An overview of key digital marketing data in Belgium for 2012. Survey by The Reference, supported by conversionation and #fusionmex. More on http://www.referencedata.be/en/investments-digital-marketing
SURVEY: The digital marketing landscape in Belgium - The ReferenceThe Reference
The Reference Digital Marketing Survey for Belgium:
Has the Switch to digital happened?
Belgian companies are increasingly diverting budgets from offline marketing to digital marketing. A two-yearly survey by The Reference reveals that the number of companies that spend over half of their total marketing budget on digital is rising rapidly, from 26% two years ago to 37% in 2013. More importantly maybe, although 65% of companies plan to raise their digital marketing budgets – exactly as much as 2 years ago – now 50% of companies also plan to lower their offline marketing budgets.
Check out www.reference.be for full press release and other findings from the survey.
Check out our slide set for graphs and highlights
Digital Marketing for Finance Industry in Central and Eastern EuropeMarta Klepka
What are the main digital marketing trends that are coming to Central and Eastern Europe? Why internet marketing is a chance for the financial sector, is it different to others in terms of digital opportunities?
Find out more in this presentation and Q&A with Marta Klepka, Digital Director of Publicis Groupe agencies in CEE http://emea.blog.performics.com/2014/07/03/digital-trends-insights-cee-region-qa-marta-klepka/
SURVEY: The digital marketing landscape in Belgium - The ReferenceThe Reference
The Reference Digital Marketing Survey for Belgium:
Has the Switch to digital happened?
Belgian companies are increasingly diverting budgets from offline marketing to digital marketing. A two-yearly survey by The Reference reveals that the number of companies that spend over half of their total marketing budget on digital is rising rapidly, from 26% two years ago to 37% in 2013. More importantly maybe, although 65% of companies plan to raise their digital marketing budgets – exactly as much as 2 years ago – now 50% of companies also plan to lower their offline marketing budgets.
Check out www.reference.be for full press release and other findings from the survey.
Check out our slide set for graphs and highlights
Digital Marketing for Finance Industry in Central and Eastern EuropeMarta Klepka
What are the main digital marketing trends that are coming to Central and Eastern Europe? Why internet marketing is a chance for the financial sector, is it different to others in terms of digital opportunities?
Find out more in this presentation and Q&A with Marta Klepka, Digital Director of Publicis Groupe agencies in CEE http://emea.blog.performics.com/2014/07/03/digital-trends-insights-cee-region-qa-marta-klepka/
RTB growth perspectives in CEE 2010-2016Guntis Stirna
Extract of market overviews and forecasts 2011-2013 on the development of digital > display > programmatic buying World Wide > Western Europe > Central & Eastern Europe > Baltics
FMCG brands stretch creative boundaries online
Research Report|21/11/08
The latest edition of Microsoft Advertising’s Case Study Compendium looks at some of the most creative and effective online advertising developed by FMCG brands, including Coca-Cola, Heineken and Mars.
With case studies drawn mainly from across Europe, the Compendium looks beyond click-through rates and page views to campaigns measured with independent advertising effectiveness research to emphasise the potential of the web for building traditional brand metrics and directly driving offline sales.
Among the campaigns pushing creative boundaries online are Coca-Cola’s Happiness Factory 2 campaign, which integrated community and social media to excellent effect, Heineken’s successful targeting of 18-34-year-olds through UGC-style video postings, and the online video ads and virtual jukebox used by Mars to connect with young Belgians.
The platforms featuring in the Compendium range from Windows Live Messenger Personal Expressions to social networks and spectacular adver-gaming solutions, with detailed studies tracking the impact on offline sales of digital campaigns for McDonald’s, Burger King and Kellogg’s.
(C) Microsoft 2009
SEND WEBINAR | Stili di acquisto e comportamenti online del consumatore di oggiContactlab
Il webinar che presenta i dati del nuovo European+ Digital Behaviour Study 2016, la storica ricerca firmata Contactlab che indaga il comportamento digitale della popolazione internet.
How to Find, Recruit and Work with European AffiliatesAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Find out how you can sell your products / services in Europe by leveraging the affiliate channel. See regional approaches and best strategies to target local affiliates.
Facts, Figures & Trends of 2012 and Forecast 2013 of the Central European B2C E-commerce Market
Including Infographics and Country Profiles of Leading and Emerging E-commerce Markets in Central Europe
Le marché européen B2C e-commerce poursuit sa croissance
Le marché européen B2C e-commerce a poursuivi sa croissance à deux chiffres en 2015. Avec un taux de 13,3% (2014: 13,6%) de croissance, les ventes B2C en ligne en Europe ont atteint 455,3 milliards € en 2015.
Pour 2016, il est prévu que le taux de croissance va diminuer un peu plus, à 12,0%. En conséquence, le chiffre d'affaires européen B2C e-commerce devrait atteindre la marque de 500 milliards € en 2016 (509,9 milliards €). Ces chiffres proviennent du rapport européen B2C E-commerce, qui a été commandé par Ecommerce Europe et créé par la Fondation E-commerce. Ce rapport donne un aperçu des chiffres de e-commerce européens, y compris les ventes en ligne, le nombre de clients Internet et la part du commerce électronique dans le PIB européen. En outre, le rapport européen B2C E-commerce 2016 offre les principaux chiffres de 25 principaux marchés européens en termes de e-commerce.
Facts, Figures & Trends of 2012 and Forecast 2013 of the Eastern European B2C E-commerce Market
Including Infographics and Country Profiles of Leading and Emerging E-commerce Markets in Eastern Europe
Free marketing plan sample of a disposable phone, Bic Phone - Orange France, ...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan demonstrating the development of a disposable phone, Bic Phone, by Orange France
RTB growth perspectives in CEE 2010-2016Guntis Stirna
Extract of market overviews and forecasts 2011-2013 on the development of digital > display > programmatic buying World Wide > Western Europe > Central & Eastern Europe > Baltics
FMCG brands stretch creative boundaries online
Research Report|21/11/08
The latest edition of Microsoft Advertising’s Case Study Compendium looks at some of the most creative and effective online advertising developed by FMCG brands, including Coca-Cola, Heineken and Mars.
With case studies drawn mainly from across Europe, the Compendium looks beyond click-through rates and page views to campaigns measured with independent advertising effectiveness research to emphasise the potential of the web for building traditional brand metrics and directly driving offline sales.
Among the campaigns pushing creative boundaries online are Coca-Cola’s Happiness Factory 2 campaign, which integrated community and social media to excellent effect, Heineken’s successful targeting of 18-34-year-olds through UGC-style video postings, and the online video ads and virtual jukebox used by Mars to connect with young Belgians.
The platforms featuring in the Compendium range from Windows Live Messenger Personal Expressions to social networks and spectacular adver-gaming solutions, with detailed studies tracking the impact on offline sales of digital campaigns for McDonald’s, Burger King and Kellogg’s.
(C) Microsoft 2009
SEND WEBINAR | Stili di acquisto e comportamenti online del consumatore di oggiContactlab
Il webinar che presenta i dati del nuovo European+ Digital Behaviour Study 2016, la storica ricerca firmata Contactlab che indaga il comportamento digitale della popolazione internet.
How to Find, Recruit and Work with European AffiliatesAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Find out how you can sell your products / services in Europe by leveraging the affiliate channel. See regional approaches and best strategies to target local affiliates.
Facts, Figures & Trends of 2012 and Forecast 2013 of the Central European B2C E-commerce Market
Including Infographics and Country Profiles of Leading and Emerging E-commerce Markets in Central Europe
Le marché européen B2C e-commerce poursuit sa croissance
Le marché européen B2C e-commerce a poursuivi sa croissance à deux chiffres en 2015. Avec un taux de 13,3% (2014: 13,6%) de croissance, les ventes B2C en ligne en Europe ont atteint 455,3 milliards € en 2015.
Pour 2016, il est prévu que le taux de croissance va diminuer un peu plus, à 12,0%. En conséquence, le chiffre d'affaires européen B2C e-commerce devrait atteindre la marque de 500 milliards € en 2016 (509,9 milliards €). Ces chiffres proviennent du rapport européen B2C E-commerce, qui a été commandé par Ecommerce Europe et créé par la Fondation E-commerce. Ce rapport donne un aperçu des chiffres de e-commerce européens, y compris les ventes en ligne, le nombre de clients Internet et la part du commerce électronique dans le PIB européen. En outre, le rapport européen B2C E-commerce 2016 offre les principaux chiffres de 25 principaux marchés européens en termes de e-commerce.
Facts, Figures & Trends of 2012 and Forecast 2013 of the Eastern European B2C E-commerce Market
Including Infographics and Country Profiles of Leading and Emerging E-commerce Markets in Eastern Europe
Free marketing plan sample of a disposable phone, Bic Phone - Orange France, ...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan demonstrating the development of a disposable phone, Bic Phone, by Orange France
2012 - current Russian digital market overview from IAB Russia: infrastructure, key players, numbers, audience and money. Comparison with Spanish and another Europien markets data. Features and differences on search and social landscapes. How to get Russian customers online.
Borderless Digital Commerce - Walter Devenuto, President EMOTAWalter Devenuto
Opening Presentation at the International E-Commerce Forum in Barcelona on 14th March 2013, with up-to-date stastistics on the European e-commerce market, most important trends and best practices in international online retail, and an overview of EMOTA lobbying activities for e-commerce with the European Union institutions
The EU ePrivacy Regulation text as it was published after the vote in the LIB...i-SCOOP
The Lauristin report or the EU ePrivacy Regulation text as it was published after the vote in the LIBE Committee on October 19th 2017 and voted in favor of at the European Parliament plenary on October 26th 2017
Content Sharing Success Recipes from 6 of the most socially-sharedi-SCOOP
How does content get shared? How does it get tweeted and retweeted? And why? There are many ways and no one size fits all answer. So, we asked six of the most social-shared marketing experts to share their views and recipes. Check out what Jay Baer, Lee Odden, Shelly Kramer, Michael Brenner, Mark W. Schaefer and Mack Collier responded. Bonus: the SlideShare success recipe of Doug Kessler. Offered by the Content Marketing Conference Europe.
Key Lessons From the Fusion Marketing Experience conference 2012i-SCOOP
A recap with some key takeaways from the keynotes at the Fusion Marketing Experience conference Antwerp, 2012. Created by opening and closing keynote speaker, Kristin Zhivago.
Changing Your Organization from the Inside Outi-SCOOP
Presentation by Jamie Notter, co-author of "Humanize: How People-Centric Organizations Succeed in a Social World" at the occasion of the Fusion Marketing Experience conference 2012: four principles.
Presentation on the people-centric organization by Fusion Marketing Experience congress 2012 speaker Jamie Notter, co-author of "Humanize: How People-Centric Organizations Succeed in a Social World".
What customers want: the changing buying journey and how to prepare for iti-SCOOP
Presentation by Kristin Zhivago on the changing buying journey and why/how to focus on the customer journey at Fusion Marketing Experience conference 2012.
Landing pages, conversion optimization, scent and the holy trinity of conversion. Presentation by Bryan Eisenberg for Fusion Marketing Experience Antwerp. Blog post on http://www.contentmarketingexperience.com
Report on Facebook ad spending by TBG. Especially brand campaigns, to grow fan base, thrive. Used in post on MarketingFacts: http://www.marketingfacts.nl/berichten/merken_investeren_massaal_budgetten_in_facebook_fans/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Research Data Digital Marketing Belgium 2012
1. Reference Data edition 1, January 13th 2012:
DIGITAL MARKETING LANDSCAPE IN BELGIUM
Current investments and trends for the future
1
2. In this Reference Data report…
I BUDGET & ALLOCATION
II SATISFACTION & 2012 PLANS
III DIGITAL MARKETING CHALLENGES
IV APPENDIX
2
3. Total & Digital Marketing budget
150 K TOTAL MARKETING BUDGET (ONLINE & OFFLINE)
TOTAL DIGITAL
MARKETING MARKETING BUDGET SHARE
BUDGET 2011 BUDGET 2011
ALL COMPANIES € 150.000 € 30.000 20%
20% TARGET GROUP
B2C € 750.000 € 150.000 20%
B2B € 37.500 € 13.125 35%
Other € 150.000 € 30.000 20%
LOCATION
Flanders € 150.000 € 30.000 20%
Brussels / Wallonia € 400.000 € 100.000 25%
SIZE
80% Small (1-50) € 37.500 € 13.125 35%
Medium (51-250) € 250.000 € 62.500 25%
Large (250+) € 750.000 € 131.250 18%
On average, 20% of the total marketing budget is invested in digital
marketing initiatives. Total (and therefore online as well) marketing budgets
Spent on digital marketing Spent on offline marketing
tend to be smaller among pure B2B players and companies operating in
Flanders. Finally, the larger the company, the higher the budget (although
Q1 : How much is the total marketing budget (online, print, TV, outdoor, etc.) of your
company for 2011?
the share of online marketing tends to drop among large industry players).
Q2: What percentage of your total marketing budget do you spend on digital marketing?
N = 150 | Filter: none
3
4. Evolution digital marketing budget
€ 160,000
€ 150,000
€ 140,000
€ 130,000
€ 120,000
€ 110,000
€ 100,000
€ 90,000
€ 80,000
€ 70,000
€ 60,000
€ 50,000
€ 40,000
€ 30,000
€ 20,000
€ 10,000
€0
All companies B2C B2B Other Flanders Brussels / Small (1-50) Medium (51-250) Large (250+)
Wallonia
Budget growth 2012 Budget growth 2011 Digital marketing budget 2010
Q1 : How much is the total marketing budget (online, print, TV, outdoor, etc.) of your company for 2011? As mentioned before, digital marketing budgets are
Q2: What percentage of your total marketing budget do you spend on digital marketing?
Q1 and Q2 used to calculate the digital marketing budget 2011 higher in B2C, companies in Brussels / Wallonia and
Q3: To what extent has the digital marketing budget for 2011 changed compared with 2010? companies with 250+ employees. On average, budgets
Q3 used to estimate the digital marketing budget 2012 (based on 2011 budget)
Q4: To what extent will the digital marketing budget alter in 2012 compared with 2011? grew with 5,5% in 2011 (compared to 2010) and the
Q4 used to estimate the digital marketing budget 2012 (based on 2011 budget) same growth rate is to be expected in 2012.
N = 150 | Filter: none 4
5. Digital marketing budget allocation
30 K DIGITAL MARKETING BUDGET SPENT ON
Who is the main decision making unit when
Classic websites 22% it comes to digital marketing initiatives?
Social presence 12%
MAIN DMU DIGITAL MARKETING
SEO 11% Marketing 51%
(Senior) management 30%
E-mail marketing 11%
Communication / PR 13%
SEA 8% IT 0%
E-commerce sites
HR 0%
6%
Other department 6%
Web analytics 6%
Banner advertising 5%
FTE’s on average involved in
Social media monitoring
Social ads
5%
4%
4 digital marketing initiatives
(strategy, planning, execution, follow-up)
Mobile sites 4%
Mobile apps 3% The main areas of investment are (1) corporate websites (brand and
Mobile ads 1% product sites included, (2) social presence !, (3) SEO optimization
and (4) e-mail marketing. Mobile is pretty much unexplored
Mobile games 0%
territory for most Belgian companies.
Q1 : If you could invest EUR 100 in the following forms of digital marketing, how would you
divide up this EUR 100?
Digital marketing is in the hands of the marketing department or
Q2: Which department in your company takes the most decisions about your digital marketing management (especially among small enterprises).
strategy?
Q3: How many employees work on digital marketing (strategy, budget
Finally, on average there are 4 people working full-time on digital
management, coordination, implementation and follow-up) in your company? marketing within their company. 5
N = 150 | Filter: none
6. Overview digital marketing actions
Classic websites 96% 3%
Web analytics 82% 11% 4% 3%
E-mail marketing 75% 11% 11% 4%
SEO 70% 18% 7% 5%
Social presence 62% 14% 18% 6%
SEA 54% 10% 19% 17%
Banner advertising 53% 9% 12% 25%
Social media
46% 17% 25% 11%
monitoring
E-commerce sites 33% 10% 22% 35%
Social ads 27% 15% 32% 26%
Mobile sites 15% 17% 49% 19%
Mobile apps 15% 11% 38% 36%
Mobile ads 7% 5% 35% 53%
Mobile games 2%2% 19% 77%
Done In progress In consideration No interest
Compared to the budget allocation ranking we see higher positions for web analytics and e-mail marketing, meaning most
companies invested more in these areas in the earlier stages of their digital marketing efforts. Nowadays, we see an investment
shift to search engine marketing (seo/sea) and social presence. Mobile marketing is still fairly new for most companies, but more
than 2 in 5 are considering “doing something” on mobile (mainly optimizing their site for mobile).
Q : Where does your company stand with regard to the following forms of digital marketing?
N = 150 | Filter: none
6
7. Overview digital marketing actions
B2C versus B2B
B2C B2B % done reported
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Classic websites SEO Social presence Social media monitoring E-commerce sites Mobile sites Mobile games
The main gap between B2C and B2B companies when it comes to the uptake of digital marketing forms are the
following: e-commerce integration (33% lower in B2B), web bannering (32% lower in B2B), social media monitoring
(22% lower in B2B) and social presence (20% lower in B2B).
Q : Where does your company stand with regard to the following forms of digital marketing? (% done reported)
N = 150 | Filter: none
7
8. Overview digital marketing actions
Split company size
Small (1-50) Medium (51-250) Large (250+) % done reported
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Classic websites E-mail marketing Social presence SEA E-commerce sites Mobile apps Mobile ads
All companies (large and small) are investing in their website (larger companies do tend to integrate more e-commerce elements
into it), web analytics, e-mail marketing and SEO. Smaller companies tend to be slightly more present on social channels, whereas
larger companies invest more in classic banner ads. Larger companies are more into online conversation monitoring.
Q : Where does your company stand with regard to the following forms of digital marketing? (% done reported)
N = 150 | Filter: none
8
9. In this report…
I BUDGET & ALLOCATION
II SATISFACTION & 2012 PLANS
III DIGITAL MARKETING CHALLENGES
IV APPENDIX
9
10. Satisfaction digital marketing initiatives
% TOP 2
Web analytics
(n=122)
13% 52% 25% 7% 3% 65%
Classic websites
(n=143)
13% 50% 20% 14% 4% 62%
Social media
monitoring 10% 52% 28% 10% 62%
(n=68)
SEO
(n=104)
10% 47% 31% 11% 2% 57%
SEA
(n=80)
13% 44% 25% 18% 1% 56%
Social presence
(n=92)
11% 40% 27% 20% 2% 51%
Social ads
(n=41)
49% 32% 15% 5% 49%
E-commerce sites
(n=50)
6% 42% 32% 18% 2% 48%
E-mail marketing
(n=111)
4% 42% 32% 18% 4% 46%
Banner advertising
(n=78)
3% 39% 36% 21% 3% 41%
Very satisfied Satisfied Neutral Not satisfied Not at all satisfied
It’s quite surprising that most Belgian companies aren’t that happy with the effectiveness of their digital marketing initiatives, even
with the most commonly adopted forms such as their corporate web presence, web analytics and SEO. Based on more in-depth
analysis, there is no specific segment (in terms of size, customer audience, region) which is more (dis)satisfied.
Q : To what extent are you satisfied with the effectiveness of the following forms of digital marketing in your company?
N = 150 | Filter: only for the digital marketing initiatives currently implemented. Note: mobile sites, mobile ads, mobile games and mobile apps excluded because of low counts (<25).
10
11. 2012 investments digital marketing
Top 2 Leaders (*) Diff
Social presence 6% 49% 35% 6% 3% 55% 59% 3%
SEO 5% 45% 45% 4% 50% 44% -6%
Classic websites 9% 41% 43% 7% 49% 51% 2%
E-mail marketing 4% 42% 47% 6% 46% 37% -9%
Social media
monitoring
3% 43% 47% 4% 3% 46% 59% 13%
SEA 2% 35% 51% 7% 5% 37% 46% 10%
Web analytics 3% 33% 59% 4% 36% 34% -2%
Social ads 2% 33% 53% 6% 6% 35% 44% 9%
Mobile sites 4% 31% 49% 5% 11% 35% 39% 4%
E-commerce sites 6% 25% 55% 4% 10% 31% 32% 0%
Banner advertising 23% 61% 9% 7% 24% 24% 0%
Mobile apps 3% 21% 56% 5% 15% 24% 20% -5%
Mobile ads 17% 59% 7% 16% 19% 24% 6%
Mobile games 3% 62% 6% 28% 4% 0% -4%
Far more More As much Less Far less
Despite mixed feelings in terms of satisfaction, companies understand the importance of digital marketing. Social presence is a key area of
investment with 55% planning to invest more in social media in 2012. Lead generation via search engines (seo) and e-mail marketing are
strategic pillars in their digital marketing plans as well. Companies that claim to be leading in terms of digital marketing are planning to
invest significantly more in social media monitoring and social / mobile advertising.
Q : To what extent is your company planning to invest more or less in the following forms of digital marketing in 2012?
N = 150 | Filter: none
(*) Leading = the respondents who reported to be (far) ahead in terms of digital marketing compared to their main competitors (n=46)
11
12. Digital marketing focus quadrant
2012 investment intention
RUNNER-UPS CERTAINTIES
Few companies are currently adopting These are digital marketing initiatives
these digital marketing techniques, but which have been adopted by most
many companies see potential in them in Belgian companies. Moreover, most
the near future. If companies keep companies are planning to invest more
investing in them and they turn out to into these areas, meaning these actions
deliver added value / ROI, these will remain the foundations for their
initiatives might evolve into certainties. digital marketing plans.
NICHE MATURE
These are areas that are quite These are digital marketing actions which
unexplored by Belgian companies: there are used quite common among Belgian
is a low uptake and investments don’t companies. Companies will keep
seem to increase significantly in the near investing into these areas, but allocated
future. budgets won’t increase that much
anymore.
Currently implemented
Q currently implemented : Where does your company stand with regard to the following forms of digital marketing? (% we do it at the moment reported)
Q 2012 investment intention: To what extent is your company planning to invest more or less in the following forms of digital marketing in 2012? (% more + far more reported)
N = 150 | Filter: none 12
13. Digital marketing focus quadrant
60% Bubble size = current budget allocation
Runner-ups Certainties
Classic websites
Social presence
50% Social media monitoring SEO
40% E-mail marketing
Mobile sites Social ads
2012 higher investment intention
SEA Web analytics
Mean all items
E-commerce sites
30%
Mobile apps
Banner advertising
20%
Mobile ads
10%
Mobile games
0% Mature
Niche
Mean all items
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Currently implemented
Q currently implemented : Where does your company stand with regard to the following forms of digital marketing? (% we do it at the moment reported)
Q 2012 investment intention: To what extent is your company planning to invest more or less in the following forms of digital marketing in 2012? (% more + far more reported)
N = 150 | Filter: none 13
14. In this report…
I BUDGET & ALLOCATION
II SATISFACTION & 2012 PLANS
III DIGITAL MARKETING CHALLENGES
IV APPENDIX
14
15. Digital marketing challenges
% TOP 2
Hard to generate
insights from the huge
quantity of company
2% 43% 25% 28% 2% 45%
data
Hard to determine ROI
digital marketing
9% 36% 17% 30% 7% 45%
Hard to find / keep
people with digital 4% 35% 35% 23% 3% 39%
marketing expertise
Hard to obtain budget
for digital marketing
4% 31% 23% 35% 7% 35%
Hard to find competent
3rd parties for digital 5% 24% 29% 36% 6% 29%
marketing
Hard to stay abreast of
latest digital trends
3% 23% 21% 40% 13% 25%
Agree entirely Agree Neutral Dont agree Dont agree at all
One of the main challenges for Belgian companies in the coming years is the ability to turn a vast amount of company data into insights.
Measuring the return of investment on digital marketing remains an issue among companies: 45% agrees that ROI calculations are hard
to determine. Finally, 4 out of 10 companies have difficulties finding or keeping people with proficient digital marketing skills
Q : To what extent do you agree with the following statements?
N = 150 | Filter: none
15
16. Digital marketing outsourcing
18%
82% IS OUTSOURCING DIGITAL MARKETING
digital marketing activities
3,4 outsourced on average
Classic websites 62%
Banner advertising 48%
82%
SEO 45%
SEA 44%
Mobile apps 41%
Outsourcing digital marketing Not outsourcing digital marketing
E-commerce sites 37%
More than 4 out of 5 Belgian companies are outsourcing at least 1 Mobile sites 35%
digital marketing activity (with an average of 3,4 outsourced activities). Social ads 30%
The main outsourced activities are website creation /
maintenance, bannering and search engine marketing. Scanning the E-mail marketing 27%
social landscape and setting up a presence is relatively more done in-
Web analytics 21%
house. Only 1 in 5 consults an external party for web analytics
purposes. Social media monitoring 20%
Q : Which of the following forms of digital marketing are outsourced to an external party, whether partially Social presence 10%
or entirely (e.g. a digital agency, advertising agency, etc.)?
N = 150 | Filter: none 16
17. Outsourcing reasons and plans
CURRENT REASONS FOR OUTSOURCING DIGITAL MARKETING PLANNING TO OUTSOURCE DIGITAL MARKETING IN THE FUTURE
0%
Insufficient internal Definitely not
56%
resources 4%
Insufficient internal
52%
knowledge
6%
Access to new insights / Probably not
50%
ideas 19%
Access to latest trends /
42%
best practices
22%
Maybe maybe not
Faster execution 24% 44%
Higher flexibility 17%
40%
Probably
Cheaper to outsource 7% 30%
Avoid internal politics 4%
33%
Definitely
Other reason 3% 4%
DIGITAL MARKETING MATURITY(*) Outsourcing digital marketing Not outsourcing digital marketing
OUTSOURCE REASONS (far) behind Same level (far) ahead
Insufficient internal knowledge 63% 53% 40% The main reasons why Belgian companies outsource their digital
Insufficient internal resources 63% 55% 51% marketing initiatives is the lack of internal resources and
Access to new insights / ideas 33% 52% 63% expertise (especially among companies that are less mature
when it comes to digital marketing). Even when there are in-
(*) Self-reported compared to main competitors
house resources, companies still like to call upon external parties
to get access to the latest trends and new ideas.
Q1 :What are the main reasons why you call upon external parties for your digital marketing activities?
Max 3 answers possible. N = 123 | Filter: if currently outsourcing
Hence, the strong intentions of most companies to keep
Q2 :In the future will you call (more frequently) on external parties for your digital marketing activities? outsourcing their digital marketing actions.
N = 150| Filter: none
17
18. In this report…
I BUDGET & ALLOCATION
II SATISFACTION & 2012 PLANS
III DIGITAL MARKETING CHALLENGES
IV APPENDIX
18
19. Methodology
• Objectives study
• Give an overview of the digital marketing landscape in Belgium in terms of
budget, resource allocation, satisfaction and plans for 2012.
• Understand the evolution in the different domains of expertise
• Target group
• Responsible for digital marketing initiatives (budget
allocation, schedule, supplier selection, coordination of initiatives) within their
company
• Geographical scope: Belgian companies
• Sample information
• Data collected through online survey
• Field work conducted between 2 – 30 November 2011
• Sample size: 150 respondents responsible for digital marketing within their
company
• Error margin of results: +/- 7,8%
19
20. Definition of digital marketing
• By digital marketing we mean:
• Search engine optimization (seo, improving your position in organic search results)
• Search engine advertising (sea, paying search results, e.g. Google Adwords campaigns)
• Banner advertisements
• Websites (company, product and mini websites)
• E-mail marketing
• Social media (monitoring software, presence on social media, advertising on social
media)
• Mobile (advertising, mobile applications)
• Online games
• …
20
21. Company and respondent profile
COUNT COLUMN N % COUNT COLUMN N %
GOOD OR SERVICES COMPANY SIZE
Products 41 27% Small (1-50) 73 49%
Services 68 45% Medium (51-250) 34 23%
Both 41 27% Large (250+) 43 29%
B2B OR B2C ESTIMATED TURNOVER 2011
Consumers 36 24% EUR -50K 9 6%
Other companies 58 39% EUR 50-99K 4 3%
The public sector 4 3% EUR 100-250K 4 3%
We have several client groups 52 35% EUR 250-500K 4 3%
COMPANY TYPE EUR 500K-1M 9 6%
A Belgian company without branches 57 38% EUR 1-5M 15 10%
A Belgian parent company with several branches 47 31% EUR 6-10M 5 3%
A branch of a Belgian parent company 2 1% EUR 11-25M 10 7%
A branch of a foreign parent company 44 29% EUR 26-50M 3 2%
LOCATION IN BELGIUM EUR 51-100M 9 6%
Flanders 98 65% EUR 101-250M 2 1%
Brussels 47 31% EUR 251-500M 4 3%
Wallonia 5 3% EUR 501-1000M 2 1%
MAIN TRADING AREA EUR +1000M 6 4%
Belgium only 69 46% I prefer not to say 64 43%
Benelux only 24 16% SECTOR
Europe 23 15% Goods / production Industry 14 9%
Europe and North America 0 0% Public administration 5 3%
Broader than Europe and North America 2 1% Construction 6 4%
Worldwide 32 21% Distribution 14 9%
DEPARTMENT RESPONDENT Hotel and catering 2 1%
(Senior) management 21 14% Transport 3 2%
IT 9 6% Telco & ICT 18 12%
Marketing 86 57% Finance / insurances 14 9%
Communication / PR 23 15% B2B service provider 16 11%
HR 0 0% Health care and social services 7 5%
Other department 11 7% Culture recreation and other personal services 9 6%
Media / publishing 13 9%
Other 29 19%
21
22. Contacts for the press:
Anja Cappelle
Managing Director The Reference
0475 92 88 97
09 234 05 36
Vicky Van Daele
Marcom
0468 11 70 50
09 234 05 36
Gianni Cooreman
Digital strategist
0494 52 17 76
09 234 05 36
22