Avid launched a native content network to address issues with the native content advertising model. Native content is effective but resource-intensive for advertisers and publishers, making it difficult to scale. Avid aims to shift advertising spend towards native content by aggregating publishers, standardizing processes, and utilizing data and technology to streamline campaign management and increase access. This allows advertisers to reach larger audiences more efficiently across multiple publishers. It also provides publishers with new revenue opportunities through high-margin, well-managed campaigns facilitated through Avid's platform.