Social media marketing (SMM) involves using social media platforms to promote a business and engage customers. There are two schools of thought on starting an SMM strategy - the old school focuses on developing colorful websites, using forums and blogs, and using Google AdWords, while the new school emphasizes using social networks like Facebook and Twitter and hiring bloggers. It is important to first understand your business and goals before developing an SMM strategy and deploying tactics like building an online presence, purchasing advertising, or hiring a community manager. An effective SMM strategy analyzes how customers discuss your brand online and finds ways to engage communities on social media.
Useful is business development agency based in İstanbul, Turkey. We are developing our own platforms and products and giving utility marketing business development consultancy services for the brands and companies.
Una corta introducción a la forma de hacer negocios usando y creando Software Libre, además de los diferentes modelos de negocios diferenciandolo al movimiento del Open Source.
Manual de Como conformar cooperativas y consorcios, publicado por el Ministerio de la Producción, orientado a emrpesa agrarias pero con datos/reglas que valen a cualquier rubro de negocio.
Una presentación de como aplicar dentro de proyectos de desarrollo o implantación de software los criterios de calidad esperados en este tipo de situaciones.
Useful is business development agency based in İstanbul, Turkey. We are developing our own platforms and products and giving utility marketing business development consultancy services for the brands and companies.
Una corta introducción a la forma de hacer negocios usando y creando Software Libre, además de los diferentes modelos de negocios diferenciandolo al movimiento del Open Source.
Manual de Como conformar cooperativas y consorcios, publicado por el Ministerio de la Producción, orientado a emrpesa agrarias pero con datos/reglas que valen a cualquier rubro de negocio.
Una presentación de como aplicar dentro de proyectos de desarrollo o implantación de software los criterios de calidad esperados en este tipo de situaciones.
Como cotizar servicios de desarrollo de softwareEQ SOFT EIRL
Este documento pretende guiar a los clientes en todas las complejidades del servicio de desarrollar o implementar software, esperando obtener su atención sobre el porque de los
How to Leverage the Power of Social Media MarketingFinancial Poise
Social media marketing (SMM) is perhaps the easiest form of digital marketing to get started with. Additionally, it doesn’t cost a penny to actually start doing SMM. As long as the business owner has time to handle their SMM activity, they can do it for free. However, if they treat their business social media profiles in the same way they treat their personal social media accounts, they are likely setting themselves up for failure. It’s important to understand best practices and know how to truly generate results through SMM. After finishing this episode, the business owner will have learned actionable dos and don’ts associated with SMM.
Part of the webinar series: DIGITAL MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2021 - PART II
See more at https://www.financialpoise.com/webinars/
Digital marketing refers to the use of digital channels, devices, and platforms to promote products, services, or brands to a target audience through various techniques and tactics. Studying digital marketing involves understanding how businesses leverage the internet and electronic devices to connect with customers where they spend much of their time: online.
The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. The slides in this slideshare are inspired from other ppts and I am giving due credits to the creators. This ppt is only for reference.
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...i-SCOOP
Keynote covering intelligent use, planning and integration of social media marketing in the enteprise, given by Olivier Blanchard (@thebrandbuilder) at Fusion Marketing Experience (#fusionmex) Brussels on March 23, 2011.
With the transition to the 2000s, traditional marketing methods have left their throne to digital marketing methods. The digital marketing method, which has a higher level of controllability and is cheaper than the traditional methods it leaves behind, stands out as it facilitates accessibility and allows to meet incoming demands quickly.
How To Focus On The Big Picture
As a businessperson, you should not allow the paltriness in your mind to get the better of you. You should not confine yourself to thinking about petty things. What you need to think about is the big picture.
This is where you strategize, foresee and plan things to implement today so that the future of your business is stabilized.
If you only think about your current expenses and the present scenario of your business, then you are going to be stuck in the rut for a very long time. If you want you take your business to a wider clientele and really prosper with it, then you need to think about the big picture.
Gerald
gerald-pilcher.com
Complete Guide on Digital Marketing. Digital marketing has revolutionized the way businesses connect with their target audience in the 21st century. In an era dominated by technology and the internet, digital marketing encompasses a wide range of strategies and tools used by companies to promote their products and services, build brand awareness, engage customers, and drive sales. This comprehensive and dynamic approach has become an essential aspect of any successful marketing campaign, transcending geographical boundaries and providing unprecedented opportunities for businesses to thrive in the digital landscape. This article delves into the various components of digital marketing, its significance, and the evolving trends that shape its future.
Tips For Building A Social Media Presence.pdfScale Up
Having an excellent social media presence is important to grow your business. But, it will happen only when you will develop a huge following. Social media platforms like Facebook, Twitter, Instagram, Linkedin are ideal to make your presence significant. A strong social media presence lets you understand your audience in a better way.
Most business owners think that they need to be on every social platform to be visible. It’s true but still, you need to choose the platform wisely and have a proper strategy. First of all, know your target audience, then you will automatically know which platforms will be suitable for you. Here in this article, we will provide tips for building a social media presence that will be helpful for every business.
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
Social Media Marketing is an enabler for sales but only if it's used strategically - as part of a sales and marketing campaign. Without a sales plan and a sales strategy it's a time suck - a total waste of time. Participating in a social media marketing campaign can deliver a return on your investment. This presentation looks at this. It also hints at how social networks can also be used to improve business processes and internal team training. With 7 platforms to cover along with key wins for each of them it's sure to entertain.
G-Mark Agency provides professional services for creating and managing your social medias. We give you a voice and a way to communicate with your potential consumers.
Visibility is one of the most important parts of your business.
The best way to boost your visibility and to increase the number of customers is to present your products and services on the biggest social medias network, as Facebook, Instagram, Linkedin, Youtube, Pinterest, Twitter.
WE ARE THE BEST TEAM TO ACCOMPLISH YOUR MISSION.
Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...Chief Listening Officers
On 8/5, Bob London, President of London, Ink (www.londonink.com gave this presentation to a group of 100+ entrepreneurs as part of the Unintentional Entrepreneur series, put on by Network Solutions, Outright.com and Score and hosted by Johns Hopkins University's Montgomery County (MD) Campus.
Libro sobre exportación de servicios post Covid-19EQ SOFT EIRL
Este texto son las transcripciones de los casos de éxito en tecnología presentados en la conferencia "Exportación de Servicios Post Covid-19" realizada en Julio del 2020 por la Universidad San Ignacio de Loyola.
Un breve primer estudio sobre la participación de los peruanos en esta red social.
Logos Technology S.A.C. es una empresa especializada en Inteligencia Artificial y Ciencia de Datos, con base en Lima-Perú-
Centros Regionales de Innovación AplicadaEQ SOFT EIRL
Propuesta de generación de un ecosistema auto suficiente de desarrollo de negocios de base tecnológica aplicada a resolver problemas regionales que requieren de soluciones innovadoras.
EQ Soft: Soluciones de innovación agrariaEQ SOFT EIRL
Esta presentación muestra algunos de nuestros proyectos de innovación en el sector de agroindustria, contempla aplicación de robótica, internet of the farm e inteligencia artificial aplicadas a la gestión y mejora del proceso agricola.
Clusters Empresariales en LatinoaméricaEQ SOFT EIRL
Exposición realizada en Julio 2019 en la universidad UTEC, en ella comentamos las experiencias en el desarrollo de Cluster Empresariales en Perú y a nivel internacional.
Inteligencia Artificial en la Administración PúblicaEQ SOFT EIRL
Presentación realizada a funcionarios de administración pública sobre como aprovechar la Inteligencia Artificial con Logos en los servicios al ciudadano.
Inteligencia artificial para las empresas 2019EQ SOFT EIRL
Presentación del evento desarrollado en la ciudad de Tacna, en este documento explicamos que es y donde la IA ayuda a mejorar los procesos productivos empresariales.
Platique.me solución integral de Smart ChatBotEQ SOFT EIRL
Platique.me es la solución más avanzada de ChatBot del mercado, es más eficiente e inteligente que soluciones similares y capaz de integrarse con nuestro framework de Inteligencia Artificial.
Platique.me ahora escucha y habla, es la siguiente generación de herramientas de atención de contact centers.
Logos Dictados - solución de Speech to TextEQ SOFT EIRL
Dictados es la nueva herramienta de transcripción de audio a texto de Logos Technology. ideal en industria de seguridad, banca, atención al cliente final, call y contact center, etc.
Logos Biblios - Gestión de ConocimientosEQ SOFT EIRL
Biblios es una potente herramienta de aprendizaje sobre grandes volúmenes de textos.
Biblios lee y aprende casuísticas en grandes volúmenes documentales, se convierte en un soporte especializado en los temas que ha aprendido.
Gestione grandes cantidades de documentos con Biblios, converse de manera natural con su cerebro de IA sobre el conocimiento en ellos.
Logos, Framework de Inteligencia ArtificialEQ SOFT EIRL
Logos es un potente framework de Inteligencia Artificial, desarrollado enteramente bajo plataformas libres y sin costos ocultos se conveniente en la opción más conveniente para todas las empresas que desean entrar al mundo de la Inteligencia Artificial.
Logos: Framework de Inteligencia ArtificialEQ SOFT EIRL
Logos es un framework de Inteligencia Artificial, totalmente diseñado y producido por la empresa Logos Technology, implementando algoritmos propios y libres y usando técnicas avanzadas de análisis de datos.
Portafolio de Productos y Servicios de EqSoftEQ SOFT EIRL
Oferta comercial de EqSoft para el año 2018
- Inteligencia Artificial
- Big y Ciencia de Datos
- Robótica
- Industrial IoT
- Central de Proyectos de Software
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
2. ¿What is SMM?
● Some people says….
– Is a way to gain visits for your website
– Is a kind of “digital marketing”
– Is the best new strategy to improve your brand
– Is the new combination between Internet Marketing
and Social Media resources
– The best way for small business to reach more
customers
– …………. more more more more more
4. ¿What is SMM?
SMM is a way to have presence in the digital
world, if your presence is to sell, to maintain an
image, to improve your processes, etc. is up to
you.
5. How to begin with SMM
doesn't exists a “formal” way to start your SMM,
but exists two “schools”.
OLD SCHOOL NEW SCHOOL
6. OLD SCHOOL
● Develop very “colorful” websites, with many options,
many banners, etc.
● Use forums
● Write blogs or pay bloggers for "publi-news"
● Use Google Adwords
● Pay attention in their web traffics
● Send spam
7. New School
● Minimalistic websites
● Use of the social networks like Facebook, Twitter,
or any other.
● Try to buy clean bloggers to talk about their brands
● Try to buy hide-publicity
● Pay attention in what is the people talking about
their brands in the social networks
●
Pay people to maintain their presence in Internet,Pay people to maintain their presence in Internet,
this people is called “community manager”.this people is called “community manager”.
8. How to begin with SMM
PASSIVE
Strategy
ACTIVE
Strategy
9. Starting with SMM……..
● Before to start to create web pages, buy publicity, hire a
community manager, etc, etc, etc …….. KNOW YOUR
CLIENT.
● Define your business in the digital world, what do you
want to do? and what do you want to achieve?.
13. TIPs
● To be VIRAL
Nobody knows why
something is converted in
viral, but the effect is
good to gain audience
and followers, the main
tools to have this effect is
the social networks like
Facebook or Twitter.
But be careful, remember
that you are a business,
whatever that you offer
you must to achieve,
because the side effect is
the worst that can happen
you.
14. TIPs
● Analyze your name in the
network.
Exists a lot of tools and
services in Internet to
follow what the people
says about your brand,
comments like: your
reputation, problems with
your product/services,
bad attention, etc.
15. TIPs
● Analyze your name in the
network. Is not better
analyze my web traffic?
Certainly is necessary,
but in the modern world
the traffic in the social
networks is day by day
more relevant than in the
regular WWW. Yes, you
can use SEO techniques,
try to use all the
techniques that you can
to improve your website
traffic.
http://broabandtrafficmanagement.blogspot.pe/2015/05/sandvine-na-internet-is-concentrated.html
16. TIPs
● The "SMM" is not all
Be careful with your
life/image in the "real
world" because a bad
movement is immediately
"viralized" in the network.
17. TIPs
● I must to buy internet
publicity?
Depends of your
business, is not an easy
answer.
If your business move
more money doing
publicity in the real world,
maybe in the digital world
will be the same.
Maybe publicity have another advantages as improve our
image, establish real feedback from the customers, show us to
new markets, etc.
18. TIPs
● Be smarter than the rest
of the companies.
Remember que SMM is
only another platform to
do marketing, combine it
with new marketing
techniques like
neuromarketing.
Remember, the future
(now the present) is
mobile.
https://es.wikipedia.org/wiki/Neuromarketing
19. TIPs
● Be community.
Humans are social
beings, we naturally
organice us in
communities, try to
find how to be the
center of it.
Some guidelines
about it:
http://guykawasaki.com/the_art_of_crea/