The document discusses the major changes occurring in marketing due to empowered consumers and new technologies. It refers to this change as the "Marketing Tsunami". Key points of change include frugal consumers, consumers trusting each other over advertisers via social media, and expecting more from brands. While some brands see social media as the answer, it really requires addressing underlying product/service issues first. Overall, it means marketing must collaborate more with customers in new ways and meet higher expectations during a time of budget constraints.
Tất cả 14 kỹ năng chính của người làm trade marketing sẽ được giới thiệu chi tiết qua 7 khóa học của CASK Academy.
- Giảng viên là các manager 8-10 năm kinh nghiệm
- Tài liệu sử dụng là thực tế làm việc tại các cty hàng đầu VN
Liên hệ 0975558406 hoặc info@caskademy.edu.vn
Bài thuyết trình cuối khoá của các bạn lớp Trade Marketing 01 cho nhãn hàng X-Men.
Xem thêm về khoá học: http://aiim.edu.vn/khoa-hoc/trade-marketing-excellence
Để biết thêm về thông tin khoá học hay trải nghiệm lớp đang học - gửi email về [info@aiim.edu.vn]
----
Khoá học Trade Marketing Excellence tại AiiM chia sẻ góc nhìn và cách tiếp cận chiến lược để đạt mục tiêu “chiến thắng tại điểm bán”, thông qua các kỹ năng và kiến thức để đạt được 5 mục tiêu chính:
+ Availability: độ bao phủ.
+ Visibility: độ nhận diện tại điểm bán.
+ Trade Marketing scheme: các kinh nghiệm xây dựng chiến dịch chiêu thị.
+ Sales Engagement: làm việc cùng đội ngũ bán hàng.
+ Retailer Relationship: làm việc cùng nhà bán lẻ.
Khoá học tập trung vào thực hành trên các bản kế hoạch mẫu (templates) và quy trình (process) được đúc rút những tập đoàn hàng đầu và kinh nghiệm làm việc thực tế ngoài thị trường để thực hiện một Trade Market Audit (Bản đánh giá hiệu quả tiếp thị thương mại) và một Trade Marketing Plan chuẩn mực.
Về giảng viên chủ nhiệm:
Anh Nguyễn Hoàng Khang, chủ nhiệm bộ môn Trade Marketing Excellence tại AiiM, hiện là Channel Activation Manager của Coca-Cola. Xuất thân với vị trí Management Trainee tại tập đoàn Heineken, sau đó chuyển sang làm việc tại Unilever - phụ trách Trade Marketing cho ngành hàng Giặt tẩy.
Phân Tích Hành Vi Mua Sắm Vàng Bạc Đá Quý Của Khách Hàng Và Phân Khúc Thị Trường. Đề tài nghiên cứu này đem lại ý nghĩa thực tiễn cho các doanh nghiệp kinh doanh ngành trang sức vàng, các nhà nghiên cứu thị trường, các nhà làm nghiên cứu trong lĩnh vực hàng xa xỉ nói chung và doanh nghiệp kinh doanh trang sức vàng nói riêng.
Coffee chains in Vietnam - Brand review - Q4/2015Buzzmetrics
UNDERSTANDING BRANDS IN COFFEE CHAIN MARKET IN VIETNAM THROUGH DISCUSSIONS ON SOCIAL MEDIA:
- Which brands are most-talked about on social media?
- Which activities or content angles drives top brands’ discussions?
- What is the sentiment towards top leading brands?
- How are brands ranked in terms of key attributes?
Tất cả 14 kỹ năng chính của người làm trade marketing sẽ được giới thiệu chi tiết qua 7 khóa học của CASK Academy.
- Giảng viên là các manager 8-10 năm kinh nghiệm
- Tài liệu sử dụng là thực tế làm việc tại các cty hàng đầu VN
Liên hệ 0975558406 hoặc info@caskademy.edu.vn
Bài thuyết trình cuối khoá của các bạn lớp Trade Marketing 01 cho nhãn hàng X-Men.
Xem thêm về khoá học: http://aiim.edu.vn/khoa-hoc/trade-marketing-excellence
Để biết thêm về thông tin khoá học hay trải nghiệm lớp đang học - gửi email về [info@aiim.edu.vn]
----
Khoá học Trade Marketing Excellence tại AiiM chia sẻ góc nhìn và cách tiếp cận chiến lược để đạt mục tiêu “chiến thắng tại điểm bán”, thông qua các kỹ năng và kiến thức để đạt được 5 mục tiêu chính:
+ Availability: độ bao phủ.
+ Visibility: độ nhận diện tại điểm bán.
+ Trade Marketing scheme: các kinh nghiệm xây dựng chiến dịch chiêu thị.
+ Sales Engagement: làm việc cùng đội ngũ bán hàng.
+ Retailer Relationship: làm việc cùng nhà bán lẻ.
Khoá học tập trung vào thực hành trên các bản kế hoạch mẫu (templates) và quy trình (process) được đúc rút những tập đoàn hàng đầu và kinh nghiệm làm việc thực tế ngoài thị trường để thực hiện một Trade Market Audit (Bản đánh giá hiệu quả tiếp thị thương mại) và một Trade Marketing Plan chuẩn mực.
Về giảng viên chủ nhiệm:
Anh Nguyễn Hoàng Khang, chủ nhiệm bộ môn Trade Marketing Excellence tại AiiM, hiện là Channel Activation Manager của Coca-Cola. Xuất thân với vị trí Management Trainee tại tập đoàn Heineken, sau đó chuyển sang làm việc tại Unilever - phụ trách Trade Marketing cho ngành hàng Giặt tẩy.
Phân Tích Hành Vi Mua Sắm Vàng Bạc Đá Quý Của Khách Hàng Và Phân Khúc Thị Trường. Đề tài nghiên cứu này đem lại ý nghĩa thực tiễn cho các doanh nghiệp kinh doanh ngành trang sức vàng, các nhà nghiên cứu thị trường, các nhà làm nghiên cứu trong lĩnh vực hàng xa xỉ nói chung và doanh nghiệp kinh doanh trang sức vàng nói riêng.
Coffee chains in Vietnam - Brand review - Q4/2015Buzzmetrics
UNDERSTANDING BRANDS IN COFFEE CHAIN MARKET IN VIETNAM THROUGH DISCUSSIONS ON SOCIAL MEDIA:
- Which brands are most-talked about on social media?
- Which activities or content angles drives top brands’ discussions?
- What is the sentiment towards top leading brands?
- How are brands ranked in terms of key attributes?
Nghiên cứu sự hài lòng của khách hàng đối với siêu thị Big C Ðà Nẵngluanvantrust
LINK DOWNLOAD:https://sividoc.com/vi/document/nghien-cuu-su-hai-long-cua-khach-hang-doi-voi-sieu-thi-big-c
Nghiên cứu sự hài lòng của khách hàng đối với siêu thị Big C Ðà Nẵng
Vietnam Frozen food market is expected to reach USD2291.28 million by 2026F, growing at a CAGR of 7.26% during the forecast period. https://bit.ly/3rDYu9o
Highlands Coffee's Marketing Mix 2016 ProposalPT NGOC HIEN
Phân tích đánh giá Marketing 7P trong ngành dịch vụ cà phê điển hình là Highlands Coffee tại 90 Cách mạng tháng tám, HCM. Và đưa ra đề xuất cải thiện, phát huy để gia tăng doanh thu bán hàng
Nhận viết luận văn đại học, thạc sĩ trọn gói, chất lượng, LH ZALO=>0909232620
Tham khảo dịch vụ, bảng giá tại: https://vietbaitotnghiep.com/dich-vu-viet-thue-luan-van
Đề tài giải pháp nâng cao chất lượng dịch vụ, ĐIỂM 8, HOT 2018. Chia sẻ cho các bạn sinh viên tài liệu tốt nghiệp ngành marketing các bạn làm chuyên đề tốt nghiệp marketing vào tải nhé.
Nghiên cứu sự hài lòng của khách hàng đối với siêu thị Big C Ðà Nẵngluanvantrust
LINK DOWNLOAD:https://sividoc.com/vi/document/nghien-cuu-su-hai-long-cua-khach-hang-doi-voi-sieu-thi-big-c
Nghiên cứu sự hài lòng của khách hàng đối với siêu thị Big C Ðà Nẵng
Vietnam Frozen food market is expected to reach USD2291.28 million by 2026F, growing at a CAGR of 7.26% during the forecast period. https://bit.ly/3rDYu9o
Highlands Coffee's Marketing Mix 2016 ProposalPT NGOC HIEN
Phân tích đánh giá Marketing 7P trong ngành dịch vụ cà phê điển hình là Highlands Coffee tại 90 Cách mạng tháng tám, HCM. Và đưa ra đề xuất cải thiện, phát huy để gia tăng doanh thu bán hàng
Nhận viết luận văn đại học, thạc sĩ trọn gói, chất lượng, LH ZALO=>0909232620
Tham khảo dịch vụ, bảng giá tại: https://vietbaitotnghiep.com/dich-vu-viet-thue-luan-van
Đề tài giải pháp nâng cao chất lượng dịch vụ, ĐIỂM 8, HOT 2018. Chia sẻ cho các bạn sinh viên tài liệu tốt nghiệp ngành marketing các bạn làm chuyên đề tốt nghiệp marketing vào tải nhé.
In a world where competitors are simply a click away,
customer loyalty is more important than ever. If you
want your customers to be loyal, you can’t treat them
like everyone else. Doing more for your customers in
2018 will help your loyalty program do more for your
bottom line.
Let’s explore what you can do to get more out of your
loyalty program this year.
How the consumer shift to online media channels is changing the marketing mix.
(All research is cited. Special shout out to Hubspot and Aberdeen Group, both great resources on the subject matter).
The complete Building An FMCG Social Brand whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
This presentation expresses our view on the long term effects of the recession on consumer attitudes and behaviors, and introduces our concept of the M-Powered Era - the next generation of consumers.
Content strategy and earned media have huge potential to help brands better serve their customers, but many struggle to change old habits and ways of working. This book shares many of the things that we in the Brilliant Noise team have learned in recent years about developing and scaling a branded content organisation.
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
Anvil's Social Media Specialist, Melissa Fears, presented at Anvil's quarterly Lunch & Learn on using social to amplify your brand, increase followers, and obtain more customers.
Is Brand Experience the New Marketing? Leah Hacker
Regardless of what industry you are in, every market is in evolution. As the noise increases, brands are required to evaluate their overall experience. But, what key areas should they be focusing on?
Whose to blame for high prescription drug costs?Richard Meyer
Pharma certainly can take the blame for high drug prices but the reality is that even if prescription drugs were free our healthcare costs would still be climbing
Social media is a journey, not a destinationRichard Meyer
You can’t put a date on the calendar that reads, “this is the day we will be a social business.” Instead you must set goals, objectives and realize the only guarantee is change .
With consumers now communicating with each other and brands through an increasing number of channels, it is essential that marketers and IT are properly integrated to ensure that customers are addressed with consistent messages and offers, whatever the channel
How to tell your story in noisy digital worldRichard Meyer
The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.
The traits of a Linchpin. It's not an easy road to follow but you need to ask yourself do I want just a job or do I want to make a difference and become a better and stronger marketer ?
Is Facebook an effective marketing platform and why are so many brands using Facebook ? Here is some charts and answers on how to use Facebook as a great marketing platform
Making A Career Decision. Do you want to be a Linchpin ?Richard Meyer
There comes a time when we all have to make tough choices. Nowhere is this more true than in marketing where you can continue to be a cog in the machine or be a Linchpin.
85% of brand purchase decisions are made by women and women are using the Internet, and social media, to research brands and make purchase decisions but are marketers really listening ?
Twitter as a marketing tool with proven ROIRichard Meyer
Why use Twitter ? Because it can provide proven ROU unlike print and TV. Here is why marketing one to one is better than mass marketing and can lead to more sales dollars
A tribute to Seth Godin's new book Linchpin. There comes a time when marketers can continue to be cube dwellers or become indispensable to brands and companies. It's time for all of us to make that decisions and become Linchpins.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Exploring Patterns of Connection with Social Dreaming
Marketing tsunami
1. The
Marke)ng
Tsunami
The
Marke)ng
Tsunami
The
wave
of
changes
in
marke)ng
in
an
era
of
empowered
consumers
Rich
Meyer
Online
Strategic
Solu)ons
November
2010
2. The
Marke)ng
Tsunami
What
is
the
Marke)ng
Tsunami
?
SWEEPING
CHANGE:
• CHANGE
IN
CONSUMERS
• CHANGE
IN
THE
WAY
OF
THINKING
ABOUT
CONSUMERS
• CHANGE
IN
THE
WAY
CONSUMERS
THINK
ABOUT
BRANDS
3. The
Marke)ng
Tsunami
Changes
like
frugal
consumers
• A
new
poll
from
Harris
indicates
that
consumers,
in
general,
are
willing
to
make
do
with
less
stuff
and
save
money.
• Over
the
past
six
months,
three
in
five
U.S.
adults
(62%)
have
purchased
more
generic
brands.
4. The
Marke)ng
Tsunami
And
changes
in
trusted
media
• Consumers
have
a
unified
voices
via
social
media.
• Consumers
trust
each
other
more
than
adver)sers.
• Consumers
don’t
want
to
be
sold.
• Consumers
expect
more
from
brands
and
they
are
willing
to
pay
for
it.
5. The
Marke)ng
Tsunami
Think
it’s
just
a
temporary
thing
?
Key
sta)s)cs
from
the
2010
American
Pantry
Study:
• 93%
expect
to
con)nue
spending
cau)ously
even
when
the
economy
improves
• 92%
have
made
some
kind
of
change
in
their
pantry-‐related
shopping
habits
• 89%
feel
they
have
become
more
resourceful
because
of
the
economy
• 84%
have
become
a
lot
more
precise
in
what
they
buy
• 81%
find
it
fun
to
see
how
much
they
can
save
with
coupons
or
loyalty
cards
• 55%
of
those
cu_ng
back
suffered
no
decline
in
income,
but
simply
felt
they
“should
be”
cu_ng
back
Source:
The
2010
American
Pantry
Study,
Deloi:e
KnowledgeCo
LLC
and
Harrison
Group
6. The
Marke)ng
Tsunami
Less
than
50%
of
shoppers
report
purchasing
the
brand
they
want
most
7. The
Marke)ng
Tsunami
Then
there
is
the
change
from
passive
consumers
to
empowered
consumers
Welcome
to
the
era
of
the
empowered
consumer,
in
which
companies
are
challenged
to
adapt
and
innovate
in
a
diverse
any)me-‐anywhere
(and
oden
free)
world
9. The
Marke)ng
Tsunami
Some
brands
believe
that
social
media
is
the
answer
but
Unlike
adver)sing,
Social
Media
can't
save
a
bad
product
or
service.
• Social
Media
is
the
last
thing
you
should
be
doing
if...
– The
majority
of
people
have
nothing
nice
to
say
about
your
brand.
– Your
customer
service
center
is
over-‐worked
with
complaints
and
issues.
– Your
current
brand
strategy
revolves
around
trying
to
make
your
products
sound
beger
than
they
are.
– You
really
don't
care
about
customers
and
only
care
about
selling.
– You
don't
have
the
)me,
passion
and/or
commitment
to
do
Social
Media
with
transparency,
credibility
and
authen)city.
Social
Media
won't
save
a
bad
brand.
It
will
only
shine
a
brighter
light
on
your
brands
flaws
and
shorQalls
10. The
Marke)ng
Tsunami
A
great
example:
“Liking”
a
brand
on
Facebook
=
digital
bumper
s)cking
• Facebook
fan
pages
are
not
magic
marke)ng
po)ons.
• People
“like”
companies
with
which
they’ve
transacted.
• Why
would
you
become
a
fan
of
something
you’ve
never
experienced?
• ExactTarget’s
research
on
“Facebook
X-‐Factors”
shows
that
only
30%
of
Facebook
“likers”
believe
clicking
“like”
equates
to
“giving
the
company
permission
to
market
to
me”.
• Facebook
“likes”
is
the
most
dispropor)onately
important
metric
ever
devised
in
marke)ng.
• Remember,
the
goal
isn’t
to
be
good
at
Facebook.
The
goal
is
to
be
good
at
business
because
of
Facebook.
11. The
Marke)ng
Tsunami
So
what
does
it
all
mean
?
With
consumers
undoubtedly
in
control,
companies
need
to
step
away
from
tradi)onal
business
models
and
collaborate
in
new
ways
especially
with
their
customers.
12. The
Marke)ng
Tsunami
And
expecta)ons
for
marke)ng
have
never
been
higher
• Expecta)ons
for
marke)ng
has
never
been
higher
at
a
)me
when
the
challenges
have
never
been
greater.
• Majority
of
marketers
said
they
expect
to
see
either
ligle
to
no
growth
in
their
budgets
or
an
actual
decline.
That
squeeze
comes
at
a
)me
when
marke)ng
organiza)ons
must
transform
themselves
to
target
empowered
consumers.
• Three
in
five
execs
believe
the
marke)ng
func)on
will
"fundamentally
change
during
the
next
five
years"
because
of
the
bagering
consumers
have
taken
in
the
economic
downturn.
Accenture
survey,
2010
13. The
Marke)ng
Tsunami
However
with
new
challenges
comes
more
opportunity
Marketers
must
meet
today's
challenges
with
laser-‐focused
precision
that
is
guided
by
insights
from
robust
customer
analy)cs
capabili)es.
For
example,
women
crave
targeted
ads
as
long
as
they
provide
something
of
value
and
pertain
to
her
individual
lifestyle.
19
percent
of
women
"want"
brands
to
get
to
know
them
beger.
16. The
Marke)ng
Tsunami
1.
Know
your
customers
beger
than
they
know
themselves
• Collect
data
and
mine
it
for
ac)onable
insights.
• Develop
a
business
model
to
leverage
consumer
insights.
• Use
social
media
to
listen
to
the
pulse
of
the
market.
• Micro
target
consumers
via
offers/
informa)on
that
is
relevant
to
them.
• An)cipate
their
needs
&
solve
their
problems.
17. The
Marke)ng
Tsunami
2.
Ensure
that
every
customer
touch
point
is
an
excellent
brand
experience
• Exceed
customer
expecta)ons
at
every
touch
point.
• Reward
your
most
loyal
customers.
• Look
at
everything
from
packaging
to
customer
service.
• Look
at
your
product/brand
as
a
customer
not
a
marketer.
• Listen
to
what
your
customers
want,
need.
18. The
Marke)ng
Tsunami
3.
Use
emo)on
to
connect
with
consumers
• 15%
of
decision
making
is
ra)onal
85
%
of
decision
making
is
emo)onal.
• Brands
don’t
segment
consumers
—
consumers
segment
brands
• Use
ideas
that
connect
with
sensory
touch
points,
transform
consumers
emo)onally,
and
deliver
memorable,
sensuous
experiences
19. The
Marke)ng
Tsunami
4.
Keep
improving
customer
service
CONSUMERS
WILL
PAY
MORE
FOR
A
GREAT
CUSTOMER
EXPERIENCE
• Research
shows
that
a
great
experience
not
only
influences
where
they
chose
to
buy…
– 55%
became
a
customer
of
a
company
because
of
their
reputa)on
for
great
customer
service.
– 40%
began
purchasing
from
a
compe))ve
brand
simply
because
of
their
reputa)on
for
great
customer
service.
• …but
also
how
much
they
chose
to
spend!
85%
of
consumers
said
they
would
be
willing
to
pay
more
over
the
standard
price
in
order
to
ensure
a
superior
customer
experience.
*Source
Right
Now
survey
was
conducted
online
within
the
United
States
between
June
30-‐July
2,
2010
among
2,217
adults.
20. The
Marke)ng
Tsunami
5.
Align
business
processes
around
consumers
and
customers
• Having
the
best
data
in
the
world
doesn’t
mean
a
damn
thing
if
it’s
not
ac)onable.
• Develop
business
processes
to
ask;
– What
does
this
mean
?
– What
is
this
telling
us
?
– How
can
we
leverage
this
into
our
current
marke)ng
?
• Implement
with
speed
21. The
Marke)ng
Tsunami
6.
Ask
yourself
“what
are
we
really
selling
?
• How
does
our
product/brand
appeal
to
consumers
emo)ons
?
• How
does
it
make
them
feel
beger
?
• What
problem(s)
does
it
solve
?
• How
can
we
make
every
customer
feel
as
though
they
are
important
to
us
?
Starbucks
has
regained
its
markeJng
voice
invesJng
in
customer
service
and
a
be:er
product
and
customers
have
noJced
but
more
importantly
the
brand
is
growing
again.
22. The
Marke)ng
Tsunami
7.
Listen
more,
sell
less
• Consumers
don’t
want
to
be
sold
today.
• They
want
brands
to
listen
and
acknowledge
their
ques)ons
&
needs.
• Answer
customers
ques)ons,
complaints,
sugges)ons,
in
Internet
)me.
• Use
social
media
to
listen,
it
provide
a
treasure’s
worth
of
market
and
customer
informa)on.
• Make
sure
you
have
people
who
can
translate
customer
feedback
into
marke)ng
and
brand
ac)onable
insights.
• Always
measure
and
ask
“how
are
we
doing”
with
your
customers.
23. The
Marke)ng
Tsunami
8.
Get
out
and
shop
more
with
consumers
• Marketer’s
will
spend
countless
hours
and
dollars
on
market
research
but
it’s
es)mated
that
less
than
10%
of
marketers
actually
go
shopping
with
consumers.
• “One
of
the
best
agributes
of
any
marke)ng
person
is
the
ability
to
think
like
a
consumer
instead
of
a
salesperson.
24. The
Marke)ng
Tsunami
In
the
end
How
you
treat
your
customers
and
consumers
says
a
lot
about
your
brand
and
your
company
but
mostly
it
says
a
lot
about
you
as
a
marketer.
25. The
Marke)ng
Tsunami
One
more
thing….
Not
everything
you
do
is
going
to
be
successful.
Be
prepared
to
fail
some)mes
but
learn
from
your
mistakes
and
become
a
beger
marketer.
26. The
Marke)ng
Tsunami
About
me…
Richard
Meyer
• My
resume
hgp://www.richardameyer.com
• My
marke)ng
BLOG
hgp://www.richsmarke)ngblog.com
• MY
DTC
BLOG
hgp://www.worldofdtcmarke)ng.com
• My
Management
BLOG
hgp://www.richsmanagementblog.com
hgp://www.twiger.com/richmeyer
hgp://www.facebook.com/richardameyer
hgp://www.linkedin.com/in/richardameyer