StockPodium at Microstock Expo in Berlin - short overview of the expo and the topics covered.

1. www.imagga.com
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2. The Expo
Micro-Stock Expo
5-7 November '11, Berlin
Two full days
Presentations
Discussions/Workshops
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3. The Team & Speakers
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4. SP at the EXPO
Attendee
Presenting at the PitchFest
Georgi Kadrev
StockPodium 4

5. The Topics
• A personal retrospective of the micro-
stock industry from the 80s until
nowadays
• Micro-stock distribution for maximum
profit
• Lifestyle design for professional micro-
stockers
• Optimizing workflow for profit and sales
• The "uber" portfolio review
• Ruinning-an-agency workshop
• Half-day of shooting with pro models
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6. Personal Retrospective
• Welcome address by Lee Torrens and
Amos Struck
• Keynote presentation by Cathy Yeulet
(Monkey Business Images): back from
80's till now, perspectives
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7. Distribution For Maximum Profit
The image owner's point of view on
distribution
• Its all about the clients:
• distribution is a partnership
• utilise each others strengths
• what images they need
• work together on joint promotions
and marketing
• ensure your collection has a strong
identity
Mark Butler
• objective of both parties is to give the
Monkey Business Images clients what they want 7

8. Distribution For Maximum Profit
The photographer's point of view on
distribution
• Choosing an agency
• Online information
• Price points
• Worth of the cost of distribution -
ease of upload vs. revenues
• RPI per agency - stockcharts
• Uploading
Andres Rodriguez • Keeping things under control
Photographer ‘andresr’ • Distribute different file types
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9. Distribution For Maximum Profit
The point of view of an agency that
distributes images to other agencies
• Spread the picture:
• Direct sales
• Stock agencies
• Networks
• POS channel (why not a wallpaper
printing house?)
Robert Walters
PantherMedia, CEO 9

10. Lifestyle Design
"Lifestyle design" for professional
microstockers
• Time spent on shooting:
• 45% home office - blogging,
keywording, post-processing
• 30% travel & shooting
• 10% teaching new things
• 15% free time
• Good equipment - Canon 5D,
50mm lenses (favourite), iMac 24"
Giorgio Fochesato
Photographer ‘gioadventures’ 10

11. Lifestyle Design
"Lifestyle design" for professional
microstockers
• Post-processing: 80% Lightroom,
15% Photoshop, 5% Other
• Revenue from a shooting trip:
• 1500 images taken
• 250 uploaded on iStock (exclusive
for istock)
• 2400 downloads
• $2500 investment
Giorgio Fochesato • $16 000 earnings
Photographer ‘gioadventures’ 11

12. Lifestyle Desing
"Lifestyle design" for professional
microstockers
• Successful key points in stock
photography:
• be prepared - research & learn
• do not copy - be unique
• experiment in post-processing
• effort - constant uploads
• always think stock
• enjoy what you do
Giorgio Fochesato • It's all about passion
Photographer ‘gioadventures’ 12

13. Lifestyle Design
Shoot, shoot, shoot
• Max out uploads - optimized and
constant uploads
• Don't work too hard - automate and
collaborate (outsource - keywording,
post-processing, tech stuff)
Joshua Hodge
Photographer ‘pixdeluxe’ 13

14. Lifestyle Design
Shoot, shoot, shoot
• Prepare a workflow - the process:
• concept
• brief / shoot plan
• preproduction - casting models,
locations, wardrobe. props
• shoot - make your shots look
authentic
• develop
• post-production / distribution
Joshua Hodge • No clients / no worries
Photographer ‘pixdeluxe’ • Shooting is a lifestyle 14

15. Lifestyle Design
Team production lifestyle
• 23 people:
• keyworders / uploaders
• designers / retouches
• stylists, makeup artists
• shoot administrator
• casting managers
• marketing analytics
• photographers, video graphers
• photography tech guy
• art director, general manager
Pavel Orekhov • accountants, driver
Pressfoto 15

16. Lifestyle Design
Team production lifestyle
• 500 models
• 80 model shoots a month
• shoot usual people, models and
actors
• most important are the people
Pavel Orekhov
Pressfoto 16

17. Lifestyle Design
Lifestyle design" for professional
microstockers
• 40 000 photos
• 4 people - 2 models & 2
photographers
• Good planning
• Don't stop the production chain -
6000 photos -> 400 retouched -> 300
keyworded -> 100 ready
• Quantity vs. quality
Elnur Amikishiyev • Shoot mostly isolated objects
Photographer ‘Elnur’ • Models shoots is more expensive 17

18. Optimizing Workflow
A Pic Is Worth 1000 Words
• A pic worths 1000 words, but you got
50
• Keywords are not only for
keywording, but also for research
• RPD, RPI are NOT targeting
• RPK IS targeting
• Re-keywording
• Data-driven analytics
Robert Davies
picWorkflow/picNiche 18

19. Optimizing Workflow
Workflow
• "All the terrible things you need to do,
still having fun while shooting stock
images and earning some nice cash"
• Workflow Cycle:
• Research (popular keywords,
themes, props, niche vs.
mainstream)
• Production (planning, briefing,
shooting list)
Jean-Marie Guyon • Shoot
CandyBox Images 19

20. Optimizing Workflow
Workflow
• Post Production (back-up RAW,
selection, RAW processing, backup,
image retouching < 10 mins, bakcup,
QA)
• Distribution (keywording, QA,
backup, upload, internal catalogue,
blog+online promotion+social media)
• Analysis (Debriefing Management,
teams feedback, RPI, RPD, Budget
Jean-Marie Guyon Scan)
CandyBox Images • Shoot it right! 20

21. Optimizing Workflow
KISS, Focus & Get Things Done
• MiniMe for savings is wrong
• Define the black-boxes
• Understanding agencies
requirements is hard - outsource it!
• Keywording:
• WHERE you plan to submit?
• sometime it is domain-specific,
can't handle all of it
• conceptual keywords - more
Jazz Mandair unique images
Jaincotech 21

22. Optimizing Workflow
KISS, Focus & Get Things Done
• Better expertise example - Logo-
removal dedicated team
• Uploading also included as a service
• Define your brand, that you can
outsource
• Verification of results
Jazz Mandair
Jaincotech 22

23. Optimizing Workflow
Contributor - an Entrepreneur
• Don't put your time valuation low
• Creativity vs. Efficiency - outsource
the latter
• Pros: Focus, Consistency, Capacity,
Expertise
• Cons: Cash, "Feel" Less Control,
Management
• Indirectly to increase RPI thanks to
more time for creativity
Rahul Pathak • clearly communicate what you need
LookStat • QA early 23

24. Shooting Half Day
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25. Our Plans
Autotag.me
Autotag.me: a great online tool
for auto-tagging images powered
by our taggre technology
Public Beta: March 2012
Sign up for beta: www.autotag.me
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26. Contributors phase launch
to be announced!
Contributors Subscribe for Beta test at
Phase http://www.stockpodium.com/en/sell-images/
What would you love to see, aside from
high commissions?
alfa version launch
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27. Cropp.me
Cropp.me: a cool and easy-to-
use online tool for auto-cropping
images
www.cropp.me
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28. Thank You!
Questions?
70 Neofit Rilski Str, 1000, Sofia, Bulgaria
office@stockpodium.com twitter.com/stockpodium facebook.com/stockpodium
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