Matt Bateman speaking at Search Engine room November 18th 2009

1. Performance Marketing Sydney 2009 Matt Bateman MD Viva9

3. In the beginning...

4. Performance Marketing Model

5. Early Performance Models Focused on eCommerce

7. Financial Model

9. Performance-Marketing

11. Market by Segment in Australia – Affiliate in 2008

12. 2009 Affiliate Market Defined

13. IAB Report – Total Online Advertising

14. The Tail is no longer the tail – ‘affiliates’ are becoming sophisticated

15. The Cosmetics Club

16. Finance

17. 6 Rules for performance marketing

26. Lifecycle of an eDM customer Initial Offer ‘ Chance to win’ ‘ Register for free’ $3 CPL un-targeted Profile Customer Commercial Rel’ship Continue conversation via Targeted eDM Build audiences Market to them Achieve end result – customer that buys

29. A comment on E-Commerce in Australia

33. CASE STUDIES

34. Strawberrynet – Sales Campaign Objective – To drive sales of women’s cosmetics and men’s grooming products Delivery Channel – C ombination of targeted eDM, banner placement and search, through s elected affiliates within the Viva9 network. Affiliates were paid on a Commission basis based on sales. Results – Achieved in excess of $1 million in sales on a monthly basis Campaign Examples

36. The power of email

37. Crazy Sales

41. Performance Marketing Landscape in Australia Affiliate Email Publishers & Networks SEARCH – SEO AND PPC

42. The Ripple Effect in Social Networks Laurel Papworth Presentation – affili@syd 2009