Unleash your Creativity

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The document discusses the process of creativity and idea generation. It explains that the best ideas come when we are not directly looking for them, as our brains make new connections between previously unrelated elements. It then outlines the five stages of the creative process: information saturation, incubation, illumination, verification. It provides tips for each stage, such as using post-its to physically map connections during incubation and taking time to disengage from the problem through activities like beer or running. It stresses the importance of alternating between focusing intensively and relaxing the brain. Finally, it discusses common mistakes in brainstorming like having an unstructured free-for-all and looking for fully formed ideas rather than starting points.

Marketing

what’s the most
frustrating thing
about creation?

BEST IDEAS COME
WHEN YOU AREN’T
looking for them.

IDEAS ARE new COMBINATIONS
OF PREVIOUSLY
UNCONNECTED elements

An idea comes when
you connect the dots.

There is a natural
process for making
connections.

• Information
• saturation
• incubation
• illumination
• verification

Use physical ways to
make these
connections clear

You need something that
makes you disconnect
from the problem

send it to your
colleagues, pitch it,
see if it works.

In a nutshell:
it’s about stressing then
relaxing your brain.

Always send a briefing
the day before the BS

Unconscious biases affect our perceptions, decisions, and interactions every day. How do we address biases if we don't know about them? In this talk, you will learn how to recognize and counter the biases that play a part in interviewing, meeting a new team member, and day-to-day interactions. You’ll also see common scenarios and how to address bias as it happens or after the fact. Together, we can make Asynchrony a more diverse and inclusive place to work.

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