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Unizo & BASE KMO social media event

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Marnick Vandebroek
Marnick Vandebroek

Presentation to convince small to medium business owners of the social media added value. Teasing them but also teaching them what social media could mean for them.

TechnologyBusiness
1 of 46
UNIZO & BASE business “Social media voorondernemers” From an online network to a business must BASE business, 20110825
We are @ Airport Wevelgem I’m 5 days away from becoming the mayor of this place
Bron: TijsVrolix, http://www.slideshare.net/tijs/mobile-stichting-marketing
It already got me a lot of free stuff
And it got them a lot of free publicity
ROI
14 financial profiles –> Linkedin –> investment € 8.000 –>FOUND - Intrum Justitia - jobevent engineers –> Social media –> investment time –>after 3 days 44 high level cv’s - Brunel - technical sales profile –> Facebook –> investment € 300 –>+ 1.200 checked it out, FOUND - Würth - 20 engineering profiles –> Linkedin –> investment time –>in a week 6 FOUND - Punch Powertrain - Management function –> Linkedin –> investment € 500 –>FOUND - SAPA -
This doesn’t mean you can only use social media
ramen en deuren
ramen en deuren You SHOULD invest in SEO (Search Engine Optimalisation) You COULD go into open SEA (Search Engine Advertising) war Or you COULD and SHOULD invest in social media
Google loves social mediaAnd why does Google love it?
User generated content
People will talk either way
What to put in a policy? ,[object Object]
Who replies to comments?
How does the company deal with negative feedback?
How does the company motivate her employees?
How should a Linkedin profile look like?
…,[object Object]
But first things first…
http://www.brandyousurvey.com/
Personal branding (Charlotte van Brabander)
No guru…
… but ambassador
Why motivate employees in this?
[object Object]
People like to do business with people
Everybody is connected these days,[object Object]
Expand your business
Ambassadors,[object Object]
… After training them, the whole company started using it. Other offices are now asking us for the same training. They are no longer using it for fun, but for business and promoting the company.” - Brunel -
Use social media but…
Be selective
Linkedin(Reid Hoffman)
DON’T OVERDO IT 
Twitter
What’s Twitter? ,[object Object]
Source of knowledge
Personal branding platform (+/- 19.000 users in Belgium)
Place for early adoptors
Where brands are made or destroyed

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