This document outlines an agenda for a half-day corporate training session on LinkedIn. The session is designed for management and business development professionals, with the goal of helping participants understand how to effectively use LinkedIn to develop their professional brand, build meaningful business relationships, and generate new opportunities. Key topics that will be covered include profile optimization, content strategy, engagement best practices, and using LinkedIn for recruiting. Attendees will receive individualized feedback on their profiles and leave with an action plan for leveraging LinkedIn.

1. Linkedin
Half day corporate team
project outline

2. How it works:
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Developed for management and business development people
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In-house design
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Typically 8-12 people attend, who see benefit of LinkedIn platform
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Profiles are audited prior to session, suggestions for development provided
individually to each participant
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Focused primarily for LinkedIn and reference to other social medias
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The session is live on WiFi for everyone to amend and develop their profiles
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People leave with a clear set of goals for profile, data base and content
development

3. Agenda items
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What we have learned so far. How some companies and ourselves are now
benefiting from hard work
Survey where everyone is with this media and how they are using it
How much time it really takes to be active
How to develop new business opportunities
How to develop meaningful business relationships
Importance of being human first and giving value
Importance of branding, credibility and marketing as an individual and
company
What to do when someone wants to connect
How to properly connect with others
Value of conversations more important than size of data base
Importance of written recommendations
How to join and utilize groups
Creating and posting strong content, how often?
How to develop your own content
Using as a recruiting tool
How LinkedIn strengthens your SEO
Everyone leaves with a plan and commitment to the team…

4. Note: We are no longer in the convincing business
Skeptics and cynics are not allowed to attend.

5. It’s now one of the first places people
look when ‘checking’ you out.
What will they find?
It’s a mirror of
your activity as
a business
person…

6. Let’s get to work
Neil Thornton
905-401-1434
neil@triggerstrategies.ca
triggerstrategies.ca