The document discusses the use of simulation in various industries and contexts. It provides an overview of what simulation is, its advantages and disadvantages. Specific examples are given of companies in different sectors like financial planning, manufacturing, retail and oil that use simulation for purposes like product development, sales forecasting, research and development, and optimizing plant capacity. One case study describes how a simulation solution was developed for a client to improve sales team efficiencies through a simulated 18-month sales cycle competition. Metrics were tracked at each decision point to measure learning. The document also briefly explains the chemical process simulation software ASPEN Plus and how it is used for modeling, optimization and performance analysis of chemical plants.

1. Ryan HessTonisha MorrisSandra NasilowskiPhil SamponaSimulation

2. OverviewIntroductionCompanies Using SimulationReal World Simulation Discussion/ExampleSimulation Program

3. What is Simulation?A simulation is the process of creating a model in which the purpose is to control the behavior of a systemCan be used for predictions (i.e. forecast)Simulation can be used to predict the way in which the system will evolve and respond to its surroundings, so that you can identify any necessary changes that will help make the system perform the way that you want it to.For example: Dr Greenberg and his flight

4. AdvantagesThe main advantage is real world systems (feedback)This allows the designer to determine the correctness and efficiency of a design before the system is actually constructed.Simulations permit system designers to study a problem at several different levels of abstractionCan be used as an effective means for teaching or demonstrating concepts to students.

5. DisadvantagesExpensive to build a simulation model. Expensive to conduct simulation. Sometimes it is difficult to interpret the simulation results. Simulation Errors

6. Who Uses Simulation?Financial Planners Ameriprise Financial, Fidelity InvestmentretirementGeneral MotorsProduct offerings, net incomeProctor and GambleForeign exchange riskRetailersSales forecasts

7. Oil CompaniesEli Lilly & other drug companiesR&DCosts of symptom variationsPlant capacityShareholder Value Award ProgramEmployeesEmployee stock options

8. Allen CommunicationLeading provider of research and analysis for the IT industryClient SnapshotCompany: Leading Independent IT Analyst3,900 sales associates in more than 75 locations worldwide

9. Client ParametersSimulation Solution Improve individual/ team efficienciesCourse that engages all audience members(ex. Account Executives, Account Partners, Sales Specialists, Sales Managers)Needed an end product that could be repurposed at a later date to train team members who didn’t attend the gathering

10. Simulation SolutionNeeded a simulation approach that would impact learnersAllen Communication worked to capture the client’s culture and attitude in real-world scenarios.Developed a simulation solution that provided depth and connection required for a sales audience

11. The CourseSimulation delivered a real-life replication for an 18 month sales cycle. Pauses were provided at key points in the decision making process, requiring learners to make decisions on next steps that would affect the outcomes of the remainder of the simulation.Learners worked through 20 decisions in teams of five, competing against other teams for the best “score.”

12. MetricsLearning metrics are extremely importantTransposed all decisions learners could make into values, enabling a method of tracking metrics.Each metric was tracked per decision point and at the selection level and each available answer was assigned a particular weight or rank.

13. ASPEN PlusWhat is ASPEN?A process engineering modeling tool used in design, optimization, and performance modeling of chemical plants.

14. How is it used?Inputs:ChemicalsFlow RatesTemperaturesThermodynamic Data on Specialty ChemicalsReactions

15. ASPEN FlowsheetValvesReactorOutput StreamInput StreamMixerDistillation Columns

16. What does it tell you?OutputsChemicals after reactionsFlow Rates of all chemicals (reacted and non-reacted)Temperatures

17. How is it used for optimization?Allows you to change different variables while running a single simulation.Ex: Cooling water flow rateAllows you to simulate to achieve maximum yield in reactions.Ex: Catalyst Flow Rates