Find out what happens when you pair the only enterprise customer experience management platform with the world's most powerful data visualisation software.
The new Qualtrics and Tableau Integration allows you to connect your Tableau desktop to Qualtrics so you can gather and view data in real-time. Join Josh Robbins from Qualtrics and Bob Middleton from Tableau for our webinar where you will learn:
The easiest and most efficient way to get Qualtrics data into Tableau for both ad hoc or continual analysis.
Top tips for engaging your target respondents including keeping surveys mobile friendly, utilizing the survey library (not reinventing the wheel), while making questions easy to understand and much more.
Top tips for creating powerful visualisations.
High impact use cases from customers using the connector.
This presentation, originally delivered as a webinar, outlined the latest in thinking around employee feedback programs, specifically looking at pulse surveys and innovative ways organisations can use them.
Improve customer satisfaction by integrating Qualtrics surveys with SalesforceQualtrics
Announcing new features to Qualtrics' out-of-the-box integration with Salesforce. Learn how Qualtrics makes it easy to collect and act on customer feedback in Salesforce. Automatically trigger surveys based on events or send surveys in batches. Feed survey data into Salesforce to take action on and report on customer feedback.
Speakers:
Michael Wayner, Customer Insights Manager, GE Intelligent Platforms
Andres Ceballos, Vice President ISV & Channel Alliances, Salesforce
Josh Cazier, Sales Engineer, Qualtrics
Qualtrics Vocalize Product Tour: An Inside Look at the Future of Voice of the...Qualtrics
Discover how easy it is to capture your customer’s voice across channels, analyze trends, and take action in real-time – all with an intuitive, point and click interface. Qualtrics Vocalize is changing the world of VoC and making it easier than ever.
Little Known Features of Qualtrics Research Suite That Will Make Your Life Ea...Qualtrics
Have you ever had one of those moments where you think to yourself, "How did I not know this before?" Join us for a fast-paced webinar as we uncover some of our favorite features to help you make a bigger impact in your research.
Presented: April 1, 2015
The Mobile Survey Revolution: Insight Anytime, Anywhere; Online, Offline, or SMSQualtrics
With mobile trends on the rise, how can organizations expect to survive without optimizing the mobile experience? Learn how Qualtrics Mobile can help you capture insights in the field and anywhere your team interacts with customers — online, offline, or via SMS.
Laura Jett, from Cricket Communications, will also share proven ways to increase your mobile survey response rates as well as simple mobile techniques that are often overlooked.
Learn How to Recruit and Engage Your Own Research Panel with QualtricsQualtrics
Now, more than ever, organizations need data fast. They also need data that is accurate. And they need data from the right people. What's the best way to do this? Recruit and engage your own panel of respondents.
Join our webinar on Wednesday, November 11th to learn best practices and strategies for recruiting, engaging, and rewarding your own panel of respondents from Qualtrics' Panel Management experts, Andrew Peterson and Braydon Anderson.
How world class companies optimize the digital experienceQualtrics
Learn how the world's most innovative companies execute digital optimisation programs built on website / mobile feedback and customer engagement. Understand specific ways to increase loyalty, engagement and conversion across your digital assets.
This presentation, originally delivered as a webinar, outlined the latest in thinking around employee feedback programs, specifically looking at pulse surveys and innovative ways organisations can use them.
Improve customer satisfaction by integrating Qualtrics surveys with SalesforceQualtrics
Announcing new features to Qualtrics' out-of-the-box integration with Salesforce. Learn how Qualtrics makes it easy to collect and act on customer feedback in Salesforce. Automatically trigger surveys based on events or send surveys in batches. Feed survey data into Salesforce to take action on and report on customer feedback.
Speakers:
Michael Wayner, Customer Insights Manager, GE Intelligent Platforms
Andres Ceballos, Vice President ISV & Channel Alliances, Salesforce
Josh Cazier, Sales Engineer, Qualtrics
Qualtrics Vocalize Product Tour: An Inside Look at the Future of Voice of the...Qualtrics
Discover how easy it is to capture your customer’s voice across channels, analyze trends, and take action in real-time – all with an intuitive, point and click interface. Qualtrics Vocalize is changing the world of VoC and making it easier than ever.
Little Known Features of Qualtrics Research Suite That Will Make Your Life Ea...Qualtrics
Have you ever had one of those moments where you think to yourself, "How did I not know this before?" Join us for a fast-paced webinar as we uncover some of our favorite features to help you make a bigger impact in your research.
Presented: April 1, 2015
The Mobile Survey Revolution: Insight Anytime, Anywhere; Online, Offline, or SMSQualtrics
With mobile trends on the rise, how can organizations expect to survive without optimizing the mobile experience? Learn how Qualtrics Mobile can help you capture insights in the field and anywhere your team interacts with customers — online, offline, or via SMS.
Laura Jett, from Cricket Communications, will also share proven ways to increase your mobile survey response rates as well as simple mobile techniques that are often overlooked.
Learn How to Recruit and Engage Your Own Research Panel with QualtricsQualtrics
Now, more than ever, organizations need data fast. They also need data that is accurate. And they need data from the right people. What's the best way to do this? Recruit and engage your own panel of respondents.
Join our webinar on Wednesday, November 11th to learn best practices and strategies for recruiting, engaging, and rewarding your own panel of respondents from Qualtrics' Panel Management experts, Andrew Peterson and Braydon Anderson.
How world class companies optimize the digital experienceQualtrics
Learn how the world's most innovative companies execute digital optimisation programs built on website / mobile feedback and customer engagement. Understand specific ways to increase loyalty, engagement and conversion across your digital assets.
Revealing Behavior: Web Analytics Strategy 101Ravi Singh
This talk is about Web Analytics Strategy,
Managing an in-house analytics program
And leveraging analytics to optimize your product.
Analytics involves measuring, testing and storytelling.
But it’s real purpose is to TAKE ACTION to improve, based on insights from well-interpreted data.
If you won’t take action, don’t bother with analytics.
Leveraging the Qualtrics Ecosystem: Including Integrations with Salesforce, T...stephchristensen15
Come find out how to integrate Qualtrics with other top technology platforms. In this session we will explore the common use cases for integrating survey data with other top technology platforms like Salesforce and Tableau.
Qualtrics Panel Management Product Tour: The Future of Market ResearchQualtrics
Market Research doesn’t need to be complex or difficult. With the industry’s most automated panel management solution, Qualtrics Panel Management makes doing research simple and fast.
Join us as we take an inside look at the future of panel management. You’ll learn how easy it is to recruit, engage, and reward your panel members–all in real-time. Automation is the future of panel management and Qualtrics is making research easier than ever.
How to Take Control of your Employee 360 ProcessQualtrics
Running a 360-degree employee review process can be tough. We get it. You're either paying a ton to outsource or it's taking you forever to design the forms, analyze the feedback and create reports - to say nothing of nagging people to fill them out. Don't worry. We're here to help.
Join us on Wednesday, November, 13, 2013 as we discuss how our clients like Crate and Barrel and Philip Morris are achieving:
• 97% on-time completion rates
• 90% cost reduction
• 75% reduction in evaluation time
How to Standardize Organization-Wide Data CollectionQualtrics
Collecting and consuming data are every-day activities for the Organization of Fish and Wildlife Information Managers (OFWIM). In order for the OFWIM to fulfill its purpose of managing and conserving natural resources, they rely on the free exchange of data between fish and wildlife managers. Part of their vision is to bridge natural resource and technical disciplines to promote partnering, collaboration, idea sharing, and best practices in management.
In this webinar Jeanette Jones from the OFWIM and Jacob Holdaway from Qualtrics team up to present on the vision & purpose of OFWIM as well as best practices for setting forth organization-wide data collection standards.
Data Security
Audit trial visibility
Scale and scoring
Sharing and collaboration of data
Minimal/threshold data requirement
Cadence and speed of data
Digestion/dash-boarding of data
A presentation discussing the benefits of developing a customer experience dashboard to measure customer happiness and to help drive business planning and efficiency. Includes top tips when scoping and planning a dashboard project.
Website Redesigns: Why they Fail and How to Ensure SuccessOptimizely
Learn how to avoid website redesigns that don’t deliver results.
Website redesigns are a tremendous effort: they take a lot of planning, involve many team members and are very costly. The worst about them is that they often fail, meaning that the “new” website will perform worse than the old.
- How common redesign fails really are, and how costly they can be
- The key reasons most redesigns fail to increase sales/conversions
- A better approach to increase chances of redesign success
To learn more about Optimizely, find more info here: https://www.optimizely.com/
To get more inspiration for better website redesigns, visit our blog:
https://blog.optimizely.com/2014/08/14/2-alexa-500-site-redesigns-that-should-inspire-you-to-ab-test/
10 Expert Tips for Building Effective 360 AssessmentsQualtrics
Ben Granger, Qualtrics' Principal Employee Insight Consultant, shares his 10 most important secrets for building and launching effective 360 assessments. You'll leave with the steps needed to build a world-class 360 assessment, without the need to hire external consultants.
Experimentation as a growth strategy: A conversation with The Motley FoolChris Goward
In this on-demand webinar, join Nate Wallingsford—Head of US Marketing Operations & Optimization at The Motley Fool—for a virtual discussion about experimentation at his organization.
Discover how Nate and his team are leveraging experimentation to uncover massive revenue gains and actionable customer insights. And learn how Nate has worked to gain visibility and create excitement around testing.
Qualtrics - Salesforce Integration for SFDC MVPsQualtrics
Qualtrics loves MVPs! We liked meeting with many of you at Dreamforce and want to keep the conversation going. Join us for a deeper dive into the Qualtrics - Salesforce integration.
Speakers:
Jon Tresko, Salesforce MVP and CodeScience Solution Architect
Josh Cazier, Sales Engineer, Qualtrics
Optimize Everything : A framework for solving your BIGGEST Problems Through O...Optimizely
What problem are you trying to solve? In this session we'll introduce a supremely simple & road tested framework for achieving desired outcomes in every part of your business through data. The framework, called Problem Solution Mapping (PSM) will be brought to life using real-world examples that were ultimately delivered and validated through testing & personalization.
An Experimentation Framework: How to Position for Triple Digit GrowthOptimizely
You’ve done the button color A/B test, you’ve optimized your landing pages for better conversion. What next? At B2B organizations large and small, there is still tremendous potential for experimentation to drive innovation and growth. Learn how Brion’s growth team enables rapid iteration across a variety of different domains, teams, and organizations within Cisco. With an organization of 70,000 employees and many distributed divisions, enabling experimentation can be a complex initiative. Learn the framework for upleveling from random testing to
explicit strategy to position your org for triple digit growth.
It’s 2015, and the customer experience is increasingly being driven by techniques like A/B testing and optimization.
Optimizely recently surveyed digital experience owners to learn just how they think about and allocate resources towards their testing and optimization programs.
These slides answer the questions:
- How often do teams optimizing run A/B and multivariate tests?
- What are the top benefits that optimization programs are seeing?
- How do optimization teams manage their experiment process?
Case Study: Visualizing Complex Data in TableauSenturus
Cost-effective solution for visualizing unstructured data using Tableau and a cloud-based database. View the webinar video recording and download this deck: http://www.senturus.com/resources/how-to-visualize-complex-data-in-tableau/.
Stop Meeting Like This (SMLT) shares its success maximizing the impact of client survey responses (SurveyMonkey, Zoho, Google Forms) using the Microsoft Azure cloud environment, data preparation, and the creation of Tableau visualizations. The solution prepares complex data such as survey data for use in Tableau and allows users to get the power of an industrial strength database on a budget.
Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.
Revealing Behavior: Web Analytics Strategy 101Ravi Singh
This talk is about Web Analytics Strategy,
Managing an in-house analytics program
And leveraging analytics to optimize your product.
Analytics involves measuring, testing and storytelling.
But it’s real purpose is to TAKE ACTION to improve, based on insights from well-interpreted data.
If you won’t take action, don’t bother with analytics.
Leveraging the Qualtrics Ecosystem: Including Integrations with Salesforce, T...stephchristensen15
Come find out how to integrate Qualtrics with other top technology platforms. In this session we will explore the common use cases for integrating survey data with other top technology platforms like Salesforce and Tableau.
Qualtrics Panel Management Product Tour: The Future of Market ResearchQualtrics
Market Research doesn’t need to be complex or difficult. With the industry’s most automated panel management solution, Qualtrics Panel Management makes doing research simple and fast.
Join us as we take an inside look at the future of panel management. You’ll learn how easy it is to recruit, engage, and reward your panel members–all in real-time. Automation is the future of panel management and Qualtrics is making research easier than ever.
How to Take Control of your Employee 360 ProcessQualtrics
Running a 360-degree employee review process can be tough. We get it. You're either paying a ton to outsource or it's taking you forever to design the forms, analyze the feedback and create reports - to say nothing of nagging people to fill them out. Don't worry. We're here to help.
Join us on Wednesday, November, 13, 2013 as we discuss how our clients like Crate and Barrel and Philip Morris are achieving:
• 97% on-time completion rates
• 90% cost reduction
• 75% reduction in evaluation time
How to Standardize Organization-Wide Data CollectionQualtrics
Collecting and consuming data are every-day activities for the Organization of Fish and Wildlife Information Managers (OFWIM). In order for the OFWIM to fulfill its purpose of managing and conserving natural resources, they rely on the free exchange of data between fish and wildlife managers. Part of their vision is to bridge natural resource and technical disciplines to promote partnering, collaboration, idea sharing, and best practices in management.
In this webinar Jeanette Jones from the OFWIM and Jacob Holdaway from Qualtrics team up to present on the vision & purpose of OFWIM as well as best practices for setting forth organization-wide data collection standards.
Data Security
Audit trial visibility
Scale and scoring
Sharing and collaboration of data
Minimal/threshold data requirement
Cadence and speed of data
Digestion/dash-boarding of data
A presentation discussing the benefits of developing a customer experience dashboard to measure customer happiness and to help drive business planning and efficiency. Includes top tips when scoping and planning a dashboard project.
Website Redesigns: Why they Fail and How to Ensure SuccessOptimizely
Learn how to avoid website redesigns that don’t deliver results.
Website redesigns are a tremendous effort: they take a lot of planning, involve many team members and are very costly. The worst about them is that they often fail, meaning that the “new” website will perform worse than the old.
- How common redesign fails really are, and how costly they can be
- The key reasons most redesigns fail to increase sales/conversions
- A better approach to increase chances of redesign success
To learn more about Optimizely, find more info here: https://www.optimizely.com/
To get more inspiration for better website redesigns, visit our blog:
https://blog.optimizely.com/2014/08/14/2-alexa-500-site-redesigns-that-should-inspire-you-to-ab-test/
10 Expert Tips for Building Effective 360 AssessmentsQualtrics
Ben Granger, Qualtrics' Principal Employee Insight Consultant, shares his 10 most important secrets for building and launching effective 360 assessments. You'll leave with the steps needed to build a world-class 360 assessment, without the need to hire external consultants.
Experimentation as a growth strategy: A conversation with The Motley FoolChris Goward
In this on-demand webinar, join Nate Wallingsford—Head of US Marketing Operations & Optimization at The Motley Fool—for a virtual discussion about experimentation at his organization.
Discover how Nate and his team are leveraging experimentation to uncover massive revenue gains and actionable customer insights. And learn how Nate has worked to gain visibility and create excitement around testing.
Qualtrics - Salesforce Integration for SFDC MVPsQualtrics
Qualtrics loves MVPs! We liked meeting with many of you at Dreamforce and want to keep the conversation going. Join us for a deeper dive into the Qualtrics - Salesforce integration.
Speakers:
Jon Tresko, Salesforce MVP and CodeScience Solution Architect
Josh Cazier, Sales Engineer, Qualtrics
Optimize Everything : A framework for solving your BIGGEST Problems Through O...Optimizely
What problem are you trying to solve? In this session we'll introduce a supremely simple & road tested framework for achieving desired outcomes in every part of your business through data. The framework, called Problem Solution Mapping (PSM) will be brought to life using real-world examples that were ultimately delivered and validated through testing & personalization.
An Experimentation Framework: How to Position for Triple Digit GrowthOptimizely
You’ve done the button color A/B test, you’ve optimized your landing pages for better conversion. What next? At B2B organizations large and small, there is still tremendous potential for experimentation to drive innovation and growth. Learn how Brion’s growth team enables rapid iteration across a variety of different domains, teams, and organizations within Cisco. With an organization of 70,000 employees and many distributed divisions, enabling experimentation can be a complex initiative. Learn the framework for upleveling from random testing to
explicit strategy to position your org for triple digit growth.
It’s 2015, and the customer experience is increasingly being driven by techniques like A/B testing and optimization.
Optimizely recently surveyed digital experience owners to learn just how they think about and allocate resources towards their testing and optimization programs.
These slides answer the questions:
- How often do teams optimizing run A/B and multivariate tests?
- What are the top benefits that optimization programs are seeing?
- How do optimization teams manage their experiment process?
Case Study: Visualizing Complex Data in TableauSenturus
Cost-effective solution for visualizing unstructured data using Tableau and a cloud-based database. View the webinar video recording and download this deck: http://www.senturus.com/resources/how-to-visualize-complex-data-in-tableau/.
Stop Meeting Like This (SMLT) shares its success maximizing the impact of client survey responses (SurveyMonkey, Zoho, Google Forms) using the Microsoft Azure cloud environment, data preparation, and the creation of Tableau visualizations. The solution prepares complex data such as survey data for use in Tableau and allows users to get the power of an industrial strength database on a budget.
Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.
Diapositivas sacadas de la patológica de robbins.
Imágenes y gráficos diminutos para que puedan visualizar el contenido pero modificables al descargar.
When launching and managing online enterprise communities, there are a lot of behaviours to consider, and it helps to understand some of the intricacies involved. This is a workshop/presentation I gave to the Intranet Leadership Forum in Melbourne, April 2013.
Presentations with Polls - Meetoo Success TipsStephen Dann
Tips and Tricks on using the Meetoo live polling app to make
meetings and classes more effective. It really improves decision
making, learning and engagement tor all attendees. Check out www.meetoo.com for more.
Is Video the Future of Qualitative Research? Kantar
Can quantitative research simultaneously identify new insights and confirm market opinions? Can video play a role in quantitative research? Yes it can! Through the creative use of video open ends, you will see that quantitative research can uncover deep insights while also providing the market underpinnings we rely on.
UX Field Research Toolkit - A Workshop at Big Design - 2017Kelly Moran
Workshop Description:
Looking for practice with in-depth user-experience research methods? You may have read about techniques in the past, but methods must be practiced to be understood. projekt202 has been employing these methodologies with great success since 2003. This workshop is your opportunity to try these tools in a structured environment without pressing deadlines or looming stakeholders. Our experienced research and design professionals will share industry tips and tricks that will help you put theory to practice.
The workshop will be hands-on and interactive; instructional elements will be reinforced with stories of impact to real projects. We will not only cover methods of gathering user data, but the importance of spending time internalizing and analyzing the data through activities such as affinity diagramming. Participants will gain exposure to these important practices in a low-pressure atmosphere and with the guidance of experienced professionals.
What is Lean UX? Come get introduced to the topic of Lean UX and learn the fundamentals of this approach, and how it is revolutionizing the field of UX with UserTesting. Discover how constant iterating through cycles and learning from each cycle can create products which can overcome business challenges and meet customer needs, while saving big bucks, resources, and time.
We will cover the basic principles of Lean UX, and how UserTesting fits into this model of research.
QuestionPro Audience Webinar - How to Improve Data Quality For Your ResearchQuestionPro
With millions of people interacting online it only makes sense for market researchers to conduct research with online communities. The internet allows increased access to a wide range of diverse audiences, but gathering quality data from these participants can be challenging. This webinar will help you understand how to improve your data collection practices through better survey design methodology, tips to avoid response bias, variations in question styles and optimal data analysis. John Barrett, CEO of Priority Metrics Group, will share strategies regarding design methodologies that will keep your respondents engaged. With over 20 years experience working with Fortune 500 companies, John Barrett knows how to optimize results.
Watch the entire webinar: http://info.userzoom.com/online-surveys-design-webinar.html
UserZoom teamed up with Elizabeth Ferrall-Nunge, User Experience Research Lead at Twitter, to discuss how to create effective surveys and how to avoid common survey pitfalls.
How to Conduct a Survey gf form to anylyzedenjrodrigo
Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of students in highschool and college. This can help students to make or conduct a survey easily. Expect to conduct a survey to analyze and make a solution to the challenges and problems faced of student
The Public Library Association’s field-driven initiative, Project Outcome, is a FREE online toolkit offering an innovative and easy-to-use platform for public libraries to measure the impact of their programs and services. For more details, click here. This webinar provides an overview of the toolkit and examples of how libraries have been able to benefit from using Project Outcome. Additionally, staff will share STEM specific questions available to libraries within the toolkit and allow time to discuss outcome measurement needs for STEM programming.
Rubricis all around us and just about every company use some form.docxSUBHI7
Rubric:is all around us and just about every company use some form of web databases. On line retail stores are a great example. Having a web database can help track inventory, which items are selling the best and track marketing advertisements. By tracking these things, the company can gain a competitive edge by predict trends and the latest crazes
1. Include the survey report.
Weight: 15%
Did not submit or incompletely included the survey report.
Partially included the survey report.
Satisfactorily included the survey report.
Thoroughly included the survey report.
2. Describe the positive and negative aspects of creating and conducting an online questionnaire.
Weight: 15%
Did not submit or incompletely described the positive and negative aspects of creating and conducting an online questionnaire.
Partially described the positive and negative aspects of creating and conducting an online questionnaire.
Satisfactorily described the positive and negative aspects of creating and conducting an online questionnaire.
Thoroughly described the positive and negative aspects of creating and conducting an online questionnaire.
3. Speculate on the reliability of the collected data.
Weight: 20%
Did not submit or incompletely speculated on the reliability of the collected data.
Partially speculated on the reliability of the collected data.
Satisfactorily speculated on the reliability of the collected data.
Thoroughly speculated on the reliability of the collected data.
4. Recommend two (2) methods that you can use to validate the collected data.
Weight: 20%
Did not submit or incompletely recommended two (2) methods that you can use to validate the collected data.
Partially recommended two (2) methods that you can use to validate the collected data.
Satisfactorily recommended two (2) methods that you can use to validate the collected data.
Thoroughly recommended two (2) methods that you can use to validate the collected data.
5. Based on your experience, describe the major challenges of using an online questionnaire
Website.
Weight: 15%
Did not submit or incompletely described the major challenges of using an online questionnaire Website.
Partially described the major challenges of using an online questionnaire Website.
Satisfactorily described the major challenges of using an online questionnaire Website.
Thoroughly described the major challenges of using an online questionnaire Website.
6. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Weight: 5%
No references provided.
Does not meet the required number of references; some or all references poor quality choices.
Meets number of required references; all references high quality choices.
Exceeds number of required references; all references high quality choices.
7. Clarity, writing mechanics, and formatting requirements
Weight: 10%
More than 6 errors present
5-6 errors present
3-4 errors present
0-2 errors presen ...
Stay connected to your customers using online surveys. A well-crafted survey will engage users, provide the feedback you need and show your customers that you value them.
No matter the industry or reason, there is an online survey for you. This guide will cover:
Reasons For Conducting Surveys
Best Practices
How To Best Design A Survey
Analyzing Those Juicy Results
The contents of this presentation includes the introduction, steps involved in a survey, pros and cons as well as the sources of error. The contents are designed to support the researchers and students in their basics.
Chuck Liu Design Research Lead KISSmetrics @chuckjliu cliu@kissmetrics.com
Market research helps you make decisions.
3 Essential Mantras of Market Research 1
Goal: Make better decisions, faster.
Get things done in days, not weeks or months.
Market research priorities are different depending on what stage your business is at
There are many FREE resources out there.
Google Trends: Measure market potential and interest AVINASH KAUSHIK HTTP://KISS.LY/LEANAC
Talking to experts: Get the detailed scoop of workflows and processes
1. Hypothesis- driven Have an idea to prove or disprove
2. Short and targeted 5 days, 2 weeks max
3 Ways for Early Stage Businesses to do Lean Market Research 2
1. Survey + Social Distribution Cheap (or free), but requires more work on your part
1. Make a screener or survey 2. Tweet/share it out 3. Analyze
Try the good ole’ “asking for a friend” (except it’s you really asking)
Whether you’re actually asking for a friend or not, this actually works be er, especially if you tag a potential competitor
1. Ask a question on Quora 2. Revitalize an old relevant thread with a new comment 3. Ask people to answer an existing question
2. AdWords Easy setup, variable expenses
You Pay for Clicks, Which Is Pre y Realistic
AdWords Keyword Planner does the work for you in volume and interest
1. Practice your pitch 2. Limited character count = concise messaging 3. Bad ideas = no problem
3. Amazon Mechanical Turk Disclaimer: I haven’t tried yet, but I want to
Mechanical Turk Plan: Simple • Design a test • Distribute a test • Analyze the data
3 Strategies for Existing Businesses/ Enterprises to Getting Faster Research Done 3
1. In-App Surveys Contextual, relevant, and dismissible
Existing workflow and pain points • Nudge your customers with in-app surveys • Open-ended
In-App Survey Pros and Cons Pros • Low cost • Low effort • Can be turned on/off as you please to measure activities over time • Quick responses based on targeting technique Cons • Limits demographic to your existing users • Can potentially annoy your users
2. Experience Sampling Uncover user needs and behaviors
Pros • Highlights behaviors, moods, stress levels • Gives context to these behaviors depending on how it was administered (same time every day, multiple times a day, etc.) • Measures differences over time Cons • Risk of participants dropping off or stopping participation • Incentive needed to lure in • Not good for checking if someone is doing a task repetitively Experience Sampling Pros and Cons
3. Persona Advisory Board
Quick Review: Personas (thanks to Buffer for these images!
Pros • Highly contextual information about day in the life, workflow, and process • Visibility into which tools are used for tasks • Deeper relationship and trust built with customer Cons • High amount of effort on your part • Recruiting can be hit or miss depending on your relationship with customers / th
Always Be Testing - Learn from Every A/B Test (Hiten Shah)Future Insights
Session slides from Future Insights Live, Vegas 2015:
https://futureinsightslive.com/las-vegas-2015/
Hiten Shah, co-founder of KISSmetrics and Crazy Egg, talks you through his 4-step data-driven process for successful A/B testing.
Best Practices for Benchmarking the Website User Experience featuring Measuri...UserZoom
Stand-alone UX research generates a lot of data, but without a comparison to other benchmarks, you're often left wondering how your website stacks up in the real world. One of the best ways to put your task scenarios and metrics into context is to see how you compare against the competition.
To provide a meaningful comparison, UserZoom presents MeasuringU's Jeff Sauro, who will provide Best Practices for Benchmarking the Website User Experience.
View this UserZoom webinar on-demand and discover:
TOP solutions, tools and methodologies for Competitive UX Benchmarking
HOW to track the most important competitive metrics and stand out from the pack
PRACTICAL tips for Competitive UX Benchmarking you won't find anywhere else
WEBINAR: K12 - How to shape student experiencesQualtrics
Understanding the students whose experiences fuel your school’s purpose isn’t just a good idea – it’s absolutely essential to keep your students thriving.
It is no longer enough to simply track a grade or score as students now make decisions based on their experience. Student feedback gives you insight into what is going on and measuring this alongside what you already know about a student is giving parents, teachers and schools the ability to truly understand a students experience.
The digital age has propelled the feedback process to new heights, both in how a students response is given and received, and how teachers can utilise these discoveries. Where schools used to rely on annual surveys, verbal feedback sessions and paper comment cards to gauge student engagement, digital technology can now help to implement a more omnipresent feedback strategy that not only delivers almost immediate results, but aggregates those results into crucial analytics.
Catastrophic failures, single-mindedly focusing on happy customers and relying solely on your marketing team will not move the dial on customer experience. Luke Williams, head of Customer Experience at Qualtrics and author of The Wallet Allocation Rule, will reveal the three CX myths that can kill your brand.
Join Luke to learn about the real drivers of CX success. He’ll show you how not to fall into common traps and where best to focus your CX efforts for maximum return.
Link to webinar: https://success.qualtrics.com/3-cx-myths-register.html
The 5 Competencies for Customer Journey MappingQualtrics
Customer journey mapping brings design thinking into your organization to identify and solve key pain points your customers face. In our new webinar, 5 Competences for Customer Journey Mapping, you’ll learn how to map customer journeys and bring them to life: from recruiting your team to integrating mapping into your Voice of Customer program.
Stop The Fighting, Find Consensus: How To Manage Your Citizen ExperienceQualtrics
This webinar is based on the solutions session given at the 2017 NACo Annual Conference. You'll learn about organizational standards for data collection and how that influenced citizen experience.
Increasing your Value-Based Purchasing Score through 5 Patient Rounding Best ...Qualtrics
This presentation is presented by Qualtrics and Carilion Clinic. You'll learn more about the Hospital Value-Based Purchasing Score (HVBP Score) and how patient rounding best practices can help increase this score and generate more money for your hospital.
Creating an employee value proposition that recruits and engages today's top ...Qualtrics
Recruiting talent that fits your organisation's location, culture and budget can be a challenge for even the best of organisations. Join Gil Sewell, Director of Organisational Development at Auckland District Health board, as she reveals why it is important to develop an Employee Value Proposition to address recruitment challenges and achieve long term success and engagement.
Hear her experience in rolling out a new Employee Value Position across a organisation of 10,000 staff with varying roles in the healthcare industry.
Employee engagement in a high-pressure environmentQualtrics
See how Imperial College NHS Trust responded to being near the bottom of the NHS staff engagement league tables with an employee engagement program that’s already delivering results in its first year.
Engagement and Talent Lead at the Trust, Nathaniel Johnson talks through the set up of the program and gives his tips for success in staff engagement.
Development and evaluation of digital solutions for weight loss maintenanceQualtrics
Professor James Stubbs from the University of Leeds talks through the NoHoW porject, that’s helping to trackweight loss programmes in digital, pulling data from sources like Fitbit and using Qualtrics to collect and analyse it as part f his research.
Pierre Saouter from the World Economic Forum shows how the Global Shapers Survey is giving a voice to millenials in often under-represented countries in order to impact discussions at a geo-political level.
What paradata can tell you about the quality of web surveys?Qualtrics
Google’s Mario Callegaro explains how paradata works – the data that shows not just what your survey respondents said but how they answered the question, opening up new avenues for researchers to interrogate and analyse the survey data they receive.
Digital Research in Low-Resource CountriesQualtrics
When you’re doing research in areas with no internet, collecting and analysing the data could be a pain. Lando and David from Health Focus spoke at Qualtrics Converge Europe about how they’re collecting data using the offline app in order to avoid the costly and time-consuming research often needed in low-resource countries.
Your data is only as good as the survey behind it – here, Qualtrics’ Dave Vanette talks best practice for designing surveys and how to manage them to get the best possible data back.
Recipe for success: balancing the art & science of employee feedbackQualtrics
Disruption is affecting organisations everywhere – and it’s the same for their employees according to Google’s Yuval Dvir. See how new developments like artificial intelligence are changing the employee experience and how you can get the balance right when it comes to collecting and analysing feedack.
At Ireland’s biggest energy supplier, the customer is at the heart of everything they do. See what Head of Customer Experience & Operations Aisling McCarthy had to say at Qualtrics
Converge Europe as she presented their journey to refocus the orgaisation on the customer.
The Age of Customer Empowerment and its Impact on Brand ExperienceQualtrics
Customers have never been so savvy – in her speech at Qualtrics Converge Europe, KPMG Nunwood’s Customer Experience Design Director talks about how consumer demands are growing and how brands need to keep up to stay ahead of the competition.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
2. Housekeeping
• This presentation is being recorded, a copy of the
presentation and slides will be distributed within 48 hours
• Please chat questions throughout the webinar using the
chat window, we will designate time at the end for Q&A
• Join the conversation on Twitter by using: @Qualtrics
4. Agenda
• Introduction to the Qualtrics/Tableau connector
• Best practices for data collection
• Best practices for data visualization
• High impact use cases from customers currently using the
connector
7. Need to end with this
Each respondent is listed 20
times; one time for each question
8. Best Practices for Data Collection
• Keep surveys mobile friendly
• Keep surveys short
• Don’t reinvent the wheel
• Screen first
• Make questions easy to understand
10. Keep Surveys Mobile Friendly
Reasons why:
Organic shift of surveys being taken over mobile device, whether
or not the survey administrator wants this to happen (Buskirk,
2013).
11. Keep Surveys Mobile Friendly
Reasons why:
Organic shift of surveys being taken over mobile device, whether
or not the survey administrator wants this to happen (Buskirk,
2013).
Smartphone ownership, for example tends to be highest
among those with incomes above $75,000 (78%), college-
educated (70%), and younger adults (~80% of those aged 18-
34 owns a smartphone) (Smith, 2013).
12. Keep Surveys Mobile Friendly
Reasons why:
Organic shift of surveys being taken over mobile device, whether
or not the survey administrator wants this to happen (Buskirk,
2013).
Smartphone ownership, for example tends to be highest
among those with incomes above $75,000 (78%), college-
educated (70%), and younger adults (~80% of those aged 18-
34 owns a smartphone) (Smith, 2013).
Break-offs are more of a concern in mobile surveys: 5.3% of
mobile web respondents dropped-out of the survey,
compared to 0.9% for tablet users (Wells, Bailey and Link,
2012).
13. Keep Surveys Short
• Design your ideal report before you write your survey
• Helps you not ask extraneous questions
• Helps you not forget an essential question
14. Keep Surveys Short
• Design your ideal report before you write your survey
• Helps you not ask extraneous questions
• Helps you not forget an essential question
• Randomize questions to separate samples
15. Keep Surveys Short
• Design your ideal report before you write your survey
• Helps you not ask extraneous questions
• Helps you not forget an essential question
• Randomize questions to separate samples
• Knit data from multiple surveys together
instead of one HUGE survey
17. Don’t Reinvent the Wheel
Use a survey template/library as a starting point
18. Don’t Reinvent the Wheel
Use a survey/question template as a starting point
Combine multiple question templates to make your
ideal questionnaire
19. Don’t Reinvent the Wheel
Use a survey/question template as a starting point
Combine multiple question templates to make your
ideal questionnaire
Tweak your questions, based on the data you will want
to collect
20. Don’t Reinvent the Wheel
Use a survey/question template as a starting point
Combine multiple question templates to make your
ideal questionnaire
Tweak your questions, based on the data you will want
to collect
Be aware of dependencies, such as routing and piping
23. Screen First
• Start with screening questions
• Ask quota-specific questions
• Write a pre-amble giving information about the survey
24. Screen First
• Start with screening questions
• Ask quota-specific questions
• Write a pre-amble giving information about the survey
• Ask general questions first that introduce the topic
25. Screen First
• Start with screening questions
• Ask quota-specific questions
• Write a pre-amble giving information about the survey
• Ask general questions first that introduce the topic
• Ask specific questions next
• Behavioral: past, current, future
• Psychographic
• Solution-specific
26. Screen First
• Start with screening questions
• Ask quota-specific questions
• Write a pre-amble giving information about the
survey
• Ask general questions first that introduce the topic
• Ask specific questions next
• Behavioral: past, current, future
• Psychographic
• Solution-specific
• Ask demographic questions at the end – they are
both easy and can be sensitive with higher break-off
rates
28. Make Questions Easy to
Understand
Avoid leading words/questions
BAD EXAMPLE
Quitting smoking is hard.
Do you want to quit smoking for good?
Yes/No
BETTER EXAMPLE
Do you want to quit smoking cigarettes?
Yes / No
29. Make Questions Easy to
Understand
Give mutually exclusive choices
BAD EXAMPLE
30. Make Questions Easy to
Understand
Cover all possible answer choices
If someone makes $20,000
exactly – he or she is going to
struggle to find the right
response to check.
What about the person who uses
the Internet every couple of weeks?
BAD EXAMPLE
31. Make Questions Easy to
Understand
Use balanced scales
Scales should have equal distance
between all points on the scale,
semantically as well as numerically.
BAD EXAMPLE
32. Make Questions Easy to
Understand
One question at a time
These two questions might not be asking the same
question in the mind of the respondent.
BAD EXAMPLE
33. Best Practices for Data
Visualization
• Why visual analytics
• What are we good at
• What are we bad at
• Keep it simple
• Testing
56. High Impact Customer Use Cases
Automation
One Hub
Minimize
Errors
Join
other Data
Flexible
57. High Impact Customer Use Cases
Automation
One Hub
Minimize
Errors
WHY:
One central hub for analysis & visualizations
Organizations often want to leverage
economies of scale and reduce learning
curves by using one program, Tableau, as
a central hub for all analysis and
visualization.
Join
other Data
Flexible
58. High Impact Customer Use Cases
Automation
One Hub
Minimize
Errors
WHY:
Join Qualtrics data with other data
Organizations have mountains of data.
Joining Qualtrics data to other data
transactional data helps answer the “why”
behind customer behavioral data.
Join
other Data
Flexible
59. High Impact Customer Use Cases
Automation
One Hub
Minimize
Errors
WHY:
Flexible data selection
Users need ultimate flexibility to create the
perfect analysis. With the ability to
transpose and select questions, meta
data, and embedded data, users can bring
the data into Tableau in a variety of
configurations.
Join
other Data
Flexible
60. High Impact Customer Use Cases
Side-by-
Side Data
AutomationFlexible
One Hub
Minimize
Errors
WHY:
Minimize errors
Exporting Qualtrics data to Tableau or
other analysis programs often requires
manual reshaping, copying, and pasting
that can lead to human error
61. High Impact Customer Use Cases
Side-by-
Side Data
AutomationFlexible
One Hub
Minimize
Errors
WHY:
Automation
Once an analysis or dashboard is built, it
needs to easily and automatically updated
to reflect the most recent user response
set.
Visual analysis leverages our innate perception skills – but how do we perceive naturally and what perception skills do we humans have that help us understand and gain insights into the world around us?
The visual abilities we have are deep rooted, they have been bred into us over hundreds of thousands of years. - Click
For one of the longest periods of human history we were hunter gatherers, in some parts of the world we still are. We relied on our visual acuity for our very survival. Our ability to differentiate colour and shape allowing our hunters to spot predators, [CLICK] and prey; for our gatherers to distinguish between [CLICK] mayhem, [CLICK] and magic.
But why the focus on visual? And why given our evolution, wouldn’t we already be doing just that?
Given those evolutionary imperatives, it’s hardly surprising that around 70% of the information we take in from the world around us is visual.
And given that history there are some things that our visual system is better at picking up than others.
Visual analysis leverages our innate perception skills – but how do we perceive naturally and what perception skills do we humans have that help us understand and gain insights into the world around us?
The visual abilities we have are deep rooted, they have been bred into us over hundreds of thousands of years. - Click
In fact, your brain is SO good at processing visual data that it actually perceives lots of information about visual data subconsciously, or pre-attentively. Good data visualizations leverage the power of pre-attentive processing, and Tableau is designed to guide users toward building good data visualizations. It’s tough to understand the power of pre-attentive processing until you’ve experienced it.
Here your eyes are automatically drawn to ‘the odd one out’ in each of these groups and that single, coloured dot – really jumps out at you.
Remember that 70% of the information each of you takes in is visual.
So what are we less good at?
Our brains have to work really hard with packed tables of numbers. Yet how often have you been presented with data in this form and hoped to make sense of it?
Now is it easy? Yes it is – we used a preattentive attribute, colour, to “pop out” the 9s. Our brain starts processing differences in colour before we begin to make conscious understanding of the data.
Pause for a few seconds
OK, 3 things just happened
Your brains, without your consent or any real conscious effort, did colour and shape - it then kicked it up a notch and counted maybe to 9, maybe via a 5 + 4.
Did any of you draw a D shape around it and think 9-pin D, or is that my inner geek showing.
How many 9s. No just joking.
Here is a small table and you WILL be getting some useful information out of it immediately.
Pre-attentive position helps you see quickly that North America has the largest numbers and Latin America the smallest. You then see that there is some growth in all areas. Beyond that, it gets tricky
Now we get a lot more information very quickly
North America and Europe took a dip in July but have put on very healthy growth since
Something caused a ‘relatively’ major uplift in Latin America through June and that new level has been maintained, what happened and can we do it again?
The line chart makes it so much easier to compare regions and spot trends, the colours help us keep track of each region when lines cross.
Visual analysis leverages our innate perception skills – but how do we perceive naturally and what perception skills do we humans have that help us understand and gain insights into the world around us?
The visual abilities we have are deep rooted, they have been bred into us over hundreds of thousands of years. - Click
Let’s do that exercise one more time.
Which 3 product subcategories are the most unprofitable?
Which are the three best performers?
Not impossible but tricky.
Using colour can help with simple questions the 3 lowest and 3 highest would still be hard to do just with colour
In this case, as humans, we effortlessly know that red means “pay attention” and in this data set, our eyes – completely subconsciously – are drawn to the red numbers. We’re able to perform visual analysis on this data set in a matter of milliseconds to hone in on the 5 rows with unprofitable customer segments. The amount of data we’re processing is much smaller and further analysis is easier.
But we’re still comparing numbers…
Now … which product subcategory is the most unprofitable? You can instantaneously see that Tables for the Home Office customer segment are the least profitable.
In this instance, there are visual analysis cues that supported human’s nature perception triggers – in this case, both color and size comparison. While the previous data set helped us hone in on the important numbers through color, in this case, we aren’t being asked to do any number comparisons – and remember, numbers are actually very complex and largely theoretical, in this instance we are able to visually perceive insights without having to do any numerical comparison or in-depth processing.
The comparisons we are doing are around the relative length of the bars in the chart, the color differences. And as with the math problem, when we’re given the right tools, our ability to get to the “answer” in this case –the analysis – is much, much faster.
In fact, I’m sure for most of you, the answer to which product category is the most unprofitable you’ve already moved on to thoughts like, wow, office machines for the corporate segment are doing really well! Or, technology is by far our most profitable product category regardless of customer segment.
Bars and colour are a great way to display differences in data that can be grouped in some way,
But beware of relativity!
Here is a solid grey bar that is telling us nothing.
Here is the same solid grey bar with a nicely shaded background. It confuses our eyes into seeing shading in the grey bar that isn’t there.
So keep it simple, don’t add unnessesary clutter that might confuse.
Visual analysis leverages our innate perception skills – but how do we perceive naturally and what perception skills do we humans have that help us understand and gain insights into the world around us?
The visual abilities we have are deep rooted, they have been bred into us over hundreds of thousands of years. - Click
In addition to an understanding of our hardwired pre-attentive visual attributes and the way we assign importance, being sensitive to other sensing pitfalls – like the difficulty visual interruption presents – is important.
So too are standards – time on the x-axis, location on a map, a using a bar char to compare values.
In this dashboard it’s easy to understand the area (size/scope) of the data, the time frame (day of the week, the work day) and what we’re comparing (different ticket types)
The red makes the data pop but it’s not overly complicated with different colors that would only confuse the viz – for example, marking the days of the week in in alternate colors would be meaningless here.
Another easy to understand example is seating for large venues like stadiums or concert halls, or congressional seats
Visual analysis leverages our innate perception skills – but how do we perceive naturally and what perception skills do we humans have that help us understand and gain insights into the world around us?
The visual abilities we have are deep rooted, they have been bred into us over hundreds of thousands of years. - Click
Most of us start at the top left and scan across to the right. That’s where your title and your key information go.
Legends need to be where they are needed
We try to put filters at the top or on the right
Simple is good clutter is bad.
In this dashboard I seem to be breaking the 5 views rule but those simple charts at the bottom are just breaking down my traffic by type so it works in answering ONE question, what’s my web traffic
Users have three ways to filter so they can ask and answer their own questions
The overall effect of this dashboard goes beyond function – it’s beautifully laid out
Tableau Questions:
Suppose I want to bring in additional data, like population data. Can I do that as well within Tableau.
Can I create those maps with Tableau or do I have to import them.
Qualtrics Questions:
How do I get the connector enabled on my account?
Can I use a survey library from another organization?