This document outlines plans for a mobile banking app to teach kids the value of money and encourage saving habits. The key points are: 1) The app aims to make saving money fun for kids by allowing them to save up to purchase desired items and earn extra money through activities and learning. 2) It recognizes that most parents feel responsible for teaching their kids about money but few require kids to save their allowance. The app seeks to increase the percentage of kids who save wisely. 3) The document discusses product features like creating a wishlist, earning money from activities, and allowing kids to speak with parents through the app. It also addresses challenges like keeping the app fun and accessible only to kids.

1. Your Kid’s
Towards Banking

2. Team
Giridharan
Arul
Nambi
Kundalakesi
Amith S N
Nanda
Kumar
Puneeth
Kadiwal
Amol
Guttal
Suresh M
Rao

3. Purpose
• Parents to provide financial security
and literacy to their kids such that
kids adapt to habit of saving and
learning value for money
• How Might We make it fun for kids
to adapt & learn value for money?

4. “81% Parents feel it is their responsibility to
teach their kids about money and savings
51% Kids get allowance, but only 4%
require them to deposit that money into a
bank account
63% of kids < 18 years
have savings accounts
4
Aiming 100% of children saving wisely

5. Competitors

6. Financial savings is not just about opening a
bank account or teaching them how to invest
wisely. But it is more of inculcating the habit
in them at a very young age.
FIRST STEP – FUN to use Mobile Banking App
Wishes come true here…
•Make a Wish to your parent and save
money to make it true
•Earn extra money through physical
activities & learning
Bank Account + Money = Habit of Saving

7. Think & Feel Say & Do
Hear See
Buy me Lego Kit
by March
Play puzzles &
read comic books
Let’s go for a
picnic on my
Birthday
I want Mango
Candies
Play video games,
cricket,swimming
Get Parents consent
to buy
I want BiCycle
Unique
Geometry
Box @Class
New Pencil
Pouch
@Class
New
Painting
Box
Whatsapp
Shares and
Updates
Paw Patrol on
Disney Junior
Youtube How
to make your
own stuff
Football
Matches
3D Kids
Movies: Petes
Dragon
Friend Ninad went
to Australia for
vacation
Friends bought
fancy apparels
Friend Vedanth
went this
weekend to
Phoenix mall
Don’t care
about saving
money
Parent will buy
me what I want,
next time if not
now
Jealous about
friends
possesssions
Parent forgets
things
Kid
Stubborn until
buying what
they want

8. Pain Gain
Parents forget
things & can’t
speak anytime Need to set
reminders for
parents to buy
Hope to own
and when
Speak through the
App to papa
Know upfront parents would
accept or not
Know what father say
about this item
Feeling of having
Money to really buy
something
Happy kids
Parents cannot
buy now. May
be later
Need gifts, shoes,
various items
whenever they see
others having
Kid
Learning is not
fun

9. Think & Feel Say & Do
Hear
See
Forgets things
Kids do not value of
money
Needs to buy what
really matters
Will buy a Lego kit by March.
Between study well
How to
inculcate
saving
habits?
Need to
plan for all
my kids asks
Work
Schedules and
sudden
expenses
Early access to
money make
childrens spoil at
early age
Early access to
money make
childrens spoil at
early age
Top performing
schools in
Bangalore
Education &
Curriculum
How my kid
use my Mobile
& things
@home
Using Mobiles &
tablets @school for
learning apps
What kids see
on Youtube
Kids &
Television
Parent

10. Pain
Gain
My kid is sad
when I forget
Do not know
when my kid
thinks of me
to speak
Speak to
papa
through the
App
I know what
items my kid
want to buy
Saving Habit
for kids
kids learn how
to value -
money
Happy
parents
My Kid
disappoints when
I cannot buy
what he wants
No value for
money
mindset with
my kid
My kid need
to learn
valuing things
Parent

11. Sign Up
Log In
Forgot Password
Dashboard
Wishlist
(#23/35 New)
Activities
(#02/10 New)
Menu
Landing Page
Happiness Index
(3*)
Earnings
(INR 1500)
Get Help
Earning logWishlist log Happiness Trend
App1 App 2 App 3
English
(Topic+Dt+Hrs)
Hindi
(Topic+Dt+Hrs)
Kannada
(Topic+Dt+Hrs)
Science
(Topic+Dt+Hrs)
Math
(Topic+Dt+Hrs)
General
(Topic+Dt+Hrs)
Swimming
(Dt+Hrs)
Cycling (Dt+Hrs)
Playing (Dt+Hrs)
First
Step
Reading Logs Puzzles
Physical
Activities
Information Architecture - Kids

12. Email & Mobile
Validation
Sign Up Capture Info
Free Log In
(Kid + Parent)
?
Y
N
Validate Creden
tials
Log In (Only
Parents) Capture Info ?
Y
N
Validate
OTP
Capture Mobile
Number
Reset Password?
Y
N
Forgot
Password
First
Step
Dashboard (Kids
+ Parents)
View Wish List
View Happiness
Trend
View Activities
Log
View Earnings
Log
ADD / DELETE / EDIT a
Wish
(Pics | AV Recordings)
Wish
Approved
?
Choose to PLAY
Assigned
Activity
App 1 App 2 App 3
Parent Specific
Assign Activities |
Set Frequency &
Duration
APPROVE /
DECLINE
View Wish List
N
Y
Workflows - Mobile

13. Homepage Dashboard Wishlist
Wireframes-Mobile

14. Activities Earnings Reading
Wireframes -Mobile

15. Puzzles Physical Activities
Wireframes -Mobile

16. Prototype

17. Prototype

18. Thank you

19. Appendix

20. Strategy
20
Business Goals:
• Increase ‘Money Saving’ children
and drive their future hassle free
Target Users:
• All Parents who are thinking of
their children’s future
General Tasks:
• Educate about Importance of Money
to both Parents and Children
Technological Constraints:
• Setting ‘Kids Access only’ through
firewall
• Zero Vulnerability
Marketing/Branding:
• Emotional connect with Children
Critical Success Factor:
• Future planner / Savings analysis
through Mobile App
Business
Vision
Technical CapabilitiesUser Needs
Design
Strategy
Make Children wishes
come true
Plan and Save
Money for
Children
App and Web
site, to manage

21. Problem Statement
For
Parents
Who
Wants to invest in their Kid’s future and Motivate
their Kids to save money and plan their future
Unlike
Traditional savings banking which involves
depositing and spending
Helps in Analyzing the Spend and plan for kid’s
future planning.

22. User Stories
22
•As a “Parent” Nambi–
I want to build and cultivate saving habit for my kid Ankit so that my kid will be financially stable at tough
times (Acceptance Criteria - My kid should find the banking process interesting and motivating)
•I want to monitor how my kid Ankit is spending money on a daily basis so that I can ensure to avoid
unnecessary future expenses (Acceptance Criteria - I should get an instant notification about the same)
•I want my kid Ankit to spend money for values so that he learns how to exchange value for money
(Acceptance Criteria - My kid should know is that a bank suggested shop to spend)
•As a “Kid” Surya–
I want to spend money with my friends so that I too have what Punit, Vishal and Kunal have (Acceptance
Criteria - I wish I should know what my friends are spending)
•I want my father to give pocket money for spending so that I can shop with my friends Punit, Vishal and
Kunal (Acceptance Criteria - We should be able to share money among ourselves)
•I want to know if I can buy what I want at a lesser price so that my father would not say this is waste of
money (Acceptance Criteria - I wish I should know what my father would say about it)

23. Design Evolution

24. Sketches