Conversation Research: Leveraging the power of social media market research by Robert Dossin, presented at the MRS Member Evening on February 10, 2014 in London (UK).
In this presentation originally designed for a live webinar, Story Worldwide and STRIKEFORCE Communications take a look at the current Social Media landscape for Healthcare and Pharma clients, and help teach them how to use digital channels to tell their story and help it spread.
Learn more at http://www.storyworldwide.com or our blog at http://www.postadvertising.com.
Follow us at:
http://www.twitter.com/StoryWorldwide
http://www.twitter.com/PostAdvertising
http://www.fb.me/StoryWorldwide
Techniques, tools and examples of integrated marketing to apply in 2014.
Presented as a webinar by Dave Chaffey at the Smart Insights Digital Marketing summit.
Steal This Slide: eCommerce Video Conversion Rates & StatisticsAndrew Davis
Getting your team on board with an easy way to benchmark your success with product-related video content is difficult. These two slides should help you and your team understand what to measure and how to benchmark your success.
BrightonSEO 2014: SEO In the Bigger Picture Richard Kirk
SEO is an increasingly broad church, and the future of the industry seems to be more and more fragmented. Don;t worry though, as SEO specialists you are experts in owned media and the future of marketing and media is Owned First! Preso contains data proving the ever increasing influence of user experience and owned media like SEO - ensuring practicioners like you will have many opportunities in the next 24 months.
In this presentation originally designed for a live webinar, Story Worldwide and STRIKEFORCE Communications take a look at the current Social Media landscape for Healthcare and Pharma clients, and help teach them how to use digital channels to tell their story and help it spread.
Learn more at http://www.storyworldwide.com or our blog at http://www.postadvertising.com.
Follow us at:
http://www.twitter.com/StoryWorldwide
http://www.twitter.com/PostAdvertising
http://www.fb.me/StoryWorldwide
Techniques, tools and examples of integrated marketing to apply in 2014.
Presented as a webinar by Dave Chaffey at the Smart Insights Digital Marketing summit.
Steal This Slide: eCommerce Video Conversion Rates & StatisticsAndrew Davis
Getting your team on board with an easy way to benchmark your success with product-related video content is difficult. These two slides should help you and your team understand what to measure and how to benchmark your success.
BrightonSEO 2014: SEO In the Bigger Picture Richard Kirk
SEO is an increasingly broad church, and the future of the industry seems to be more and more fragmented. Don;t worry though, as SEO specialists you are experts in owned media and the future of marketing and media is Owned First! Preso contains data proving the ever increasing influence of user experience and owned media like SEO - ensuring practicioners like you will have many opportunities in the next 24 months.
Here are the slides for our latest talk. They aren't fully self-explanatory. If you'd like to see us "live", visit...
http://www.conversion-rate-experts.com/speaking-engagements/
Paul Rouke from PRWD introduces you to usability and user experience, and provides you with a range of insights, tips and best practice that can be used when working on web projects.
The presentation slides cover key site areas such as homepages, landing pages and enquiry pages.
The twitter hashtag is #UX101
This was a talk given at UXFest in Boston, Oct 1, 2013.
UX: The New Brand Order
Customers remember experiences, not your logo. We will discuss the shift in user experience as the lead role in defining and expressing brand in a company. We will explore and demonstrate the economic relationship between brand and experience. We will also discuss the sometimes adversarial issues that come between those on the branding side and those on the user experience side. We will discuss case studies from the speaker's personal experience with Coca-Cola, American Airlines, Merrill Lynch and SeaChange International. We will then present a six step roadmap to achieve success in this New Brand Order.
Mobile Marketing Conference - Business Design Centre 1 OctCraig Sullivan
In this presentation, I outline 4 key themes for optimising the performance of Mobile Optimised Websites. I also shed light on why call tracking (on mobile and other devices) to see what channel traffic is being driven, will be a game changer for many companies.
Buttons on forms and surveys: a look at some research 2012Caroline Jarrett
Does 'Submit' or 'Send' or 'OK' go to the left or right of 'Cancel'? Does 'Next' go to the left or right of 'Previous'? This talk at the Information Design Conference 2012 discusses three research studies on forms and surveys.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This deck sets out We Are Social's provocations for the future - the things that we believe will drive and shape our social and digital future over the months to come.
The Content Journey: illustrated by Dribbble designers from around the globeBrightInfo
An illustrated guide - the most unique, beautiful and fun way to learn How To Make The Most Of Every Piece Of Content - from creation to conversion, this guide follows every step of the way to maximize the effectiveness and ROI of your content.
A one-of-a-kind collaboration between BrightInfo, content personalization specialists, and 14 incredibly talented Dribbble designers; 54 unique illustrations!
The marketing sphere is creating too much content without sufficient strategy to back it up. This is your chance to learn how to put the reins on your content marketing efforts.
This is a new framework and methodology I've developed to help measure social media activity. It's been developed on behalf of the IAB Social Media Council to help practitioners measure their activity effectively but also bring greater consistency across the industry.
This is likely to be an evolving document to interested to hear your thoughts!
Online retailers see huge growth through smartphones, but consumer spending behavior on mobile devices could lead companies to miss out on some revenue growth. Learn the consequences in Adobe’s most recent study.
This report is intended primarily for business people who are tasked with understanding,
interpreting, and acting on social data—executives, strategic planners, social strategists,
and marketers. It will outline the key challenges of social data, propose a value-based
framework for social analytics, and recommend clear and pragmatic steps that companies
engaged in social media must follow to ensure they are gaining insights, measuring effectively,
interpreting accurately, and taking appropriate action—both today and in the longer term.
The report offers elaborate profiles of two hundred (200) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity. Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html for more information
Conversation research: leveraging the power of social mediaSKIM
In the social media landscape of user generated content, should the unit of measurement be ‘conversations’ rather than ‘respondents?
This session focused on the pros and cons of ethnography, using a pan-European case study on schizophrenia, as an example of how companies, even those who focus on healthcare research, can get value from listening to their consumers. The presentation looked at how to make the most of the benefits of new technology – text analytics, scraping – whilst still needing human intelligence and different perspectives.
Find out more at www.skimgroup.com/social-media-cim-digital.
#ThinkPH Social Media Sentiment AnalysisRobin Leonard
My presentation at #ThinkPH 'The Internet, Big Data and You' Conference, on August 23, 2013 at New World Hotel, Makati.
Click here to see the #ThinkPH conference details and agenda: http://www.rappler.com/bulletin-board/36539-agenda-rappler-google-thinkph-internet-big-data-conference
Event hosted by Rappler, Google and SocialGood.
My slides cover:
1. Why analyze sentiment?
2. How does sentiment analysis work?
3. Practical applications
4. Sentiment of #ThinkPH Conference
Presentation on the concentration of social influence on the social web by Agent Wildfire's Sean Moffitt - updates for April 2011 www.agentwildfire.com
Mentally ill patients using social networks for communicationCody Midlam
I. Mental disorders as described by the World Health organization to be characterized by some combination of abnormal thoughts, emotions, behavior and relationships with others. Mental illness affects the well-being of individuals and often limits their ability to participate in social settings fully. With the emergence of online social networks-- often referred to as online patient communities-- people suffering from mental illness have found a unique way to communicate with one another about their illness.
II. The aims of this presentation are to review the current status of these social networks. Questions that will be answered by literature review are: (1) how are patients using these social networks and for what purpose, (2) what is the patient mix using these networks (how many patients and from which countries), (3) are these tools successful or damaging to the management of a patient's mental illness, and (4) how can pharmacists be a part of this process?
III. A research of the current literature will be undertaken, reviewing peer-reviewed scientific journals for information on the studies' aims. Where applicable, patient testimonials and personal patient experiences will be reviewed to provide pharmacists with a real-world understanding of what patients wish to achieve using these networks.
IV. Results will be presented for informational purposes, describing where the findings arose from and what they mean for pharmacists now and in the future. The process by which pharmacists can help patients by directing them to social networks or participating in the online communities themselves will be described in detail.
V. As this will be a presentation of findings from a literature review, the conclusions reached will help direct future research and guide the behaviors of pharmacists participating in social networks or caring for patients who do.
Here are the slides for our latest talk. They aren't fully self-explanatory. If you'd like to see us "live", visit...
http://www.conversion-rate-experts.com/speaking-engagements/
Paul Rouke from PRWD introduces you to usability and user experience, and provides you with a range of insights, tips and best practice that can be used when working on web projects.
The presentation slides cover key site areas such as homepages, landing pages and enquiry pages.
The twitter hashtag is #UX101
This was a talk given at UXFest in Boston, Oct 1, 2013.
UX: The New Brand Order
Customers remember experiences, not your logo. We will discuss the shift in user experience as the lead role in defining and expressing brand in a company. We will explore and demonstrate the economic relationship between brand and experience. We will also discuss the sometimes adversarial issues that come between those on the branding side and those on the user experience side. We will discuss case studies from the speaker's personal experience with Coca-Cola, American Airlines, Merrill Lynch and SeaChange International. We will then present a six step roadmap to achieve success in this New Brand Order.
Mobile Marketing Conference - Business Design Centre 1 OctCraig Sullivan
In this presentation, I outline 4 key themes for optimising the performance of Mobile Optimised Websites. I also shed light on why call tracking (on mobile and other devices) to see what channel traffic is being driven, will be a game changer for many companies.
Buttons on forms and surveys: a look at some research 2012Caroline Jarrett
Does 'Submit' or 'Send' or 'OK' go to the left or right of 'Cancel'? Does 'Next' go to the left or right of 'Previous'? This talk at the Information Design Conference 2012 discusses three research studies on forms and surveys.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This deck sets out We Are Social's provocations for the future - the things that we believe will drive and shape our social and digital future over the months to come.
The Content Journey: illustrated by Dribbble designers from around the globeBrightInfo
An illustrated guide - the most unique, beautiful and fun way to learn How To Make The Most Of Every Piece Of Content - from creation to conversion, this guide follows every step of the way to maximize the effectiveness and ROI of your content.
A one-of-a-kind collaboration between BrightInfo, content personalization specialists, and 14 incredibly talented Dribbble designers; 54 unique illustrations!
The marketing sphere is creating too much content without sufficient strategy to back it up. This is your chance to learn how to put the reins on your content marketing efforts.
This is a new framework and methodology I've developed to help measure social media activity. It's been developed on behalf of the IAB Social Media Council to help practitioners measure their activity effectively but also bring greater consistency across the industry.
This is likely to be an evolving document to interested to hear your thoughts!
Online retailers see huge growth through smartphones, but consumer spending behavior on mobile devices could lead companies to miss out on some revenue growth. Learn the consequences in Adobe’s most recent study.
This report is intended primarily for business people who are tasked with understanding,
interpreting, and acting on social data—executives, strategic planners, social strategists,
and marketers. It will outline the key challenges of social data, propose a value-based
framework for social analytics, and recommend clear and pragmatic steps that companies
engaged in social media must follow to ensure they are gaining insights, measuring effectively,
interpreting accurately, and taking appropriate action—both today and in the longer term.
The report offers elaborate profiles of two hundred (200) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity. Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html for more information
Conversation research: leveraging the power of social mediaSKIM
In the social media landscape of user generated content, should the unit of measurement be ‘conversations’ rather than ‘respondents?
This session focused on the pros and cons of ethnography, using a pan-European case study on schizophrenia, as an example of how companies, even those who focus on healthcare research, can get value from listening to their consumers. The presentation looked at how to make the most of the benefits of new technology – text analytics, scraping – whilst still needing human intelligence and different perspectives.
Find out more at www.skimgroup.com/social-media-cim-digital.
#ThinkPH Social Media Sentiment AnalysisRobin Leonard
My presentation at #ThinkPH 'The Internet, Big Data and You' Conference, on August 23, 2013 at New World Hotel, Makati.
Click here to see the #ThinkPH conference details and agenda: http://www.rappler.com/bulletin-board/36539-agenda-rappler-google-thinkph-internet-big-data-conference
Event hosted by Rappler, Google and SocialGood.
My slides cover:
1. Why analyze sentiment?
2. How does sentiment analysis work?
3. Practical applications
4. Sentiment of #ThinkPH Conference
Presentation on the concentration of social influence on the social web by Agent Wildfire's Sean Moffitt - updates for April 2011 www.agentwildfire.com
Mentally ill patients using social networks for communicationCody Midlam
I. Mental disorders as described by the World Health organization to be characterized by some combination of abnormal thoughts, emotions, behavior and relationships with others. Mental illness affects the well-being of individuals and often limits their ability to participate in social settings fully. With the emergence of online social networks-- often referred to as online patient communities-- people suffering from mental illness have found a unique way to communicate with one another about their illness.
II. The aims of this presentation are to review the current status of these social networks. Questions that will be answered by literature review are: (1) how are patients using these social networks and for what purpose, (2) what is the patient mix using these networks (how many patients and from which countries), (3) are these tools successful or damaging to the management of a patient's mental illness, and (4) how can pharmacists be a part of this process?
III. A research of the current literature will be undertaken, reviewing peer-reviewed scientific journals for information on the studies' aims. Where applicable, patient testimonials and personal patient experiences will be reviewed to provide pharmacists with a real-world understanding of what patients wish to achieve using these networks.
IV. Results will be presented for informational purposes, describing where the findings arose from and what they mean for pharmacists now and in the future. The process by which pharmacists can help patients by directing them to social networks or participating in the online communities themselves will be described in detail.
V. As this will be a presentation of findings from a literature review, the conclusions reached will help direct future research and guide the behaviors of pharmacists participating in social networks or caring for patients who do.
The future of market research in heatlhcare - EphMRA presentationRoss Taylor
An exploration of a potential future for market research and social listening in the healthcare industry as technology advances and behaviours change ever more rapidly.
Social Media in Medicine_ Professionalism and Opportunities 2018 moi grand ro...thegraymatters
2018 Grand Rounds on Social Media Professionalism and Opportunities. Examples are given of using Twitter for professional development, academic research, and networking.
Conversation Research: Leveraging the power of Social Media in pharmaceutical...InSites on Stage
EphMRA Conference Masterclass on 'Social media & Market research' by Robert Dossin, presented at the EphMRA Conference 2013 on Wednesday 26, 2013 in London (UK).
Healthcare Social Media: The Conversation That Is Defining Your BrandNM Incite
NM Incite’s Melissa Davies (Strategic Account Director, Healthcare) presented a webinar with the American Marketing Association on Healthcare Social Media.
As part of the presentation, Melissa shared some new benchmarking data related to online conversations within the healthcare space. “We have always looked at total volume of online discussion, and that is still important,” Melissa said. “But we are also looking at new ways to understand engagement with social media and how that differs across therapeutic areas. Our new data plots the volume of online discussion against disease prevalence as one way to measure that engagement.”
Presentation looking at the intersection of Social Media, New Media and PR that come together to create "New PR" and what it means for the Nonprofit sector.
Leveraging the power of social media in healthcare researchInSites on Stage
Leveraging the power of social media in healthcare research, presented by Robert Dossin at the MRS Healthcare Congress in London (UK) on Thursday March 6, 2013.
Engaging Youth & Young Adults in Social MediaBrittany Smith
Social media continues to be an important tool for youth and young adults to connect with the world and with each other. Get the latest research and statistics on how youth and young adults are using social media, and how your organization can strategically use social media to engage with youth and young adults. Learn what platforms youth and young adults are using and how you can create a simple social media strategy to more effectively reach this audience.
The end of average is over: how to bring back our EDGE?InSites on Stage
No need to repeat the VUCA world is here and it is here to stay. While the power of ‘averages’ has successfully served the marketing community for so long, applying average thinking is now turning brands all over the world into zombies with most consumers not caring if 76% of all brands would disappear (Havas Media Group). If brands want to remain relevant and successful, they need to let go of average and embrace the edges. In his talk, Kristof De Wulf shares his view on how brands can benefit from edgy versus average thinking.
Fast-forward to more contextual, more agile and smarter qualitative research, a presentation by Annelies Verhaeghe & Sophie Van Neck for the ESOMAR Qualitative Research Congress on November 7, 2018 in Porto (PT).
Although research communities are probably one of the biggest disruptions happening in our industry in the past years, we believe that there is yet again another game changer around the corner: online chat. Online chat and chat bots will, in our opinion, make qualitative research more agile, more contextual and smarter. To explore the opportunities that chat offers, we decided to set up an experiment with Heineken. Join us on our journey and discover what we think might be the future of qual!
Market Research Today, Tomorrow and the Day after TomorrowInSites on Stage
Market Research in Germany – A picture of the future of the German research industry based on a study among German corporate researchers. Presented by Tom De Ruyck at the Planung & Analyse Insights 2017 event in Frankfurt (DE).
Does the future of your business depend on luck? Only 11% of decisions are taken with input from consumers, yet in these fast-forward times the need for agile consumer connection is growing. Not only do the traditional long linear research cycles need to move towards ongoing ‘test-learn-developed’ cycles, the technological (r)evolution brings many opportunities for research.
Presentation on contemporary consumer conversations by Annelies Verhaeghe as presented at Confirmit’s Mind Your Language Event in London in June 2017.
De Comeos e-commerce studie zit al aan de zevende editie en is het grootste e-commerce consumentenonderzoek in België, in samenwerking met InSites Consulting. In deze studie schetsten we een duidelijk beeld van de Belgische e-consument en hoe die evolueert in al zijn aspecten. Hét rendez-vous van het jaar voor iedere handelaar die intensief bezig is met e-commerce en omnichannel.
By its very definition, the pursuit of insights is an exercise in empathy. Surveys, focus groups, data collection, and so on — all just means to empathize with research subjects, to walk in their shoes. Like never before, virtual reality can almost literally put researchers into the shoes of their subjects. Using affordable 360-degree cameras and basic virtual reality, your clients can now experience the world of their consumer.
Rumblings about virtual reality and its promise have been around for years. Now, the promise has arrived. Come to see how virtual reality is already making an impact in our industry. A presentation by Thomas Troch, Business Director at InSites Consulting
The patient is no longer patient. Presentation of Christophe Jauquet (Business Director Health & Medical, InSites Consulting) at the European Health Insurance Conference in Berlin on Friday 23 March, 2017.
Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have been translated into numerous books to provide a clear framework for marketers on what to aim for and how to grow their brand.
But in this abundance of models and theories, marketers might find themselves lost in translation. In this presentation, we aim to simplify the world of marketing and bundle these frameworks in three main Brand Religions beyond the classic ‘Kotler-ian’ thinking, nl penetration, influencers and relationship religions.
SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product – SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through research. Following the pilot implementation, we looked back and found a positive impact on high value customers and SkyPriority managers. Customers felt they could better collaborate with SkyTeam, and more importantly, they felt more valued as customers when compared to people who did not take part in the program. Airline managers also had a positive perception of the project and reported improved implementation of the SkyPriority product.
Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today’s marketing standards, as well as better follow the pace of the business. We believe that, in order to make surveys strive again, we need to start embracing the possibilities of smart data integration. We are THE ideal industry to get the most out of ‘small data’. We will offer a framework to describe the different possible flavours of data collection beyond explicit questioning. In addition, we will share, based on a series of data integration experiments with global brands, what the added value is of each type and how they contribute to better insights and a higher return on those insights. Presented by Angie Deceuninck & Annelies Verhaeghe at ESOMAR Congress in New Orleans on Monday September 19, 2016.
Community member disengagement: a fundamental threat for viable research communities, presented by Steven Debaere (PhD IESEG) in collaboration with InSites Consulting at the ASC International Conference in Winchester on September 9, 2016.
This is the full slidedeck of our Smartees Workshop on Turning Insights into Impact, hosted by Tom De Ruyck (Managing Partner, InSites Consulting) in Ghent on Tuesday June 14, 2016.
Shaping your business together with patients Smartees WebinarInSites on Stage
This is the full slidedeck of our Smartees Webinar on 'Shaping your business together with patients', hosted on June 9 and streamed life from our Ghent office. Presentation by Christophe Jauquet (Business Director Health & Medical) & Sarah Van Oerle (Reserach Consultant).
Alieke Stubbe's pitch for the Febelmar Young Talent Award. The challenge? How can the research industry prepare itself today in order to be ready for challenges of tomorrow. With her presentation on the price of privacy Alieke convinced the jury of her talent and was therefore awarded Febelmar Young Talent of 2016.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Conversation Research: Leveraging the power of social media market research
1. Conversation Research:
Leveraging the power
of social media Market
Research
For MRS Members Evening
By
Robert Dossin, Managing Director, InSites
Consulting London office
6. Where is Social Media now?
‘Pinwhat?
Snapwhat?
Tumbwhat?
Instawhat?’
‘We’re on
Facebook
and Twitter’.
‘Social
Media?’
2006-’07
2010
2012-’13
2008-’09
2011
2014
‘We gotto do
something’.
‘We have a
strategy’.
‘Time for a
strategic
review
12. Social media netnography
= research methodology
that makes use of publicly
available user-generatedcontent in order to answer a
research question
Social Media
Netnography
12
13. Reversed research process
Traditional research
SURVEY/ TOPIC GUIDE
DEVELOPMENT
SAMPLING
RESPONDENTS
ACTIVE
DATA COLLECTION
ANALYSIS
Social media nethnography
SAMPLING
UNIVERSE DETECTION
PASSIVE
DATA COLLECTION
FRAMEWORK
DEVELOPMENT
TOP-DOWN & BOTTOM-UP
CONTENT & TEXT ANALYTICS
Social Media
Netnography
24. About profile information
Profile information on poster / user level
– Internet has no boundaries
– Only information available that is spontaneously shared
– Representativity: what do we know about profile on social media?
Profile information on source level
– Type of social media source
– Meta data
About influentials
– On person level
– On source
Social Media
Netnography
32. The power of text analytics
Text analytics is the process of
extracting knowledge and
information from text
Stage 1: Extraction of terms
What do I want to use?
Stage 2: Group terms in higher level
concepts or categories
Social Media
Netnography
34. Sentiment analysis
Sentiment of the
Sentiment of a
conversation
brand / topic
Conversation level
Sentence level
'I had a terrible day. I used
brand x and felt better'
1 positive – 1 negative
'I had a terrible day. I used
brand x and felt better'
1 positive
Social Media
Netnography
37. Main conversation themes
Quartile 2 & 3
– Different clusters of words in the buzz are found that refer
to different themes
– For each theme, we determine the size of the cluster and
the sentiment of the cluster
Quartile 4
2
– The themes are divided into different quadrants, based
on quartiles in volume and sentimeter.
– The different quadrants thus need to be interpreted in a
relative way, and within a certain language. E.g. themes
in quadrant 2 are relatively more positive than themes in
quadrant 1 but can still have a negative sentiment.
– Meaning of different quadrants
•
•
•
•
1: Act: themes that are often mentioned with a negative
sentiment
2: Develop: themes that are often mentioned with a positive
sentiment
3: Threats: themes with negative sentiment that are
currently not often mentioned but that are explicitely
negative for certain niches
4: Potential: themes with mixed sentiment that are often
mentioned. In the future, we can try to influence the
sentiment of those themes positively
Quartile 2 & 3
Interpretation
4
3
Quartile 4
Quartile 1
1
Social Media
Netnography
Quartile 1
Methodology
38. Sentimeter
Main conversation themes in epilepsy
diet
surgery
family
social impact
children
Polytherapy
Success
treatment
diagnosis
Treatment
(no) control
Other treatments
Molecules
budget
knowledge
epilepsy
seizures
stakeholders
medication brands
Medication
unloyalty
Frequency and
duration seizures
Specific triggers
Alternative
treatment
medication
types epilepsy
symptoms
administration
medication
side effects
generic medication
Seizure triggers
Volume
Social Media
Netnography
39. What symptoms are most often mentioned in
online conversations?
sleep issues and fatigue
21%
stress and anxiety
15%
emotional and mood
9%
dizziness
9%
pain
7%
other psychological
7%
other
6%
headache
6%
memory issues
6%
symptoms
6%
cardiovascular
5%
confusion
4%
weight issues
4%
muscles
4%
vision
3%
respiratory
3%
gastro
3%
tumor
1%
Social Media
Netnography
41. Share of brands in total amount of
conversations
Total sample
N = 42469
Brands for epilepsy
treatment are
mentioned in about
14% of online
conversations
Total sample
100%
N = 42469
30%
N = 12754
Pharmaceutical treatment
Brands
14%
N = 5836
2% (832 conversations)
are about generic
products
Social Media
Netnography
43. Typical research questions
Get insights directly from patients based on their spontaneous online discussions
1.
Which are the main topics that are discussed by patients and their caregivers?
2.
Which language do patients use when talking about these themes?
3.
What is the emotionality of the different topics? How can these emotions be explained?
4.
What are the main information sources consulted by patients & caregivers?
Increase the effectiveness of the brand plans
1.
How big is the buzz about product brands (you and competitors)? How did this change over time?
2.
What is the tone of voice of the buzz about product brands ? Which sentiments are used?
3.
Is this in line with the desired brand positioning?
44. Other Applications
Digital strategy
Netnography study that results in an integrated communication & conversations
strategy in terms of who to target, with which content, on which platform.
(Reporting will be based on our activation model.)
Consumer insightment Netnography study that results in insights and ideas on
unmet consumer needs, buying decision processes & product category usage.
Campaign evaluation tracker
Netnography study that results in an ad-hoc evaluation or tracking of a campaign
Online Brand audit Netnography study that results in a 360° view on your brand
and its main competitors
Product evaluation netnography / tracker
Netnography study that results in ad-hoc evaluation or tracking of a product
45. Business Objectives & Approach
To empower patients and carers to initiate conversations with HCPs, and each other
and to raise awareness of the benefits of continuous medication, the research
needed to identify what patients discussed, how they discussed it, in what context
and what were opportunities for Janssen to start the conversation with patients
suffering from Schizophrenia, but also carers and HCPs.
47. Healthcare Janssen Pharma – EMEA Schizophrenia 24 x 7
How understanding patients helped
Janssen to improve its website
using Social Media Netnography
Research
Outcomes
• Different landing zones
for different patient
segments
• In 16 countries/5
languages
• 200K unique visitors
• 20% revisit rate
Corinne Pilgrim, EMEA Product Director Psychiatry,
Janssen Pharmaceuticals,
49. Social media netnography: benefits
Access to highly involved patient
and difficult topics
Many conversations
Most on relevant topics
Ideal to explore new
TAs/topics
49
50. Social media netnography: limitations
Less of the uninvolved
patient
No probing
Only what is relevant for them
Internet has no boundaries
50
51. Thoughts to hold on to
Have a conversation with your consumers – start with active
listening BEFORE joining
Netnography is a great method to mine user generated content from
YOUR Consumer
Consumers want to be engaged, ‘cause they are engaged.
We should reinvent ourselves, using technology to engage with
them where they are and when they want
Not just send our tradional messages via new channels
But by starting a conversation with them!
52. Thank you!
Robert Dossin, Managing Director
@robert_dossin
http://uk.linkedin.com/in/robertdossin
+44 7904 288 898
robert@insites-consulting.com
New York I Timisoara I London I Rotterdam I Ghent
Rosebery Avenue 151 - 4th floor I EC1R 4AB London I United Kingdom
www.insites-consulting.com