uniWines Vineyards
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Through a consumer driven approach and strong company values, uniWines Vineyards have grown to be one of the top 5 largest primary producers in SA in under ten years. Our broad one-stop-shop portfolio includes everything from bulk and bottled wine, to craft beer and artisan Grappa. We aim to establish long-term, mutually beneficial partnerships and have done so in more than 20 countries worldwide.
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Fox Run Vineyards is a family-owned winery located in the Finger Lakes region of New York. Their marketing plan aims to target young, cultured, locally-driven, and environmentally conscious consumers. Their value proposition focuses on the high quality and variety of their cool-climate wines which are produced sustainably. Their marketing strategies include expanding their wine club, promoting special events, and increasing social media and online presence to build loyalty with their target audience.
Cal Poly Wine
The document discusses plans to launch a wine club for Cal Poly Wines. It summarizes results from a wine club survey, current wine trends, the target market for the club, and proposed marketing strategies. The club would offer 4 shipments per year of 3 bottles each to members. Events, discounts, and communications would build engagement. The strategies aim to promote Cal Poly and support its agricultural programs.
Wine Branding Magic Ingredients
The document discusses the importance of branding in the global wine industry. It provides statistics on wine production and consumption worldwide and in key countries. Branding is important because wine is a competitive global industry and consumption is concentrated in countries with strong consumer markets. The document outlines the key elements involved in winemaking and production. It explains how branding helps create perceptions of quality, awareness, associations and loyalty for wine brands. Strong branding distinguishes wine and creates emotional connections with consumers.
Marketing innovations in wine
The document discusses innovations in wine marketing, focusing on online marketing initiatives by Wines of Chile. It describes two online wine tastings conducted with influential US wine bloggers via live video. Over 75 bloggers from across the US participated in each event. The tastings were very successful in generating buzz and positive blogger coverage, demonstrating how social media can be leveraged for marketing wine internationally.
Wrsintro web revised.6.25.aht
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Midterm_Waquar
The document provides an overview, SWOT analysis, target audiences, and communications strategy for the California Wine Institute. The Institute aims to increase sales and recognition of mid-range ($10-25) California wines. Their strengths include a large selection of mid-range wines and market leadership in the US. Target audiences are restaurants/bars, retailers, and male/female wine drinkers aged 21+, focusing on Millennials and Gen X. The communications strategy involves promoting mid-range wines through media relations, social media, and highlighting California tourism.
Lauber Proposal
The document discusses current trends in the wine industry and strategies for promoting wine brands. It notes that millennials, women, African Americans, and Hispanics are increasingly influential consumer groups in wine. It then outlines the Hart Agency's brand ambassador program and diverse team. Finally, it proposes several program ideas like sampling events focused on different regions, luxury-themed tastings, and wine dinners to help tell brands' stories and drive sales.
UK - Rebooting a mature market: Tim Wildman MW
Tim Wildman MW revisited his 2007 Master of Wine Dissertation which was a marketing paper assessing the attitudes of the UK wine trade towards Australian wine. He was joined by a panel of UK experts including Robert Joseph, Editor-at-Large, Meininger Verlag; Pierpaolo Petrassi, Head of Beer/Wine/Spirits, Waitrose and Sarah Ahmed, Wine Writer and Founder of The Wine Detective and James Davis, Senior Wine, Spirits and Coffee Buyer, Greene King for a wide ranging discussion on how far Australia has come in six short years, how much has been achieved, how attitudes have changed, how styles have evolved, and consider the aspects of the dissertation that are still a work in progress. The panel drilled into how we engage consumers in a mature market and the relevance of various cues.
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Chateau Margaux produces prestigious wines regarded for their quality, heritage, and brand equity. It is looking to launch a third wine, L'Elegante Margaux, to target new customer segments. The strategy is to position L'Elegante Margaux as offering the best value while avoiding cannibalizing existing wines. It will be priced at €120 per bottle and distributed off-premise through specialized merchants and e-commerce to attract connoisseurs and enthusiasts without competing directly with the flagship wines. Key metrics like sales, awareness, and profitability will be monitored to evaluate the strategy's success in growing the brand and business.
Boisset Wine Living Business Opportunity
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Onehope Lifestyle
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Matthew algie growing-the_territory[1]
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This document summarizes the results of Drinks International's 2014 survey of the World's Most Admired Wine Brands. It provides details on the methodology used in the survey, the expanded number of respondents (over 200 wine professionals) and regions covered. It announces that Torres is the number one most admired brand, overtaking last year's winner Concha y Toro. Casillero del Diablo, part of the Concha y Toro portfolio, ranks second. The document also notes other changes in the top 50 ranking and includes quotes from some of the winning brands and academy members.
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MCW_SamsClub_2016_70516
Millennials are a key target market for Modern Craft wines. They drink nearly half of all wine consumed in the US annually and prefer unique, lifestyle wines that break from tradition. Modern Craft aims to create fruit-infused wines at affordable prices that can be enjoyed on their own or mixed creatively to suit millennial tastes. Their wines have natural fruit flavors, lower sweetness than expected, and marketing encourages customers to "make it their own" through mixing.
BroadwayMarketingProject
This document proposes a marketing project to attract shoppers at Broadway Shopping Centre in Sydney to the Ultimo Cellar Door of The Wine Society. It analyzes survey data of 100 Broadway shoppers, finding most are aged 25-44, shop at Broadway 2-3 times a week, and drink wine. It suggests partnering with retailers like Bed Bath N' Table and Harris Farm Markets in Broadway to advertise The Wine Society brand and products. If just 0.1% of Broadway's annual 13 million visitors visited the Cellar Door, transactions could double, generating over $700,000 additional revenue.
2019 Oregon Wine Symposium | Know Your Visitors: Find and Attract Quality Win...
Statewide research conducted in 2018 by the University of Oregon and Destination Analysts aimed to answer these questions: Who is Oregon’s wine tourist? What do they want from their time in our wine regions? How can wineries best suit their needs? This session shares findings from that research to prompt a spirited discussion about strategies for attracting quality visitation to your tasting room, from promoting your business to maximizing the potential of partnerships with like-minded organizations and ultimately closing the sale.
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This document lists and provides locations for 8 of the best beer bars in New York City. It includes bars such as Craft Culture and Amsterdam Alehouse in Manhattan, BierWax and Covenhoven in Brooklyn, and Evil Twin Brewing and Harlem Hops in other NYC boroughs. For each bar, the document provides the name, address, and a photo.
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Do check out these products in your neighbourhood liquor stores or online, or call the distillery for direct buys and enjoy them in 2020.
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This document discusses the development and benefits of water-compatible cannabis extract nanoemulsions. It describes how nanoemulsions can improve the bioavailability and onset of cannabis extracts compared to other delivery methods. The document outlines the key components of nanoemulsions, including carrier oils, surfactants, preservatives and median droplet size. It also introduces ultrasonic liquid processors that can produce stable nanoemulsions on both small and large scales for cannabis extracts and other bioactives. Biological activity tests demonstrate faster absorption from nanoemulsified THC compared to THC dissolved in carrier oil.Venture capital guide to the cannabis beverage industry
Venture Capital Guide To The Cannabis Beverage Industry
This document provides 3 key points about the cannabis beverage industry:
1) Beverages currently represent a small segment (5.5%) of the cannabis market dominated by flower, vape pens, candy, and chocolates. However, partnerships between cannabis and beverage companies indicate high growth potential.
2) Data shows the cannabis beverage market will grow significantly by 2022 to $32 billion as new markets legalize and existing programs expand. Growth will be driven by states like California, New York, Canada, and Europe.
3) For beverages to unlock the mass consumer market, regulations need to focus on microdosing
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This document discusses differences between selling and distributing alcoholic drinks versus cannabis drinks in California. It notes that there are far fewer cannabis consumption lounges and off-sale retail licenses for cannabis compared to alcohol licenses. Key differences outlined are that alcohol allows on-premises consumption and manufacturer sampling, while cannabis has limited opportunities for trial and no sampling due to restrictions. It also notes cannabis faces more stringent regulations regarding advertising, packaging, and vertical integration compared to alcohol.
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The document discusses three key barriers to cannabis beverage growth and the progress being made to overcome them. The barriers are: 1) Science/product development challenges; 2) Lack of infrastructure for scaled manufacturing and distribution; and 3) Limited points of presence for sales. Regarding the first barrier, the document states that science issues have "mostly been solved" through developments in effects, taste, dosing, and product stability. For the second barrier, it notes infrastructure is now available through low-cost production services and beverage-focused distribution. And it maintains increasing points of presence, like home delivery and lounges, remains contingent on regulations.
How to start a cannabis cannabis brand
This document provides advice on starting a cannabis beverage brand, including educating yourself on regulations, identifying opportunities in the market, getting to know your target audience through testing, focusing on multiple revenue channels while staying nimble, partnering with investors and other strategic partners, maintaining a long-term outlook, and remaining resilient through setbacks. It also includes statistics on cannabis arrests by race, the growing number of dispensaries compared to liquor stores, and per capita alcohol consumption by US state.
Opportunity for Cannabis Dispensary owners
If you own a dispensary then we know that you are always looking out for great new products not only for your loyal consumers but to increase your footfall in the dispensary as well.
Grass into glass
Creating a successful cannabis beverage entails transforming the raw plant material into a liquid. But this is only one of the many transformations necessary to run a successful cannabis beverage company.
Getting stoned, not high
This document discusses strategies for marketing cannabis products. It focuses on targeting audiences interested in the wellness benefits of cannabis rather than just getting intoxicated. The document also emphasizes understanding audience metrics like demographics and tracking engagement on different media platforms to improve outreach. It concludes by thanking sponsors and partners for their support.
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Terry Donnelly explains why cannabis-infused beverages are ready to take off as a new product category.
Cannabis infused cocktails
Warren Bobrow discusses combining cannabis and craft spirits to create tasty cocktails. As the founder and "Cocktail Whisperer" of a cannabis business, he notes that most cannabis beverages lack flavor balance and are too sweet due to poor quality sugars. Bobrow believes the drinks are not designed by mixologists and calls out the need for more balanced flavors that entice consumers in the same way craft cocktails do. He provides metaphors comparing good cannabis drinks to well-made cocktails and envisions a future where the drinks are just as exciting.
Breakthrough water soluble infusion
Infusion Bioscience CEO, Dr. Arup Sen took out time to enlightening our audience at Cannabis Drinks Expo on the new concept of naturally water-soluble lipids
A compliance plan for the ever evolving world of cannabis
A plan to evolve in the booming market of Cannabis. Mr. Michael Cooper has been generous enough to give an overview of the compliance, rules, etc. He also gave us an idea of the cannabis-infused drink industry and how proactive can we be towards it.
A compliance plan for the ever evolving world of cannabis
This document provides an overview of compliance matters for the cannabis industry. It discusses that the cannabis industry is highly regulated and under scrutiny. The rules are not static as this is a young industry and regulators are looking to other industries and states for best practices. For drinks specifically, product design and formulation depends on permissible cannabinoid concentrations and serving sizes. Marketing is also restricted in how products can be introduced and promoted to consumers. The document recommends being proactive by having a compliance plan that weighs risks and rewards when developing product strategy and builds a narrative in advance.
How to start a cannabis drinks business
Once you have your idea for a cannabis drinks business, it’s time to take the legal steps required to bring that drink to market.
You can think of these 10 steps as a “legal checklist” for bringing your cannabis drinks business to market.
If you still have not settled on a product to sell, you should also take the following steps:
• Perform a quick check of the market to make sure nobody else is using the business name you plan to use
• Study the various types of cannabis drinks already on the market (e.g. infused drinks, cola drinks, tea drinks, coffee drinks, sports quenchers, fruit drinks)
• Do a brief market survey to make sure that demand exists for your product
• Decide on the proper price point for your product.
The goal here is to develop a product that is unique and can stand out in the marketplace, as well as one that consumers will be lining up to buy!
From there, all that’s required to do is to follow the brief 10-step checklist above, and you will be ready to launch your cannabis drinks business.
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uniWines Vineyards
- 2. “I put South African Pinots in the same category as world-class Pinots from France or California. From inexpensive Chenin up to $100-and over reds, we see no resistance from diners.” James Tidwell (MS) – Beverage Manager, Four Seasons Resort, Dallas & co-founder of TexSom. “…if someone wants a Burgundy-style wine, we will suggest a South African Chenin, for so much less.” John Mitchell – Sommelier, Windsor Court, New Orleans.
- 3. “If, for whatever reason, you haven’t dipped in to South African Wines lately, I Urge you to reconsider this very rich and varied wine culture, where prices are extremely reasonable.” Steve Tanzer, Vinous, June 2015 “I was recently asked which wine regions offers the best bang for your buck…I didn’t hesitate; the one regions that consistently offers outstanding value is South Africa.” Will Lyons, Wall Street Journal, July 2015 “The best kept secret in the wine world right now might just be South Africa”. James Molesworth, Wine Spectator, June 2015
- 4. Source: Wine Spectator, June 2015
- 6. uniWines Vineyards is a group of companies and primary producer that brought together 50 years of winemaking and production expertise. This not only gave us critical volume (4th largest production in SA) but also a flexible, market orientated business. We have 3 producing cellars & offer all the main varietals under our own brands or buyers-own-brands in various value for money price/ quality segments, as well as bulk wine.
- 7. Vineyards of uniWines Portfolio EXTREME VALUE BRAND CHAMPIONS ICONIC Affordable & fun Reliable quality & consistency Distinctive quality & reputation Lifestyle Ethical / Fairtrade
- 8. Some figures: • Prices range between $2 - $8 (FOB-Cape Town) • Estimated retail between $10 - $30 • Assistance on the ground immediately for launch period • Annual follow up visits • Incentive programs • NEW brand development opportunities
- 13. Tasting and Q&A
- 14. Thank you