The document summarizes various iPhone photography apps. It discusses the basics of using the iPhone camera and its advantages over point-and-shoot cameras. It then reviews popular apps such as Instagram, Camera+, Pro HDR, Color Splash, Diptic and Percolator. Each app is described in 1-2 sentences highlighting their unique photo editing features or filters. Limitations of certain apps are also noted. The goal is to help users get the most from their iPhone camera through these apps.

1. Iphoneography:
The Basics
February 22, 2012

2. Why iPhone?
The best camera
is the one you
have with you.
+

3. Why not point-and-shoot?
In-camera editing &
sharing is generally
terrible.
+

4. The Basic Camera
+

5. Pros Cons
Quick Basic Editing
Full Resolution No Filters
Easy Sharing Poor in Low Light
+

6. The Essentials
+

7. Instagram
+

8. What is Instagram?
• A hugely popular photo application that allows you to capture, edit,
and share photos with a variety of retro filters.
• Why it’s unique:
• Nostalgia. It’s the “Polaroid” of mobile photography.
• Has its own massive community of users that you can interact with via the
app’s built-in social network
• Has become the mobile industry standard for photography, allowing the
photos you take to live far beyond Instagram’s social networks
• Limitations:
• All photos are square, which limits their usability outside of social.
• Full resolution not available, though a new update has increased it to
1936x1936 (for iPhone 4)
+

9. Instagram Test
Before Instagram After Instagram
+

10. Instagram Extensions
+

11. Camera+
+

12. What is Camera+?
• An ‘all-in’one’ photo app that allows you to capture and edit photos
within a simple, intuitive interface.
• Why it’s unique:
• Clarity. A proprietary, fully auto editing option that combines elements of
HDR (Higy Dynamic Range) photo editing with traditional editing to make
any photo look exponentially better
• Limitations:
• All photos exist and must be edited within the app, not the photo album on
your phone.
• Does not offer de-noise, softening or blurring options.
+

13. Clarity Test
Before Clarity After Clarity
+

14. Pro HDR
+

15. What is Pro HDR?
• One of the few ‘true HDR’ photo apps on iPhone
• Why it’s unique:
• True HDR. Takes a series of pictures, overlays them and optimizes settings. All
you need to do is hold it still.
• Limitations:
• Works best in average lighting (not too light and not too dark)
• Since it does require several consecutive photos to be taken in a row, Pro
HDR is not conducive to action photography
+

16. Pro HDR Test
Before Pro HDR After Pro HDR
+

17. Extras
+

18. Color Splash
+

19. What does it do?
• Allows you to ‘paint’ any part of the photo black and white in order to bring
out the desired color, or colors
Before Color Splash After Color Splash
+

20. Diptic
+

21. What does it do?
• Allows you to stitch relevant photos together in a tasteful ‘collage’
Before Diptic After Diptic
+

22. Percolator
+

23. What does it do?
• Morphs any photo into a highly interesting piece of art using a variety of
geometrical options.
Before Percolator After Percolator
+

24. Happy Shooting!
+