Content Marketing Strategies Conference: Ted Greenwald Attract & Engage Audiences with Custom Content
•Download as PPTX, PDF•
1 like•1,301 views
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Content Marketing Strategies Conference: Ted Greenwald Attract & Engage Audiences with Custom Content
Similar to Content Marketing Strategies Conference: Ted Greenwald Attract & Engage Audiences with Custom Content (20)
More from dlvr.it
More from dlvr.it (20)
Recently uploaded
Recently uploaded (20)
Content Marketing Strategies Conference: Ted Greenwald Attract & Engage Audiences with Custom Content
- 2. is the custom publishing division of PCWorld | Macworld PCWORLD founded 1982 15 Million unique users online 4.5 Million print readers MACWORLD founded 1983 5.6 Million unique users online 1.5 Million print readers Source: IntelliQuest Consumer Doublebase study (2009-2010), OmnitureSiteCatalyst
- 4. IDG’s Custom Solutions Group has had great success in custom publishing for the enterprise market
- 5. Our advertising partners are asking for custom contentSource: IDG Global Research, Fall 2010
- 6. Harnessing the expertise of PCWorld and Macworld, Content Works creates powerful content that attracts, educates, and motivates serious tech buyers.
- 7. Design Sales Editorial A meta-organization within Web Development Print Production Project Management Research
- 9. 10 years at Wired
- 11. But with a full-spectrum media palette
- 13. Content
- 14. Multiplatform Print Internet Mobile Live events
- 15. Multimedia Text Photos Illustrations Diagrams Video Interactive
- 16. Multiformat Magazines Web sites Podcasts Blogs Social profiles Apps Games Contests
- 17. Distribution PCWorld | Macworld IDG Tech Network Client outlets Partner sites Social networks App stores
- 18. Recent Partners
- 19. . . . What is great content, anyway? Goal: Great content.
- 20. Great Content is an experience You become lost in the presentation. You return enlightened and inspired.
- 22. Make brands more credible
- 23. Lead potential customers through funnel
- 25. Differentiation between custom and editorial
- 29. Focus on user experience
- 32. CASE STUDIES
- 33. Case study: Adobe Acrobat 9 • Daily blog • 12 weeks • Addressing tech-savvy audience • Build excitement around HTML5 • Restrictions on comments, sharing
- 40. Specify all parameters of project up front
- 41. Establish project ownership on client side
Editor's Notes
- MultiplatformMultimediaMultiformat
- Case study: Microsoft IE9• Daily blog• 12 weeks• Addressing tech-savvy audience• Build excitement around HTML5• Restrictions on comments, sharing