This document discusses recent updates to GuideStar's nonprofit profiles that make them easier to update. It highlights intuitive navigation, clear progress tracking, and improved story sharing capabilities. Best practices for profiles include including multiple managers, adding a website, using impact examples from Independent Sector, and driving traffic to reach participation levels. The presentation provides an overview of profile updates, demonstrates them in action, reviews best practices, and allows for questions.

1. Updating your GuideStar Nonprofit
Profile is Easier than Ever
G U I D E S T A R
Jasmine Marrow, Director, Nonprofit Strategy | jasmine.marrow@guidestar.org
Cody Cassady, Marketing & Outreach Coordinator | ccassady@guidestar.org

2. A G E N D A
Recent Updates
Updates in Action!
Q&A
1
2
3
4
Overview
Best Practices
5

5. Basic information such
as contact information,
mission statement, etc.
www.guidestar.org/update
Financial
information
Impact and
effectiveness
information
Quantitative results
Participation Levels

6. 1. What is your organization aiming to accomplish?
2. What are your strategies for making this happen?
3. What are your organization’s capabilities for doing this?
4. How will your organization know if you are making
progress?
5. What have and haven’t you accomplished so far?
– A framework for advancing strategic thinking.
– A standardized method for sharing concise information with
key stakeholders and the public.

7. Benefits
BRONZE BENEFITS
Participation widget
Promotional tool kit
Nonprofit alerts
First access to
GuideStar webinars
SILVER BENEFITS
Bronze-level benefits plus:
FC’s Foundation
Directory Online and
in-person
grantseeker trainings
discounts
Free VolunteerMatch
premium recruitment
tools for 1 year
Grassroots.org
exclusive technology
tools
GOLD BENEFITS
Bronze- and Silver-level
benefits plus:
1 free seat (annual
subscription) to
GuideStar Premium
($1500 value)

8. Claim Your GuideStar Nonprofit Profile
www.guidestar.org

9. Partnerships
• AmazonSmile
• CrowdRise
• JustGive
• Money 4 Good

10. A G E N D A
Overview
Updates in Action!
Best Practices
1
2
3
4
Recent Updates
5 Q&A

11. Updates
• Intuitive Navigation
• Clear Progress
• Share More of Your Story
• Easily Preview Before
Publishing

12. A G E N D A
Overview
Recent Updates
Best Practices
1
2
3
4
Updates in Action!
Q&A5

13. A G E N D A
Overview
Recent Updates
Updates in Action!
1
2
3
4 Best Practices
Q&A5

14. Best Practices
• NPO Managers – include several!
• Website – any website will do (even Facebook).
• Charting Impact – don’t reinvent the wheel! Visit
http://www.independentsector.org/ci-resources for
examples and resources.
• Driving traffic – get to a participation level

15. 1. What is your organization aiming to accomplish?
2. What are your strategies for making this happen?
3. What are your organization’s capabilities for doing this?
4. How will your organization know if you are making
progress?
5. What have and haven’t you accomplished so far?
– A framework for advancing strategic thinking.
– A standardized method for sharing concise information with
key stakeholders and the public.

16. A G E N D A
Overview
Recent Updates
Updates in Action!
1
2
3
4
Q&A
Best Practices
5

17. T H A N K Y O U !
Questions?

18. The (1) text and (2) basic graphical representations in this presentation are under a Creative
Commons Attribution license. The photographs and other copied images are not, as I do not
have rights to them.
Jasmine Marrow
jasmine.marrow@guidestar.org
Cody Cassady
ccassady@guidestar.org
GuideStar Stakeholder Support Team
nposervices@guidestar.org
www.guidestar.org