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Best Practices in
  Transmedia
 Entertainment
      Christy Dena
    ABC LAMP, 2005
Why do Transmedia?
   No Choice: audiences are doing it already
   Pervasiveness: surround your audience with platforms  devices,
    over different times
   Penetration: reach all target groups in one household
   Personalisation: allow each to follow through with their preferred
    media, type of entertainment, at the time they want it
   DoubleClick, Nielsen//NetRatings, IMS report that consumers are
    better reached with campaigns distributed across media (Various,
    2003)



                                       [Adapted from Wilfried Runde, Deutche Welle]
What has come before…
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena

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Best Practises in Transmedia Entertainment - Christy Dena

  • 1. Best Practices in Transmedia Entertainment Christy Dena ABC LAMP, 2005
  • 2. Why do Transmedia?  No Choice: audiences are doing it already  Pervasiveness: surround your audience with platforms devices, over different times  Penetration: reach all target groups in one household  Personalisation: allow each to follow through with their preferred media, type of entertainment, at the time they want it  DoubleClick, Nielsen//NetRatings, IMS report that consumers are better reached with campaigns distributed across media (Various, 2003) [Adapted from Wilfried Runde, Deutche Welle]
  • 3. What has come before…