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The document discusses guidelines for brands to follow in the future. It suggests that brands must (1) be meaningful to their customers' lives by defining who they are and what they stand for, (2) celebrate their customers by becoming architects of community and balancing global and local interests, and (3) partner with their customers by committing to authenticity, transparency and accountability and embracing customer co-authorship of the brand narrative. It provides examples from Nike, Mountain Dew and Patagonia of brands successfully engaging with customers.
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This document summarizes 8 emerging marketing trends for 2014 based on insights from industry experts. It identifies opportunities in the following areas: 1) Consumers increasingly connecting with video, with investment in video advertising set to increase significantly. 2) Retailers benefiting from social and mobile strategies to drive both online and in-store sales. 3) Shifts in how people find and share news, with social media like Facebook becoming a major source of news sharing. 4) Brands evolving as media creators and owners, producing their own content to engage audiences across channels. The document provides insights and statistics to support trends in each of these key areas.
Marketing Case Study
Monki is a clothing brand that targets women aged 16-27 living in urban areas. Their marketing strategy focuses on social media and digital communication to match their audience's preferences. They analyze their target demographics and competitors through market research and SWOT analysis. Monki aims to offer competitive prices, student discounts, and personalized experiences on their website and app to increase sales and market share. They also promote their ethical practices and support charitable causes to build positive brand awareness.
Gravity Summit speech deck
The document summarizes key points from the 3rd Annual Gravity Summit presentation by Simon Mainwaring. It discusses the problems with a "Me First" mindset and the need to move toward more sustainable and socially responsible business practices that benefit consumers. Mainwaring argues that companies should merge profit and purpose, engage consumers as partners, and focus on contributing to positive social change through their business activities and partnerships.
MillennialMarketing_Top20
The document ranks the top 20 favorite brands of millennials ages 18-35 based on research from FutureCast and other leading research firms. Nike is ranked number 1 for shoes and apparel. LG is ranked number 2 for appliances. Coca-Cola is ranked number 3 for beverages. Samuel Adams is ranked number 4 for beer. Bacardi is ranked number 5 for spirits.
Trendwatching 2015
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
2015 Trendwatching Sydney
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
CPG at the Tipping Point: How Brands Can Win in the New Routes to Market
This document discusses how consumer packaged goods companies will need to adapt as online shopping replaces physical shopping in stores. By 2025, 40% of center store volume (products like snacks and cleaning supplies) will be purchased online rather than in stores. Brands will need to focus on transparency, meeting customers' needs online and offline, and engaging directly with consumers to build brand loyalty in the new digital marketplace. Innovation will require input from consumers throughout the product development process.
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More from Simon Mainwaring
Simon Mainwaring - Better By Design Summit, March 13, 2017 - New Zealand
The document discusses how purpose-driven leadership and innovation are increasingly important for companies to engage consumers. It provides examples of how purpose can positively impact business, employees, communities and culture. The key messages are that strategic purpose can drive sustainable profit; engaging employees' humanity can inspire advocacy; and brands must lead conversations that shape positive consumer thinking and behavior.
Simon mainwaring codacon presentation - 18 jan2017
This document discusses the importance of purposeful storytelling for marketing and business growth. It makes the case that companies need to shift from a "Me First" branding approach to a "We First" approach that focuses on purpose, values, and positively impacting communities. Purposeful storytelling can increase employee engagement and loyalty, build stronger customer communities, and allow companies to become leaders in important cultural conversations. The key is for companies to have a clear sense of purpose and mission that inspires and aligns employees, customers and communities through authentic storytelling over time.
Simon Mainwaring Next Generation Digital Summit - December 2016
This document discusses how brands can humanize digital storytelling to better engage consumers. It argues that brands need to shift from a "me first" to a "we first" approach by being transparent, authentic, and community-focused. The key aspects of humanized storytelling are identified as humanity, intimacy, and currency. Brands are encouraged to define a story worth sharing by declaring their mission and values, owning a fundamental human property, and naming their enemy. Examples are given of how Dove and Patagonia have used storytelling tactics and impact initiatives to shape cultural conversations over time. The document stresses that brands must leverage digital technology to scale intimacy and should transcend products to lead cultural discussions on issues like sustainability, equality
Simon Mainwaring - 2016 CC CEO Practicum
This document summarizes a presentation given by Simon Mainwaring at the Conscious Capitalism CEO Summit on leading business growth through conscious personal leadership. The presentation discusses how CEOs can align their personal purpose with their company's purpose to drive growth. It also covers how CEOs can accelerate employee productivity by making purpose a priority and inspiring values-aligned action. Additionally, the presentation provides examples of how leading companies are shaping culture by defining and leading important conversations, forming strategic partnerships, and investing in positive long-term impact and legacy.
Sustainable Brands in Sydney, Australia
This document discusses how activating corporate purpose can build brands and social impact. It argues that culture, marketing, and consumers have changed and that purpose-driven "We First" branding is better than "Me First" branding. Purpose increases employee loyalty, customer alignment, consumer participation, and a company's ability to shape culture. When a company's purpose drives its entire business, it can experience more sustainable profit growth. The document provides action steps for using purpose to engage employees, customers, consumers, marketing, and culture to benefit the business.
WF Sustainable Brands - Simon Mainwaring
This document discusses how companies can use purpose as a strategy for growth in a shrinking economy. It provides examples of how purpose can positively impact employees, customers, consumers, marketing and culture. When companies clearly define and integrate their purpose, it can lead to benefits like increased employee productivity, customer alignment, consumer loyalty, cultural leadership and amplified marketing. Overall, the document argues that strategic purpose can drive sustainable profit and revenue growth that is significantly higher than companies without a clear sense of purpose.
Viacom Meeting Keynote: Simon Mainwaring - November 17, 2015
The document discusses how brands can lead in the future. It outlines 3 key areas: 1) understanding the new normal of fears, behaviors and opportunities from changing demographics and technologies, 2) transforming brands through strong positioning, engaging consumers as co-owners/co-creators, and building community architecture, and 3) exhibiting cultural leadership by guiding industry change, conversations and culture through long-term strategies and impact programs. The takeaways are for brands to own a human property, celebrate customers as a community, and shape conversations that influence culture beyond products.
2015 Sustainable Brands Buenos Aires - Simon Mainwaring, We First
This document discusses how sustainability can build a business through social branding. It argues that consumers have changed and are now more socially conscious, media-savvy, and values-driven. To engage these consumers, companies must define their social mission and values, and share their point of view on social and environmental issues. This involves using storytelling to highlight their positive social impact and build communities around their brand. By leading cultural conversations, brands can shape culture and transcend their products to become mission-driven organizations.
CRMC 2015 speech
The document discusses how marketing and consumer behavior have changed in today's digital, socially-conscious world. It emphasizes that companies must focus on purposeful storytelling, community architecture, and cultural leadership. Specifically, it recommends that companies (1) define a fundamental human property for their brand, (2) declare their mission and values clearly, and (3) lead cultural conversations rather than just having a mission. Examples like Ben & Jerry's and Starbucks are provided to illustrate how brands can create value and positively shape culture at every touchpoint.
FpA NorCal Speech
The document discusses how companies can shift from a "Me First" branding approach to a "We First" approach by focusing on purpose, community, and cultural leadership. It advocates telling purposeful stories, encouraging consumer participation in building the brand, and leading cultural conversations around important issues. The key takeaways are that companies should see themselves as a mission rather than just a business, celebrate their consumer community, and recognize that profit increasingly depends on having a clear sense of purpose.
Conscience Capitalism 2015 Speech
The document discusses the shift from "Me First" branding to "We First" branding. It advocates that companies adopt a purpose-driven approach where they own a fundamental human property, declare their mission and values, and shape cultural conversations. It argues that brands should celebrate their consumer communities, encourage co-authorship, and act as a mission rather than just a company. The goal is for brands to positively influence culture through their actions and leadership on issues like sustainability, equality, and consumption.
Di-Day Slides
This document discusses the future of social storytelling and marketing. It argues that brands must define a purposeful story and mission to connect with customers. A brand's story should celebrate customers as heroes and allow them to co-author the story. Finally, to lead culturally brands need to engage consumers around important social and environmental issues bigger than the company. The future is about using storytelling that enhances people's lives and shapes culture for the better.
Acquia Slides
This document discusses the future of digital storytelling. It notes that information technology is expanding exponentially while companies innovate arithmetically. It emphasizes that brands must have a purpose and tell stories to connect with customers in today's real-time, social, mobile world. It outlines that brands should focus on (1) purposeful storytelling by defining a story and purpose worth sharing, (2) community architecture by engaging customers as heroes in an evolving story, and (3) cultural leadership by using stories to positively shape culture and find a purpose bigger than the company.
Promaxbda Station Summit 2014 - We First Slides
The document summarizes key points from a presentation about leveraging social media at the local level to amplify national marketing efforts. It discusses three main topics: 1) using social media to empower local viewers as brand storytellers, 2) the benefits of alignment between network and local station marketing strategies, and 3) the importance of leadership and starting cultural conversations on social media that others would not. The document provides questions at the end of each section to engage attendees in applying the concepts.
Promaxdba #WTFuture Conference - We First
This document discusses the case for self-disruption in three parts:
1) Cultural relevance - how people rise to conversations around them and the importance of leading conversations to shape one's future.
2) Growth opportunities through technologies like second screen apps, broadband, and social TV ecosystems, and serving viewers' futures to build one's own brand.
3) Personal impact on audiences, advertisers, and sentiment, with the greatest threat or opportunity being oneself. It poses questions about how one will lead conversations, serve viewers, and self-disrupt to better their future.
Conscious Capitalism 2014 Slides - We First
The document discusses the need for businesses to build customer communities through purpose and values-driven storytelling. It notes increasing social, business and technology pressures that are shifting focus beyond traditional marketing to include broader stakeholder engagement. The presentation argues that the most successful brands of the future will have the greatest social impact and be those that define their purpose and values, celebrate their customers, and lead conversations on societal issues. It provides strategies for businesses to develop their brand story, share it through customer communities and ambassadors, and align business practices to build a self-sustaining model of profits and positive impact.
How To Build A Self-Sustaining Customer Community
The document discusses how to build a self-sustaining customer community through storytelling. It recommends that companies 1) define their brand story by identifying their purpose and values, 2) share their story by celebrating customers and empowering them as brand ambassadors, and 3) build their business by leading a larger conversation around a societal issue that is aligned with their values. Defining a clear story and sharing it through customer communities can help companies sustain profits while also having a positive impact.
ACCP Slides in Las Vegas - We First
This document summarizes the keynotes and presentations from the 2014 Annual Conference on Corporate Contributions. The conference focused on how companies can build their business by defining their social purpose and values, sharing their story through customer engagement and brand ambassadors, and leading global conversations on important issues. Speakers discussed pressures from social media, customers, and technology that require companies to have a clear social mission aligned with their business. Companies that own a human value, celebrate their customers, and lead impactful conversations will be best positioned for future success.
HSM in Mexico Slides - We First
The document discusses branding in the digital age. It emphasizes that brands must tell authentic stories through social media to build social and brand value. Specifically, it notes that (1) storytelling transcends technology; (2) an authentic story that establishes a competitive advantage is most worth sharing; and (3) how well a brand tells its story determines how well customers will tell it for the brand. The goal is purposeful leadership and self-sustaining profits through co-creative marketing and sharable storytelling that celebrates customers.
Sustainable Brands in Istanbul Slides - We First
This document appears to be a presentation by Simon Mainwaring given on May 16, 2013 in Istanbul, Turkey. It thanks Sustainable Brands and Istanbul for the opportunity to present. It provides Simon Mainwaring's contact information including his email and Twitter handle for those wanting the presentation slides or to contact him directly.
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Cover Story - China's Investment Leader - Dr. Alyce SU
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
AI Transformation Playbook: Thinking AI-First for Your Business
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Enabling Digital Sustainability by Jutta Eckstein
This is a New Zealand wide meetup event with meetup groups from Auckland, Wellington and Christchurch attending and open to anyone with an interest in digital sustainability or agile. All welcome. Joke, this is how it started. Jutta is now also available in Germany, i.e. hosted by Berlin/Brandenburg
According to the World Economic Forum, digital technologies can help reduce global carbon emissions by up to 15%. However, digitalization also comes with some challenges. Thus, if we want to make a positive impact by increasing sustainability, we need to address challenges like the digital divide, energy consumption of IT, or the rise of electronic waste. In this talk, I want to explore how Agile can help to leverage Digital Sustainability.
L'indice de performance des ports à conteneurs de l'année 2023
Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
Le développement de l'ICPP repose sur le temps total passé par les porte-conteneurs dans les ports, de la manière expliquée dans les sections suivantes du rapport, et comme dans les itérations précédentes de l'ICPP. Cette quatrième itération utilise des données pour l'année civile complète 2023. Elle poursuit le changement introduit l'année dernière en n'incluant que les ports qui ont eu un minimum de 24 escales valides au cours de la période de 12 mois de l'étude. Le nombre de ports inclus dans l'ICPP 2023 est de 405.
Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
Greetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USAGreetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USAGreetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USAGreetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USAGreetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USAGreetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USA
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MECE (Mutually Exclusive, Collectively Exhaustive) Principle
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Unlock the full potential of the MECE (Mutually Exclusive, Collectively Exhaustive) Principle with this comprehensive PowerPoint deck. Designed to enhance your analytical skills and strategic decision-making, this presentation guides you through the fundamental concepts, advanced techniques, and practical applications of the MECE framework, ensuring you can apply it effectively in various business contexts.
The MECE Principle, developed by Barbara Minto, an ex-consultant at McKinsey, is a foundational tool for structured thinking. Minto is also renowned for the Minto Pyramid Principle, which emphasizes the importance of logical structuring in writing and presenting ideas. This presentation includes a clear explanation of the MECE principle and its significance. It offers a detailed exploration of MECE concepts and categories, highlighting how to create mutually exclusive and collectively exhaustive segments. You will learn to combine MECE with other powerful business frameworks like SWOT, Porter's Five Forces, and BCG Matrix. Discover sophisticated methods for applying MECE in complex scenarios and enhancing your problem-solving abilities. The deck also provides a step-by-step guide to performing thorough and structured MECE analyses, ensuring no aspect is overlooked. Insider tips are included to help you avoid common mistakes and optimize your MECE applications.
The presentation features illustrative examples from various industries to show MECE in action, providing practical insights and inspiration. It includes engaging group activities designed for the practice of the MECE principle, fostering collaborative learning and application. Key takeaways and success factors for mastering the MECE principle and applying it in your professional work are also covered.
The MECE Principle presentation is meticulously designed to provide you with all the tools and knowledge you need to master the MECE principle. Whether you're a business analyst, manager, or strategist, this presentation will empower you to deliver insightful and actionable analysis, drive better decision-making, and achieve outstanding results.
LEARNING OBJECTIVES:
1. Understand the MECE Principle
2. Improve Analytical Skills
3. Apply MECE Framework
4. Enhance Decision-Making
5. Optimize Resource Allocation
6. Facilitate Strategic Planning
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Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
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Enhancing Adoption of AI in Agri-food: Introduction
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UPA Deck
- 1. UTENTI PUBBLICITA ASSOCIATI July 6 th , 2011 Milan Simon Mainwaring
- 8. The world's current economic model is a "global suicide pact.” Ban Ki-Moon, U.N. Secretary General, 2011 W.E.F. @simonmainwaring
- 10. Consumers want a better world, not just better widgets. @simonmainwaring
- 11. 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests. @simonmainwaring Edelman 2010 goodpurpose® Study
- 12. @simonmainwaring 1. Brands must be meaningful to their customers lives Self-definition: Who you are What you stand for Your purpose Meaning is the New Search Humanize your brand
- 13. @simonmainwaring
- 14. @simonmainwaring 2. Brands must celebrate their customers Brands must shift from celebrity to chief celebrant. Brands must become architects of community. Brands must balance global/local, online/offline.
- 15. @simonmainwaring Nike, Livestrong & Cancer Chalkbot Campaign: Heartfelt messages from cancer sufferers were put where they do the most good – on the road in front of the cyclist riding for a cure. Most importantly, Nike engaged in dialogue sending an image of the messages on the road back to those who participated. That cyclist in turn brings attention to the cause and inspires others to contribute.
- 16. @simonmainwaring 3. Brands must partner with their customers Reverse everything we know about advertising. Commit to authenticity, transparency & accountability. Embrace customer co-authorship of brand narrative.
- 17. @simonmainwaring Mountain Dew & Patagonia The Dewocracy Campaign launched ‘The People’s Dews” enabling customers to choose the three new flavors, their names, the advertising agency, the creative work and the media buy. Patagonia’s Footprint Chronicles uses videos to allow customers to track the environmental impact of specific products with full authenticity, transparency and accountability.
- 18. @simonmainwaring 3 Guidelines for the Future Technology is teaching us to be human again. The future of profit is purpose. The best hope for business is the business of hope.
- 19. Thank you. Follow @simonmainwaring www.simonmainwaring.com Find ‘We First’ at Amazon UK