’s a [quick] process •
Letting them know that it has 4 steps
and what those steps are.
MobileIron Property - All Rights Reserved
CONCEPTS ONLY
37. MobileIron Confidential
Graphics Rule!
Fewer words, bigger impact
Using graphics to get the point across.
Use existing guidelines and resources.
A little goes a long way.
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38. MobileIron Confidential
Splash screen Confirmation In the AppWalkthrough
Current shipped version
New designed version
Registration
Let’s Review
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CONCEPTS ONLY
CONCEPTS ONLY
44. MobileIron ConfidentialMobileIron Confidential
Display Progress throughout the Workflow
The line at the bottom of
the screen is very helpful. I’
m making progress but I’d
like to see 2 out of 4 steps
completed.
MobileIron Property - All Rights Reserved
SCREENS FOR CONCEPTS ONLY
52. MobileIron Confidential
Summary
Examples: surveys, interviews,
field visits, focus groups,
expert reviews.Questioning
Who is this person?
• Persona
• Market research
• Competition Analysis
• Voice of user
MobileIron Property - All Rights Reserved
53. MobileIron Confidential
Summary
Whiteboard, Markers, Stickies,
Paper & pencils, Balsamiq,
Omnigraffle, Invision
Adobe Illustrator, Sketch
Doing
How do I make it work better?
• Define problem statement
• Start iterating
• Start building
MobileIron Property - All Rights Reserved
54. MobileIron Confidential
Summary
Examples: Rating scales,
product reaction cards, time
on task, error rates, affinity
mapping.
Listening
How do I make it work better?
• Decide on metrics to collect
• Break into qualitative and
quantitative
• Look for patterns & trends
MobileIron Property - All Rights Reserved
55. MobileIron Confidential
The cheat sheet!
Examples: surveys, interviews,
field visits, focus groups,
expert reviews.
Whiteboard, Markers, Stickies, Paper &
pencils, Balsamiq, Omnigraffle, Invision
Adobe Illustrator, Sketch
Questioning Doing Listening
Who is this person? How do I make it work better? Get feedback
• Persona
• Market research
• Competition Analysis
• Voice of user
• Define problem statement
• Start iterating
• Start building
• Decide on metrics to collect
• Break into qualitative and
quantitative
• Look for patterns & trends
Examples: Rating scales, product
reaction cards, time on task, error
rates, affinity mapping.
MobileIron Property - All Rights Reserved