Recommended
More Related Content
What's hot
What's hot (18)
Similar to INTERACTIVE VIDEO TRAINING AND LEARNING
Similar to INTERACTIVE VIDEO TRAINING AND LEARNING (20)
Recently uploaded
Recently uploaded (20)
INTERACTIVE VIDEO TRAINING AND LEARNING
- 1. INTERACTIVE VIDEO A Q U I C K L O O K AT I N E L E A R N I N G & T R A I N I N G
- 2. Imagine you’re watching a video, but this video just so happens to support user interaction through various actions such as clicks, gestures or even, voice recognition. This means that rather than embarking on a flat, linear journey—where the only options are play, pause, or rewind—you will jump into the director’s chair (perhaps with a creative production team behind you) and create many divergent narratives that your users/colleagues can self-select. Play that helps us learn the serious things better! What is interactive video?
- 3. Great… but, why (now)? We live in a generation where information is in abundance. Millennials are constantly on the lookout for new ways to consume concise and to-the-point knowledge in a timely manner. Leaving the designers, developers, entrepreneurs and training experts to always be on to the next best thing! Increasingly, that’s short-form, personalised content. Think brand marketing strategies or better off, YouTube, the second most used search engine, not Bing or Yahoo! In addition, where do we store it all? Or should I suggest, how easily do we forget what we’ve just learnt? As we get older, our ability to recall memories gets worse. But there’s another reality looming…many people now see the basic internet search as an extension of our own intelligence. This is causing us to develop lazy brains, forget vital facts and not to mention, it’s darn right boring not to challenge ourselves every now and again.
- 4. ““Tell me and I will forget, show me and I may remember; involve me and I will understand.” Confucius
- 5. There are numerous reasons as to why people are opting for interactive videos for training. To begin with, it’s an incredibly diverse medium that can be applicable to any business. Whether that’s for company training, content generation, or starting a campaign. But besides the fact that it's good for every sector, what other benefits can Learning and Development professionals expect? Out with the old; in with the new
- 6. So, what am I suggesting? Better engagement Improved knowledge retention rates Long-term savings and cost-effective Heightened brand awareness A safe training space Personalised user experience Immersive. Impactful. Intelligent. Facilitated decision-making skills Reinforced learning Processes explained easily Scenario simulations and role-play online Multi-device compatibility Data driven insights Tracked performance and analytics Easy as DIY
- 7. If you can recall ‘Choose Your Own Adventure’ books, interactive video can work in a similar way. We are no longer restricted to a single call to action or User Experience. A study by Forrester Research shows that call to actions (CTA’s) inside video see a 5% -12% higher conversion rate over linear video, that only offers CTA’s around video. Limitless interactions The immersive device will make your company identity more memorable and inviting in an over- crowded tech marketplace. It's even more effective than webinars, case studies, in-person events, and more, according to a Brightcove survey. Long-lasting impressions DIGGING A LITTLE DEEPER
- 8. Speak to the right person with the right message. Instead of creating multiple versions of a trailer, to test on different markets (based on fairly generic assumptions) interactive videos let the individual make choices to ultimately watch the version most relevant to them and replay them on average up to three times. Save time, drive data Elearning content is enriched with video content which pauses at appropriate moments and requires an action from the learner, which is proven to increase the understanding of information. And with multiple possible storylines instead of a linear playback, users are tasked with how their story unfolds. User-defined A historical issue to rolling out interactive video had been technological limitations. Then in 2012, it was announced that interactive video had finally become compatible with HTML5, iOS X and on a browser. When a user is watching a linear video, it can be easy to get distracted. 87% of viewers use more than one device at a time, meaning you’re already vying for your audience’s attention. Cross-device FURTHER BENEFITS…
- 9. Learning, Training and Development As a training and development professional, you endeavour to find better ways to drive learning— teaching large audiences in an effective manner with hopes they’ll absorb and remember information. But with budgets being tightened, training needs constantly evolving and new staff always coming through the doors, how can interactive video training suit you?
- 10. Those who love role-play describe it as a form of interactive storytelling. It can provide a safe environment to encounter different scenarios. But it can be expensive with a single session costing up anywhere between $500 to $1500 per employee. And once the exercise is over, there’s often no way of recalling the experience or capitalizing on it. Interactive video role-play is a viable alternative or extension. Role Play Online Magna found that an investment in interactive video reaches 52% further than traditional, linear video. Cut down notoriously high employee turnover by creating a team spirit culture and improving individual employee’s feelings and attitudes towards career personal development. Ultimately, boosting employee commitment through the training model of participating in something positive, current and personal. Cost-Effective When an employee leaves, the company suffers a loss of productivity and the duty of training a replacement. Handing over the textbook can provide a standardised approach yet is considered outdated and uninspiring. Running workshops and in-class role-play simulations are typically expensive and unlikely to cement the learning objectives. A high-quality eLearning package always consists of training modules, some method of assessment and a component able to report the trainees' progress. Better Training Standards TOP ADVANTAGES
- 11. & that’s not it… Train Safely, On-Demand Individual & Team ResilienceBuild On The Best Take No matter how eccentric a situation you produce in a controlled environment, normally, something even more unusual is bound to happen on the job. Interactive video role-playing will give your team the chance to safely witness various unexpected situations and fluent, naturalistic dialogue around the learning objective. Resulting in developing creative problem-solving skills under realistic time-pressure and at their own pace. it’s important to pay attention to body language and non-verbal clues. Producing online role-play scenarios, you can film actor’s multiple times, from different angles until you get the most natural take to use in the game build. Better to have your team practice these skills using the best enactment via roleplay online than when they’re trying to perform in the real world. Role playing allows you to throw any number of situations at your team in a safe environment to encounter these scenarios for the first time, which can help them in their day-to- day roles. With an online platform, you can capture the decisions made and relay insights to your team whilst keeping the learner anonymous. Privacy is important when dealing with your employee’s personal development but gaining an overall understanding of areas which need more support is extremely valuable and an opportunity to build further resilience.
- 12. LEADING EXAMPLES Digital Training Solutions presents Hostile Environment Training Online Little Sister Films presents Deloitte New Zealand
- 13. 80% of learners claimed learning would be more productive if it were more game-oriented% (including interactive video. FUN FACTS 98% of organizations said they would implement video as part of their digital learning strategy. Revenues for game- based learning were around $2.6 billion in 2016.
- 14. APPLICATION INSPIRATION The three most common use cases we see are people management, learning and development, and customer experience. People management: • Recruit and onboard new employees • Healthcare and benefits enrolment • Ethics and compliance training L&D: • Hostile Environment training (HET/HEAT) • Security training • Sales training • Skills and safety training • Leadership coaching Customer experience: • Product training and on-boarding • Product how-tos and education • Product selectors
- 15. JOIN THE CONVERSATION GAMIFICATION AND ELEARNING A discussion group open to people interested in sharing ideas and learning about gamification, training combined with a gaming approach.
- 16. #Thoughts? By Persephone Rizvi Find out more here Contact me at pirts@live.co.uk