This document discusses how technology and audiences are evolving, focusing on different devices like televisions, computers, games consoles, phones and portable media players. It also addresses how storytelling has changed from oral traditions to being able to be recorded and duplicated, and asks how stories and ideas may evolve further in the future. The document provides prompts for considering how a concept may develop over time and ensuring it reaches the intended audience.

1. Evolving Technology,
Evolving Audiences
Jonathan Marshall

2. what
• Bridge the gap between innovating and interacting
• Talk about the evolution of the following devices
• Lean back - Television, Home cinema
• Lean forward - Computer/Games consoles
• Mobile - Phones, Portable Media Players, Games
• Decide which devices your audiences will use
• How your concept will evolve in the future

3. storytelling
• Passed on by word of mouth
• Inaccuracies and Embellishments became
part of story
• Now everything can be recorded and
duplicated
• How will stories evolve in the future?