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SOCIAL MEDIA
Social media are interactive computer-mediated
technologies that facilitate the creation or sharing of
information, ideas, career interests and other forms of
expression via virtual communities and networks.
The idea that social media are defined simply by their ability
to bring people together has been seen as too broad, as this
would suggest that fundamentally different technologies like
the telegraph and telephone are also social media.
SOME ESSENTIAL
MEDIA PLANNING
TIPS
Start
• Start with questions
Establish
• Establish clear goals
Know
• Know your audience
Know
• Know your voice
Map out
• Map out the content journey
STEPS TO CREATE A
MEDIA PLAN
Set media
goals and
objectives
01
Research
target
audience
02
Set the
timing and
frequency
03
Determine
your reach
04
Conduct
market
research
05
CHALLENGES OF
MEDIA PLANNING
Insufficient
information
Staying updated
with trends
Time
Measuring
effectiveness
Channel
integration
Budget
restrictions
SOCIAL MEDIA
BRANDING
1
Create a
social media
brand guide
and remain
consistent
across every
social channel
you use.
2
Automate like
a ninja. But,
humanize
your brand to
deepen your
relationship
with your
target
audience.
3
Decide on the
kind of content
that you’ll
share on
different social
media
platforms.
4
Create a
content
calendar and
post
frequently.
5
Take care of
the tactical
aspects.
Performance marketing is
important for a variety of
reasons-
• It is trackable and measurable.
• Performance marketing helps
extend your advertising reach.
• This type of marketing also help
diversify your revenue stream.
• Performance marketing helps in
better planning.
• Performance marketing helps
pay for results.
WHY
SHOULD
YOUR
BUSINESS
ADOPT
PERFORMAN
CE
MARKETING
STRATEGY?
WHY SHOULD YOU
USE EDM
CAMPAIGNS
EDM Campaigns are
cost-effective.
EDM Campaigns help
you earn people’s
trust.
These campaigns are
easy to track and
measure.
These campaigns are
even easy to
personalise.
These type of
campaigns also have
a significant reach.
BASIC ELEMENTS OF
A WEB DESIGN
Overall layout and visual appearance
Color scheme
Typography
Navigation
Content
It should be a mobile friendly design.
WEBSITES AND
MICROSITES
• A website is a collection of web pages and related
content that is identified by a common domain name and
published on at least one web server. A microsite is an
individual web page or a small cluster of pages which are
meant to function as a discrete entity within an existing
website or to complement an offline activity.
• Web Development Services Include:
• Personalized Web development
• Static or dynamic web development
• Responsive Web development
• WordPress Website Development
• Custom CMS Development
• Landing Page Development
• Website Maintenance

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Social media ppt

  • 1. SOCIAL MEDIA Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The idea that social media are defined simply by their ability to bring people together has been seen as too broad, as this would suggest that fundamentally different technologies like the telegraph and telephone are also social media.
  • 2. SOME ESSENTIAL MEDIA PLANNING TIPS Start • Start with questions Establish • Establish clear goals Know • Know your audience Know • Know your voice Map out • Map out the content journey
  • 3. STEPS TO CREATE A MEDIA PLAN Set media goals and objectives 01 Research target audience 02 Set the timing and frequency 03 Determine your reach 04 Conduct market research 05
  • 4. CHALLENGES OF MEDIA PLANNING Insufficient information Staying updated with trends Time Measuring effectiveness Channel integration Budget restrictions
  • 5. SOCIAL MEDIA BRANDING 1 Create a social media brand guide and remain consistent across every social channel you use. 2 Automate like a ninja. But, humanize your brand to deepen your relationship with your target audience. 3 Decide on the kind of content that you’ll share on different social media platforms. 4 Create a content calendar and post frequently. 5 Take care of the tactical aspects.
  • 6. Performance marketing is important for a variety of reasons- • It is trackable and measurable. • Performance marketing helps extend your advertising reach. • This type of marketing also help diversify your revenue stream. • Performance marketing helps in better planning. • Performance marketing helps pay for results. WHY SHOULD YOUR BUSINESS ADOPT PERFORMAN CE MARKETING STRATEGY?
  • 7. WHY SHOULD YOU USE EDM CAMPAIGNS EDM Campaigns are cost-effective. EDM Campaigns help you earn people’s trust. These campaigns are easy to track and measure. These campaigns are even easy to personalise. These type of campaigns also have a significant reach.
  • 8. BASIC ELEMENTS OF A WEB DESIGN Overall layout and visual appearance Color scheme Typography Navigation Content It should be a mobile friendly design.
  • 9. WEBSITES AND MICROSITES • A website is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. A microsite is an individual web page or a small cluster of pages which are meant to function as a discrete entity within an existing website or to complement an offline activity. • Web Development Services Include: • Personalized Web development • Static or dynamic web development • Responsive Web development • WordPress Website Development • Custom CMS Development • Landing Page Development • Website Maintenance