Social media are interactive online technologies that allow people to share information, ideas, interests and expressions through virtual communities and networks. While social media enable people to connect, defining them only by this ability would be too broad, as older technologies like the telephone also connect people.
Marketing To The Rural Sector In New Zealand Using Social MediaMoshSocialMedia
Developing relationships within the rural sector via social media.
This course was packed with practical exercises reinforcing the basic principles and concepts of social media, with a focus on how to increase engagement with the rural sector.
You need to understand where to invest your time and resources in order to nurture your social media community. What platforms should you be using? What type of content is going to engage your audience?
● Overview of the major platforms. Which platforms should you be investing in? Facebook, LinkedIn, Instagram, YouTube, Google+, Pinterest, Twitter, Snapchat?
● Setting objectives and creating focus. Having a purpose rather than just ‘being’ on social media
● Social media etiquette/protocols
● Content:
- Balance: creation, curation and reaction
- The social media ‘equity’ philosophy: branding vs being helpful vs selling
● How to create a content development framework
● Using advertising to reach your audience don’t be afraid to ‘Pay to Play’
● Measuring success. How to work out your ROI.
Get ready to marketing world. In 2016 all business move for digital marketing like google adwords and social media marketing. More powerful marketing platform is twitter and facebook. Get you best service in digital marketing service with us. Contact http://www.mirrorminds.in
The Social Web - Embracing Social & Digital PR in B2B - Dean Rusell, LEWIS PulseLEWIS Purestone
Digital Marketing Director of International PR agency LEWIS discusses how to embrace and drive value from social media and inline PR within B2B Marketing.
Harness the Power of Live Engagement DataDoubleDutch
You’ve experienced it first hand. The energy of a live event. The excitement is palpable, connections are formed, and deals are made. But... the way we approach events today is still analog — leaving an average 21-32% of marketing budgets in the stone age with no ability to demonstrate success with concrete data and insights.
Live Engagement Marketing is the discipline of applying digital marketing principles to the world of live events. Much like digital marketing teams orchestrate campaigns to drive leads faster down the funnel, you have the ability to gain access to a wealth of Live Engagement Data that can supercharge your demand gen engine, elevate your content programs, and enhance your account-based marketing strategy.
In this session you will learn key marketing and business trends illuminating a new path to marketing nirvana by harnessing the power of modern technology to electrify engagement and energize attendees into action to transform your marketing.
Marketing To The Rural Sector In New Zealand Using Social MediaMoshSocialMedia
Developing relationships within the rural sector via social media.
This course was packed with practical exercises reinforcing the basic principles and concepts of social media, with a focus on how to increase engagement with the rural sector.
You need to understand where to invest your time and resources in order to nurture your social media community. What platforms should you be using? What type of content is going to engage your audience?
● Overview of the major platforms. Which platforms should you be investing in? Facebook, LinkedIn, Instagram, YouTube, Google+, Pinterest, Twitter, Snapchat?
● Setting objectives and creating focus. Having a purpose rather than just ‘being’ on social media
● Social media etiquette/protocols
● Content:
- Balance: creation, curation and reaction
- The social media ‘equity’ philosophy: branding vs being helpful vs selling
● How to create a content development framework
● Using advertising to reach your audience don’t be afraid to ‘Pay to Play’
● Measuring success. How to work out your ROI.
Get ready to marketing world. In 2016 all business move for digital marketing like google adwords and social media marketing. More powerful marketing platform is twitter and facebook. Get you best service in digital marketing service with us. Contact http://www.mirrorminds.in
The Social Web - Embracing Social & Digital PR in B2B - Dean Rusell, LEWIS PulseLEWIS Purestone
Digital Marketing Director of International PR agency LEWIS discusses how to embrace and drive value from social media and inline PR within B2B Marketing.
Harness the Power of Live Engagement DataDoubleDutch
You’ve experienced it first hand. The energy of a live event. The excitement is palpable, connections are formed, and deals are made. But... the way we approach events today is still analog — leaving an average 21-32% of marketing budgets in the stone age with no ability to demonstrate success with concrete data and insights.
Live Engagement Marketing is the discipline of applying digital marketing principles to the world of live events. Much like digital marketing teams orchestrate campaigns to drive leads faster down the funnel, you have the ability to gain access to a wealth of Live Engagement Data that can supercharge your demand gen engine, elevate your content programs, and enhance your account-based marketing strategy.
In this session you will learn key marketing and business trends illuminating a new path to marketing nirvana by harnessing the power of modern technology to electrify engagement and energize attendees into action to transform your marketing.
How to Bridge the Physical and Digital Experiences at Live EventsDoubleDutch
In the age of mobile event apps, the physical event experience is often disconnected from the digital - even though we know the average attendee is glued to their smartphone.
The problem? We’ve adopted mobile as a component of our events, but are still not thinking about how to effectively integrate it into the event experience to influence successful business outcomes.
In this interactive session, you will learn how to bridge the gap between the physical event experience with the digital to influence and demonstrate event success in big ways — no matter your desired business outcome.
Live Webinar: Creating a Winning Content Strategy for Sponsored UpdatesLinkedIn
One of the great things about LinkedIn Sponsored Updates is that there’s always fresh data on what’s resonating with audiences and what’s not. Whether you’re new to Sponsored Updates or just looking for a quick refresher, you’ll come away from this session with the very latest insights—plus strategies you can put into practice right away.
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Updates that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
Content is one of the hottest topics in marketing, and while it can be simple once you get started, many companies struggle in the early stages. In this session, join Ann Handley, CC Chapman and Christopher Penn as they map out a process you can follow to generate ideas, understand your customers' journey, the nuts and bolts of content creation and how to get the most reach and value out of your content.
You'll learn:
• What topics to cover
• What to do when the right idea doesn't jump out
• How to maximize the value of each piece of content for multiple audiences and channels
• Best practices for creating content in a busy workday
• How to explain the value of content to internal stakeholders
• How to measure the value of your efforts
Preventing Content Rot - A Meeting Planner's Guide to Marketing EventsMichael Doane
There's a real problem in event marketing and it's called CONTENT ROT. You and your stakeholders generate a TON of content during your 3-4 day conference, but what happens to it after? We'll show you step-by-step how to repurpose that content for year-round event marketing.
A high-level overview of the marketing strategy steps involved when launching a new class or program to the non-traditional-student in higher education.
Live Webinar: Creating a Winning Content Strategy for Sponsored ContentLinkedIn
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Content that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
In promotional activities, the firm gets its chance to communicate with potential customers, “To beat the drum” about its product.
We will discuss every aspect of this “P” of Marketing Mix in detail one by one:
Meaning and Importance
The Communication Process
Determination of Promotional Mix
Determination of total promotional Appropriation
The Campaign Concept
Meadow Creek Connects is a social media marketing dashboard that will save you time and make your social media marketing more productive. Meadow Creek will also manage all of your social media marketing for you. Post on Facebook, Twitter, LinkedIn and YouTube. Don't miss the social media revolution.
What are the Key Customer Experience Mistakes that Brands Make?Incubeta NMPi
Digital Marketing Masterclass - Jan 2017
This presentation explores the key customer experience mistakes brands make in their digital advertising, why do they make them and solutions.
Digital marketing refers to the use of digital channels and technologies to promote products, services, and brands to a targeted audience. It encompasses various online marketing tactics and strategies that leverage the internet and digital devices to reach potential customers
How to Bridge the Physical and Digital Experiences at Live EventsDoubleDutch
In the age of mobile event apps, the physical event experience is often disconnected from the digital - even though we know the average attendee is glued to their smartphone.
The problem? We’ve adopted mobile as a component of our events, but are still not thinking about how to effectively integrate it into the event experience to influence successful business outcomes.
In this interactive session, you will learn how to bridge the gap between the physical event experience with the digital to influence and demonstrate event success in big ways — no matter your desired business outcome.
Live Webinar: Creating a Winning Content Strategy for Sponsored UpdatesLinkedIn
One of the great things about LinkedIn Sponsored Updates is that there’s always fresh data on what’s resonating with audiences and what’s not. Whether you’re new to Sponsored Updates or just looking for a quick refresher, you’ll come away from this session with the very latest insights—plus strategies you can put into practice right away.
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Updates that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
Content is one of the hottest topics in marketing, and while it can be simple once you get started, many companies struggle in the early stages. In this session, join Ann Handley, CC Chapman and Christopher Penn as they map out a process you can follow to generate ideas, understand your customers' journey, the nuts and bolts of content creation and how to get the most reach and value out of your content.
You'll learn:
• What topics to cover
• What to do when the right idea doesn't jump out
• How to maximize the value of each piece of content for multiple audiences and channels
• Best practices for creating content in a busy workday
• How to explain the value of content to internal stakeholders
• How to measure the value of your efforts
Preventing Content Rot - A Meeting Planner's Guide to Marketing EventsMichael Doane
There's a real problem in event marketing and it's called CONTENT ROT. You and your stakeholders generate a TON of content during your 3-4 day conference, but what happens to it after? We'll show you step-by-step how to repurpose that content for year-round event marketing.
A high-level overview of the marketing strategy steps involved when launching a new class or program to the non-traditional-student in higher education.
Live Webinar: Creating a Winning Content Strategy for Sponsored ContentLinkedIn
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Content that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
In promotional activities, the firm gets its chance to communicate with potential customers, “To beat the drum” about its product.
We will discuss every aspect of this “P” of Marketing Mix in detail one by one:
Meaning and Importance
The Communication Process
Determination of Promotional Mix
Determination of total promotional Appropriation
The Campaign Concept
Meadow Creek Connects is a social media marketing dashboard that will save you time and make your social media marketing more productive. Meadow Creek will also manage all of your social media marketing for you. Post on Facebook, Twitter, LinkedIn and YouTube. Don't miss the social media revolution.
What are the Key Customer Experience Mistakes that Brands Make?Incubeta NMPi
Digital Marketing Masterclass - Jan 2017
This presentation explores the key customer experience mistakes brands make in their digital advertising, why do they make them and solutions.
Digital marketing refers to the use of digital channels and technologies to promote products, services, and brands to a targeted audience. It encompasses various online marketing tactics and strategies that leverage the internet and digital devices to reach potential customers
Social Media Marketing Training In Lahore-Burraq IT Solutions.pdfIrfanAkram38
Social media marketing is a dynamic and powerful tool that can help businesses and individuals achieve their marketing goals. By understanding the basics, exploring different platforms, implementing effective strategies, and following best practices, you can use the full potential of social media marketing to expand your online presence and reach your target audience. Stay informed and adapt to the ever-changing social media landscape to stay ahead of the competition.
myMarketing Cafe offers integrated small business marketing in the digital era. Our team and expert contributors help business owners make connections that make a difference. We share our small business marketing expertise through a well-organized, in-depth library of content-driven marketing resources and trainings. We follow a pay-it-forward, netweaving business philosophy. Want to know more about that? Connect with us!
A presentation about the changing digital screen and how brands can take action to effectively reach their clients in a digital world. The content is aimed at promoting Media24 digital properties.
Social media marketing strategies: Introduction, defining social media marketing mix, social media marketing planning, social media marketing channels.
Why Digital Marketing is important for your business: -
1. Reaches People Where They Spend Their Time & Money
2. More Targeted
3. Can Be Hyper-Personalized
There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.
Green Mind is an experienced, full-service digital marketing and creative agency based in Egypt.
With our 10+ years of experience and expertise, and our dedicated and passionate people; Green Mind Agency promises you to let your work be recognized and awarded, and you can expect to go further and grow your business more.
Our culture is built on teamwork, creativity, innovation, quality, and its client driven in everything we do.If these sound exciting to you, give us a call and get ready to better change your business.
http://www.greenmindagency.com/
Learn from a group of LinkedIn experts about social advertising tips, tricks, and best practices to maximize campaign effectiveness of LinkedIn advertising.
Presentation on digital marketing .pdf pptFalak Naaz
Digital marketing
Introduction
Benefits of digital marketing over traditional marketing
Objective
7 c
Type
Technique
Advantages
Disadvantage
Career opportunities
5 p
Building a Social Media Game Plan with a Digital Marketing AgencyRezStream
Whether you pay attention to it or not, chances are your next guest is making a purchase decision based on your social media presence. So, to help you maintain your brand reputation we invite you to watch our webinar recording “Building a Social Media Game Plan with a Digital Marketing Agency” hosted by Cass Tooke, Social Media Specialist at rezStream.
Watch-on demand to for a better understanding of the benefits of a well-defined social media strategy:
- Enhance Brand Consistency: A social media game plan ensures consistent brand messaging across all platforms, creating a unified and recognizable brand identity.
- Drive Engagement: By strategically planning content, businesses can foster meaningful interactions, drive conversations, and encourage user participation, leading to higher engagement rates.
- Increase Reach and Brand Awareness: A thoughtfully crafted strategy helps businesses expand their reach by identifying target demographics, selecting appropriate platforms, and implementing effective tactics to boost brand visibility.
- Generate Leads and Conversion: A strategic approach allows businesses to optimize their social media efforts to generate leads, nurture prospects, and drive conversions through targeted campaigns and compelling content.
BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.
Vps sof tec digital marketing (Digital Marketing and SEO services in New Delhi)Vikrant Vaibhaw
VPS SofTec is a global information technology, consulting and outsourcing company. As the global business and IT consulting company, VPS SofTec Consulting is uniquely positioned with the agility and client-focused approach of a boutique firm combined with the stability and innovation.
VPS SofTec helps customers to do business better leveraging our industry-wide experience, deep technology expertise, comprehensive portfolio of services and a vertically aligned business model.
In today’s world, organizations will have to rapidly reengineer themselves and be more responsive to changing customer needs. VPS SofTec is well positioned to be a partner and co-innovator to businesses in their transformation journey, identify new growth opportunities and facilitate their foray into new sectors and markets.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
1. SOCIAL MEDIA
Social media are interactive computer-mediated
technologies that facilitate the creation or sharing of
information, ideas, career interests and other forms of
expression via virtual communities and networks.
The idea that social media are defined simply by their ability
to bring people together has been seen as too broad, as this
would suggest that fundamentally different technologies like
the telegraph and telephone are also social media.
2. SOME ESSENTIAL
MEDIA PLANNING
TIPS
Start
• Start with questions
Establish
• Establish clear goals
Know
• Know your audience
Know
• Know your voice
Map out
• Map out the content journey
3. STEPS TO CREATE A
MEDIA PLAN
Set media
goals and
objectives
01
Research
target
audience
02
Set the
timing and
frequency
03
Determine
your reach
04
Conduct
market
research
05
5. SOCIAL MEDIA
BRANDING
1
Create a
social media
brand guide
and remain
consistent
across every
social channel
you use.
2
Automate like
a ninja. But,
humanize
your brand to
deepen your
relationship
with your
target
audience.
3
Decide on the
kind of content
that you’ll
share on
different social
media
platforms.
4
Create a
content
calendar and
post
frequently.
5
Take care of
the tactical
aspects.
6. Performance marketing is
important for a variety of
reasons-
• It is trackable and measurable.
• Performance marketing helps
extend your advertising reach.
• This type of marketing also help
diversify your revenue stream.
• Performance marketing helps in
better planning.
• Performance marketing helps
pay for results.
WHY
SHOULD
YOUR
BUSINESS
ADOPT
PERFORMAN
CE
MARKETING
STRATEGY?
7. WHY SHOULD YOU
USE EDM
CAMPAIGNS
EDM Campaigns are
cost-effective.
EDM Campaigns help
you earn people’s
trust.
These campaigns are
easy to track and
measure.
These campaigns are
even easy to
personalise.
These type of
campaigns also have
a significant reach.
8. BASIC ELEMENTS OF
A WEB DESIGN
Overall layout and visual appearance
Color scheme
Typography
Navigation
Content
It should be a mobile friendly design.
9. WEBSITES AND
MICROSITES
• A website is a collection of web pages and related
content that is identified by a common domain name and
published on at least one web server. A microsite is an
individual web page or a small cluster of pages which are
meant to function as a discrete entity within an existing
website or to complement an offline activity.
• Web Development Services Include:
• Personalized Web development
• Static or dynamic web development
• Responsive Web development
• WordPress Website Development
• Custom CMS Development
• Landing Page Development
• Website Maintenance