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Uploaded byGary Hayes
Personalised Audiences, Immersive Services - Gary Hayes
The document discusses the changing landscape of media consumption, highlighting a significant reduction in TV viewing among those under 24 and an increase in broadband usage among teens. It notes a decline in print media sales across various publications and provides data on shifts in audience behavior and preferences. The analysis underscores the importance of adapting to these evolving trends in order to engage with personalized audiences effectively.
