The document provides tips for using social media and online presence for marketing purposes. It recommends claiming social media profiles and websites under your own name rather than user IDs, using tools like Google Analytics to understand website traffic, setting up a blog or content website to establish expertise in your industry, and regularly publishing and sharing quality content while also contributing to and engaging with others online through comments and collaboration. The overall message is that it's never too late to get involved with social media for marketing and that one should focus on building relationships and becoming a thought leader through online content and participation.

2. New Tricks for Social Media The Google Gods – Dene Claim Yourself - Dene Have Your Own Website - Judi It’s never too late… for Social Marketing - Judi www.newtricks.me

3. The Google Gods Self or Ego Surfing www.newtricks.me

4. The Google Gods Anyone can say anything online Find your skeletons If it’s inaccurate or slanderous, contact the site to remove it If it’s a matter of public record, do damage control Address it Fight the bad with the good What if you find nothing or social only ? Online presence needs to reflect your Professional Identify / Brand www.newtricks.me

5. Stake Your Claim on the Internets www.newtricks.me

6. Claim Yourself – Vanity URLs Linked in - http://www.linkedin.com/in/deneshepherd instead of http://www.linkedin.com/pub/n/nnn/nnn Twitter - http://twitter.com/deneshepherd instead of http://twitter.com/crowndiva Facebook - http:// facebook.com/dene.shepherd instead of http://facebook.com/profile.php?id=123456789 Flickr - http://www.flickr.com/photos/deneshepherd instead of http://www.flickr.com/photos/30987315@N05/299774119/ www.newtricks.me

7. Claim Your Site Google Tools - Add URL - http://www.google.com/addurl/ Webmaster tools - submit site map / view search - https://www.google.com/webmasters Analytics – see visitors on map, etc.. - http://www.google.com/analytics/ Alerts – lets you know what people are writing about you - http://www.google.com/alerts Business Center – google search displays map - http://www.google.com/local/add/ Google Profile – onsite hub – lets you connect all of your sites - http://www.google.com/profiles/ Yahoo - site submit - http://search.yahoo.com/info/submit.html DMOZ – Open Directory Project - http://www.dmoz.org/ Technorati – http://technorati.com/ - Technorati’s tagging mechanism is SEO friendly – but you gotta claim your site & feed it www.newtricks.me

8. Claim Yourself - Google Profile ‘ Social Hub’ - displays your name and links to all your sites If you have an account with Google, including Gmail, you already have a profile. Type in ‘me’ Google profile – http://www.google.com/profiles/ Enable profile to be searchable Displays profile badge at the bottom of the first page of your search results Allows people to send you a message without displaying your email address www.newtricks.me

9. Get Yourself a Blog/Website Do you have a product to sell or a service to offer? Do you want to start your own business? Are you looking for a job? You need a website! But not just any website… www.newtricks.me

10. Get Yourself a Blog/Website Even Dogs have blogs with great Google ranking so why not harness that power for your business? www.newtricks.me

11. Get Yourself a Blog/Website State of the Art: Content Management System (Blog Platform site) Built on SQL database Easier to implement Easier to change format & design Web 2.0 with 2-way communication Keeps readers coming back www.newtricks.me

12. Get Yourself a Blog/Website Integrated Blog-Content Management Site may have a static front page just like traditional website! www.newtricks.me

13. Get Yourself a Blog/Website This company had a static sales website But wanted to set themselves Apart from all the others, And become a thought leader in their Industry….. www.newtricks.me

14. Get Yourself a Blog/Website They opted for adding a CMS with a blog style front page To post their training Videos, Podcasts and Classes. For examples see: www.newtricks.me www.wordpress.org/showcase www.newtricks.me

15. Get Yourself a Blog/Website This Florida Triathlon had a very plain Jane site that they couldn’t maintain. www.newtricks.me

16. Get Yourself a Blog/Website They had us give them an all new site with a front page that combines static and dynamic features For other WP examples newtricks.me wordpress.org/showcase www.newtricks.me

17. Getting Your Social Groove On It’s never too late… for Social Marketing 1. Publish 2. Contribute 3. Promote 4. Comment 5. Network www.newtricks.me

18. It’s never too late… for Social Marketing Publish Worthy Content Post regularly Don’t give up www.newtricks.me

19. It’s never too late… for Social Marketing Publish Worthy Content but….. Not just ME,ME,ME! Instead become a thought Leader in your industry. www.newtricks.me

20. It’s never too late… for Social Marketing Contribute: Give away tips, and how to’s. Most people want to practice the things They’re already good at, and avoid the things they suck at. They stay average or intermediate amateurs forever. “ It’s never too late” www.newtricks.me

21. It’s never too late… for Social Marketing Promote: Promo Objective: lots of eyeballs a) Share this b) Tweet Deck c) Facebook etc. d) e-mail signature e) key words & tags on all posts and images www.newtricks.me

22. It’s never too late… for Social Marketing Seek Quality Back-Links Help Search engines find your site. Help them to Index site Contribute to Google Ranking of importance. www.newtricks.me

23. It’s never too late… for Social Marketing Comment: Read and follow other blogs. Be an active participant and leave relevant comments. Reciprocity starts with a little give. www.newtricks.me

24. It’s never too late… for Social Marketing Network: Collaborate on-line and off. www.newtricks.me

25. It’s never too late… for Social Marketing Network: Build and Cement Real Relationships www.newtricks.me