The document outlines a business model canvas for BrightBrain, a startup that aims to stimulate right brain development in children aged 0-6. It discusses key aspects of the business including cost structure, partners, activities, resources, value propositions, customer relationships, channels, customer segments and revenue streams. Customer interviews were conducted with 22 parents to understand their needs and priorities. Personas were also developed including Mr. and Mrs. Prabhakar who are looking for engaging activities to stimulate their child's learning and development.

1. Team Members: Kirtika, Ravishankara, Narsi

2. Key Right Brain Activities
Flash Cards 63 & 65 Day
Shichida
Math
Program
Linking Story Photographic
Memory
Exercise
Speed
Reading

3. Business Model Canvas BRightBrain
Cost Structure
1. Study material procurement. Promotional/Advertisement costs.
2. Training cost. Customer acquisition costs (Marketing and
Sales).
3. Operational expenses.
Key Partners
Investors/VCs
Flash
cards/Toys/Tra
ining Material
makes
Playschools/D
aycares/apart
ments
Key Activities
Getting trained
from a
professional
institute
Procuring training
material
Key Resources
Initial
Trainer/consultant
Marketing/Sales
team
Initial investment for
training and
procuring material.
Value Propositions
Stimulate RB to
significantly improve
the creativity, memory
and EQ of kids.
Enable kids to grow up
with balanced
analytical, logical,
creative and
emotional thinking..
Kids develop the skill
of quick learning and
long retention.
Customer
Relationships
Monthly meetups with
Parents to collect
feedback and share
the actions being
taken.
Quarterly or Half yearly
talent/skill showcase
events by kids.
Channels
Word of mouth
Meeting Parents
Referral programs
Meeting
Playschools/Daycar
es
Digital Marketing
Customer Segments
Parents of Kids in
the age range 0-6
years who want
to find ways to
stimulate Right
Brain
development
that will make
kids more
creative, humane
and develop
emotional
intelligence.
Revenue Streams
1. 1. Monthly/Quarterly/Annual subscription fees from parents
2. 2. Monthly facilitation charges from daycares/playschools

4. Customer Interviews
Total number of customer interviews conducted – 22.
Customers included first time and second time parents.
The customers included both parents working and only one parent working.
Customers/Parents considered for interviews are all from urban areas.

5. Mrs & Mr Prabhakar
Parents always looking for something to engage
their children in learning something new and also
inculcating friendly behavior
5
Demographics
• Husband – 30- 40 yrs
• Wife – 28 – 35 yrs
• Child – 0 – 4 yrs
• Fathers working at a tech
company
• Mothers are
homemakers or working
Behaviors
• Parents with single child
seem to be more keen
• Always on the look out for
something which will help
their child get positively
engaged
• Want to provide the best
to their child
Aspirations
• Want their children to be
positively occupied and
engaged
• Want their children to be
mingle with other kids
Goals
• Want their children to get
adjusted to school easily by
the age of 3 yrs
• Want their children to learn
to sit in one place for at least
30 mins and concentrate
Persona

6. Mrs & Mr Prabhakar
6
- Do you kids go for such a
program?
- Is it really required?
- How much do these things
cost?
- How will this help my
child?
- Where can I find good options
to help my child to learn?
- Will such a program help my
child or is it a myth?
- Will my child use this
knowledge and be able to
apply
- Looks for activities for
children as per their age on
platforms such as
Facebook, google, etc.
- Talks to other parents and
asks how they engage their
kids
- Goes for mom and child
meetups
- Excited:This program will be
a lot of fun for my child
- Nervous:Will my child cry
- Scared: How much will this
cost?
SAYS
DOES FEELS
THINKS
Empathy Map

7. Value Proposition Canvas
Gain Creators
• Child is ahead of the learning curve
• Child learns to connect the dots
• Being social and empathetic with others in their
peer group
Pain Relievers
• Engaging kids in a positive manner
• Specific classes exclusively designed for
your child based on their strengths
• One stop place to expose your child to
multiple educational material
Products &
Services
Classes at
daycare,
apartments, etc.
by experts
Gains
• Any training would always be
beneficial for a child in the long
run
• Will be different from her/his
peers
Pains
• How do I engage my child in a
meaningful way?
• Parents don’t have time to teach
children anything valuable
• Education material is very
expensive, one place to have
them all would be very helpful
Customer
Job(s)
Find a program
which can engage
my child
Enhance my child’s
IQ and EQ

8. Total Population Bellandur + HSR = 1.5Lakh
% Kids 0-4Yrs = 7%,Total Kids (0-4) = 15K
%Population > 5L Sal = 15%, >10L Sal > 28%
25% >10L, 5% > 5L = 30% kids
About 300+ Apartments in the area.
Assuming 25% ofTAM lives in Apartments : 1500
Assuming 33% of them are Interested : 500
Kids per slot : 4
# ofTrainers : 3
# sessions per day : 2
# Sessions PerWeek : 10-15
# Sessions per month per Kid : 4-8
ARPM - ₹3 -5 Lakhs Per Month
ARPKPM – ₹3000 - 5000

9. Assumptions
Customer
• Target customers would be parents
who have kids in the age range of 0-4
yrs.
• More first time parents would be more
interested in exploring this program
• Parents would be willing to spend for
such a program
• Relatively lesser % of parents with kids
< 1 yr old would be interested in such a
program, compared to parents of kids
between 2-4
• Even smaller % second time parents
would be interested in exploring this
program
• Interested parents would be able to
spend few hours per week in practice
activities at home
Product
• BrightBrain will offer programs to kids
between 0-4 to stimulate and enhance
the capabilities of their Right Brain.
• This product will enhance the creativity,
memory, IQ and EQ of kids.
• This product/offering will make use of
specially designed flash cards, toys and
training techniques.
• To begin with,This program will require
special training/certification from
specialized institutes
• Apartment/Playschool would allow us
to have this session at their premise
Market
• The market under consideration is
parents who have kids in the age range
of 0-4 years.
• Parents in urban areas belonging to
middle class or upper middle class.
• Around 25% of parents earning >10
lakhs salary per annum would be
interested in such programs
• At least 5% of parents earning<10 lakhs
salary per annum would be interested
• Apartment/Playschool would allow us
to have this session at their premise

10. Hypothesis and Experiment for Customer assumptions
Assumptions Hypothesis Experiment
More first time parents would be
interested in exploring this
program
70% of first time parents would
be interested in exploring this
program
Conducted customer interviews
to validate the interest level and
how much parents are willing to
spend.
Parents would be willing to spend
on this program in addition to the
school
Parents would be willing to spend
up to 60K per annum in addition
to school fees (1 lakh and above)
for such a program
Conduct demo sessions in future
to further validate the interest
level and how much parents are
willing to spend.
Parents of kids of age
0-4 yrs
Undergo detailed
overview of the program
80% of the parents showed
interest in the program
60% of the interested
parents are willing to spend
25K-30K/year.
Remaining 30% are willing
to spend up to 60K/year

11. THANK YOU!
11

12. 12
Backup Slides

13. Competitors (TBD – Kritika)
• Ecommerce – Educational Puzzles,Toys
• Young Education series games such as Kitiki, Hungry Brain, Melissa & Dough
• Board games
• Stimulating books such as noises, touch and feel, scanimation, etc.
• Flinto box, MagicCrate, Einstein box
• Activities in Play Schools such as Klay
• Educated parents trying to apply Multiple IntelligenceTheories – Playing games with
kids

14. Some Snippets of Customer Interviews
Interview Parents Interview
Sadhana’s
Interview
Lavanya’s
Interview

15. Market Size –TAM/SAM/Target
15

17. 17

18. Assumptions - Prioritized
Customer
• 70% first time parents would be more
interested in exploring this program
• Parents would be willing to spend up
to 60K per annum in addition to
school fees (up to 1 lakh) for such a
program
Product
• At least 10% parents who come for
the demo session would enroll their
child into this program
• At least 50% parents who turn up for
the demo session would ask more
queries
• If >50% of parents ask for
assessment, then it can be
considered
Market
• Around 25% of parents earning >10
lakhs salary per annum would be
interested in such programs
• At least 5% of parents earning<10
lakhs salary per annum would be
interested
• Apartment/Playschool would allow us
to have this session at their premise

19. Market Size –TAM/SAM/Target