Ajapaworld is a Nigerian educational brand that teaches children important life skills like financial literacy, entrepreneurship, and environmental protection through books, TV shows, radio programs and school clubs. The Ajapaworld Club uses a points-based system where children can earn up to 100 points per week from school and home activities that are then converted to cash rewards. The goal is to empower children to learn skills like saving money, setting goals, and developing their own business ideas that can be entered into the annual Ajapaworld competition.

1. AJAPAWORLD
CLUB
Be Smart, Be Wise…. Be successful!
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2. ABOUT AJAPAWORLD
Ajapaworld is based on the
character of Ajapa the tortoise –
the age-old Nigerian folklore
icon.
Our products and services have
been around since 2003 with the
publishing of the book Ajapa; the
Day Tortoise Broke His Shell,
authored by Akin Braithwaite.
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3. The brand essence is
taken from the traits of
the folklore character
namely: - longevity,
intuitive wisdom,
intelligence, fun, can do,
resilience.3

4. Ajapaworld engages
with its primary
audience - Children and
early Teens through
various forms
including: Folklore
Books, Television
Programs, Radio
Shows, Stage Dance
Drama, Newspaper
Activity pull-out pages,
Animation, School
Clubs.
 Sunday
 Radio: Unilag FM, Metro FM
 Online:
 : @AjapaNG
 : Ajapaworld
 : Ajapaworld
 : Ajapa_World
 TV:
 Applications: GOOGLEPLAY
& MTN EDUCATIONAL BUNDLE
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5. AJAPAWORLD CLUB
Our Club is an activity based
learning club that teaches
children:
•Responsibility
•Networking
•Protecting the environment
•Save money, delayed
gratification and about money
•The entrepreneur sprit
•Learn to earn money
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6. OUR STRATEGIES
•Our Club is free
•Members who subscribe to the financial literacy
club will receive:
•A journal (Monthly)
•A tortoise Bank
•Wristband
•Create more interactions between the parents,
the school, Ajapa and the child. Through our
point earning system
•Children who interact with Ajapa will receive
freebies from Ajapa
•Children who also teach other children Ajapa
principles will also receive rewards from Ajapa
like:
•Featuring in Ajapaworld Media
•Earning badges
•Prizes
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7. REWARD JOURNAL
•Fun Activities for children
•Helps a child keep records of his expenditure
•All the monies he/she receives, spends and
how much he is able to keep for the future
•To help set and keep track of targets set by
children
•To help define chores that can earn the child
reward and focus on developing skills
•To help keep record of the child’s performance
by both school, parents and Ajapa in daily,
weekly and monthly tasks
•Entrepreneur guides to help empower the
children and teach other children
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8. HOW IT WORKS!
•Children can receive a maximum of 100 points
every week from both the school and the home.
•Parents agree with their children on how much
they are willing to give per point weekly.
•i.e if the parents are willing to give each
child N200 maximum weekly , it will be
N200 ÷ 100points = N2 per points
•The school will give the child a total of 40
points weekly while the child will earn a total of
60 points weekly from his home.
•Children are graded in the following categories
•Not At all 0
•Ok - 1
•Very Good- 2
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9. HOW IT WORKS (SCHOOL)
•The school will grade the children on a weekly
basis on four main activities which includes
•Teamwork and Class participation
•Homework
•Obedience
•Punctuality
•Children give their teachers their journals to fill
at the end of each day
•The school will give the children a maximum of
8 points daily and 40 points weekly.
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10. HOW IT WORKS (HOME)
For the parents:
• parents agree with the children on what
chores or activities they will earn points for
• Children will earn daily points from their
parents on the agreed parameters.
• Parents can give the children a maximum of
10 points a daily and 60 points weekly.
Points the child earn from school and home
are combined and the child can receive a
maximum total of 100 points every week
Parents are expected to convert this points
to cash or whatever reward they have earlier
agreed with the child.
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11. GETTING YOUR REWARDS!
•The child’s total points are
calculated weekly Parent will convert
the points to cash for the children
•Children will take out the percentage
they wish to spend and keep the rest
in the Tortoise Bank
•Parents are advised to open a bank
account of their choice for the
children
•Children will be able to take their
savings under the supervision of the
parents to the bank and watch it
grow!!!
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12. AJAPA REWARDS
•Ajapa rewards children for
participating in club activities such as:
•Participating in or sending content
for the Ajapa media
•Protecting the environment
•Using technology to participate in
activities
•Teaching other children saving and
entrepreneur activities.
•Children will be featured in Ajapa
Media and will receive gifts from Ajapa
for participating in Ajapa activities
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13. CLUB ACTIVITIES
Children meet weekly and are taught the following by
the Ajapa Champion :-
• Goals Setting
• Savings
• Converting and idea into money
• Writing business plan
• Developing a Product
• Importance of advertising
• Responsibility
• Marketing your products
• Business ethics & laws
*note this lessons are tailor-made to suit each age
groups
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14. COMPETITION
Schools and Children can register for our yearly
competition. Schools and children who have
been able to develop their own business will be
able to competition in this category where they
will be expected to tell us their business stories;
their experiences, challenges and they have
discovered about running the business.
7 years and under- will make a video and tell us
their experience
8- 12 years old- Write a story about what the
experience was like
13- young adults – will give a business report
and can also source for partnerships
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15. REASON TO BECOME AJAPAWORLD CLUB
MEMBERS!
•Children become more responsible
•Children learn how to save
•Children learn the entrepreneur spirit
•It is an activity based learning that involves
the 3 major learning facilitators in a child’s life.
The Parents, the teachers and Ajapa!
•Children will be able to develop skills that will
help them make effective career choices
•Children are able to translate what they have
learnt and use it for both entrepreneur and
work place skills
•Children learn financial terms and how the
real financial system works
•Children are able to be come effective leaders
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16. THANK YOU!!!
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Partners!  Contact Us:
 Ese: 08033223255
ese@ajapaworld.com
 Tinu: 08062180748
tinu@ajapaworld.com
 Sam: 07063041733
samuel@ajapaworld.com
 Sanmi: 07031650038
sanmi@ajapaworld.com
 Office lines
 081-0- MY- AJAPA - 081-069-25272
 081-0- HI- AJAPA – 081-044-25272
 01-9501130
Office Address
15 Okesuna Street
Lagos Island