The document discusses Pokémon Go, an augmented reality mobile game created by Niantic. It was designed by John Hanke, CEO of Niantic, to encourage physical activity and social interaction by having players walk around real-world locations to catch Pokémon. The game uses geolocation to make Pokémon appear in real places and features friend systems, quests, and community events. Since its 2016 launch, Pokémon Go has been financially successful, earning over $2 billion in revenue. It has established a new genre of augmented reality gaming that competitors have tried to replicate.

1. Presentation by: Jerry Chang (jerchang)

2. Problem
● People play games at home
without meaningful physical
social interactions.

3. Problem
“I didn't really like that feeling that you get after
you've been sitting around at the game for two or
three hours and it feels exactly like you just ate a
whole bag of potato chips.
I was hoping that you could combine it with a
walking type of experience that would leave you
feeling kind of.... refreshed”
- John Hanke, CEO of Niantic, Inc

4. Product: Pokémon Go
● Catching Pokemon in an
Augmented Reality mobile game.
● Vision:
○ Exercise
○ Break the Ice
○ “See the world with new eyes”

5. Gameplay

6. Features
● Friends system
○ Gifts
○ Pokemon Trading
● Quests/Missions
● Community Days
● Many more….

7. Finances
● Private Company
● In 2016, $35 millions in Series-A funding
● In 2018, $200 millions in Series-B funding
● Pokémon Go receives total of $2 billion revenue as of
Oct. 2018
● Profitable? Will be if not already is

8. Business Model
● Micro-transactions ● Local Partnerships

9. History
1996
Meridian 59
John Hanke created one
of first MMORPG game
with college classmate
Keyhole
Co-founded Keyhole that
specialize in geospatial
technologies.
2001
Google Earth
Keyhole acquired by
Google and renamed to
Google Earth. Create
Google Maps later.
2004
Ingress
Released Augmented
Reality Game Ingress
2012
Niantic Lab
Niantic Lab created
within Google. Leverage
mobile app and maps
2010
Pokémon Go
Niantic split off from
Google in 2015.
Released Pokémon Go in
2016.
2015
2016

10. Secret Sauce
● AR technology
● Nostalgia and strong fan base

11. Competition
AR Technology
Friendship System
Missions/Quests
Fan Base Since
1990s

12. My Prediction
Success!

13. References
● https://www.recode.net/2016/10/4/13166612/john-hanke-niantic-pokemon-go-recode-decode-pod
cast-transcript
● https://executive.berkeley.edu/thought-leadership/video/guest-speaker-interview-john-hanke-ceo-nia
ntic-inc
● https://www.nianticlabs.com/about/
● https://www.businessinsider.com/pokemon-go-safety-tips-2016-7
● https://www.crunchbase.com/search/funding_rounds/field/organizations/funding_total/nianticlabs
● https://www.gamecrate.com/10-ways-pok%C3%A9mon-go-does-microtransactions-right/14263
● https://www.cinemablend.com/games/1533430/what-is-pokemon-go-and-why-is-it-such-a-big-deal

14. Questions?