The country's top Lenders and Realtors are using multi-channel co-marketing to build highly predictable businesses with The Diamond Strategy. Learn how you can start implementing this strategy across the web, social, print and your community.

1. Total Expert
Lender & Realtor Mastermind
The Diamond Strategy

2. Why This Works
Two Vital Goals are met with this Strategy:
Maximum Exposure
for your brand.
Building Trust
with your customers.

3. Issues Facing Agents & Lenders
 Inconsistent Sales Volume
 Focused On Leads Not Customers
 Too Many Marketing Options Available
 Ignoring Multi-Channel Co-Marketing

4. Build a Predicable Business
 Consistency In…
 Messaging
 Timing
 Engagement
 Impressions
 SALES

5. Focus On Client Generation
 “Lead Gen” Is All Hype
 Truly Predictable Business Comes When You
Focus On “Client Gen”
 Focus On These Questions:
 Do I have a single dashboard to track my
business?
 Do you send relevant, personalized and consistent
messages?
 What produces results? Do you know your ROI?

6. Where To Start?
Too Many Options

7. The Four Essential Elements
 The Diamond Strategy
4 Keys to Market Domination
 Web/Online
 Social
 Print
 Community

8. Online
 The Home Buying Process Starts Online
 If You Don’t Exist Online, You Lack Credibility
 Your Website MUST Represent Your Brand

9. Online

10. Branding Online
Both Brokerage And Agent Branding

11. Branding Online
Both Brokerage
And
Agent Branding

12. Search Engine Optimization
 Competiveness to get an SEO edge is very high.
 The major portals have a distinct advantage.
 Consider your niche and focus your content.
 Content is King
 Create relevant and useful “bite size” pieces.
 Share information and expertise others need.

13. Focus On Your Niche
Helpful Blogs
And
Community Focus

14. Social Media
 Determine Which Network Closely Match Your
Target Demographic/Niche.
 Focus on 1-2 Networks That Work Best For
You.
Best to do fewer networks better, than do more
networks, worse.
 Strategy Must Include Paid

15. Social Media - Branding

16. Social Media - Imagery
Put Your Best Foot Forward

17. Social Media - Advertise Success

18. Community
 The Differentiating Factor
 This sets the successful agents apart from the rest.
 Gets your brand noticed in your community.
 Why be Active in your Community?
 To build trust.
 Gain credibility.
 Showcase your values/personality.
 Become a know as the Expert.

19. Community
Sponsor Local Events

20. Community
 How Can you Get Involved:
Volunteer
 City/town government
 Fire, rescue and safety
 Church or NPO
 Help clean up community
 Youth Programs

21. Print
 Real Estate Funds Are Focused Online
 Less competition for print.
 Creates Credibility
 People value things and items they can touch.
 Multi Channel = Recognition and Trust

22. Print – Co-Branded Postcards
Stand out!
Your competition is not.

23. Print – Traditional Print

24. Make it Scalable
 Roadmap Your Success
 Develop a Repeatable Process
 Make an Action Plan
 Execute

25. Track Everything
 Know Your KPI’s and ROI
 Course Correct When Necessary

26. The Diamond Strategy Tips
 Focus Your Message – Consistent Brand.
 Build Trust and Credibility – It will Build
Your Business, Brand and Network.
 Track Everything. Success Scales!
 If You Need Help – Get It. Total Expert is
Ready to Earn Your Trust and Start!