What can hr professionals and recruiters learn from content marketing in a B2C market? Is employer branding still an HR job or is it moving towards marketing?

1. “Whoever put this speech
after 3pm, will not play...”
- José Mourinho -

2. A bit
yawny
A pillow
would
be nice
Falling
asleep as
we speak
Drooling
in public
Dreaming
through the
apocalypse
Dead

3. WHY COMPANIES
ROCK AT MONOPOLY
& STRUGGLE
WITH CONTENT

9. INSIGHT

10. INFLUENCERS

11. REAL

12. SNACKABLE

14. BELIEVE
TEST &
LEARN

17. +25%

20. WORK
TOGETHER

24. THANK YOU