Stefano Soglia's presentation used during the #WBIS conference held in Brussels on 19th Jan 2013. What are the benefits - and risks of wine tourism and how can wineries develop their activities? For further information info@stefanosoglia.it
Wine tourism is the lifeblood of many wineries. This presentation which I gave to the Magnum Club, touches on the global trends, and defines some best practices?
Best Practices in Wine Tourism - Presentation from London Wine Fair, 4th May ...Tatiana Livesey
Winerist, the leader in Wine & Food Tourism, conducted a survey with 500+ wineries from around world to assess the state of Wine Tourism at a global level.
We also looked at how wineries use Social Media and Online Technology in the 21st century.
What are the differences between the Old World and the New World? How can wineries use Wine Tourism & Social Media to increase direct to consumer sales?
Expectations about oenotourism from 88 professionals of wine and tourism trad...Rogerio Ruschel
A survey with readers and friends of the blog In Vino Viajas (http://invinoviajas.blogspot.com.br ) made especially to the International Wine Tourism Congress- Europe, 2 - 4 July, 2015 - Viana do Castelo, Portugal – Prepared and presented by Rogerio R. Ruschel, Editor - São Paulo, Brazil
Wine tourism is the lifeblood of many wineries. This presentation which I gave to the Magnum Club, touches on the global trends, and defines some best practices?
Best Practices in Wine Tourism - Presentation from London Wine Fair, 4th May ...Tatiana Livesey
Winerist, the leader in Wine & Food Tourism, conducted a survey with 500+ wineries from around world to assess the state of Wine Tourism at a global level.
We also looked at how wineries use Social Media and Online Technology in the 21st century.
What are the differences between the Old World and the New World? How can wineries use Wine Tourism & Social Media to increase direct to consumer sales?
Expectations about oenotourism from 88 professionals of wine and tourism trad...Rogerio Ruschel
A survey with readers and friends of the blog In Vino Viajas (http://invinoviajas.blogspot.com.br ) made especially to the International Wine Tourism Congress- Europe, 2 - 4 July, 2015 - Viana do Castelo, Portugal – Prepared and presented by Rogerio R. Ruschel, Editor - São Paulo, Brazil
Distinguished professor of wine and professor of management at Sonoma State University, Dr. Liz Thach, MW, will present her global research on wine regions that have successfully integrated wine tourism into their sales channel. Morgen McLaughlin, Executive Director of Willamette Valley Wineries Association, and former Executive Director for Santa Barbara Vintners’ Association and Finger Lakes Tourism and Jeff Knapp, Executive Director of Visit McMinnville will inform a panel discussion on how to build and attract repeat wine tourism. Travel Oregon culinary and agricultural tourism developers Scott Bricker and Michelle Woodard will present their findings and case studies on the benefits of coordinating tourism efforts and will advise on strategies to secure Travel Oregon grant funding.
Distinguished professor of wine and professor of management at Sonoma State University, Dr. Liz Thach, MW, will present her global research on wine regions that have successfully integrated wine tourism into their sales channel. Morgen McLaughlin, Executive Director of Willamette Valley Wineries Association, and former Executive Director for Santa Barbara Vintners’ Association and Finger Lakes Tourism and Jeff Knapp, Executive Director of Visit McMinnville will inform a panel discussion on how to build and attract repeat wine tourism. Travel Oregon culinary and agricultural tourism developers Scott Bricker and Michelle Woodard will present their findings and case studies on the benefits of coordinating tourism efforts and will advise on strategies to secure Travel Oregon grant funding.
A series of short presentations by experts and personalities to make you think differently about the future of Digital Communications and the world. Each talk with be 8 minutes long and have 24 slides to work with. All slides will auto-advance like they do in the Ignite format. Each speaker will have 1 word to "riff" on, pushing us all to think differently.
Jennifer's word was Integrate. Watch video here: https://www.youtube.com/watch?v=AvH8Q5jzsFk
Michelin star excellence the mentality, tips, and tricks by peter weltman l...Peter Weltman
Giving a lecture on the mentality that it takes to be apart of a Michelin Star culture to the top restauranteurs in Ho Chi Minh City, Vietnam, was a true pleasure Many thanks to @SwissAlumniAssociationinVietnam and their incredibly strong and ambitious alumni @SolineLinhLe, @HaoMai & @MinhChu for finding such an engaged and similarly potent group of hospitality entrepreneurs.
Food Tourism: How to brand a destination using the power of food and drinks? Veruska Anconitano
Food and drink make the memories people relive again and again when traveling. How can food and drinks be part of a structured communication and how a brand can work with bloggers to impact on people’s perception of a destination?
Which competencies a travel blogger has to have in using food as a way to connect with people and help to brand a destination?
Pictures, videos, content on the blog: how to choose the best blogger to achieve this goal? Which is the best medium to use to communicate food Worldwide?
If you need more info or you're looking for a consultation on the food tourism industry, please get in touch: veruska@anconitano.com
Food and wine strategy - Tourism AustraliaBen Moroney
Andrew McEvoy, Managing Director, Tourism Australia; Nick Baker, Executive General Manager, Consumer Marketing, Tourism Australia and James Gosper, General Manager - Market Development, Wine Australia presented on the jointly funded food and wine strategy.
Distinguished professor of wine and professor of management at Sonoma State University, Dr. Liz Thach, MW, will present her global research on wine regions that have successfully integrated wine tourism into their sales channel. Morgen McLaughlin, Executive Director of Willamette Valley Wineries Association, and former Executive Director for Santa Barbara Vintners’ Association and Finger Lakes Tourism and Jeff Knapp, Executive Director of Visit McMinnville will inform a panel discussion on how to build and attract repeat wine tourism. Travel Oregon culinary and agricultural tourism developers Scott Bricker and Michelle Woodard will present their findings and case studies on the benefits of coordinating tourism efforts and will advise on strategies to secure Travel Oregon grant funding.
Distinguished professor of wine and professor of management at Sonoma State University, Dr. Liz Thach, MW, will present her global research on wine regions that have successfully integrated wine tourism into their sales channel. Morgen McLaughlin, Executive Director of Willamette Valley Wineries Association, and former Executive Director for Santa Barbara Vintners’ Association and Finger Lakes Tourism and Jeff Knapp, Executive Director of Visit McMinnville will inform a panel discussion on how to build and attract repeat wine tourism. Travel Oregon culinary and agricultural tourism developers Scott Bricker and Michelle Woodard will present their findings and case studies on the benefits of coordinating tourism efforts and will advise on strategies to secure Travel Oregon grant funding.
A series of short presentations by experts and personalities to make you think differently about the future of Digital Communications and the world. Each talk with be 8 minutes long and have 24 slides to work with. All slides will auto-advance like they do in the Ignite format. Each speaker will have 1 word to "riff" on, pushing us all to think differently.
Jennifer's word was Integrate. Watch video here: https://www.youtube.com/watch?v=AvH8Q5jzsFk
Michelin star excellence the mentality, tips, and tricks by peter weltman l...Peter Weltman
Giving a lecture on the mentality that it takes to be apart of a Michelin Star culture to the top restauranteurs in Ho Chi Minh City, Vietnam, was a true pleasure Many thanks to @SwissAlumniAssociationinVietnam and their incredibly strong and ambitious alumni @SolineLinhLe, @HaoMai & @MinhChu for finding such an engaged and similarly potent group of hospitality entrepreneurs.
Food Tourism: How to brand a destination using the power of food and drinks? Veruska Anconitano
Food and drink make the memories people relive again and again when traveling. How can food and drinks be part of a structured communication and how a brand can work with bloggers to impact on people’s perception of a destination?
Which competencies a travel blogger has to have in using food as a way to connect with people and help to brand a destination?
Pictures, videos, content on the blog: how to choose the best blogger to achieve this goal? Which is the best medium to use to communicate food Worldwide?
If you need more info or you're looking for a consultation on the food tourism industry, please get in touch: veruska@anconitano.com
Food and wine strategy - Tourism AustraliaBen Moroney
Andrew McEvoy, Managing Director, Tourism Australia; Nick Baker, Executive General Manager, Consumer Marketing, Tourism Australia and James Gosper, General Manager - Market Development, Wine Australia presented on the jointly funded food and wine strategy.
The work will focus on a Wine and Golf Resort Project located in the municipality of Campofiorito,
south of Palermo. The idea comes from the Calatrasi Group, a big Sicilian wine company with a
tradition lasting over a century. The Calatrasi’s intent is to develop an high-level resort located near
the wine producing areas and able to create a network connected to the wine and food productions and golf-tourism. The elements composing the resort are the hotel, a golf-course, luxury residential units, a “wine village” with food and entertainment facilities. The Business Plan had been carried out by a group of MTM 6 students in cooperation with the consultancy R&D Hospitality.
Designing itineraries for EXPO2015 - focus on PiacenzaMTM IULM
Design 15 thematic itineraries according to the indications provided by Explora in collaboration with a specialized tourism company (UTAT) and local territories focusing on the city of Piacenza.
Designing itineraries for EXPO2015 focus on Brescia and its provinceMTM IULM
Design 15 thematic itineraries according to the indications provided by Explora in collaboration with a specialized tourism company (UTAT) and local territories focusing on the city of Brescia and its province.
WINE UP WINE GUIDE 2016 – BEST SPANISH WINES & DISTILLED -Annual Edition-Joaquín Parra Wine UP
The guide publishes 1039 wines and distillates from 250 bodegas, although
many more are tasted, but as I mentioned before I think there are wines that
would be no benefit to anyone to publish (for their low rating).
In this edition, I am finally publishing a guide of single-variety wines. It was my
intention to do this from the very beginning, I had the information, but as I
have said, I prefer to take it step by step.
In the 100x100 single-variety section there are almost 600 wines and 56
different varieties. Can you guess which is the most abundant? Yes, of course,
the Queen of Spain is none other than the TEMPRANILLO.
With respect to the total number of wines tasted in the guide, of the 1039
wines, the average rating is 90.47 points and €12.68 is the average price.
For sure there will be those that say that the average score is high, lucky for
me as a taster and those who accompanied me, but, as a whole wineries only
send their most representative wines, those of the best quality, something we
welcome as, from my point of view, the best guide is not one that has the most
wines, but that which has the best price/quality wines. I doubt that anyone
buys a wine guide to choose a table wine in a supermarket, although some
supermarkets sell making reference to a certain wine guide.
I have tasted wines from 60 denominations and IGP´s and also included some
international wines and distillates. I won´t (at least not now) make a distinction
between the denominations of origin and their ratings, but it would be very
interesting.
The guide is also about wineries and denominations of origin, and there is a
directory of more than 3,200 bodegas and over 120 quality labels.
About the wines tasted: 71 sparkling, 258 whites and 570 reds. The rest are
rosé, sweet, fortified wines and distillates. There has been a significant
increase in fortified wines, showing that things are finally on the move in the
exciting sherries from Jerez (and Montilla).
Of the white wines tasted we have differentiated between young wines,
barrel-fermented wines and crianzas. It is interesting that the average score of
the young whites is 89.63 points with an average sale price of €6.72 whilst
those that are aged in oak cost an average €15.75 and have achieved an
average rating of 91.51 points
Manual for Training course on Tourism Product Development and Good Marketing ...duanesrt
From July 14th to 18th, 2014, a Training Course on Tourism Product Development and Good Marketing Practices was organised by the ESRT Programme in Vung Tau city.
This training course has been developed to provide tourism administrators from governmental agencies and Southern provincial Departments of Culture, Sports and Tourism with a deeper understanding and basic practice skills on market, process of tourism product development and marketing planning, which can be taken into their daily work.
Cracking Croatian Wine: A Visitor-Friendly Guide - Media KitExotic Wine Travel
Cracking Croatian Wine: A Visitor-Friendly Guide is slated for release in Summer 2017. In the meantime, if you’d like to learn more about Croatian wines or pick up tricks and tips for your upcoming trip to Croatia, check out http://exoticwinetravel.com/cracking-croatian-wine-guide
A presentation of my thesis topic about branding of Nemea wine.
Τhe Nemea wine entered the twentieth first century accompanied by a wide reputation and great credentials. Its course in this century was even greater, and would require not one, but a whole series of relevant researches, articles and speeches to be properly presented. The aim of this thesis is to examine in which way the Nemea wine will build its brand equity more effectively and constructive than was attempted before.
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Personal Brand Statement:
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
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6. wine tourists in Italy
Wine tourists by chance - 1,900,000 people
35-45 years. More than a real interest in the cellars just the
opportunity to be there as suggested by friends
Wine tourists - 2,100,000 people
Prevalence of adult male with good spending power. Good
knowledge about wine, interest in winery tours, courses and
shopping
Talent scout - 600,000 people
Collect wine tourism destinations and very knowledgable. They
live the wine experience like appearance. They are always
looking for something new
Luxury lovers - 400,000 people
High spending power. Sometimes very knowledgeable about
wine, places, labels and prices.
Source: F. Taiti 2008
6
8. On top of the rank, six provinces
represent the harmony between food and quality
wines: Cuneo, Siena, Verona, Bolzano, Trento
and Florence
After these: Asti,Brescia, Udine, Gorizia, Pavia,
Treviso, Alessandria, Perugia, Ancona, Ascoli
Piceno, Grosseto, Avellino and Palermo.
Source: 10th “Rapporto sul turismo del vino “
– February 2012
11. Advantages for producers
• Increased consumer exposure to the product
• Opportunity for marketing survey and enrichment of the
customer data base
• Building brand awareness and loyalty
• Promotion of company branded merchandise
• Increased margins through direct sale to consumers, due to
the absence of distributors
• Ease of producer-consumer interaction and spreading of
education and experience of products and regions
13. Disadvantages for small operators
• Increased cost and management time
• Seasonality
• Capital required for facilities
the balance depends on investments
21. Touristic tours
from 1/1/2012 to 3/9/2012
thematic tour nr. groups total people average p.
standard wine tour 68 296 4,4
old town cellars 28 319 11,4 75%
special wine tours 16 49 3,1
New Moon tour 14 61 4,4
cooking course 9 21 2,3
goumet tour 8 29 3,6
other interests 7 48 6,9
Montepulciano tour 4 61 15,3
154 884 6,4
23. Winetourism? Yes, if….
• The tourist can find my wine when he goes back home
• The visitor lives a unique and memorable experience ->
sensorial experience
• Visit it is conceived as an “act of communication”
• There is coherence between my winetourists and
normal price of my wine
• It is possible to increase loyalty -> visitors are
testimonials
• I can purpose souvenirs and “cash cow” services
• The wine is an excuse to sell the territory
• I consider wine tourism as 24x7 business
25. • Just in time: do the right things at the right
time (better a bit before)
• Do not stay in midstream: if you do not have
the conditions and the resources to jump,
better to avoid it and to concentrate on
something else
www.stefanosoglia.it