Ric Holland is a LAMP mentor who provides practical tips for connecting creative visions with pragmatic IT development approaches. He advises developing a creative brief or joint requirements definition at the start of a project to translate ideas into achievable technical solutions. The brief should outline the executive summary, objectives, target audience, requirements, schedule and budget to guide the technical development in a way that meets the creative vision.

1. Ric Holland
Extreme iMedia
www.extreme.com.au
Ric Holland LAMP Mentor 20th August 2005

2. Practical tips for connecting the creative ‘Vision’ with a
pragmatic approach to IT Development.
What can appear as a simple and obvious idea for engaging
and retaining an audience can often require a deep technical
solution. So how do you translate ideas into practical and
achievable technical solutions?
Ric Holland LAMP Mentor 20th August 2005