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Augmented reality and Gamification
     Long-anticipated trends coming of age
rising as a challenge for experience designers

           Foteini Valeonti, PhD UCL




      Photo credit: Enliven Blog © All rights reserved
AUGMENTED REALITY




 Photo credit: Enliven Blog © All rights reserved
What is augmented reality?
Real-time augmentation of the physical environment
      with virtual elements in semantic context


             Photo credit: www.nickburcher.com
Photo credit: Inition Ltd
Photo credit: Fashion's Collective
© 2001 How Stuff Works
Photo credit: Total Immersion © All rights reserved
IBM’s Seer app for Wimbledon
Pattern-based augmented reality




         Photo credit: Inition Ltd
Pattern-based augmented reality




       Photo credit: Fashion's Collective
Pattern-based augmented reality




                 © 2001 How Stuff Works
  Photo credit: Total Immersion © All rights reserved
Location-based augmented reality




        IBM’s Seer app for Wimbledon
Augmented reality; a gimmick or the future?




            Photo credit: © How Stuff Works
AR named a disruptive technology
Gartner Research, Forrester Research, Juniper Research


    Revenue projection $1.5bn by 2015
                  Juniper Research




                      PC, Mobile
  Human                                  Information
                   Augmented Reality
Augmented reality is the future




      Photo credit: © How Stuff Works
Is augmented reality also the present?




          Photo credit: © How Stuff Works
Word Lens for iPhone         by Quest Visual




        Wordlens app

            Photo credit: © Mashable
GAMIFICATION




Photo credit: Enliven Blog © All rights reserved
Game mechanics
A construct of rules intended to produce an enjoyable game




                Photo credit: Copyright © Robert Saric
Game mechanics
            Progress




Photo credit: Copyright © Michael Gugel
Game mechanics
                  Badges




Photo credit: Copyright © www.4squarebadges.com
Game mechanics
                       Status




Photo credit: Copyright Creative Commons © Fast LVL Guide
Gamification
The use of game mechanics to enhance
        non-game applications




     Photo credit: Copyright © Delta Airlines
Game mechanics
            Progress




Photo credit: Copyright © Michael Gugel
Game mechanics
                  Badges




Photo credit: Copyright © www.4squarebadges.com
Game mechanics
                       Status




Photo credit: Copyright Creative Commons © Fast LVL Guide
Taking games seriously
WoW: 40% women, Average age 35 years
Taking games seriously
 Zynga is valued at $7 billion




 Photo credit: Copyright © VentureBeat
BODY TRACKING U.I.                           CROWD SOURCING




         AUGMENTED REALITY

                          GAMIFICATION                         TOUCH U.I.




    VOICE CONTROL
            Photo credit: Enliven Blog © All rights reserved
TIME TO REALISE THE IMPORTANCE LIES IN
THE COMPOSITION, IN THE JIGSAW PUZZLE




       Photo credit: Enliven Blog © All rights reserved
My jigsaw puzzle: USEUM.org


  In a field ruled by middlemen and IP restrictions




USEUM takes advantage of new media to bridge the gap
         between art lovers and art doers.


                       USEUM
EXPERIENCE DESIGN IN 4 YEARS
   Less text, more augmented
      reality, more Siri and
   more than 2 PG courses in
     London on new media.




     Photo credit: Enliven Blog © All rights reserved
THANK YOU!
   useum.org @nosuic




Photo credit: Enliven Blog © All rights reserved

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Augmented reality and gamification: Long-anticipated trends coming of age rising as a challenge for experience designers

Editor's Notes

  1. AR will be the UI for everything
  2. Wordlens proves more than anything else, that t
  3. So, all that power of games didn’t pass unnoticed, and people started using Game Mechs in fields other than gaming.
  4. So, all that power of games didn’t pass unnoticed, and people started using Game Mechs in fields other than gaming.
  5. So, all that power of games didn’t pass unnoticed, and people started using Game Mechs in fields other than gaming.
  6. So, all that power of games didn’t pass unnoticed, and people started using Game Mechs in fields other than gaming.
  7. To the frequent flyer programmes
  8. So, all that power of games didn’t pass unnoticed, and people started using Game Mechs in fields other than gaming.
  9. So, all that power of games didn’t pass unnoticed, and people started using Game Mechs in fields other than gaming.
  10. So, all that power of games didn’t pass unnoticed, and people started using Game Mechs in fields other than gaming.
  11. Game mechanics have been out there for years, however the change is that successes of the game industry in recent years showed us the power of game mechanics, and made everybody turn towards gamification on order to enhance their businesses. Some of these successes are..Talking about the power of games, taking as an example a very successful and well designed game like WoW, a dedicated player.. And in case we thought this affects just a specific target group, it seems quite the opposite
  12. Talking about the power of games, taking as an example a very successful and well designed game like WoW, a dedicated player.. And in case we thought this affects just a specific target group, it seems quite the opposite
  13. Don’t have to wait for AR Goggles or 4G networks. We have to get our heads around from alll these amazing technologies out there and make the most out of them.
  14. My jigsaw puzzle is USEUM, the social network of modern art. Didn’t it ever occur to you, how come there is a no-brainer social network for anything apart from art? For presentations we’ve got slidesahre, for photos we’ve got flickr for graphic design we’ve got deviant art, for videos vimeo. How come there isn’t a no-brainer network for artworks?Well this Is mainly because art, and modern art in particular is a field ruled by middle men and agents, and IP restrictions.USEUM’s challenge is to take advantage of new media i.e. crowd-sourcing, game mechanics, AR to bridge the gap between people who like art and people who make art.Isn’t it strange that there a no-brainersocial network for anything really, apart from artworks?
  15. More than 2 masters courses on new media.We’ve specialised long enough on certain tools and technologies is time to zoom-out and look at the bigger picture.Firstly get our head around of all the tools that are out there and then make the most out of them by fitting the right pieces together making compositions that have meaning for the user.